MASTER IN CUSTOMER
EXPERIENCE MANAGEMENT

Learn how to manage the relationship with customers in digital environments.

If the customer is satisfied, the company is satisfied; there is no other secret to taking a company to the next level. Advertising is no longer the only focus. An effective connection with the customer will also determine the future success or failure of the company. The Master in Customer Experience Management (MICEMD) aims to provide its participants with the ability to gain the trust of their customers and to generate stable and profitable relationships with them.

Six complete modules will train the participants so that they begin to consider the client as the principal element of the marketing activity. They will learn how to understand and recruit the customer, collect data, elaborate a global management strategy, and finally to gain their trust and engagement.

CHARACTERISTICS

  • Elaborate a relationship strategy for the company’s customers.

  • Develop a good relationship with the customers using digital and interactive means.

  • Learn how to set a multichannel sales model.

  • Know the main technology solutions and their integration model.

  • Discover the best data sources and the main data providers.

  • Learn the methodologies of project management.

  • Optimize and analyze the Customer Experience Plan.

  • Measure the investments and analyze the means used in customer experience management.

WHAT MAKES US DIFFERENT

  • FACULTY: The faculty at ESIC’s Institute for Digital Economy is made up of over 500 renown experts, who work day to day with the disciplines and curriculum they teach.
  • POSSIBILITY OF OBTAINING AN EUROPEAN DOUBLE DEGREE: ICEMD, the first and only institution in Spain that offers its participants European degrees in Customer Experience Management given by FEDMA (Federation of European Direct & Indirect Marketing). Please consult conditions for obtaining a double degree.
  • DIGITAL TALENT EMPLOYABILITY: ICEMD is the biggest talent source in Spain used by companies (Prisa, PwC, Indra, Iberia, El Corte Inglés…) to recruit talent.
  • ICEMD GUARANTEE AND COMMITMENT: If any participant withdraw from the master during the first two weeks, they will be able to enroll in it again for free during the same academic year or the next.

Why to study at ESIC?

More than 60,000 alumni

12 campuses in Spain and strategic alliances in 4 continents

Lifelong career development for our students and alumni

Access to the largest network of business and marketing professionals in Spain

Strong positions in national and international rankings

RANKINGS

MAIN INFO

Master’s Program:
Master in Customer Experience Management (MICEMD)

LENGTH:
10 months
Next course starts:
October 2018

INSTITUTION:
ESIC

LOCATION:
ESIC Pozuelo (Avda. de Valdenigrales s/n 28223 Pozuelo de Alarcón- Madrid)

LEARNING METHOD:
Classroom

LANGUAGE:
Spanish

SCHEDULE: Executive, Fridays from 17:00 to 22:00 and Saturdays from 9:00 to 14:00.

ESIC EXPERIENCE

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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