ESIC, as a centre ascribed to the Universidad Rey Juan Carlos in Madrid, offers you the Official Bachelor Degree in Marketing, highly acknowledged by the business world, which will allow you to face any challenge in the company, facilitate your access to numerous job opportunities and prepare you for managerial work in any national or international organisation.
The Official Bachelor Degree + Higher Degree will add value to your CV, due to the high level of knowledge and specialisation you will acquire.
What is it?
ESIC’s Official Degree in Marketing, together with the Higher Degree in Commercial Management will provide you with training focused on business management, marketing and market research.
You will also acquire knowledge, skills and will learn to use marketing tools needed to successfully face the new demands of businesses.
This Official Bachelor Degree together with the Higher Degree in ESIC incorporates specific additional training for professional development in the different commercial areas of companies.
Who is it for?
To work in...
This degree will enable you to face any challenge in the business world, facilitating access to numerous types of jobs. Here are some positions and jobs occupied by our alumni:
Why study in ESIC?
Our special relationship with companies means we have been training professionals for the corporate world and marketing since 1965.
Teaching staff comprised of professionals of recognised prestige.
10 campuses in Spain and 2 in Brazil.
Internships and job pools.
Professional degree service during your entire working life.
Scholarships, grants and finance as well as an insurance policy for finishing studies.
ESIC Languages. We prepare candidates and we are an official examining centre for the Cambridge English language exams.
Alumni. We constitute the largest community of former business and marketing students in Spain.
LIVE THE ESIC EXPERIENCE,
with our pre-university activities
Group of pupils and their teacher compete, simulating the business world by creating their own company.
5 days full of meetings and activities that will help you to make the most important decision of your professional life.
Type: Bachelor Degree
Duration: 4 years
Training type: In classroom
Credits Total Nº: 240 credits
Nº Seats Available: 150
ERASMUS + PROGRAMME FOR STUDIES:
Within the sphere of European education, students of official degrees can take part in bilateral exchanges with different universities. Click here to see the places offered in each degree.
Participating students will only have to pay the fee corresponding to the ESIC course.
Access to this programme is by means of an annual call, which includes the requirements and academic conditions for the stay abroad to be acknowledged. See documentation here.
The following documents must be completed for the admission process:
PRELIMINARY DOCUMENTATION FOR THE DESTINATION UNIVERSITY: Before travelling to the university, the student must obtain the following documents:
DOCUMENTATION WHEN RETURNING FROM THE DESTINATION UNIVERSITY:
For more information, contact ESIC’s International Office. Click here.
With regard to NON-European education sphere, students of official degrees can access bilateral exchanges with different universities. Click here to see the places offered for each degree.
Access to this programme is by means of an annual call, which includes the academic requirements and conditions to acknowledge the stay abroad. See documentation here.
Students taking part will only have to pay the fee corresponding to the course in ESIC.
The following documentation is required to apply for this programme:
PRELIMINARY DOCUMENTATION FOR THE DESTINATION UNIVERSITY: Before travelling to the university, the student must obtain the following document:
For more information, contact ESIC’s International Office. Click here.
SICUE STUDENT MOBILITY PROGRAMME
SICUE is a programme for student mobility between Spanish universities. This programme enables students to study in Spanish universities with which an agreement has been signed. These stays will have a minimum duration of 5 and maximum of 9 months. For the acknowledgment of the studies carried out in the destination university an academic agreement will be signed between the coordinators of the two universities and the student, indicating the subjects to be studied in the destination university and the subjects that will be recognised once the stay is over.
The call, application and acceptance process will be carried out through the UNIVERSIDAD REY JUAN CARLOS, of which ESIC is an associated centre.
For more information, contact URJC. Click here.
ERASMUS + PROGRAMME FOR INTERNSHIPS:
Within the scope of the European education system, students of official degrees can carry out internships in companies and organisations abroad.
Access to this programme is by means of an annual call. Click here to see documentation.
The National Agency advises the use of the Erasmus+ Internship platform for higher education: Click here to enter the platform.
The following documents are needed for the procedure of this call:
DOCUMENTATION PRIOR TO CARRYING OUT THE INTERNSHIP: The following documents must be obtained by the student before leaving:
DOCUMENTATION WHEN RETURNING FROM THE INTERNSHIP:
For more information, contact ESIC’s International Office. Click here.
ESIC has a Department of in-company Internships, which constitutes one of the natural links of the School with the business panorama. The external practices constitute a training activity to be performed by the students under the supervision of ESIC. These will take place primarily in companies, institutions and organisms, public or private.
The external internships aim at allowing the students to apply the knowledge acquired during their academic training in a professional way. This way, the students will learn first-hand about work methodologies, develop competences and obtain practical experiences that will facilitate their subsequent activities in the work market.
As stated in the current Legal Regime, the students who are admitted and attending classes at ESIC will be able to take part in these external internships. Those students who have completed all of the academic courses and who are able to obtain the corresponding degree are no longer able to apply for any official External Internship Programmes.
Percentage of students working in different areas
ESIC is currently connected to more than 3.500 private and public companies that hold student internships; and a growing number of companies want to sign collaboration contracts every year.
Some of the companies with which ESIC has educational cooperation contracts are:
BULGARI ESPAÑA, S.A
COCA COLA GESTIÓN
COMISIÓN NACIONAL DE LA ENERGÍA
CORREOS Y TELÉGRAFOS
EL CORTE INGLES
ELECTROLUX HOME PRODUCTS ESPAÑA
ELECTRONIC ARTS SOFTWARE
FORD ESPAÑA, S.A
FOX INTERNATIONAL CHANNEL S.L
FRANCE TELECOM ESPAÑA
GENERAL MOTORS ESPAÑA
GLAXOSMITHKLINE CONSUMER HEALTHCARE, S.A
HEINEKEN ESPAÑA, S.A
KIMBERLY CLARK, S.L
NH HOTELES S.L
PERFUMES LOEWE, S.A
PROCTER & GAMBLE ESPAÑA
SONY COMPUTER ENTERTAINMENT
TELEFÓNICA ESPAÑA SAU
THE WALT DISNEY
UNIVERSAL PICTURES IBERIA
For more information on External Academic Internships, see the results here.
Every year, as a ceremony held before the beginning of classes, there's an informative session for students (and family of the First year Students) enrolled in the different courses if the Degree Studies. In this session, students are told about news and course characteristics and information about the School.
Before the beginning of classes, there will be "leveling" courses for the students to strengthen those areas of study that, as our experience has shown, need it.
This action aims at giving new students the quantitative knowledge they might need to start the course with more guarantees and efficiency.
These classes are:
ESIC has a Plan of Action for Tutoring (P.A.T.) for the "welcoming" of students in their admission process and adaptation to the School.
At the beginning of the classes, a tutor will be assigned to each student, who will be his/her referent in the personal and academic environments. Both will maintain a series of meetings and orientation interviews during the academic year, so the students feel guided and accompanied during their adaptation to University life.
The tutor's responsibilities will be to show the student the School (philosophy and resources), provide information about the Master's, make the university process a dynamic one and facilitate the integration, both personal as well as into the group.
Professional Work Meeting
Once a year, there is a work meeting called MEET, organized by the Professional Opportunities Department in ESIC. MEET connects companies in search for management talent with the students that learn every year in our classrooms, with the aim of connecting the potential candidates to the recruiting companies for possible hirings.
The companies involved carry out selection processes and sectorial presentations that complete the knowledge the students need of the different programmes at ESIC.
Workshop for Job Searches.
Through the development of the Programmes, ESIC organizes a series of workshops in collaboration with INFOEMPLEO with the aim of helping the assistants to improve their personal and professional skills when facing work interviews
Professional Careers Department.
It offers ex-students two important salient advantages:
The student can make use of an on-line platform to improve the service it offers ex-students as well as collaborating companies.
Through the website www.esic.edu/campus, ESIC ex-students can register with their username and password, and activate their candidatures and have access to more than 250 monthly offers that the Department handles on a national level.
The candidates, besides uploading and codifying their CVs, can indicate their own preferences and restrictions as regards positions, sectors, geographical areas, responsibilities and retribution.
The candidates receive information about job offers to which their CVs have been sent to from the Professional Opportunities Department. At the same time that their CVs are sent to the companies that have required candidates with his/her professional profiles, they receive an email with all the information about the company and the job offer to which they have been recommended for.
All services offered by the Professional Opportunities Department at ESIC are free, for the ex-students as well as for the collaborating companies.
Learn more abou Professional Opportunities Department.
For more information on infrastructure indicators and installations, see the results here.
ESIC offers to all ex-students who are interested, the possibility to become a member of the Asociación de Antiguos Alumnos (Alumni). Alumni was created in 1972 and nowadays has about 5.000 members, a group formed by business professionals and ESIC graduates. Alumni's main objectives are: to promote and strengthen networking, to foster the professional development of their members and to facilitate the ongoing training of its members. When becoming a member, the ex-students will be able to enjoy discounts in all the workshops and activities that ESIC organizes.
All members will receive in their houses the Alumni publication, with interviews and articles of interest.
Improving ESIC's quality day by day
ESIC's Quality Guarantee system (SGC_ESIC) was created in 2006, with the aim of improving the quality of teaching in all areas of training. This system outlines how ESIC makes use of its organs, regulations, criteria, processes, etc, to improve the quality of the degrees, the selection and promotion of its professors, the planning and development or the results of learning and also how to include different interest groups in design, development, evaluation and broadcasting of its training activities. All this Guarantee System is included inside a Continuous Memory work philosophy.
How we organize the project...
For the design and implementations of the SGC ESIC we have had the collaboration of all the professors and non-professors staff in the School. The project was directed by the School Management Committee, supported by the academic and management Campus Boards and Areas Boards. These Boards have made each and everybody of their staff collaborate, making the project a success that everyone can make good use of. All of them have had the support of the Quality Unit, formed by the quality managers of each area and coordinators of each campus, which helped the widespread and the participation of everybody in the project.
Which are our Reference Quality Models?
ESIC's SGC has been designed under the reference frame of the ISO standard 9001:2008, adapted to the training services in a first phase, with the aim of standardizing the academic and management processes.
On a second phase, the follow up, revision and improvements systems were added to the Quality system based on the ISO standard, much developed by the EFQM model, which resulted in an important improvement to the initial system.
More recently, the ESIC quality system has been upgraded through the AUDIT Accreditation Programme -which is the model of reference for our university system under the new European space and which is promoted by ANECA (Agencia Nacional de la Calidad y Acreditación). Moreover, ESIC's Quality Guarantee System complies with the requirements of the SGC (Sistema de Garantía de Calidad) of the Universidad Rey Juan Carlos and Universidad Miguel Hernández, since it is an attached training center for both institutions.
All Interest Groups at ESIC collaborate on the ESIC Improvement Project through their participation in the different existing commissions, and are listed in the ESIC Quality Handbook. These Groups regularly manifest their satisfaction as regards the training and complementary services, so that the "Services to Keep" are identified (because of the high levelof satisfaction they get), as well as "Services to be improved" and "newly identified needs".
Besides the Commissions, he ESIC students collaborate with the ESIC Improvement Project through Satisfaction Opinion Polls. Institución. ESIC conducts a Satisfaction Opinion Poll of Students towards Professors in every finished course, and a Satisfaction Opinion Poll of Students towards the Institution.
Satisfaction Opinion Poll for Students towards Professors.
Satisfaction Opinion Poll for Students towards the Institution.
All students at mid-point and at the end of their programmes, in Degrees as well as in Graduate Studies Courses, are interviewed to know their level of satisfaction towards ESIC. The aspects taken into consideration are: Programme taken, Facilities, Assistance, and Future Expectations.
Satisfaction Opinion Poll in International Mobility
All students who come from other Universities around the world and take classes at ESIC, as well as ESIC students who take classes in another University through the Institutional Agreements that ESIC offers, take part in a Satisfaction Poll which considers the following aspects: Assistance Services specific for International Mobility, Programme taken, Assistance received, Facilities and Future Expectations.
...in constant improvement...
ESIC formulates under its Quality System Guarantee different channels through which the possible improvements can be identified and implemented in the Institution or new needs which have not yet been detected.
All the ESIC interest groups are represented within the Boards , and collaborate with the identification of improvements regularly, as declared in the ESIC Quality Handbook.
Moreover, through the Satisfaction Polls of the different Interest Groups declared which are generated by the Opinion Poll Plans, possible improvements are identified, as regards academic and other service matters that ESIC offers.
Furthermore, all interest groups collaborate with their opinions through Regular and Web Email, which helps bring about improvements for ESIC.
La legislación española que regula la ordenación de las enseñanzas universitarias oficiales en España, establece que los títulos oficiales deberán someterse a unos procesos de evaluación externa por parte de ANECA o Agencias Evaluadoras Autonómicas en diferentes etapas. Una primera etapa, previa a la implantación del título a través del programa VERIFICA evalúa el diseño del mismo. Una vez implantado el título las Agencias realizan un seguimiento del desarrollo de la implantación del mismo, a través del programa MONITOR, y una tercera etapa, en la que, los títulos una vez hayan completado su implantación deberán someterse a un proceso cíclico de renovación de la acreditación del mismo para mantener su condición de título oficial. Para esta última fase se desarrolla a través del programa ACREDITA por la Agencia Autonómica donde esté desarrollado el título.Más información Fundación para el Conocimiento madrimasd.
El título Grado en Marketing en 2017 va a ser revisado en su proceso
de renovación para lo cual presenta una serie de evidencias según se establece en el protocolo ACREDITA y que a continuación se ofrecen:
Justificación del cumplimiento de los criterios establecidos bajo Acredita:
Las evidencias son accesibles para el panel de evaluación de la titulación.
En caso de que tenga alguna incidencia con el acceso puede ponerse en contacto con email@example.com
Toda persona interesada puede comunicar a los paneles de evaluación su opinión sobre cualquier aspecto relacionado con un determinado título oficial que esté siendo objeto de evaluación para renovar su acreditación, cumplimentado el formulario de Audiencia Abierta y dirigiéndolo a la siguiente dirección de correo firstname.lastname@example.org indicando en el asunto del correo electrónico la Universidad y el título objeto del comentario.
Specialise in Marketing with the most complete education
A 100% PRACTICAL DEGREE. DEGREE OPPORTUNITIES AND JOB EXCHANGE. ENTREPRENEURIAL INITIATIVE. INTERNATIONAL OUTREACH.
ESIC in figures
with more than 123 Universities around the world
+ 500 pupils participating every year in international programmes
Top in business and sector rankings
Worldwide presence in 41 countries