MASTER IN DIGITAL MARKETING (ONLINE)

Learn and put into practice the keys to digital marketing in its natural environment.

The digital world has changed everything, and it is time to regain control of the relationship between brand and clients in a digital environment. With the ICEMD Master in Digital Marketing, participants will discover the opportunities of an unstoppable revolution, possibilities of segmentation, tools to measure results, and access to the global market.

Six complete modules will help participants to master the most effective disciplines in Marketing, Communication, Advertising, and Online Sales, together with digital experts that are currently working in the sector. THE MOMD includes the whole Digital Marketing world in its syllabi. At the end the program, participants will have acquired the necessary knowledge to put a new spin on their professional career.   

A student-centered methodology: For 9 months, participants will be part of several tech-briefing workshops, masterclasses and webinars about usability, optimization of landing pages and email creation. They will also carry out projects with real business brands and a Final Research Project, and have access to the ICEMD’s virtual campus so they will be able to continue with their studies outside of the classroom.

CHARACTERISTICS

This program will train its participants on how to:

  • Create and manage a digital marketing plan to take advantage of the relationship between the company and the digital costumer of today’s market.

  • Position a product or service in search engines.

  • Optimize the user’s experience both in web and mobile version.

  • Conduct digital advertising campaigns: SEM, memberships, email marketing, and inbound marketing.

  • Design and manage media planning and know the metrics to evaluate the results.

  • Take advantage of all the social media’s potential through organic or paid content to generate engagement.

  • Develop an omnichannel strategy within the company that includes launching an e-commerce project.

WHAT MAKES US DIFFERENT

Customized monitoring and flexible schedules, so participants can reconcile their personal and professional life.

  • FACULTY: The faculty at ESIC’s Institute for Digital Economy is made up of over 500 highly-renowned professionals within their fields, who work day to day with the disciplines and curriculum they teach.
  • POSSIBILITY OF OBTAINING AN EUROPEAN DOUBLE DEGREE: ICEMD is the first and only institution in Spain that offers its students European [Degrees] in Digital Marketing given by FEDMA (Federation of European Direct & Indirect Marketing). Contact us for conditions about obtaining a double degree.
  • DIGITAL TALENT EMPLOYABILITY: ICEMD is the biggest talent source in Spain where companies (Prisa, PwC, Indra, Iberia, El Corte Inglés…) go to recruit talent.
  • ICEMD GUARANTEE AND COMMITMENT: If any participant withdraws from the master’s during the first two weeks, they will be able to enroll in it again for free during the same academic year or the next.

RANKINGS

Why to study at ESIC?

More than 60,000 alumni

12 campuses in Spain and strategic alliances in 4 continents

Lifelong career development for our students and alumni

Access to the largest network of business and marketing professionals in Spain

Strong positions in national and international rankings

MAIN INFO:

Master’s Program:
Master in Digital Marketing (Online)

LENGTH:
9 months
Next course starts: October 2018

INSTITUTION:
ESIC

LEARNING METHOD:
Online

LANGUAGE:
Spanish

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© 2018 ESIC Business & Marketing School. CIF: R2800828B. Aspectos legales
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

© 2018 ESIC Business & Marketing School. CIF: R2800828B.
Avenida de Valdenigrales s/n, Pozuelo de Alarcón. 28223 Madrid, España.

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