BACHELOR'S DEGREE IN MARKETING

This Bachelor's Degree which is a highly renowned degree
that trains participants to face and solve completex challenges
in an increasingly globalized business and marketing environment.
*Pending verification

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What is it?

01.

ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

02.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

03.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

04.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

05.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Complement your official degree with the Diploma specialization in Professional Skills granting 48 additional credits.

Marina Viloria Mesto
ESIC Marketing Student

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FORMATIVE AXES

Investigation

RESEARCH

Digital Marketing

DIGITAL MARKETING

icon Finances

Finances

Presential marketing

OFFLINE MARKETING

Commercialization

COMMERCIALIZATION

Communication

COMMUNICATION

Sales

SALES

Specific training complements

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

A Degree with the quality and services of a Business School

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Career Opportunities

This degree is a passport to several career opportunities, such as:

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

PROGRAM'S CURRICULUM  BDM

[BDM] + DIPLOMA IN PROFESSIONAL SKILLS

DURATION: 4 YEARS

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[BDM] + DEGREE IN DIGITAL BUSINESS

DURATION: 5 YEARS

[BDM] + MASTERS DEGREES IN ESIC

DURATION: 12 MONTHS (DEPENDING ON THE PROGRAMME): 4 YEARS

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INTERNATIONAL VALIDATIONS

  • From the 3rd year of the degree
  • Minimum stays of 6 months depending destination
  • Access to erasmus, munde-esic and horizon programmes
  • DURATION: 4 YEARS
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RANKINGS

ESIC, entre los mejores centros universitarios del mundo.

logo U-Multirank 2018

ESIC en ranking U-Multirank 2018 Centros Universitarios:
Top 5 en España
en Business Studies. Top 25 del mundo en formación continua.

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TOP 6 EN ESPAÑA - 2ª UNIVERSIDAD PRIVADA en el RANKING GLOBAL de universidades españolas.

logo El Mundo

Ranking 50 Carreras El Mundo Top Centros Privados en España y Top de publicidad y comunicación gracias a su liderazgo en Marketing y Digital.

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logo Youth Incorporated, Top 100 universities
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academic
info.

Objetives

The main objective of the Bachelor’s Degree in Marketing is to train participants to perform management, advisory and evaluation tasks in production and service organizations. These tasks can be carried out in the global sphere of the organizations or in any of its functional areas.

Upon completion, participants will be able to bring together all the functional areas of a company to fulfil the general objectives of their production unit within the global economic context, and work to promote good operation and improved results. Specifically, they will be able to identify and anticipate opportunities, allocate resources, organize information, select and motivate people, make decisions, reach the set goals and evaluate results. The teaching structure includes a strong focus on marketing and it is geared towards providing students with the necessary knowledge and experience in order to fulfil any management function in order to perform successfully at all levels.

The Bachelor’s Degree in Marketing provides participants with knowledge aimed at:

  • Studying several types of organizations andtheir management processes.
  • Analyzing the national and international environment where these organizationsare located.
  • Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
  • Acquiring the social and personal values that are fundamental in today’s society.
  • Developing general capabilities to be used in a wide range of organizations; not only tothose related to business.

Program goals

In order to face and solve complex challenges in an increasingly globalized business and marketing environment, the following goals areestablished for the participantsenrolled in the program:

  1. To acquire deep knowledge about different organizations that structure oursocial, political, and economic life.Participants will learn the nature of these organizations, their composition, management, and size, while considering their different types (public organizations, private companies, and NGOs), and studying the changes that are constantly happening in the market where they operate.
  2. To develop useful knowledge and business capabilities in order to assume responsibility roles in the mentioned organizations, as well as to promote a positive and critical thinking that leads to create new business initiatives. For this, participants will be required to acquire deep knowledge in areas related to the management of teams, clients and resources, mathematical and statistical techniques, finance, market research, operation and production management, business policy and strategy, andinformation and control systems.
  3. To understand personal development as a vital aspect to receive and take advantage of the program’s comprehensive training. This degree promotes social responsibility and human and ethical valuesto achieve a peaceful coexistence in society.

Learning Methodology:

In this context, the teaching in the program is based on student-centered learning guided by educators, tutors, and mentors to understand, practice, reflect, and apply both subject-specific knowledge and transferable skills. This aims to create a virtuous cycle of action-feedback-analysis-action for participants. Teaching in the program will have a professional orientation grounded in academic management concepts. Participants need to be able to relate these concepts to the business environment.

