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Global Master Business Administration [GMBA]

  24 months
 
  • Full Time

  Available locations

  • Madrid
  • Barcelona

 

English
 

On-site

 

New, unique, and internationally recognised IMBA crafted by ESIC Business and Marketing School (ESIC), Shanghai International Studies University (SISU), and Florida International University (FIU) The programme is designed to enhance your management and leadership skills while strengthening your ability to face and solve complex challenges in an increasingly globalised environment. This International MBA is intended for people looking for a truly international and global business career. The program offers: 3 Continents: Europe + Asia+ America, 3 business environments, and 3 degrees. 

Objectives

1

Understand and master core concepts and methods in the application in business practiced in a digitalized and globalized worl economy.

2

Deal with complex issues both systematically and creatively in diverse and international context.

3

Frame business activities and decisions in ethical and human values.

4

Operate effectively across borders in business and other international contexts.

 
GMBA

Academic Structure

The hybrid format allows you to personalize and make learning more flexible, through permanent "training".

In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times. Your academic itinerary will begin with the core subjects (common to all masters), then the specialization subjects (specific to your master's degree) and in the optional module you can add subjects of your interest to design your own profile and cover any gaps by reinforcing the areas that you decide. In the end, the Final Master Project will follow.

Management Subjects

Management Subjects

  • The unit focuses on the generation and improvement of business opportunities thinking “out of the box” Innovation will be the centre of value creation in the present disruptive environment.

  • This unit helps the student to differentiate the problems in order to identify decisions with major impact in business minimizing efforts, costs, and time. This unit gives the tools to identify those problems differentiating the ones related to business/money from the ones related to personal/organizational issues. It develops technical abilities for decision making with limited or complex information.

  • The current environment and organizations require adaptive leadership that considers not only external aspects but also the manager’s personal profile. Communication, and listening skills (feedback) are increasingly important in the plural, multicultural, and globalized environments. During this course, students will learn to know their leadership style and how to exercise it in different environments. Likewise, they must know and use the fundamental elements and structures to build clear messages that allow them to approach communication with more confidence and know how to effectively manage situations of doubt, questions or confrontation.

  • The current context modifies the way we communicate and interact, the diversity of people we address, as well as the means we use to transmit messages, share, influence and achieve our purpose, highlight the importance of becoming aware of our communication style and impact, being key to know the tools and methodologies that make us more flexible in order to adapt to any situation and interlocutors without losing impact.

  • The aim of this subject is for the student to acquire the competencies and knowledge taking the decisions in an ethical way, with social corporate responsibility and the different stakeholders in a global and multicultural environment. Apply high standards of respect for human values and cultural diversity. Develop competencies to measure the economic impact of decisions when taken or even when not taken.

  • Current organizations and environments require an adaptative leadership not just in the external facts but in the managers' profile as well. Within this framework communication abilities are more and more important in globalized and multicultural environments. Students will learn their leadership style and how to apply it in different circumstances. They will learn how to use and apply fundamental structures and elements to deliver clear and attractive messages approaching communication with confidence. They will also learn how to deal with uncertain situations, questions, or confrontational issues.

Specialisation Subjects

Specialisation Subjects

Category subjects

  • This subject aims at giving a critical and substantial understanding of the scientific discipline known as Economics in International Business: its main objective is to provide an integrated view of Macroeconomics and Microeconomics through a model that analyzes international trade and foreign markets. The students will see Economics as a coherent whole and they will be able to make sense not only of past economic events, but also of those that unfold in the future, stressing the fact that an ethical behavior combined with skills and professionalism is able to ensure sustainable development, rather than a short- term profit.

  • Triple Bottom Line: The aim of the course is to provide students with theoretical and practical knowledge to analyze how the value of an organization and the decisions to be made to maximize it, rests nowadays not only in the financial or tangible aspects that and are accounted for in the classical financial statements (e.g. property, cash), but also on other value relevant aspects which affect to all their stakeholders.

    In this block, participants will be led to the understanding of financial data (mainly coming from the external and internal accounting system) to critically analyze the value creation in these three main areas: financial, environmental (or ecological) and social.

  • The advances we are experiencing in different disciplines and especially in technology are modifying the value chain in organizations in a way that is necessary to ensure their sustainability and competitiveness. This is why the alignment of the organization and the adaptation of structures in an agile manner are key to achieving an organizational design that evolves at the same speed like the context in which we work. This subject allows us to develop the behaviors that allow us to deploy the culture by improving the employee and customer experience, to know the most appropriate tools for the management, measurement, and monitoring of the indicators defined in the value proposition, and to incorporate the most appropriate models for change management in organizations. Knowing what to do, when to do it, and how to address the challenges considering all stakeholders to ensure the optimal evolution and adaptation to the digital ecosystem.

