Pasar al contenido principal

Bachelor's Degree in Marketing + Degree in Sustainability Management

  September 2020 Septiembre 2021
  Languages
taught
Español

  Available locations

  • Madrid

Degree information

1

ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Formative axes

RESEARCH

FINANCES

COMERCIALIZATION

SALES

DIGITAL MARKETING

OFFLINE MARKETING

COMMUNICATION


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketingsales and/or market research area.

 

A degree with the quality and services of a business school

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Sustainability Management

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Brand Manager
  • Account Manager
  • Product Manager
  • Trade Marketing Manager
  • Social or Environmental Entrepreneurship
  • Chief Sustainability Officer (CSO)
  • Corporate Social Responsability Manager
  • Sustainability Consultant
  • Sustainability Project Manager
  • Environmental or Social Impacts Specialist

Study guides

First semester[BDM]

Subject ECTC Type Profesorado
Marketing and Interpersonal Communication Techniques 6 BE Belén López
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE Alberto Colino
Mathematics Applied to Marketing 6 COM Jesús Calzadilla
Economic and Marketing History 6 BE Ana Isabel González Santamaría
Corporate Sociology 6 BE Thomas Baumert

First semester [DSM]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester[BDM]

Subject ECTC Type Profesorado
Introduction to Marketing 6 COM Paula Suárez
Computer Science Applied to Marketing 6 BE Mª José Cabetas Valladares
Applied Statistics to Marketing 6 BE Mariano Méndez
Civil Law 6 BE Vidal Martín Hernando
History of the Commercial Culture and Society 6 BE Andrés Sánchez Padilla

Second semester [DSM]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Economics I: Microeconomics 6 BE José Mª Martínez Gonzalo
Economic-Financial Analysis in Marketing I 4,5 COM Jaime Navarro Mohino
Psychology Applied to Marketing 4,5 COM José Mª López - Agulló
Strategic Management 4,5 COM Eduardo Gismera
Mercantile Law: Legal Regulation of the Market 4,5 COM Federico de Salas

Annual

Subject ECTC Type Profesorado
Chinese 6,0 BE Language Team

First semester [DSM]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester[BDM]

Subject ECTC Type Profesorado
Strategic Marketing 4,5 COM Ana Gómez Olmedo
Responsability and Corporate Social Marketing 6 BE Abel Monfort
Economics II: Macroeconomics 6 COM José Mª Martínez Gonzalo
Economic-Financial Analysis in Marketing II 4,5 COM Jaime Navarro Mohino
Decission-Making Methods applied to Marketing 4,5 COM Luis Vivanco
Labour and Social Security Law 4,5 COM Federico de Salas

Second semester [DSM]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

First semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester[BDM]

Subject ECTC Type Profesorado
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type Profesorado
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type Profesorado
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [DSM]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P
COM Compulsory Course   EL Elective   P Propia

First semester [DSM]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DSM]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P
P Propia

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS