MASTER IN MARKETING
SCIENCE

The MMS is an innovative and updated program that is the only one in the market which combines training in Marketing Research techniques and Business Intelligence, with an eminently practical methodology, focused on the creation of intelligence to make business decisions.

CHARACTERISTICS

  • The program is composed of two certificate programs: Certificate Program in Marketing Analytics and the Certificate Program in Research Marketing.

  • Its faculty comes from the business world and has wide teaching experience.

  • Qualifies participants to use investigation techniques and prepares them to analyze information using IT tools such as Excel, SPSS, and SAS Enterprise Miner.

  • Offers a methodology to solve real problems.

WHAT MAKES US DIFFERENT

  • Includes a week-long trip to London to visit important multinational companies and agencies specialized in Marketing Research and Business Intelligence.
  • The possibility of doing internships at ALD Automotive, Altadis Imperial Tobacco, Burger King, Campofrío, DKV Seguros, GFK, Kantar Media, Mindshare, Nielsen, Telefónica, Vodafone...

PRACTICES IN COMPANIES

Why to study at ESIC?

More than 60,000 alumni

12 campuses in Spain and strategic alliances in 4 continents

Lifelong career development for our students and alumni

Access to the largest network of business and marketing professionals in Spain

Strong positions in national and international rankings

RANKINGS

MAIN INFO

Master’s Program:
Master in Marketing Science (MMS)

LENGTH:
9 months
Next course starts:
October 2018

INSTITUTION:
ESIC

LOCATION:
ESIC Pozuelo (Avda. de Valdenigrales s/n 28223 Pozuelo de Alarcón- Madrid)

Student Profile:
The Master in Marketing Science is aimed at graduate students and professionals of Market Research and Business Intelligence areas that want to acquire comprehensive knowledge of the Marketing Science tools.

LEARNING METHOD:
Classroom

LANGUAGE:
Spanish

SCHEDULE: Executive (Fridays from 17:00 to 21:00, and Saturdays from 9:00 to 14:00)

ESIC EXPERIENCE

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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