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INTERNATIONAL MASTER IN
LUXURY FASHION MARKETING

The International Master in Luxury Fashion Marketing (MML) is a program focused in marketing applied to the fashion and luxury industry, with an international vision. Spain’s fashion industry plays a fundamental role in its economic development. It is composed of approximately 19,500 companies that contribute 2.8% to the country’s GDP. As a result, numbers in recent years put Spain as the 5th most important country in Europe both in production volume and employment, behind Italy, Germany, United Kingdom and France. This is due to the design of high added value products, leather shoes and accessories, and the use of modern marketing and distribution techniques.

CHARACTERISTICS

  • Aimed at all participants who wish to start a career in the international fashion or luxury industry.

  • The master’s is given during the weekends (Friday afternoons and Saturday mornings) from October to July.

  • Includes master classes given by fashion and luxury industry experts.

WHAT MAKES US DIFFERENT

  • OFFICIAL DEGREE: A degree only offered at Rey Juan Carlos University.
  • EMPLOYABILITY: Possibility of doing internships with companies in the fashion or luxury sector.
  • METHODOLOGY: A syllabi that includes specialist subjects such as innovation, market research, experiential marketing, digital marketing, consumer behavior, branding, presentations of collections in fashion shows, fashion eCommerce, fashion industry legislation, etc. These subjects are taught by professors and lecturers that come from business schools and universities, and also by industry experts, using the case study method. The MML’s methodology encourages innovation, creativity, adapting to change, and critical thinking.

Why study in ESIC?

60,000+ Alumni

12 campuses in Spain and strategic alliances in 4 continents

Internships opportunities and lifelong career support

The largest network of professionals and managers working in Business, Marketing, and Communication in Spain

First positions in national and international business rankings

RANKINGS

BENEFITS

  • Program focused in marketing applied to the fashion and luxury industry, with an international vision, that aims to provide future experts with the tools and techniques needed for an effective strategic and operative marketing in international markets.

  • Development of purchase experience design and critical thinking.

  • Case Studies and Management Simulators.

  • Faculty composed by experts in the fashion industry.

  • A syllabi that includes specialist subjects such as innovation, market research, experiential marketing, digital marketing, consumer behavior, branding, presentations of collections in fashion shows, fashion eCommerce, fashion industry legislation, etc.

  • Access to a professional network of fashion industry companies.

  • Internships in fashion industry companies.

  • Visits to renown shops and warehouses within the luxury and fashion industry.

ESIC EXPERIENCE

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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