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Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation

  September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid

Información del grado

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Formative axes

Research

Finances

Commercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

With the quality and services of a Business School

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation

  • Marketing Manager
  • International Business Manager
  • Brand Manager
  • Customer Relationship Analyst
  • Product Manager
  • Sales Manager
  • Market Analyst
  • Business Intelligence Manager
  • Account Manager
  • Trade Marketing Manager

Study guides

First semester [BDM]

Asignatura ECTC Tipo
Marketing and Interpersonnal Communication Techniques 6,0 BE Basic Training
Introduction to Corporations 6,0 BE Basic Training
Mathematics Applied to Marketing 6,0 COM Compulsory Course
Economic and Marketing History 6,0 BE Basic Training
Corporate Sociology 6,0 BE Basic Training

First semester [DEI]

Asignatura ECTC Tipo
Chinese I 6,0 P Propia
Business Models II: Product-Market Fit 3,0 P Propia

Second semester [BDM]

Asignatura ECTC Tipo
Introduction to Marketing 6,0 COM Compulsory Course
Computer Science Applied to Marketing 6,0 BE Basic Training
Applied Statistics to Marketing 6,0 COM Compulsory Course
Civil Law 6,0 BE Basic Training
History of the Commercial Culture and Society 6,0 BE Basic Training

Second semestre [DEI]

Asignatura ECTC Tipo
Chinese II 6,0 P Propia
Agile Methodologies 3,0 P Propia

First semester [BDM]

Asignatura ECTC Tipo
Economics I : Microeconomics 6,0 BE Basic Training
Economic - Financial Analysis in Marketing I 4,5 COM Compulsory Course
Psychology Applied to Marketing 4,5 COM Compulsory Course
Strategic Management 4,5 COM Compulsory Course
Mercantile Law: Legal Regulation of the Market 4,5 COM Compulsory Course

First semester [DEI]

Asignatura ECTC Tipo
Business Models II: Social Entrepreneurship 3,0 P Propia
Entrepreneurial Ecosystem I 3,0 P Propia
Critical Thinking 3,0 P Propia

Second semester [BDM]

Asignatura ECTC Tipo
Strategic Marketing 4,5 COM Compulsory Course
Responsibility and Corporate Social Marketing 6,0 BE Basic Training
Economics II: Macroeconomics 6,0 COM Compulsory Course
Economic-Financial Analysus in Marketing II 4,5 COM Compulsory Course
Decission-Marking Methods Applied to Marketing 4,5 COM Compulsory Course
Labour and Social Security Law 4,5 COM Compulsory Course

Second semester [DEI]

Asignatura ECTC Tipo
Christian Social Thinking 3,0 P Propia
Negotiation and Selling Methods 4,5 P Propia

Annual [BDM]

Asignatura ECTC Tipo
Chinese 6,0 BE Basic Training

First semester [BDM]

Asignatura ECTC Tipo
Communication Policy and Digital Advertising 6,0 COM Compulsory Course
Consumer Behavior 4,5 COM Compulsory Course
Product Policy 6,0 COM Compulsory Course
Sales Management 4,5 COM Compulsory Course
Market Research I 4,5 COM Compulsory Course
Industrial and Services Marketing 4,5 COM Compulsory Course

First semester [DEI]

Asignatura ECTC Tipo
Personal Competences I: Personal Brand & Networking 4,5 P Propia
Business Models III: Intrepreneurship 3,0 P Propia

Second semester [BDM]

Asignatura ECTC Tipo
Relational, Direct and Interactive Marketing 6,0 COM Compulsory Course
Distribution Policy and Ecommerce 6,0 COM Compulsory Course
Price and Cost Policy and Ecommerce 6,0 COM Compulsory Course
Market Research II 4,5 COM Compulsory Course
Commercial Negotiation Techniques 4,5 COM Compulsory Course
Applied Information Systems and Data Driven Marketing 4,5 COM Compulsory Course

Second semester [DEI]

Asignatura ECTC Tipo
Anthropology 3,0 P Propia
Entrepreneurial Ecosystem II: Finance and Law 3,0 P Propia
Narrative Methods 4,5 P Propia

First semester [BDM]

Asignatura ECTC Tipo
Marketing Plan 6,0 COM Compulsory Course
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 6,0 COM Compulsory Course

Second semester [DEI]

Asignatura ECTC Tipo
Business Ethics 3,0 P Propia
Business Models IV: Go To Market 3,0 P Propia
Personal Competences II: Leading, Self-Managing and Managing Teams 3,0 P Propia
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards 3,0 P Propia
E-Markets 4,5 P Propia
Esic Garage I: Coach in Teams 6,0 P Propia

Annual [BDM]

Asignatura ECTC Tipo
External Practies 24,0 COM Compulsory Course
End of Degree Project 6,0 COM Compulsory Course

More electives BDM

Asignatura ECTC Tipo
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and Stat of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Markeeting and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DEI]

Asignatura ECTC Tipo
Digital Production I 6,0 P Propia
Global Innovation: Structure, Product and Processes 4,5 P Propia
Elective Subject I 3,0 P Propia
Elective Subject II 12,0 P Propia
Esic Garage II: Coach in Teams 12,0 P Propia

Segundo semestre [DEI]

Asignatura ECTC Tipo
Elective Subject III 4,5 P Propia
Personal Competences III: Debating, Public Speaking and Interpretation Techniques 3,0 P Propia
Digital Production I 6,0 P Propia
Global Mindset 4,5 P Propia
Esic Garage III: Coach in Teams 12,0 P Propia

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

Functional areas of our alumni

   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS