Revista Española de Investigación
de Marketing Esic © 2017.
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Letter from the Editor

Septiembre 2016, Vol. 20, nº 2

Carlos Flavián

This year 2016 is a year of extraordinary changes for this journal. The Spanish Journal of MarketingESIC (formerly Revista Española de Investigación de MarketingESIC) has been repositioned to be a journal with international projection especially interested in addressing current issues in the frontier of knowledge in the marketing field. (...)

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