Participants will receive general instructions about how to identify, find and use the resources found in libraries and other databases, as well as a methodological guide to elaborate the Final Project, which must be handed in on the 4th year.

During the four years that takes to complete the Bachelor’s Degree in Marketing, participants will progressively receive theoretical and practical knowledge about business administration and accounting, teamworktechniques and other activities that will take place in properly equipped classrooms.

In addition, to promote the integration of participants in the marketplace, the Bachelor’s Degree in Marketing is focused on meeting the demands of today’s business and marketing world, which will help participants to be in permanent contact with the current job market. This will be done through internships opportunities provided bythe ESIC’s Professional Development Center (which includes the Internship Opportunities and Career Advise departments), conferences and work sessions led by businessmen and women that are specialists in marketing.

Capabilities

Basic Capabilities:

CB1 Participants must prove to have acquired and understood the knowledge found in advanced and specific text books,with the intention to expand what they have learned in previous studies.

CB2 Participantsmust be able to apply this knowledge in their professional life and to developcertain capabilitiesto solve the case studiespresentedduring the degree.

CB3 Participantsmust be able to collect and interpret relevant data in order to make accurate judgement and reflections about relevant social, scientific, and ethical issues.

CB4 Participantsmust be able to communicate information, ideas, and problem-solving techniques to specialist and non-specialist audiences.

CB5 Participantsmust develop the learning capabilities that are needed to undertake further studies with a considerable degree of autonomy.


General Capabilities:

CG1 Analysis and synthesis capacity: Analyzing, synthesizing, assessing and making decisions based on relevant information about the situation and expected development of a company.

CG2 Ability to organize and plan: Applied to a company or organization, after identifying its strengths and weaknesses.

CG3 Oral and written communication in native language: Ability to correctly understand and communicate in different scenarios, in Spanish, as well as the ability to explain different topics to superiors and subordinates in a clear and concise manner, and to be able to elaborate consulting reports and management projects.

CG4 Oral and written communication in a foreign language: Ability to understand and communicate in economic and business contexts, in English.

CG5 Knowledge in computer science related to the field of study: Regular use of information technology and communications at a professional level.

CG 6Ability to analyze, search and discard information from reputable sources: Capability to identify sources of relevant information, in order to obtain and select specific data.

CG7 Capability to outline and relate: Participants must be able to understand the main economic principlesand learnabout how economy works.

CG8 Problem solving capability.

CG9 Decision-making capability.

CG10 Ability to apply professional criteria, based on an effective use of technical tools, in the problem analysis process.

CG11 Interest inwork quality and precision.

CG12 Creativity, initiative and entrepreneurial spirit.

CG13 Fluency in communication: Participants must be able to integrate themselves in the company or organization and establish mechanisms for formal and informal communication.

CG14 Interdisciplinary teamwork.

CG15 Work in an international context.

CG16 Personal relationship capabilities.

CG17 Ability to work in diverse and multicultural environments: Respect for diversity.

CG18 Ability to do self-criticism.

CG19 Ethical behavior in work.

CG20 Capability to work under pressure.

CG21 Autonomous learning.

CG22 Adaptability to new situations.

CG23 Creativity.

CG24 Leadership.

CG25 Initiative and entrepreneurial spirit.

CG26 Interest in quality.

CG27 Interest in environmental and social issues.

CG28 Puttinginto practice the theoretical knowledge acquired.

CG29 Research capability.

CG30 Project design and management.

CG31 Ability to explain certain economic and business issues.


Specific Competencies:

CE1 Managing the sales area in a company or organization, after considering its competitive and institutional placement, and its strengths and weaknesses.

CE2 Managing the marketing area in a company or organization, and correctly developing the management functions required.

CE3 Using relevant reports and information to assess the present and future situation of a company, specifically within the marketing and market research area.

CE4 Issuing consulting reports about specific companies and markets situations.

CE5 Drafting projects of global management or business functional areas related to marketing and market research.

CE6 Understanding the historical, legal, and economic impact of the company, specially within the national and international marketing sector.

CE7 Learning and applying fundamental concepts that are related to the legal system that affects the market, the company and its decisions.

CE8 Being able to select and control software that is used for business diagnosis and analysis, as well as applying this software to the management of marketing projects in a company.

CE9 Ability to make decisions related to trade variables.

CE10 Capability to carry out strategic marketing plans.

