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Master in Marketing Management [MIM]

  12 months
  • Part Time

  Available locations

  • Madrid
  • Barcelona



Format presencial

Know more about the most succesful techniques of Marketing Management with the Master in Marketing Management of ESIC.

The Master in Marketing Management is an unique and innovative programme in the field of International Business, grounded on the experience of ESIC as a leader in marketing education in Europe. The Master in Marketing Management (MIM), is one of the most recognized in courses in the area. This unique combination gives you a distinct competitive edge for your future professional development based on both academic knowledge and practical orientation. In this context, the programme aims at giving a full understanding of the important processes and considerations involved in evaluating, managing, and implementing strategies in marketing while strengthening your ability to face and solve complex challenges in an increasingly globalised  environment.





Understand through the Master in Marketing Management which are the master core concepts and methods in the marketing discipline and their application in business practice.


Function effectively in diverse contexts.


Frame business activities and decisions in ethical and human values.


Communicate effectively in business and other settings.

Metodología Metodología

Academic Structure

The hybrid format allows you to personalize and make learning more flexible, through permanent "training".

In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times. Your academic itinerary will begin with the core subjects (common to all masters), then the specialization subjects (specific to your master's degree) and in the optional module you can add subjects of your interest to design your own profile and cover any gaps by reinforcing the areas that you decide. In the end, the Final Master Project will follow.

Estructura académica - Image

Outgoing profile

  • By completing the Master in Marketing Management (MIM), participants will gain the key skills and knowledge to evaluate, manage, and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. The MIM is considered among the top graduate programs in Marketing in the world.

Alumni data

Functional areas of our alumni

Business Development
Communications & Advertising

Geographical areas
where our alumni work

60 %
22 %
14 %
Resto de Europa
4 %

companies where our alumni work



Campuses and prices where taught

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