WHAT IS GLOBAL MARKETING COMPETITION?

INFORMATION

It is the most important global marketing simulation competition at university level.

Organised by

and sponsored by

#DatoGMKC

Signing up is free for all university students (undergraduates, graduates, postgraduates or doctorate students) who:

  • are currently studying this academic year (2019/2020).
  • have finished their studies within the last three years and are currently unemployed.

The teams may participate in Spanish or in English.

I WANT TO SIGN-UP NOW

In GMKC, participants should:

Become the General Managers of a company (automotive sector)..

Create, together with their team, a company from scratch and manage it using the most advanced business simulator on the market..

Compete against other teams, from anywhere in the world (based on the results obtained)..

How does the GMKC business simulator work?

Our simulator is the most comprehensive on the market and includes the characteristics and behaviour of the automotive sector.

It originated from the merger of Business Marketing Game (BMKG), Global Marketing Game (GMKG), Latin Marketing Game (LMKG) and China Marketing Competition (CHMKG).

BMKG

[BUSINESS]
+

GMKG

[GLOBAL] +

LMKG

[LATIN] +

CMKG

[CHINA]

By using it, you and your team (with the assistance - optional - of a tutor/professor) can design a business plan based on the following decision-making fields:

  • Production planning
  • Production systems
  • Procurement
  • Costs and Maintenance
  • Publicity and media
  • Segmentation
  • Positioning
  • Stock management
  • Wage policies

Thanks to the GMKC simulator, teachers and students will have a testing laboratory of the highest level, at their disposal that will enable participants to train and be tested in issues required in the business world, the real world.

One of the main advantages of this simulator is that the teams compete against each other and not against the machine; therefore there are no pre-set tricks or winning strategies. Each market (consisting of 6 teams) develops in different ways depending on the choices that each of the teams make.

SIGN UP FOR FREE AND FORGE YOUR FUTURE

#GMkCompetition