CE11 Being able to correctly identify and analyze, with a marketing perspective, the factors that influence consumer behavior.

CE12 Knowing and developing the process of Sales Research.

CE13 Being capable of making marketing-related decisions in specific business sectors.

CE14 Understanding the role and relevance that marketing integrated communication represents.

CE15 Ability to design and implement a marketing plan.

CE16 Being able to select and use the correct software to solve sales-related problems.

CE17 Identifying the problems related to the management of distribution channels and the organizations that shape the sales system.

CE18 Ability to manage and coordinate the sales areaat any organization.

CE19 Ability to apply the theoretical and methodological knowledge acquired during the degreeencouraged by teamwork projects and the development of professional marketing and market research skills.

CE20 Ability to develop and present a businessand marketing plan.

Permanence regulations

Participants enrolled in the Bachelor’s Degree in Marketing will be subject to the following regulations: ESIC Internal Regulation and URV Enrollment Regulation.

curriculum and faculty
CREDITS RECOGNITION

To obtain the recognition of the coursestaken in other centers, participants must meet the requirements that ESIC demands for this process. After this, they must apply for the recognition process (within the established dates), so that the corresponding petition can then be handed to the School’s Rectorate. These courses will only be recognized if they are similar in competencies and knowledge to the courses offered by ESIC. URJC credit recognition and student transfer regulation can be found here.

The applicable Regulation to ECIS’s Academic Credit Recognition (RAC), can be found here

Requirements and fees

ENTRY REQUIREMENTS

Participants who want to enroll in the Bachelor’s Degree in Marketing must have graduated from high school, A levels, baccalaureate or equivalent, have passed the University Access Testor any other certificate that qualify them to access university:

PRE-ENROLLMENT AND ADMISSION

To enroll in the Bachelor’s Degree in Marketing:

  1. Applicants must have graduated from high school, A levels, baccalaureate or equivalent, or have passed the University Access Test.
  2. ESIC must have an available place for the candidate.

In addition, applicants will have to go through the following on-site activities (at ESIC), as part of the process. Complete the Admission Application and provide the documentation requested in this application.

  • Personal Interview.
  • A Study Case related to the chosen Degree’s field of study.
  • Interview in English.
  • Writing test in English.

As this is a degree, applicants must follow the enrollment instructions determined every year by the Generalitat de Catalunya and follow it’s established rules and dates.

ENROLLMENT

Once admitted, applicants must complete their enrollment process at ESIC by submitting their University Access Test certificate (original and photocopy).

For more information about participants enrolled in this degree, please see the Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

SCHOLARSHIPS AND FINANCIAL AID

Admission and grants

Financial issues should not be an obstacle for applicants to achieve their goals and to receive a great education. In this page you will find several options that will help you find financial aid;there are options offered by ESIC and by public and private organizations. For more information about the admission process, or to request an appointment, contact us.

Bank financing

  • ESIC has financing agreements with selected banking institutions to offer preferential conditions to its students. In the Financial Services Office you will find the specific rules and conditions of each of these agreements.

Scholarships

  • ESIC has its own programme of different types of economic scholarships. See conditions HERE.
  • These scholarships should be expressly requested by the pupil within the deadlines of the call and in compliance with all the requirements.

All participants enrolled in a degree have the possibility to access the scholarship and financial aid program offered by the Ministry of Education (Ministerio de Educación) through the Department of Education (Consejería de Educación).

National scholarships

  • Ministry of education scholarships and grants. + INFO
  • Scholarships given by the Department of Education. + INFO
  • Sicue-Seneca scholarships and grants (URJC). + INFO

International scholarships

  • ERASMUS scholarships for students enrolled in the official degrees, which foster and facilitate the student's academic mobility within European Union Member States. + INFO
  • MUNDE-URJC scholarships promote the student's international mobility among universities that do not belong to the European Higher Education Area (EHEA). + INFO

Mobility scholarships for international internships

  • FARO GLOBAL scholarships program that fosters internships in companies and organizations located in Europe, United States, Canada and Asian countries. + INFO
  • The ARGO GLOBAL scholarships a mobility program fostered by the Ministry of Education that promotes the academic training of graduates of Spanish universities through internships in international companies. + INFO

Insurance

  • Undergraduate students are supplied with an education insurance, so that in the event of death of the person that bears the tuition expenses (the insured), the student (the beneficiary) will not go through economic difficulties to continue with his or her studies.

student profile

CANDIDATE PROFILE

To access the Bachelor’s Degree in Marketing, candidates must have graduated high school, A levels, baccalaureate or equivalent certificate, or they must have passed the test mentioned in the article 42 of the Ley Orgánica 6/2001, concerning Universities, which was later modified by the Ley 4/2007.

