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MASTER IN BUSINESS MANAGEMENT
AND MARKETING

Created more than three decades ago, the Master in Business Management and Marketing was created in response to companies’ growing need to incorporate professionals with modern and useful training adapted to today’s business world. They want professionals capable of leading teams and making decisions in constantly transforming global and multicultural environments.

MADEM has a general curriculum that is specialized in marketing. This curriculum recreates real companies’ situations, with intense character and two unique features: team-work and decision-making.

With these two key and distinguishing factors, ESIC’s MADEM emphasizes:

  • Specific training and specialty in Marketing
  • Entrepreneurship

CHARACTERISTICS

  • It prepares students to handle the most advanced management techniques and provides the knowledge necessary for creating and developing a business plan.

  • It analyzes the social, political, and cultural dynamics that affect companies’ economic models and it presents a clear vision of companies’ concepts and their role in society.

  • It provides tools to manage resources and relationships with people, as well as fostering the ethical sense of business management and entrepreneurial spirit.

WHAT MAKES US DIFFERENT

  • FACULTY: Training modules coordinated by the masters’ directors specialized in every subject, in which ESIC is the undisputable leader for more than a decade.
  • ADDITIONAL TRAINING: In ESIC, all Business Management programs contain a training module specialized in marketing that does not exist in any other curriculum in the market.
  • METHODOLOGY: A balance between theory and practice, with analysis, study of practical cases, use of simulators, and elaboration of a Business Plan and its defense before an examination board at the end of the program.
  • EXPERIENCE AND INNOVATION: More than 1,300 students in more than 28 years, in which 59 editions have been developed, offering highly-specialized training that includes more than 200 hours of marketing content.

Why study in ESIC?

60,000+ Alumni

12 campuses in Spain and strategic alliances in 4 continents

Internships opportunities and lifelong career support

The largest network of professionals and managers working in Business, Marketing, and Communication in Spain

First positions in national and international business rankings

RANKINGS

MAIN INFO:

Degree name:
Master in Business Management and Marketing (MADEM)

LENGTH:
9 months
Next course start:
October 2018

INSTITUTION:
ESIC

LOCATION:
ESIC Granada, ESIC Valencia

Candidate profile:
The ESIC’s MADEM is aimed at all those candidates who are proactive and willing to boost their executive career, to manage a company, or to start their own company, all within a field of action that is characterized by the decision-making process and the management of resources related to management.

LEARNING METHOD:
Classroom

LANGUAGE:
Spanish

SCHEDULE Full-Time and Part-Time (from Mondays to Thursdays) and Executive (Fridays and Saturdays)

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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