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MASTER IN INTERACTIVE
MARKETING

Become a global digital marketing professional by learning the strategies, techniques, and practices of digital marketing and advertising within today’s online environment.

The digital world has changed everything, and it is time to regain control of the relationship between your brand and your clients in a digital environment. With the ICEMD Master in Digital Marketing, you will discover the opportunities of an unstoppable revolution, possibilities of segmentation and two-way communication, tools to measure results, and access to the global market.

Six complete modules will help you dominate the most advanced and effective disciplines in Marketing, Communication, Advertising, and Online Sales, together with current digital experts. The whole Digital Marketing world in a single master’s, at the end of which you will have all the necessary knowledge to digitally boost your business and to put a new spin on your professional career.

A methodology based on hands-on learning, during 9 months you will be part of several tech-briefing workshops, usability, optimizing landing pages and creating emails, as well as projects with real business brands and a final investigation project. During the course, you will also have webinars, master workshops, master classes, and ICEMD’s virtual campus available to you so that you can continue with your studies outside of the classroom.

CHARACTERISTICS

  • Create and manage a digital marketing plan and take advantage of the relationship with the present-day consumer.

  • Position a product or service in search engines.

  • Optimize user experience both in web and mobile version.

  • Conduct digital advertising campaigns: SEM, memberships, email marketing, and inbound marketing.

  • Design and manage media planning and know the metrics to evaluate the results.

  • Take advantage of all the social media’s potential through organic or paid content to generate engagement.

  • Develop an omnichannel strategy within the company that includes launching an e-commerce project.

WHAT MAKES US DIFFERENT

  • FACULTY: The faculty at ESIC’s Institute for the Digital Economy is made up of over 500 highly-renowned professionals within their fields, who work day to day with the disciplines and curriculum they teach.
  • POSSIBILITY OF OBTAINING A EUROPEAN DOUBLE DEGREE: ICEMD is the first and only institution in Spain that offers its students European degrees in Customer Experience Management given by FEDMA (Federation of European Direct & Indirect Marketing). Please consult conditions for obtaining a double degree.
  • DIGITAL TALENT EMPLOYABILITY: ICEMD is the biggest talent source in Spain where companies (Prisa, PwC, Indra, Iberia, El Corte Inglés…) go to recruit talent.
  • ICEMD GUARANTEE AND COMMITMENT: If you have to withdraw from the master’s during the first two weeks, you will be able to enroll in it again for free during the same academic year or the next.

Why study in ESIC?

More than 60,000 alumni

12 campuses in Spain and strategic alliances in 4 continents

Internships opportunities and lifelong career support

The largest network of professionals and managers working in Business, Marketing, and Communication in Spain

First positions in national and international business rankings

RANKINGS

MAIN INFO:

Degree name:
Master in Interactive Marketing (MMD)

LENGTH:
From 5 months to 1 year.
Next course starts:
October 2018

INSTITUTION::
ESIC

LOCATION:
ESIC Madrid (Campus Pozuelo y Arturo Soria) , ESIC Barcelona , Sevilla y A Coruña

Contact ESIC

LEARNING METHOD:
Classroom and online.

LANGUAGE:
Spanish

SCHEDULE: Full Time – Executive (weekdays and weekends)

ESIC EXPERIENCE

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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