For more information about the Candidate profile, go to Annual Reports of the Degree’s Commission (Informes Anuales de Comisión de Titulación)

STUDENT PROFILE AFTER COMPLETING THE DEGREE

The Bachelor’s Degree in Marketing intends to provide participants with organizational capabilities, as well as human, intellectual and technical abilities to face the current constantly-changing business world.

After completing the Bachelor’s Degree in Marketing, participants will be completely trained to set up their own company or to make managerial decisions within the following areas:

  • Sales Management
  • Marketing Management
  • Communication Management
  • Advertising Management
  • International Marketing Management
  • Sales Planning Management
  • Digital Marketing Management
  • Product & Brand Management

For more information about the student profile achieved after completing this degree:

mobility programmes

ERASMUS PROGRAM (STUDIES):

Our School is currently accredited with the ERASMUS CHARTER FOR HIGHER EDUCATION (ECHE) (ERASMUS CODE: E MADRID114) under the principles contained in our Erasmus Policy Statement.

Participants of degrees can access bilateral exchanges with several universities within the scope of the European Education Area Click here to see the places offered for each degree.

Participants will only have to pay the tuition corresponding to the ESIC academic year.

To access this program, it is necessary to see the requirements and academic conditions. See documentation here.

In order to access the program’s annual call, the following documentation is required:

  • PRE-REGISTRATION: Participants must pre-enroll by completing the form and presenting it within the established date. Download the form here.
  • APPLICATION: Participants must complete an application form for every language desired, in duplicate. Download the form here.
  • RESULTS: The places and the publication of the final list of admitted participants will be published within the established dates of the program’s annual call.
  • ENROLLMENT: Participants must complete the enrollment documentation of the host university within the established dates. In addition, participants will have to elaborate the Learning Agreement (Download the document here) with the corresponding academic coordinator. (List of coordinators and contact data)

REQUIRED DOCUMENTATION PRIOR TO THE ARRIVALAT THE HOST UNIVERSITY: Before attending the host university, participants must be in possession of:

REQUIRED DOCUMENTATION AFTER RETURNING FROM THE HOST UNIVERSITY:

For more information, contact ESIC’s International Office. Click here.

MUNDE-ESIC PROGRAM:

Participants of degrees can access bilateral exchanges with several universities that are NOT within the scope of the European Education Area. Click here to see the places offered for each degree.

To access this program, it is necessary to see the requirements and academic conditions. See documentation here.

Participants will only have to pay the corresponding tuition for the ESIC academic year.

In order to access the program’s annual call, the following documentation is required:

  • PRE-ENROLLMENT: Participants must pre-enroll by completing the form and presenting it within the established date to the International Office. Download the form here.
  • APPLICATION: Participants must complete an application form for every language desired, in duplicate. Download the form here.
  • RESULTS: The places and the publication of the final list of admitted participants will be published within the established dates of the program’s annual call.
  • ENROLLMENT: Participants must complete the enrollment documentation of the host university within the established dates. In addition, he or she will have to elaborate the Learning Agreement (Download the form here) with the corresponding academic coordinator. (List and contact information of the academic coordinators.)

REQUIRED DOCUMENTATION PRIOR TO THE ARRIVAL AT THE HOST UNIVERSITY: Before attending the host university, participants must be in possession of:

REQUIRED DOCUMENTATION AFTER RETURNING FROM THE HOST UNIVERSITY:

For more information, contact ESIC’s International Office. Click here.

HORIZON PROGRAM:

Participants of degrees can access NON-bilateral exchanges with several universities, for this reason, there is not a specific number of places offered. Click here to see the complete list of universities participating in this program.

This program requires paying both the tuition fees of the host university, and the tuition fees of the academic year at ESIC.

To access this program, it is necessary to see the requirements and academic conditions. See the documentation here.

