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Bachelor's Degree in International Business + Degree in Marketing Management

  September 2021 September 2021

  Available locations

  • Madrid

Degree information


ESIC in Madrid offers a Degree in International Business, prepares professionals capable of performing business management tasks in international environments, who can manage and take advantage of the business opportunities in an increasingly globalised world.


Training 100% in English. From the first semester students will work with international universities students.


Training in business management in international settings, languages, leadership, internationalisation, and digital economy.


Taught by teachers with broad professional experience in international business management and academic certification by the Ministry of Education (ANECA).


The Bachelor's Degree in International Business + Degree in Marketing Management is based on two pillars: to know how to be and to know how to do; and one objective: your incorporation into professional life.

Formative axes

Commercial Management







Specific training complements


Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.


A Bachelor's Degree in International Business + Degree in Marketing Management with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Want to work in international business.
  • Demonstrate leadership and want to hone this skill.
  • Global and multicultural business perspectives.
  • Early-adopters of new technologies.
  • Speaks several languages already or is interested in learning new languages.

Professional opportunities Bachelor’s Degree in International Business + Degree in Marketing Management (BIB + DMM)

​​​​​​This degree in Madrid is a passport to several career opportunities, such as:

  • Associate Project Officer
  • Programme Development Advisor
  • International Foreign Policy Advisor
  • Foreign Office Service (Diplomatic Corps)
  • Global Marketing Manager
  • International Trade Specialist
  • International Procurement Department
  • Import/Export Coordinator
  • Marketing Consultant

Added value and experiences

double degree


Obtain two degrees: one from ESIC and the other from our prestigious partner university. Employers highly value this commitment.

global masterclass


Learn how to tackle the latest challenges and anticipate upcoming trends by attending monthly interactive masterclasses taught by renowned academic scholars and leading industry experts that bring the current affairs in the field of international business to life for you.

global bootcamp


Annual summit of high-performing teams from partner universities to foster a collaborative environment, sense of community through Social Impact Projects, and engage in immersive networking.

global summer


Spend at least one semester at a prestigious partner university abroad to learn in another education system that also excels at teaching. Also, this will help you acquire a better understanding of the international business perspective that companies need.



Quench your thirst for knowledge by learning how to dive deep into your subject matter of interest through research. Produce original work with faculty and present it at academic conferences and symposiums.



Gain access to extra-curricular internships at multilateral institutions, such as the EC, UN, World Bank, IMF, ADB, IDB, UNICEF, UNHCR.

global summer experience


Attend international universities and receive special certifications from prestigious universities worldwide to:

  • Significantly improve employability competitiveness.
  • Forge relationships with international students that enriches your critical thinking.
  • Experience different cultural interactions that develop a global mindset.
Concursosr y certamenes


From the first semester, you will collaborate in virtual teams with students from other international universities to solve annual cases for real companies.

Study guides

First semester [BIB]

Subject Credits Type** Faculty
Labour Law 6 BE  
Business Law 6 BE  
Fundamentals of Business Economics 6 BE  
Fundamentals of Marketing 6 BE  
Business English 6 BE  


First semester [DMM]

Subject Credits Type** Faculty
Introduction to Marketing 3 P  
Chinese I 6 P  

Second semester [BIB]

Subject Credits Type** Faculty
Business Administration and Organisation 6 BE  
Data Analysis 6 BE  
Current Tax Bases of the Tax System 6 BE  
Financial Accounting 6 BE  
Principles of Economics 6 BE  

Second semester [DMM]

Subject Credits Type** Faculty
Antropology 3 P  
Chinese II
6 P  

First semester [BIB]

Subject Credits Type** Faculty
International Accounting 6 COM  
International Law 6 COM  
International Economic Environment 4,5 COM  
Mondern language I 6 COM  
Applied Computing for Business Management 6 COM  

First semester [DMM]

Subject Credits Type** Faculty
Scientific Research 4,5 P  
Chinese III 6 P  

Second semester [BIB]

Subject Credits Type** Faculty
International Areas and Markets 6 COM  
Modern Language II 6 COM  
International Market Research 6 COM  
Mathematics of Financial Operations 6 COM  
International Operations  & Global Entrepreneurship 6 COM  

Second semester [DMM]

Subject Credits Type** Faculty
Trend Search and Analysis 4,5 P  
Christian Social Thinking 3 P  

First semester [BIB]

Subject Credits Type** Faculty
Cross Cultural Management 6 COM  
Strategies to Access International Markets 6 COM  
International Financing 6 COM  
International Macroeconomics 6 COM  
International Product and Pricing Policy 6 COM  

First semester [DMM]

Subject Credits Type** Faculty
Commercial Negotiation 4,5 P  

Second semester [BIB]

Subject Credits Type** Faculty
International Marketing Management  6 COM  
International Communication Strategies 6 COM  
Tools and Operations on the World Financial Markets 6 COM  
International Politics in the Business World 6 COM  
Transport, Logistics, and International Distribution 6 COM  

Second semester [DMM]

Subject Credits Type** Faculty
Consumer Behaviour 4,5 P  
Business Ethics 3 P  

First semester [BIB]

Subject Credits Type** Faculty
Developing Markets 6 COM  
Strategy and Strategic Management 6 COM  
E-Commerce 4,5 COM  
Elective 1 4,5 COM  
Elective 2 4,5 COM  
Elective 3 4,5 COM  

Second semester [BIB]

Subject Credits Type** Faculty
Internship Placement 24 COM  
End of Degree Project  6 TFG  

Second semester [DMM]

Subject Credits Type** Faculty
Product Management
Pricing 4,5 P  
Self-Diagnosis 3 P  
Trade and Retail Marketing 4,5 P  
Markcom 4,5 P  
Leadership 4,5 P  

Electives [BIB]

Subject Credits Type** Faculty
Business Ethics 4,5 EL  
Decission-Making Models 4,5 EL  
Human resources International Management 4,5 EL  
Diplomacy, International Relations and Corporate Diplomacy 4,5 EL  
European Union 4,5 EL  
International Corporate History 4,5 EL  
International Purchasing Management 4,5 EL  
International Economic Analysis 4,5 EL  
International Project Management 4,5 EL  
Multilateral Institutions Projects 4,5 EL  

First semester [DMM]

Subject Credits Type** Faculty
Marketing Management 4,5 P  
Sales Management 4,5 P  
Digital Marketing Strategies 4,5 P  
Marketing Intelligence 4,5 P  
Digital Marketing Metrics & Analytics 4,5 P  
Data Driven Marketing 4,5 P  
Digital Footprint      

Second semester [DMM]

Subject Credits Type** Faculty
Glocal Marketing 4,5 P  
E-Markets 4,5 P  
Global Communication 4,5 P  
Decision Making 4,5 P  
Marketing Plan 4,5 P  
Marketing Finance 4,5 P  
Change and Transform 4,5 P  

Financial aids for study

Support, continuous management, future.


Admissions and financial

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

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International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

Companies where our alumni work

Campuses and prices where taught