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10 months

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Part time

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  • Madrid
  • Barcelona
  • Valencia
  • Zaragoza
  • Navarra
  • Sevilla
  • Málaga
  • Galicia
  • Bilbao
  • Granada
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Spanish

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92%Ratio de
empleabilidad

Why MMD?

  • Personalized monitoring flexibility of schedules to be compatible with your personal and professional life
  • Faculty The faculty of the Institute of the Digital Economy of ESIC is composed of more than 500 renowned professionals in their field, who work day by day in the disciplines they teach and the program.
  • Digital Talent Employability The ICEMD-ESIC Professional Development Unit?s mission is to improve, promote and value the development of our students and alumni.
  • The ICEMD Guarantee and Commitment Your satisfaction is our principal objective. If you have to leave the program in the first two weeks, you can repeat it at no cost during the same year or the following years.
  • Special Conditions for your Ongoing Training.

Methodology

You will be prepared to respond the new challenges that companies face in a constantly evolving market

METHODOLOGICAL CRITERIA

Personal development of students

International learning experience

Corporate learning experience

Guaranteed networking

Virtual classroom

Real projects from real brands

Final Project

Este máster se compone de siete completos módulos que te ayudarán a dominar las disciplinas más avanzadas y efectivas en Marketing, en la Comunicación, la Publicidad y la Venta Online, de la mano de expertos digitales en activo. Todos los aspectos más avanzados del Marketing Digital en un sólo máster, al final del cual tendrás los conocimientos necesarios para potenciarte digitalmente y darle un nuevo giro a tu carrera profesional.

  • 1

    ESTRATEGIA EN MARKETING DIGITAL

    • Diseño y creación de un plan de marketing
    • Digital Customer Journey
    • Los fundamentos del análisis y la segmentación de clientes.
    • Planificación y Gestión Digital de la Relación de Clientes
  • 2

    WEB&MOBILE MARKETING: SEO Y ASO

    • Search Engine Optimization (SEO): Cómo optimizar el posicionamiento de tu web en buscadores de manera natural
    • Métricas, Optimización y Gestión de proyectos SEO
    • Mobile App & ASO
    • Analítica Web: Cómo medir y optimizar los procesos críticos de nuestra web
  • 3

    SEM Y MEDIOS DIGITALES

    • Search Engine Marketing (SEM): Fundamentos, opciones y puntos importantes en la Estrategia SEM
    • Opciones avanzadas para la gestión y optimización de campañas en Google Ads. Análisis de Informes y Novedades
    • Configuraciones estratégicas avanzadas de campañas en Google Ads y otros actores SEM
    • Email Marketing
    • Affiliate Marketing
    • Inbound Marketing
  • 4

    SOCIAL MEDIA

    • Diseño y Planificación en una Estrategia de Social Media
    • ORM y Gestión de crisis
    • B2B Estrategia de contenidos (LinkedIn, inbound to the B2B scenario, B2B buyers)
    • Creación y optimización Content Marketing: Blog
    • Twitter: Estrategia y aplicación
    • Facebook e Instagram: nuevos horizontes de fidelización y venta
    • Youtube y otras redes de vídeo
    • Tendencias e innovación en social media: Pinterest, Snapchat, Spotify, WhatsApp
  • 5

    DISPLAY Y PLANIFICACIÓN

    • Estrategia y Planificación de Medios
    • Las métricas y el análisis de resultados en campañas de publicidad digital
    • Display
    • Programática: Planificación y Compra
    • Técnicas principales para la creación y optimización de Landing Pages
    • Geolocalización
    • Digital TV
  • 6

    MARKETING AUTOMATION, IA & BIG DATA

    • Marketing Automation: Optimiza tu gestión y captación de clientes
    • El nuevo ecosistema de medios y las implicaciones en datos: el DMP
    • Inbound Marketing al servicio de customer journey automatizados
    • Big Data aplicado al marketing
    • IA aplicado al marketing
  • 7

    COMERCIO ELECTRÓNICO

    • Plan Estratégico de Comercio Electrónico
    • Omnicanalidad y digitalización de puntos de venta
    • El eCommerce como oportunidad de internacionalización
    • Soluciones tecnológicas en eCommerce
    • Ventas en eCommerce y optimización del embudo de conversión
    • Medios de pago online
    • La logística y la atención al cliente en Comercio Electrónico
    • E-commerce Performance: Análisis Financiero en comercio electrónico

Class Profile

  • Responsables de Marketing, Publicidad y Comunicación
  • Profesionales de eMarketing
  • Community Managers y Online Reputation Managers
  • Jefes de producto
  • Responsable de Tecnologías
  • Responsables de Internet y Comercio Electrónico
  • Profesionales de desarrollo de negocio
  • Profesionales de agencias y consultoras interactivas
  • Profesionales de marketing relacional
  • Gerentes de PYMES

Tuition fees

  • Start date: October

    Total amount: 19.100 €

    Enrolment: 1.000 €

    Tuition: 18.100 €

    METHOD OF PAYMENT

    Single payment: (-4%) 17.376 €

    Quota in 3 payments: 6.033 €

    Quota in 10 payments: 1.810 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 19.100 €

    Enrolment: 1.000 €

    Tuition: 18.100 €

    METHOD OF PAYMENT

    Single payment: (-4%) 17.376 €

    Quota in 3 payments: 6.033 €

    Quota in 10 payments: 1.810 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 15.900 €

    Enrolment: 1.000 €

    Tuition: 14.900 €

    METHOD OF PAYMENT

    Single payment: (-4%) 14.304 €

    Quota in 3 payments: 4.967 €

    Quota in 10 payments: 1.490 €

    Financing, scholarships and grants
  • Start date: April

    Total amount: 13.600 €

    Enrolment: 1.000 €

    Tuition: 12.600 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.096 €

    Quota in 3 payments: 4.200 €

    Quota in 10 payments: 1.260 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants
  • Start date: October

    Total amount: 13.800 €

    Enrolment: 1.000 €

    Tuition: 12.800 €

    METHOD OF PAYMENT

    Single payment: (-4%) 12.288 €

    Quota in 3 payments: 4.267 €

    Quota in 10 payments: 1.280 €

    Financing, scholarships and grants

LEADERS

RankingsYESTERDAY, TODAY, ALWAYS

america

ESIC se posiciona 12ª Escuela de Negocio del Mundo.

merco

El Director General de ESIC es el 76ª líder empresarial español.

merco

3ª Escuela de negocios en España con mejor reputación.

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