Bachelor's Degree in International Business + Degree in Global Marketing Management
taught
Available locations
- Madrid
Degree information
ESIC offers a Degree in International Business, prepares professionals capable of performing business management tasks in international environments, who can manage and take advantage of the business opportunities in an increasingly globalised world.
Training 100% in English. From the first semester students will work with international universities students.
Training in business management in international settings, languages, leadership, internationalisation, and digital economy.
Taught by teachers with broad professional experience in international business management and academic certification by the Ministry of Education (ANECA).
Based on two pillars: to know how to be and to know how to do; and one objective: your incorporation into professional life.
Formative axes
Commercial Management
Internationalization
Marketing
Research
Languages
Strategy
Management
Specific training complements
Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
A Degree with the quality and services of a Business School
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is it for?
- Want to work in international business.
- Demonstrate leadership and want to hone this skill.
- Global and multicultural business perspectives.
- Early-adopters of new technologies.
- Speaks several languages already or is interested in learning new languages.
Professional opportunities Bachelor's Degree in International Business + Degree in Global Marketing Management
This degree is a passport to several career opportunities, such as:
- Associate Project Officer
- Programme Development Advisor
- International Foreign Policy Advisor
- Foreign Office Service (Diplomatic Corps)
- Global Marketing Manager
- International Trade Specialist
- International Procurement Department
- Import/Export Coordinator
- Marketing Consultant
Added value and experiences
DOUBLE DEGREE
Obtain two degrees: one from ESIC and the other from our prestigious partner university. Employers highly value this commitment.
GLOBAL
MASTERCLASS
Learn how to tackle the latest challenges and anticipate upcoming trends by attending monthly interactive masterclasses taught by renowned academic scholars and leading industry experts that bring the current affairs in the field of international business to life for you.
GLOBAL
BOOTCAMP
Annual summit of high-performing teams from partner universities to foster a collaborative environment, sense of community through Social Impact Projects, and engage in immersive networking.
STUDY ABROAD
Spend at least one semester at a prestigious partner university abroad to learn in another education system that also excels at teaching. Also, this will help you acquire a better understanding of the international business perspective that companies need.
UNDERGRADUATE
RESEARCH
Quench your thirst for knowledge by learning how to dive deep into your subject matter of interest through research. Produce original work with faculty and present it at academic conferences and symposiums.
EXTRACURRICULAR
INTERNSHIPS
Gain access to extra-curricular internships at multilateral institutions, such as the EC, UN, World Bank, IMF, ADB, IDB, UNICEF, UNHCR.
GLOBAL
SUMMER EXPERIENCE
Attend international universities and receive special certifications from prestigious universities worldwide to:
- Significantly improve employability competitiveness.
- Forge relationships with international students that enriches your critical thinking.
- Experience different cultural interactions that develop a global mindset.
GLOBAL CAPSTONE
PROJECTS
From the first semester, you will collaborate in virtual teams with students from other international universities to solve annual cases for real companies.