Subjects specific to your degree

  • Marketing by ESIC allows students to experiment the practical tools and approaches to develop marketing strategies oriented towards international customer and consumer expectations in the new context of the global digital transformation. The program approaches to customer segmentation, targeting and positioning, tactical operations, value to customer, marketing mix, planning and budgeting as key marketing frameworks to achieve competitive advantage in today´s global organizations. 

  • This subject allows the student to develop the ability to diagnose the degree of digital maturity of a company, the market in which it competes and the impact of the use of data and the main emerging technologies to, from there, propose strategic lines of action that guarantee the adequate implementation and management of the company's resources and capacities.

  • Operations and Project Management course is an exciting approach to two of the big challenges in modern companies, namely, to coordinate the daily activities and its issues together with the development of new activities in a structured way, that allows any company to get their operational and business goals in a managed manner. Whether we talk about industrial, retail, commercial or services OPM has the task of analyzing the design, the supply chain control, the projects, and the logistics in any organization.

  • Business management in the actual global context is shaped in this course with a practical focus on corporate strategy applied in different geographies and for particular sectors based on understanding of international markets. Implementation and monitoring of global strategy from operational perspective is tackled in conjunction with the simulation of an Executive Committee of a big corporation of an SME. 

  • The world markets workshops aim at offering a critical view of current events, trends, and possible scenarios in the most relevant and influential markets in today´s business environment. The workshops also intend to create a space for the sharing of experiences and first- hand insights between guests and participants.

  • This discipline is defined as the function that connects consumers with vendors through the analysis of data. It captures individuals’ behavior understanding before consumption stimuli. This analysis helps define the impact of consumer behavior within the business decision making progress. Market research has become a pivotal area to build robust and meaningful marketing propositions. It contributes to analyze consumers from a scientific standpoint to determine the drivers of their needs, which, in turn, has a significant impact on the improvement of the firms’ long-term relationship with them.

  • Can someone learn how to become an entrepreneur? Through this practical course students develop an entrepreneurial mindset to be able to identify market opportunities and to create the organizational ecosystem to transform an idea into an entrepreneurial reality. Using the Hackaton Methodology, groups create innovative projects, through out-of-the-box thinking, some of which become real new ventures with a global perspective. 

  • Group project which includes but are not limited to: Development of a case study of a selected part of an organization (NGO, or Start-Up). Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes. .Development of a consulting report on a problematic issue within an organization (NGO, or Start-Up), provided that the issue is broad-based enough to demonstrate program-level outcomes.

INTERNATIONAL EXPERIENCE

INTERNATIONAL EXPERIENCE

Three Continents: Europe + Asia+ America, three business environments, and three degrees. Over a full-time immersion of 24 months, participants live, work, learn, and operate in the three continents that represent more than 80% of the world’s economy.

The main pillars of the programme are:

> A place for the West and East to meet: In-depth understanding of Eastern and Western business practices to seize business opportunities in an increasingly complex global environment.

  • ESIC Business School (Madrid)
  • Shanghai International Studies University (SISU)
  • Florida International University (FIU)

*If for any reason beyond ESIC's control, travel to the city of destination is not available, a suitable alternative will be provided.

Final Project

Final Project

GMBA students conduct an integrative applied group consulting project for startups. The Field Consulting project applies the learning objectives gives students the opportunity to utilize their knowledge and skills gained in the program to assist entrepreneurs in start-ups tackle a variety of business challenges.

*Academic Structure subject to change

Outgoing profile

  • Globally-focused professionals to acquire the insight, expertise, networks, and mindset to become successful executives and managers in tomorrow’s business environment.

Alumni data

Functional areas of our alumni

   
27%
International development
   
26%
Business Development
   
21%
Marketing
   
14%
Sales

Geographical areas
where our alumni work

45 %
Spain
21 %
Europe
5 %
USA
16 %
LATAM
6 %
AFRICA
6 %
ASIA
1 %
OCEANIA

Campuses and prices where taught

Global Master Business Administration [GMBA] in Madrid

Duration

  • Modality: presencial
  • Duration: 20 months

Language

  • English

Credits, prices and admissions

  • Intakes 10/2022: Consultation

Campus ESIC Madrid

Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
Ver en Google Maps

Global Master Business Administration [GMBA] in Barcelona

Duration

  • Modality: presencial
  • Duration: 20 months

Language

  • English

Credits, prices and admissions

  • Intakes 10/2022: Consultation

Campus ESIC Barcelona

Barcelona

Carrer de Marià Cubí, 124 | 08021
Barcelona
93 414 44 44
Ver en Google Maps

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