Bachelor Degree in Digital Business Management
Open admission term 2019/20

ESIC, as a centre ascribed to the Universidad Rey Juan Carlos in Madrid, offers you the Bachelor Degree in Digital Business Management. An official certification that aims to train professionals and provide them with a thorough command of business practices in the new digital economy.

What is it?

A unique degree in the market, training professionals for Internet-based companies. The Official Bachelor Degree will add value to your CV with its level of specialisation and knowledge acquired.

The Bachelor Degree in Digital Business management will prepare you to: Understand what digital economy is, how it works and its impact on the business world. Know the key variables of the on-line world, develop online strategies and create digital marketing plans, etc.

Additionally, this degree will enable you to study in a progressively bilingual manner, as 3rd and 4th year are entirely in English.

Who is it for?

  • Students with technological vision, enabling future business professionals to develop their activities in a digital environment.

  • Internationalisation. The studies proposed will enable graduates to face the internationalisation of their companies.

  • With an entrepreneurial spirit. These studies are focused on the generation of Internet business models, with a strong vocation for the creation and development of “start-ups”.

  • Competitiveness. Digitalisation of processes in the value chain of companies will enable them to increase their competitiveness in a globalised market.

To work in...

More and more positions require digital skills:

  • CEO
  • Marketing Manager
  • Communication Manager
  • Financial Manager
  • Human Resources Manager
  • Innovation Manager (R&D)...
Other professional opportunities:
  • Web analyst
  • Specialists in web positioning
  • E-Commerce Manager
  • Digital Content Manager
  • Digital marketing manager...

Why study in ESIC?

Our special relationship with companies means we have been training professionals for the corporate world and marketing since 1965.

Teaching staff comprised of professionals of recognised prestige.

12 campuses in Spain and strategic alliances in 4 continents.

International outreach.

Internships and job pools.

Professional degree service during your entire working life.

Scholarships, grants and finance as well as an insurance policy for finishing studies.

Entrepreneurial centre.

ESIC Languages. We prepare candidates and we are an official examining centre for the Cambridge English language exams.

Alumni. We constitute the largest community of former business and marketing students in Spain.

by prestigious companies

  • “It will be interesting for the creation of business leaders required by the companies of today”.

    José Manuel Rodrigo. President of Adconion Media Group.

  • “Spanish companies need people well prepared in these new and dynamic disciplines, so we can successfully compete in an ever more global environment”.

    Elena Gómez. President of Adigital.

  • “The new degree will enable the training of future business leaders with a profile that is currently in great demand by companies”.

    Fernando Francés. President of the Management Board of Everis Spain.

  • “In Osborne we are going to need professionals with specific training in the digital environment”.

    Ignacio Osborne. CEO of Osborne.

  • “This is an important boost to improve the employability of Spanish university graduates as well as for the creation of the business leaders required by companies today”.

    Arancha Torres. HR Manager of Capgemini España.

  • “We support the creation of this degree, considering it is of great interest to promote innovation and competitiveness in the Spanish business fabric and among those who will be its leaders in the future”.

    Marta Martínez. CEO of IBM Spain, Portugal, Greece and Israel.

  • “A necessary initiative in the field of higher studies, innovative in its approach and contents, highly interesting for companies and which will contribute to improving the employability of those who study this degree”.

    María Garaña. Vice president of EMEA Microsoft Business Solutions.

  • “It is a degree that will improve the competitiveness and preparation of Spanish society. Helping to create the professional leaders that companies need, and will match our young students in the digital area to the international reality”.

    Borja Puig de la Bella Casa. CEO of Ogilvy Public Relations

  • “It is a degree of unquestionable interest for the development of our business fabric and for the advancement of Spanish society towards a knowledge society. A degree that is present in the programmes of the most innovative study centres in Europe, America and Asia, and which was necessary in Spain”.

    Luis Álvarez. CEO of BT Global Services.

  • “This degree will not only promote innovation in the Spanish industrial fabric, but will also increase the employability of our graduates and will prepare them to face business challenges of the 21st century”.

    Remedios Orrantia. Chief HR & Legal Officer, Campofrío Food Group.

  • “It is an attractive and necessary subject for the business world. The practical approach of your programmes together with the interesting contents will result in excellent professionals”.

    Ignacio Izquierdo. CEO of Aviva

with our pre-university activities

Open Days

Open door days.

Desafío junior

Groups of students and their teacher compete, simulating the business world by creating their own company.


Sessions for pre-university students and companies.

Jornadas orientaciíon universitaria

The event that shows you the professions with more future. Everything you do not know about the company, marketing and digital business.

Summer Camp

5 days full of meetings and activities that will help you to make the most important decision of your professional life.

Young Businness

A business simulator that will enable you to practice decision-making in a company.

Type: Bachelor Degree

Duration: 4 years

Languages: Spanish and English

Campus: Madrid

Training type: In classroom

Credits Total Nº: 240 credits

Curricular studies
Bachelor Degree in Digital Business Management +





ESIC offers Business Administration and Management studies offering the greatest


ESIC in figures


with more than 120 Universities around the world

+ 500 students participating every year in international programmes

Top in business and sector rankings

Worldwide presence in 40 countries

ESIC mucho más que una universidad
ESIC Biblioteca
ESIC Emprendedores
Premios Excelencia
ESIC Rankings
ESIC Oficina Internacional
ESIC Idiomas
ESIC Alumni
ESIC Editorial
ESIC Becas y ayudas
ESIC Empleabilidad

Would you like to belong to the generation of young people ready to work anywhere in the world?

Ask for more information on the Bachelor Degree in Digital Business Management
Registration for SEPTEMBER 2019 open


Do you need help?

Do not know what degree to choose? Do you want to know which one best suits your profile? Tell us! We will get in touch with you as soon as possible.

(*) Required fields



Do you want an advisor to contact you by phone

Send us your information and we will call you.

(*) Required fields


arrow icon
admission icon

Admission request

Opendays icon

I need help

Opendays icon

Come and meet us!

More info icon

We call you

© 2019 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España. 91 452 41 67.

© 2019 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España. 91 452 41 67.