Study guides
First semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Labour Law | 6 | BE | |
| Business Law | 6 | BE | |
| Fundamentals of Business Economics | 6 | BE | |
| Fundamentals of Marketing | 6 | BE | |
| Business English | 6 | BE |
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Chinese I | 6 | P | |
| Anthropology | 3 | P |
Second semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Business Administration and Organisation | 6 | BE | |
| Data Analysis | 6 | BE | |
| Current Tax Bases of the Tax System | 6 | BE | |
| Financial Accounting | 6 | BE | |
| Principles of Economics | 6 | BE |
Second semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Chinese II | 6 | P | |
| Critical Thinking | 3 | P |
COMCompulsory course
First semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| International Accounting | 6 | COM | |
| International Law | 6 | COM | |
| International Economic Environment | 4,5 | COM | |
| Mondern language I | 6 | COM | |
| Applied Computing for Business Management | 6 | COM |
First semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Creative Mindset | 3 | P | |
| Chinese III | 6 | P |
Second semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| International Areas and Markets | 6 | COM | |
| Modern Language II | 6 | COM | |
| International Market Research | 6 | COM | |
| Mathematics of Financial Operations | 6 | COM | |
| International Operations & Global Entrepreneurship | 6 | COM |
Second semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Scientific Investigation | 4,5 | P | |
| Multimedia Software | 3 | P |
COMCompulsory course
First semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Cross Cultural Management | 6 | COM | |
| Strategies to Access International Markets | 6 | COM | |
| International Financing | 6 | COM | |
| International Macroeconomics | 6 | COM | |
| International Product and Pricing Policy | 6 | COM |
First semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Creation of Digital Spaces | 3 | P | |
| Digital Enviroment | 3 | P | |
| Market Research | 4,5 | P |
Second semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| International Marketing Management | 6 | COM | |
| International Communication Strategies | 6 | COM | |
| Tools and Operations on the World Financial Markets | 6 | COM | |
| International Politics in the Business World | 6 | COM | |
| Transport, Logistics, and International Distribution | 6 | COM |
Second semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Christian Social Thinking | 3 | P | |
| Trend Search and Analysis | 4,5 | P |
COMCompulsory course
First semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Developing Markets | 6 | COM | |
| Strategy and Strategic Management | 6 | COM | |
| E-Commerce | 4,5 | COM | |
| Elective 1 | 4,5 | COM | |
| Elective 2 | 4,5 | COM | |
| Elective 3 | 4,5 | COM |
Second semester [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Internship Placement | 24 | COM | |
| End of Degree Project | 6 | TFG |
Second semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Business Ethics | 3 | P | |
| Leadership | 4,5 | P | |
| Digital Footprint | 3 | P | |
| Consumer Behavior | 4,5 | P | |
| Product Management | 4,5 | P | |
| Princing | 4,5 | P |
Electives [BIB]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Business Ethics | 4,5 | EL | |
| Decission-Making Models | 4,5 | EL | |
| Human resources International Management | 4,5 | EL | |
| Diplomacy, International Relations and Corporate Diplomacy | 4,5 | EL | |
| European Union | 4,5 | EL | |
| International Corporate History | 4,5 | EL | |
| International Purchasing Management | 4,5 | EL | |
| International Economic Analysis | 4,5 | EL | |
| International Project Management | 4,5 | EL | |
| Multilateral Institutions Projects | 4,5 | EL |
COMCompulsory course
ELElective
First semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Digital Reality | 3 | P | |
| Trade & Retail Marketing | 4,5 | P | |
| Business Communication | 4,5 | P | |
| Sales Forecasting | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Digital Marketing Metrics & Analytics | 4,5 | P |
Second semester [DGMM]
| Subject | Credits | Type** | Faculty |
|---|---|---|---|
| Mindlab | 3 | P | |
| Global Mindset | 3 | P | |
| Glocal Marketing | 4,5 | P | |
| Customer Marketing | 3 | P | |
| Business Innovation | 4,5 | P | |
| Data Driven Marketing | 4,5 | P | |
| E-Markets | 4,5 | P | |
| Marketing Plan | 4,5 | P |
COMCompulsory course
ELElective
Financial aids to study
Support, continuous management, future.
Admissions and financial
aid
Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.
Validations and transfer of academic records
Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?
More information
International department
Language department
You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
More information
Internships and
employment opportunities
Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.
More informationCompanies where our alumni work
Campuses and prices where taught
12.000 €
Rankings
YESTERDAY, TODAY, ALWAYS
ESIC in ranking U-Multirank 2018 Universities:
Top 3
in Spain in Business Studies.
Top 25
in Professional development.
TOP 6 In Spain, 2nd Private University in the Global Ranking of Spanish universities.
TOP 100 Universities
TOP Private Centres in Spain and Top in advertising and communication due to our leadership in Marketing and Digital economy. Ranking 50 degrees El Mundo (newspaper)
MERCO Companies and Leaders 2019. One of the top 100 companies with the best corporative reputations.
ESIC in the ranking “Best School 2018” Bloomberg.
