Suscriptions to state universities - Universidad Rey Juán CarlosSuscriptions to state universities  Universidad Rey Juán Carlos

3 plus 1 Business

3 plus 1 Programme for Chinese Business Students

Live a truly international academic experience while getting an in-depth knowledge of marketing and business

The 3+1 programme at ESIC Business & Marketing School, a major Business and Higher education School specialised in Marketing in Spain, is the perfect complement to Chinese UG business students’ academic development as it will strengthen their CV, employability and global mobility. Students from China complete the first part of their UG degree in their home university and then join ESIC Business and Marketing School for one academic year to finish their studies. The programme combines a global international approach with an in-depth academic, sociocultural and business experience in Madrid. In addition, participants will develop an international network of students and renowned academics.

Participants join the programme in English and for the whole academic year they will study and work on different projects with Spanish and other international students. At the end of the programme, they will obtain two degrees, one from their home university and one from ESIC Business & Marketing School (subject to completion of a credit recognition process).

An enriching experience at ESIC Campus in Madrid


Madrid, the capital of Spain, is one of Europe’s largest cities and a major financial and business centre. It is a multi-cultural and cosmopolitan city with a strong university environment and many international students. It also has a high cultural and historical interest. In addition, Spain is home to seven of the FT Global 500 companies and six of the Euro Stoxx.

ESIC Business and Marketing School

ESIC is a leading Business and Higher Education School specialized in Marketing in Spain and a major Business School in Europe with more than 6,000 students and an alumni network of more than 25,000. It offers learning solutions from an international, integrated, comprehensive, and global perspective. The School has been delivering academic programmes for more than 40 years and has campuses in eleven Spanish cities and in Brazil. The institution has been ranked by employers within the top 200 Business Schools in the world and number 22 in Europe by QS in its annual QS Global Report 2013-2014. ESIC is affiliated to Universidad Rey Juan Carlos in Madrid, a widely recognised university run by the Madrid Government.

The 3+1 programme at a glance

  • Duration: One academic year divided into two academic terms, each lasting around four and a half months.
  • Star date: September.
  • Delivery: Full-time.
  • Teaching methods: Classroom-based lectures, case studies, group work. All teaching is delivered in English.
  • Degrees upon completion: Two UG degrees, one from their home university and one from ESIC Business & Marketing School (subject to completion of a credit recognition process).
  • Internships: Participants can apply for internships in renowned international companies during their stay in Madrid. They will also have access to the Professional Career services of the school.
  • Tailor-made services: ESIC offers Chinese students tailor-made services such as a Chinese tutor, support with the visa process, help in finding accommodation off-campus and buddy programme.
  • Spanish lessons: Participants have the opportunity to take additional Spanish lessons at an extra cost.
  • Contact:
The Programme of study

Students participating in the programme will take a minimum of three and a maximum of five units per term. The available units follow (subject to change):

  • Business start up
  • Econometrics
  • Direct and interactive marketing I
  • Decision-marketing models
  • Company simulator
  • Operations and technology management
  • Economic environment
  • International marketing
  • Sectorial marketing
  • Intercultural negotiation
  • Strategic management
  • Corporate image management
  • Direct and Interactive marketing II
  • Quantitative models in marketing
  • Budget and marketing control

La web de utiliza cookies para obtener datos estadísticos de la navegación de sus usuarios. Si continuas navegando, consideramos que aceptas su uso. Puedes ampliar esta información aquí. Aceptar

© 2011 Esic Business & Marketing School. CIF: R2800828B. Legality