September 2024
September 2024
English 
- Valencia
Bachelor’s Degree + Specialization Diploma (4 years) / Bachelor’s Degree + Degree (5 years)
Financial conditions / Price per course. Subject to change
10.025 € / 10.425 €
ESIC Business & Marketing School in Valencia was opened more than 35 years ago. The university area has 6 bachelor’s degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH).
Bachelor’s Degree in Business Administraton and Management in Valencia Itineraries
OPTION A
Bachelor’s Degree +
Specialization Diploma
- Years 4 años
- Total cost 10.025 €
- Credits 240 ECTS
+ Diploma in Professional Skills
OPTION B
Bachelor’s Degree
+ Degree
- Years 5 años
- Total cost 10.425 €
- Credits 375 ECTS
+ Degree in Marketing Management
WHY STUDY A BACHELOR’S DEGREE IN MARKETING?
Studying the Bachelor’s Degree in Business Administration and Management will enable you to assume the management of any organization, either nationally or internationally, through rigorous training in strategy and business management, effective team management and operational processes, as well as mastery of the areas of finance and economics. Broaden your knowledge and perspectives to make fundamental decisions in business dynamics.
91%
EMPLOYMENT RATIO
1 YEAR AFTER COMPLETING
PROGRAMME
PRACTICAL APPROACH.
We know that theory alone is not enough. That's why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
The Bachelor’s Degree in Business Administration and Management aims to develop students' organizational skills and the intellectual and technical skills necessary to face today's ever-changing business world.
If you possess an affinity for logical-analytical ability and wish to enhance it further, immerse yourself in a complete perspective of business operations and understand how economic systems drive the business environment, then the Bachelor’s Degree in Business Administration and Management is the perfect choice for you. This program will allow you to not only explore the fundamentals of management and resource planning in a company, but also gain a global view of how these skills are applied in today's business world.
WHAT DO OUR STUDENTS THINK?
+
COMPETENCIES OF THE BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT
Ability to analyze the relationship between the company and its economic environment, distinguishing the functional areas: production, investment, financing and marketing, as well as the accounting technique to obtain the economic-financial situation.
Ability to analyze general problems in the field of microeconomics and macroeconomics.
Adequate knowledge of administrations, companies, institutions, public positions and organizations in general, regulations and procedures necessary for the realization of projects and other activities.
Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, digital transformation, human resources management, corporate social responsibility... with the limit of ethical values.
SYLLABUS
In our Bachelor's Degree in Business Administration and Management, you will immerse yourself in an academic program designed to provide you with a solid training in all the key areas of this discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in business.
COMBINE YOUR BACHELOR’S DEGREE
ITINERARY 1
BBAM
+DIPLOMA
4 YEARS
SPECIALIZATION DIPLOMA
Taking 48 additional credits
- Professional Skills
ITINERARY 2
BBAM
+DEGREE
4 YEARS + 1 YEAR
DEGREE
Double Degree. Double employability.
- Marketing Management
INTERNACIONAL EXPERIENCES
We open the gates of the world to you.
- From 3rd course onwards
- Minimum 6-month stays
- Access to Erasmus, Munde-ESIC and Horizon programs
Syllabus
Discover the academic path that fits your needs.
1º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Principles of Marketing | 6 | FB |
| Principles of Business Economics | 6 | FB |
| Mathematics | 6 | FB |
| Labour Law | 6 | FB |
| Trade Law | 6 | FB |
| Anthropology | 3 | P |
| Languages I | 6 | P |
| Chinese I | 6 | DEHD |
2º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Business Management and Organisation | 6 | FB |
| Exploratory Data Analysis | 6 | FB |
| Tax Law | 6 | FB |
| Financial Accounting | 6 | FB |
| Principles of Economics | 6 | FB |
| Critical Thinking | 3 | P |
| Languages II | 6 | P |
| Chinese II | 6 | DEHD |
1º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Innovation and Quality Management | 6 | OB |
| Human Resources Management | 6 | OB |
| Introduction to Statistics | 6 | OB |
| Spanish Economy | 6 | OB |
| Financial Planning | 6 | OB |
| Scientific Investigation | 4,5 | P |
| Languages III | 6 | P |
| Chinese III | 6 | DEHD |
2º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Financial Business Analysis | 6 | OB |
| Company Accounting | 6 | OB |
| Econometrics | 6 | OB |
| Microeconomics | 6 | OB |
| Psychology of Work and Organisation | 6 | OB |
| Christian Social Thinking | 3 | P |
| Trend Search and Analysis | 4,5 | P |
| Chinese IV | 6 | DEHD |
1º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Business Start Up | 6 | OB |
| Operations Management | 6 | OB |
| Cost Accounting | 6 | OB |
| Macroeconomics | 6 | OB |
| Corporate Tax | 6 | OB |
| Business Negotiation | 4,5 | P |
| Critical Thinking | 3 | DEHD |
| Creation of Digital Spaces | 3 | DEHD |
2º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Strategic Managent I | 6 | OB |
| Market Research | 6 | OB |
| International Economy | 6 | OB |
| Introduction to Financial Management | 6 | OB |
| Mathematics of Financial Operations | 6 | OB |
| Business Ethics | 3 | P |
| Consumer Behavior | 4,5 | P |
| Christian Social Thinking | 3 | DEHD |
| Multimedia Software | 3 | DEHD |
1º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Strategic Marketing | 6 | OB |
