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July 1 to 7, 2019
Robotics and Marketing
You will understand how Robotics and some other technologies are changing the way we interact with our customers and experiment how AI is used to create Marketing Experiences.
Digital Marketing: Sport, Culture and Tourism
Experience an immersive 5-day workshop of the Digital Marketing for Sports, Culture & Tourism foundation strategies & best practices to understand how it is used to create customer-centric value propositions.
Lean Marketing for Start-Up
A course for those entrepreneurs, business owners and graduates who want to understand and identify what makes an organization successful from a marketing point of view. The goal is to make you confident marketeers to make fast, innovative and low-cost campaigns.
July 7 to 14, 2019
Digital Branding
We are in the age of digital brand engagement. Learn how digital branding has altered the way brands communicate with their audiences, the challenges of managing a digital brand and how the content, combined with digital distribution, are integral to brand engagement.
Desing Thinking
Experience an immersive 5-day workshop of the Design Thinking methodology to understand how it is used to create customer-centric value propositions. You will live the five stages through theoretical explanations but especially via practical exercises.
Artificial Intelligence and Business Ethics
The course will review traditional business ethics concepts and relate it with the new and changing environment. You will face real situations related to the most current issues and you will try to glimpse them under the prism of the artificial intelligence.