In order to access this program, the following documentation is required:

  • PRE-ENROLLMENT: Participants must pre-enroll by completing the form and presenting it within the established date. Download the form here.
  • APPLICATION: Participants must complete an application form for every language desired, in duplicate. Download the form here.
  • RESULTS: The acceptance report of the admitted participants will be published within the established dates of the program’s annual call.
  • ENROLLMENT: Participants must complete the enrollment documentation of the host university within the established dates. In addition, participants will have to elaborate the Learning Agreement (Download the form here) with the corresponding academic coordinator. (List and contact information of the academic coordinators.)

REQUIRED DOCUMENTATION PRIOR TO THE ARRIVAL AT THE HOST UNIVERSITY: Before attending the host university, the student must be in possession of:

REQUIRED DOCUMENTATION AFTER RETURNING FROM THE HOST UNIVERSITY:

For more information, contact URJC. Click here.

STUDENT MOBILITY PROGRAM SICUE

SICUE is a student mobility program within Spanish universities. This program allows the students to take an academic stay in any of the Spanish universities that participate in the program. This stay will have a minimum duration of 5 months, and a maximum duration of 9 months. An academic agreement will be signed between the academic coordinators of the two participating universities and the student, so that the recognition of courses taken can be done efficiently after the completion of the program.

The process of pre-enrollment, application and results is done by Universidad Rey Juan Carlos, to which ESIC is an affiliated center.

For more information, please contact URJC Click here.

ERASMUS PROGRAM (INTERNSHIPS):

Our institution is currently accredited with the ERASMUS CHARTER FOR HIGHER EDUCATION (ECHE) (ERASMUS CODE: E MADRID114) under the principles contained in our Erasmus Policy Statement.

Participants of degrees can access internships in companies and organizations within the scope of the European Education Area.

To access this program, it is necessary to see the requirements and conditions of the program’s annual call. Click here to see documentation.

The National Agency (Agencia Nacional Española) advises applicants to use the Platform for ERAMUS Internships + Higher Education. Click here to enter the platform.

In order to access the program’s annual call, the following documentation is required:

  • APPLICATION: Participants must confirm the internship information to the International Office by email, and then go through a selection interview.
  • RESULTS: The places and the acceptance report of the admitted participants will be published within the established dates of the program’s annual call.

REQUIRED DOCUMENTATION PRIOR TO THE INTERNSHIP: Before doing the internship,participants must be in possession of::

REQUIRED DOCUMENTATION AFTER COMPLETING THE INTERNSHIP PERIOD:

For more information, contact ESIC’s International Office. Click here.

ERASMUS PROGRAMFOR STUDENTS WITH FUNCTIONAL DIVERSITY (DISABILITIES) ORSPECIAL EDUCATIONAL NEEDS:

The Erasmus+ program offers mobility funding for students and teaching or non-teaching staff with functional diversity or special educational needs.To access the aids offered by the Erasmus+ Program, applicants must have a certified disability to a degree equal or greater than 33%, as well as to comply with the rest of the program’s requirements.

More information and details in:
Erasmus+ Spain, Support for Special Needs (brochureand y web)
Mobility for people with Functional Diversity (disability) or Special Educational Needs
Exchangeability
Special Needs Assignment Criteria

For more information please contact ESIC’s International Office in Madrid: international.madrid@esic.edu.

INTERNSHIP OPPORTUNITIES

ACADEMIC INTERNSHIP

As one of the School’s natural links with the business world, ESIC has an in-house internship department. Its function is to incorporate students in companies through activities integrated in their academic schedule so that they can apply their theoretical and practical knowledge, using the management tools and techniques they have been learning throughout their studies. Students’ work experience in companies – along with classroom learning - enables them to gain first-hand experience of how a company works, independently and within its environment. During these internships, ESIC maintains constant communication with the company and the student. Students are given all the technical and social advice they require to best integrate within the company and benefit from their internship.

ESIC is currently connected to more than 8,000 private and public companies that hold student internships; and a growing number of companies are signing up to collaborate every year.

The annual average of internships managed by ESIC’s Campus in Madrid, considering the last three academic years, is more than 2,400. The Internship Opportunities department guarantees that the internships offer is available during the course, and that the amount of internship will be equal or superior to the number of students enrolled.

Participants that are enrolled in the Bachelor’s Degree in Marketing can start applying to internships during the second half of their degree’s academic plan (3rd and 4th year).

The process to access to the internships opportunities begins with the application and register in our School system. This will ensure the applicants the later participation in the selection process.

The content of the training in every internship will be designed in such form, so that they are directly related to the studies that are being taken by the participants. Participants will have the support of ESIC and a tutor assigned by the company in which the internship takes place. Internships’ schedule will always be compatible with the participants’ academic responsibilities at ESIC. All these details will be reflected in the Educational Cooperation Agreement, which is the document that regulates the collaboration between the company, the School, and the student.

The assessment for the recognition of the credits obtained in the internships will be done after considering the curriculum of the Bachelor’s Degree in Marketing, and its instructions for the matter.

Percentage of participants working in different fields:

estadisticas Grado Oficial en Marketing

A C Nielsen Company, S.L.

Agencia EFE, S.A.

Alarca Técnica SLP

Alten Soluciones De Productos Auditoría E Ingeniería, S.A.U.

Años Luz Iluminación De Vanguardia S.L

Aryan Comunicaciones S.A.

Asesoramiento Empresarial Eurogestión, S.L

Blanco

Boomerang Media

Canal Salud Global S.L.

Carlito Ediciones Musicales, S.L.

Centros Comerciales Carrefour, S.A. (Madrid)

Cife Spain Business S.L.

Computer Aided Elearning, S.A.

Criptotec S.L. (Smid Cloud)

Designit Spain Digital S.L. (Dnextep Consulting, S.L.)

Deutsche Bank S.A.E.

Docol Mediática S.L

Dräger Safety Hispania, S.A.

Ediciones Y Estudios.S.L.

Engel & Völkers

Esic Business & Marketing School

Exclama Comunicación Corporativa S.L.

General Motors España, S.L.

GFK-Emer Ad Hoc Research S.L

Gofluent S.L.U

Grupo M.A.E. Marcos De Asesores Empresariales, S.L.

Huawei

Iberdrola España, S.A.

Ikea Ibérica S.A.

In Situ, S.A.

Jobs And Talent, S.L.

Mapfre España, Compañía De Seguros Y Reaseguros, S.A.

Mapfre Global Risks, Compañía Internacional De Seguros Y Reaseguros, S.A.

Marina Arcos

Mask Comunicación, S.L.

Mediaset España Comunicación, S.A.

Mfshow Moda Y Eventos S.L.

Mhe Consumer

Miele, S.A.

Millward Brown

Momentum Task Force

Omnicom Media Group

Patagonia De Mariscos Y Pescados, S.L.

Pedro Barrado Seguros, S.L.

Philips Ibérica S.A.U.

Philips Lighting España

Platos De Ducha Natural

Porsamadrid, S.L.

Publicis Comunicación España, S.L.

Q-Ing

Quint Wellington Redwood Iberia S.L.U.

Quum Comunicación, S.A.

Reale Seguros Generales

Renault España, S.A.

Restaurantes Mcdonalds, S.A.U.

Richemont Japan Limited

Seinet Group, S.L.

Select Service Partner - Ssp España

Sistemas De Marcaje Fotonica, S.L.

Smart Digital Advertising S.L

Software Nemotec

Sony Europe Limited (Sucursal En España)

Taller De Radio

Target Point S.L.

Tbwa España, S.A.

TK Soluciones De Telemarketing, S.L.

TlC Marketing Worldwide Iberia S.L.

Ubisoft

Valassis Communications, S.L

Valeo Service España, S.A.

Walter W1919 Sl.

Yelmo Films, Slu 2/3

REGULATION OF WORK PLACEMENTS

Infraestructe and facilities

Infrastructure and Facilities

The campus includes two buildings with a total surface area of 2,500 m² with the following equipment:

  • 15 teaching classrooms with an approximate surface area of 1,100 m² with capacity for 600 students. All school classrooms include technical media (computer, internet connection, fixed projector, projection screen...) which are necessary for teaching different subjects.
  • 2 computer technology classrooms with 40 fully equipped computers, both in terms of hardware as well as software (Microsoft environments, specific graphic design, statistics, and professional programmes).
  • Work rooms with capacity for 30 people.
  • Study rooms for group work, including air conditioning and Wi-Fi connection.
  • Company Internships and Careers Department.
  • Alumni Department.
  • Wireless network (Wi-Fi) availability throughout the school for the free.

The school has additionally signed maintenance agreements with particular providers for the care of the various automated office area equipment.

ESIC Business & Marketing School is growing in Barcelona with the construction of a third campus that will be available after November 2016.

The two campuses located in Marià Cubi and Santaló exclusively concentrated on postgraduate programs and courses for executives, while university studies are moved to the new campus located in Passeig de Santa Eulàlia.

This future campus will include the refitting of a 1,200 m² building and the construction of a new facility with 1,800 m².

student assistance

PARTICIPANT´S WELCOME

Every year, prior to the beginning of the course, an informative session is organized for the participants (and the family of those in their first year) enrolled in the Bachelor’s Degree in Marketing. In this session, assistants are informed about the news and the characteristics of the course and the School, and they are handed the Participants’ Welcome Handbook.

INTRODUCTORY COURSE

Prior to the beginning of the Bachelor’s Degree in Marketing, the School offers two leveling courses consisting of two subjects that are usually more difficult for new participants. This aims at guaranteeing that new participantsare well-prepared to face the Degree’s challenges and to meet its demands.

These courses are:

  • Introductory Math Course.
  • Introductory Accounting Course.
ACADEMIC MENTORING

ESIC has a Plan of Action for Tutoring (P.A.T.) for the "welcoming" of students in their admission process and adaptation to the School.

ESIC offers a Mentoring Plan (PAT) aimed at easing the integration and adaptation process of the new participants to the School and the Bachelor’s Degree in Marketing.

At the beginning of the course, each participant will be assigned a tutor, who will mentor them both personally and academically. Participants and tutors will hold several meetings and interviews so that participantsare correctly guided and supported through the process of adaptation to the university life. This tutor will also help participants with internships and the Final Project (TFG), In the case of the Final Project, the tutor will orientate participants during the development of it; and in case of the internships, the tutor will track the participants’ evolution in the company.

For more information, see Degree in Marketing Tutors.

FUNCTIONAL DIVERSITY PARTICIPANTS AND SPECIAL EDUCATIONAL NEEDS

ESIC’s Diversity Project aims at making the School an inclusive center, by promoting equality of opportunity and zero tolerance for any type of discrimination. ESIC wants people that feel discriminated in the business world, either for their gender, race, religion, nationality or functional diversity, to feel totally integrated in the School and to feel supported at all moments by it.

Support to the participants with functional diversity and/or special educational needs.

ESIC offers a support service to its participants with functional diversity and/or special educational needs. This service is coordinated by the Diversity and Integration Unit.

The purposes of the Diversity and Integration Unit are the following:

  • Ease the access to higher education.
  • Guarantee the inclusion and the active integration of the participants in the campus.
  • To match the needsof the participants in a personalized way.
  • The implementation of academic adaptability features.
  • To guarantee the accessibility to ESIC services and facilities.
  • To match the material and personal needs of the participants in the campus.

Participants with functional diversity and/or special educational needs, can request any help through the Diversity and Integration Unit diversidad@esic.edu. The Diversity and Integration Unit will coordinate, together with all areas/departments, the necessary actions to match the specific needs of its students.

The support serviESIC’s Diversity Projectce for participants with functional diversity and/or special educational needs is integrated in ESIC’s Diversity Project. Visit to see more information.

CAREER ADVICE SERVICES

ESIC’s CareerAdvice Department provides participants and alumni with an employability platform. Through this platform the department manages all the recruiting, advice, training and events for employability.

Employment Professional Meeting

Every year, ESIC celebrates MEET, an employment fair organized by the CareerAdvice department. MEET promotes contact between companies demanding executive talent and participants from the Bachelor’s Degree in Marketing. This fair aims at presenting participants to relevant companies so that they can find a suitable job within their field of study.

The participating companies also develop selection processes and field presentations that complete the knowledge acquired by the participants during ESIC programs.

Employment Training Sessions

During the development of its programs, ESIC delivers several seminars with the intention of helping the participants to improve their personal and professional capabilities at the time of presenting themselves to a personnel selection process.

Career Advice

This department provides the alumni from the Bachelor’s Degree in Marketing with two special advantages:

  • Nationwide opportunities: ESIC participants can access any job opportunity in Spain, regardless of which venue they have studied in.
  • Lifelong service: This department is not only focused in helping participants’ employment, but also to develop their entire career.

The alumni are provided with an online curriculum management system, which connects them with those partner companies that trust their selection processes to ESIC.

Through the website www.esic.edu/campus, after signing in with a username and password, ESIC alumni can activate their job application to access more than 220 nationwide monthly job opportunities that are managed by the CareerAdvice department.

The candidates, besides uploading and codifying their CVs, can indicate their own preferences and restrictions as regards positions, sectors, geographical areas, responsibilities and retribution.

in addition to be able to create and edit their curriculum, candidates can set their preferences and filters with regards to functions, fields, geographical area, responsibility, and even estimated salaries. Candidates will receive information about the job opportunities in which their curriculum is being forwarded from the Career Advice department. At the very moment that the candidates’ curriculums arrive at the companies, they will receive an email with all the information related to the company and the job opportunities to which they have been recommended by the School.

All services offered by the Career Advice department are free of charge, both for the alumni and for the partnering companies.

Know more about the Career Advice department.

alumni

ESIC provides allformer participants of the Bachelor’s Degree in Marketing with the possibility to be part of (Alumni). ESIC Alumni was created in 1972 and it currently has more than 55,000 members. This association is composed by business professionals and ESIC’s former students. Alumni’s primary goals are: to promote and strength the networking between its members, to support the professional development of them, and to provide its members with constant training and learning experiences. Members will also enjoy special discounts to workshops and activities organized by ESIC.

All members will receive the Alumni magazine, which includes very interesting stories and articles.

quality guarantee and degree follow-up

ESIC QUALITY MANUAL

Main Goal:

ESIC’s Quality Manual aims at presenting ESIC’s Quality Management System.

ESIC’s Quality Management System (SGC-ESIC) establishes the way that the School uses and organizes its departments, regulations, criteria, processes, etc., in order to improve the quality of its Degrees, the faculty promotion, the planning and development of the classes, and the results of the learning process. This system also establishes the way that several interest groups are involved in the design, development, assessment and advertising of its training activities.

Dimension:

  • Languages
  • Executive Education
  • Graduate Studies
  • Undergraduate Studies
  • ICEMD
  • Publishing House
  • Complementary services and support to the faculty

ESIC’s Quality Manual includes both the values and policies shared by members of the School, and the general courses of action that guide the different works and events developed in the School.

In terms of quality, ESIC’s vision is reflected in the policy and goals that the Board of Directors establish and commit to fulfill.

The different chapters of the Quality Manual mention the procedures that detail the way in which works are done. descargar pdf

This system, as well as the responsibilities associated withthe different activities of the School, must be known and applied by all ESIC personnel, so that the quality of the services offered is guaranteed, and the correct functioning of the organization is assured.

The Quality Manual and the information included in it is the property of ESIC, and therefore is not to be published or reproduced, in full or in part without the explicit permission of the School’s Board of Directors.

For more information about ESIC’s Quality Management System, please see Guarantee of Quality.

DEGREE´S COMMITTEES

Degrees’ Committees Each degree has a Committee organized in the following way:

  • The Director of the Degree Academic Committee, who will preside its meetings.
  • A Coordinator from Undergraduate Studies.
  • Two to five professors from the degree’s faculty.
  • The Degree’s Class Representative and theDeputy Class Representative.
  • A representative from the Academic Management Personnel (PAS)
  • One or two external experts.

The Committee’s main goal is to assure the quality of the degree by promoting its constant improvement. For this, it develops the following functions:

  • The monitoring of the objectives of the Degree’s curriculum.
  • The proposal, implementation and monitoring of the improvement actions for the program.
  • The developing of the Quality Management System for the Degree.
  • The performance of the appropriate evaluations of the qualitative and quantitative data included in the Degree’s assessment reports and the improvement proposals based their information.
  • The elaboration of the Degree’s Annual Report.
  • The integration of the Academic Directors in the continuous improvement of the degree.
  • The integration of the Non-Academic Directors in the continuous improvement of the non-academic services for the degree’s participants.

Frequency: 2 meetings per academic year and program (Degree).

See Committee for the Bachelor's Degree in Marketing

See Policy for Degree's Committees.

See Policy for Faculty Coordination

PRICE AND VENUES

At ESIC, we are aware of the reality and the importance of any significant investment nowadays and this is why we uphold transparency in the prices of all our programmes.

We invite you to take a look at our Transparency Statement, where we explain the most important aspects of transparency such as: what is included in our prices, topics regarding finance terms and study aids, the reasoning behind our fees and an explanation on the end use of our profit.

Click here and discover what is included in our prices.

CAMPUS DONDE SE IMPARTE

Barcelona

INICIO DEL CURSO: Septiembre 2019

Precio: 8.930,00 €

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Admision and grants

If you are a student...

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Ask for more information on the Bachelor’s Degree in Marketing.
Registration for SEPTEMBER 2019 open

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