| Strategic Management II | 6 | OB |
| Accounting Analysis | 6 | OB |
| Financial Management | 6 | OB |
| Regional and Local Taxation | 6 | OB |
2º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Final Project | 6 | TFG |
| Internship | 24 | OP |
| Product Management | 4,5 | P |
| Pricing | 4,5 | P |
| Self-Diagnosis | 3 | P |
| Trade & Retail Marketing | 4,5 | P |
| Marketing and Communication | 4,5 | P |
| Leadership | 3 | P |
| Creative Mindset | 3 | DEHD |
| Leadership | 3 | DEHD |
| My Digital Footprint | 3 | DEHD |
| Business Ethics | 3 | DEHD |
1º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Marketing Management | 4,5 | P |
| Sales Forecasting | 4,5 | P |
| Digital Marketing Strategies | 4,5 | P |
| Marketing Intelligence (On y Off) | 4,5 | P |
| Digital Marketing Metrics and Analytics | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| My Digital Footprint | 4,5 | P |
2º semestre
| ASIGNATURA | ECTC | TIPO |
|---|---|---|
| Glocal Marketing | 4,5 | P |
| e-Markets | 4,5 | P |
| Global Communications | 4,5 | P |
| Decisión Making | 4,5 | P |
| Marketing Plan | 4,5 | P |
| Marketing Finance | 4,5 | P |
| Change and Transform | 4,5 | P |
PROFESSIONAL DEVELOPMENT UNIT
ESIC's Professional Development Unit is made up of a team of professionals dedicated to boosting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the PDU if you need to enter the world of work, as they have their own employability portal, although they also collaborate with international portals, fairs and employability events.
We have +6,400 internship offers with more than 3,000 job offers in which more than 2,000 students did internships. Some of the companies: BBVA, Telefónica, Warner Bros, Mapfre, Amazon.
JOB OPPORTUNITIES
Our Bachelor's Degree in Business Management and Administration provides you with the skills and knowledge necessary to work in various sectors, such as private banking, consulting, operations and logistics, among others
Operations Analyst
As the name of this position indicates, its main function is to observe in detail the business operations carried out by a company. Based on the performance of these operations, the analyst must identify and solve problems that may arise in any of them through the collection of data and information.
Consultant
Advice is the main responsibility of this figure. Whether to companies or individuals, the consultant will provide assistance to the client in order to boost the performance of organizations through detailed analysis of the current situation and identifying the problems that need to be solved.
Auditor
Creator of strategies focused on helping companies avoid risks and improve their productivity, ensuring and maintaining transparency in the transactions and operations performed by a company.
Financial Controller:
The financial controller is the figure in charge of controlling the company's finances, supervising them and designing functional financial strategies, acting as a link between the company's management and accounting.
MOBILITY PROGRAMS.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
University Exchange in multiple destionations according to agreements.
United States, Ireland and France.
It can be for one semester or two semesters (one full year) *
For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.
*If the Exchange is for a full year, it must be done in the 3rd year.
This program entails payment of tuition at the host university and payment of the course fee at ESIC.
The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.
University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)
All over the world.
One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.
Mobility to add and Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
Short-term mobility in summer.
Destinations such as London or the USA
Depending on the destination, the duration varies from 2 to 6 weeks.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow:
1 Requirements and
Documentation
- Request information and an appointment with the admissions department.
- Send the required documentation scanned to your counsellor before the admission tests.
2 Admission Tests
You can do it in both Spanish and English.
It consists of 3 phases
Lasts approximately 1 hour and a half
- Make an appointment
- Confirmation
- Admission test
- Resolution
3 PLACE
BOOKING
When do you have to do it?
- Once you have passed the admission tests, you will receive a pre-enrolment letter.
- Then, you must pay the reservation fee by the deadline indicated to guarantee your place
4 ENROLLMENT
- The registration fee must be paid once the student still needs to meet the university entrance requirements.
- Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- • Gather the information you need to make your application for credit recognition.
- • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
GRANTS AND FINANCIAL AID.
Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.
- • National Mobility
- • International Students
- • Academic Excellence
- • Enrolled Brothers
- • Alumni
- • Large Family
- • Single Parent Family
- • Large Family
- • Diversity Scholarship
- • ESIC Study Grants
- • Doctoral Degree Programs
- • Agreement with educatonal institutions
- • Advanced Vocational Training Programs students of ESIC
- • Agreement with companies
Where it is taught?
Bachelor's Degree in Business Administration and Management
ESIC Business & Marketing School in Valencia was opened more than 35 years ago. The university area has 6 bachelor’s degrees and a degree of its own, and is a center attached to the Miguel Hernández University of Elche (UMH)
ESIC Campus in Valencia
Av. de Blasco Ibáñez, 55 | 46021 Valencia
View on Google Maps
Phone
Modality: On-site
Language: English