ESIC. Business & Marketing School
Carrito 0 artículos en mi carrito



Tales of advertising told by advertisers

del Castillo Díaz, Fidel; García Sánchez, María Dolores

1 ª ed.
158 Páginas
Isbn: 9788417914059
Precio : 17,31 € + iva
Precio ebook : 12,40 € + iva


-Uf! another advertising manual...

-Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation.

With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ...

An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general.

The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

Fidel del Castillo Díaz

Ver su Currículum

María Dolores García Sánchez

Ver su Currículum

Reseñas en los medios
© 2021 Esic Business & Marketing School.
CIF: R2800828B. Aspectos legales

La web de utiliza cookies para obtener datos estadísticos de la navegación de sus usuarios. Si continuas navegando, consideramos que aceptas su uso. Puedes ampliar esta información aquí. ►►Aceptar