CB1 Participants must prove to have acquired and understood the knowledge found in advanced and specific text books,with the intention to expand what they have learned in previous studies.
CB2 Participantsmust be able to apply this knowledge in their professional life and to developcertain capabilitiesto solve the case studiespresentedduring the degree.
CB3 Participantsmust be able to collect and interpret relevant data in order to make accurate judgement and reflections about relevant social, scientific, and ethical issues.
CB4 Participantsmust be able to communicate information, ideas, and problem-solving techniques to specialist and non-specialist audiences.
CB5 Participantsmust develop the learning capabilities that are needed to undertake further studies with a considerable degree of autonomy.
CG1 Analysis and synthesis capacity: Analyzing, synthesizing, assessing and making decisions based on relevant information about the situation and expected development of a company.
CG2 Ability to organize and plan: Applied to a company or organization, after identifying its strengths and weaknesses.
CG3 Oral and written communication in native language: Ability to correctly understand and communicate in different scenarios, in Spanish, as well as the ability to explain different topics to superiors and subordinates in a clear and concise manner, and to be able to elaborate consulting reports and management projects.
CG4 Oral and written communication in a foreign language: Ability to understand and communicate in economic and business contexts, in English.
CG5 Knowledge in computer science related to the field of study: Regular use of information technology and communications at a professional level.
CG 6Ability to analyze, search and discard information from reputable sources: Capability to identify sources of relevant information, in order to obtain and select specific data.
CG7 Capability to outline and relate: Participants must be able to understand the main economic principlesand learnabout how economy works.
CG8 Problem solving capability.
CG9 Decision-making capability.
CG10 Ability to apply professional criteria, based on an effective use of technical tools, in the problem analysis process.
CG11 Interest inwork quality and precision.
CG12 Creativity, initiative and entrepreneurial spirit.
CG13 Fluency in communication: Participants must be able to integrate themselves in the company or organization and establish mechanisms for formal and informal communication.
CG14 Interdisciplinary teamwork.
CG15 Work in an international context.
CG16 Personal relationship capabilities.
CG17 Ability to work in diverse and multicultural environments: Respect for diversity.
CG18 Ability to do self-criticism.
CG19 Ethical behavior in work.
CG20 Capability to work under pressure.
CG21 Autonomous learning.
CG22 Adaptability to new situations.
CG25 Initiative and entrepreneurial spirit.
CG26 Interest in quality.
CG27 Interest in environmental and social issues.
CG28 Puttinginto practice the theoretical knowledge acquired.
CG29 Research capability.
CG30 Project design and management.
CG31 Ability to explain certain economic and business issues.
CE1 Managing the sales area in a company or organization, after considering its competitive and institutional placement, and its strengths and weaknesses.
CE2 Managing the marketing area in a company or organization, and correctly developing the management functions required.
CE3 Using relevant reports and information to assess the present and future situation of a company, specifically within the marketing and market research area.
CE4 Issuing consulting reports about specific companies and markets situations.
CE5 Drafting projects of global management or business functional areas related to marketing and market research.
CE6 Understanding the historical, legal, and economic impact of the company, specially within the national and international marketing sector.
CE7 Learning and applying fundamental concepts that are related to the legal system that affects the market, the company and its decisions.
CE8 Being able to select and control software that is used for business diagnosis and analysis, as well as applying this software to the management of marketing projects in a company.
CE9 Ability to make decisions related to trade variables.
CE10 Capability to carry out strategic marketing plans.
CE11 Being able to correctly identify and analyze, with a marketing perspective, the factors that influence consumer behavior.
CE12 Knowing and developing the process of Sales Research.
CE13 Being capable of making marketing-related decisions in specific business sectors.
CE14 Understanding the role and relevance that marketing integrated communication represents.
CE15 Ability to design and implement a marketing plan.
CE16 Being able to select and use the correct software to solve sales-related problems.
CE17 Identifying the problems related to the management of distribution channels and the organizations that shape the sales system.
CE18 Ability to manage and coordinate the sales areaat any organization.
CE19 Ability to apply the theoretical and methodological knowledge acquired during the degreeencouraged by teamwork projects and the development of professional marketing and market research skills.
CE20 Ability to develop and present a businessand marketing plan.