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Acquire the necessary skills to become a professional capable of facing any business challenge with additional training specific to marketing and business management, in order to provide solutions with the best tools and skills to take on this tasks with maximum efficiency.

Develop additional competencies by complementing your bachelor’s degree with a specialization diploma or obtain a double degree in 5 years by combining it with a degree.

BACHELOR’S DEGREE + DIPLOMA

  • DIPLOMA IN PROFESSIONAL SKILLS
  • DIPLOMA IN DIGITAL TOOLS AND MULTIMEDIA

BACHELOR’S DEGREE + DEGREE

  • DEGREE IN DATA SCIENCE 
  • DEGREE IN MARKETING MANAGEMENT
  • DEGREE IN ENTREPRENEURSHIP AND INNOVATION 
  • DEGREE IN SUSTAINABILITY MANAGEMENT

THE BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT IS FOR YOU IF..

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You have or want to develop your logical-analytical skills

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Profile with the ability to manage and plan the company’s resources

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You want to inmerse yourself in the global visión of a business organization

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Interested in economic systems and their business-focused operation

ENSURING YOUR FUTURE

92%

EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME

38%

FOUND A JOB THROUGH ESIC

Sectores

Professional opportunities for the Bachelor's Degree in Business Administration in Madrid

These are some of the positions that you will be able to perform after completing the Bachelor’s Degree in Business Administration and Management.

DISCOVER ALL THE PROFESSIONAL OPPORTUNITIES
  • Assistant CEO
  • Analyst
  • Customer Service Representative
  • Consultant
  • Director of International Projects
  • Logistics Intern
  • Finance Intern
  • International Corporate Procurement Intern
  • Investment Banking Off -Cycle Analyst- Asset&Leveraged Finance
  • Marketing and Social Media Executive
  • Product Marketing Manager
  • Community Manager
  • Digital Marketing Intern
  • Internship in After-sales Marketing 
  • Marketing Trainee
  • Export/Import Responsible
  • Commercial Analyst
  • Business Developer
  • Assistant CEO
  • Analyst
  • Customer Service Representative
  • Consultant
  • Director of International Projects
  • Logistics Intern
  • Finance Intern
  • International Corporate Procurement Intern
  • Investment Banking Off -Cycle Analyst- Asset&Leveraged Finance
  • Marketing and Social Media Executive
  • Product Marketing Manager
  • Community Manager
  • Digital Marketing Intern
  • Internship in After-sales Marketing 
  • Marketing Trainee
  • Export/Import Responsible
  • Commercial Analyst
  • Business Developer

COMBINE YOUR BACHELOR’S DEGREE

Check out the academic itineraries available with the Bachelor’s Degree in Business Administration and Management [BBAM].

INTERNATIONAL EXPERIENCES

We open the gates of the world to you.

  • From 3rd course onwards
  • Minimum 6-month stays
  • Access to Erasmus, Munde-ESIC and Horizon programs
WANT TO KNOW MORE?

BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS

+

First semester

Subject Credits Type**
Economic History 6 BE
Corporate Mathematics 6 COM
Introduction to Corporations I 6 BE
Professional Ethics, Basic Principals of Law and Equality (Professional Ethics) 6 BE
History of Spanish Institutions (Humanities) 6 BE

Second semester

Subject Credits Type**  
Introduction to Economics 6 BE  
Financial Mathematics 6 COM  
Introduction to Corporations II 6 COM  
Mercantile Law 6 BE  
Computer Science Applied to Corporations 6 BE  

First semester

Subject Credits Type**  
Introduction to Marketing and Communications at the Company 6 BE  
Financial Accounting I 6 COM  
Micro-Economics 4,5 COM  
Corporate Statistics I 6 COM  
Corporate Sociology 6 BE  

Second semester

Subject Credits Type**  
Financial Accounting II 4,5 COM  
Production Management 6 COM  
Macro-Economics 6 COM  
Corporate Statistics II 6 COM  
Marketing Management 4,5 COM  

Annual

Subject Credits Type**  
Modern Language  6 BE  

First semester

Subject Credits Type**  
Corporate Taxation 4,5 COM  
Strategic Management and Corporate Politics I 6 COM  
Analytical Accounting 4,5 COM  
Commercial Management 4,5 COM  
Financial Management I 6 COM  
Corporate Decision Methods 4,5 COM  

Second semester

Subject Credits Type**  
Management Information Systems 4,5 COM  
Strategic Management and Corporate Politics II 6 COM  
Human Resources 4,5 COM  
Financial Management II 6 COM  
Balance Analysis I 6 COM  
National and International Economic Enviroment of the Firm 4,5 COM  

First semester

Subject Credits Type**  
Labour Law 6 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6 COM  

Annual

Subject Credits Type**  
External Practices 24 COM  
End of Degree Proyect 6 COM  

Electives BBAM

 
Subject Credits Type**  
Operations Management in Services Corporation 4,5 EL  
Econometrics 4,5 EL  
Administrative Law in Regulated Sectors 4,5 EL  
Entrepreneurship 4,5 EL  
Business Simulator 4,5 EL  
Organizational Behavior and Design 4,5 EL  
Corporate Accounting 4,5 EL  
International Economic Analysis 4,5 EL  
Corporate Assessment and Acquisition 4,5 EL  
Global and International Marketing 4,5 EL  
Sectorial Marketing 4,5 EL  
Political Marketing 4,5 EL  

First semester

Subject Credits Type**  
Modern Language I 6 DPS  

Second semester

Subject Credits Type**  
Modern Language II 3 DPS  

First semester

Subject Credits Type**  
Modern Language III 6 DPS  

Second semester

Subject Credits Type**  
Anthropology 3 DPS  
Multimedia Software 3 DPS  

First semester

Subject Credits Type**  
Creation of Digital Spaces 3 DPS  
Critical Thinking 3 DPS  

Second semester

Subject Credits Type**  
Christian Social Thought 3 DPS  
Creative Mindsett 3 DPS  

Second semester

Subject Credits Type**  
Mindlab 3 DPS  
Business Ethics 3 DPS  
Leadership 3 DPS  
Digital Footprint 3 DPS  

First semester

Subject Credits Type**  
Project Planning: Ms Project 3 DEHDM  
Editing Digital Images: Photoshop 3 DEHDM  

Second semester

Subject Credits Type**  
Vector Illustration & Infographs: Illustrator 3 DEHDM  
Audiovisual Narration & Video Editing: Premiere 3 DEHDM  

First semester

Subject Credits Type**  
Motion Graphics & 3D: After Effects 3 DEHDM  
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM  

Second semester

Subject Credits Type**  
Creating Webpages: WordPress 3 DEHDM  
Christian Social Thought 3 DEHDM  

First semester

Subject Credits Type**  
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM  
e-Commerce: Prstashop, Magento 3 DEHDM  

Second semester

Subject Credits Type**  
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM  
Anthropology 3 DEHDM  

First semester

Subject Credits Type**  
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM  
Customer Management & Community Management: SalesForce 3 DEHDM  

Second semester

Subject Credits Type**  
Business Ethic 3 DEHDM  
TFinal Project 3 DEHDM  

BACHELOR´S DEGREE + DEGREE SYLLABUS

+

First semester [DDS]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester [DDS]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P

First semester [DDS]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester [DDS]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P

First semester [DDS]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester [DDS]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P

Second semester [DDS]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P

First semester [DDS]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DDS]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P

First semester [DDS]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester [DDS]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P

First semester [DDS]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester [DDS]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P

First semester [DDS]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester [DDS]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P

Second semester [DDS]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P

First semester [DDS]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DDS]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P

First semester [DMM]

Asignatura ECTC Tipo
Chinese I 6,0 P
Anthropology 3,0 P

Second semester [DMM]

Asignatura ECTC Tipo
Chinese II 3,0 P
Critical Thinking 3,0 P

First semester [DMM]

Asignatura ECTC Tipo
Creative Mindset 3,0 P
Chinese III 6,0 P

Second semester [DMM]

Asignatura ECTC Tipo
Scientific Investigation 4,5 P
Multimedia Software 3,0 P

First semester [DMM]

Asignatura ECTC Tipo
Creation of Digital Spaces 3,0 P
Digital Enviroment 3,0 P
Market Research 4,5 P

Second semester [DMM]

Asignatura ECTC Tipo
Christian Social Thinking 3,0 P
Trend Search and Analysis 4,5 P

Second semester [DMM]

Asignatura ECTC Tipo
Business Ethics 3,0 P
Leadership 3,0 P
Digital Footprint 3,0 P
Consumer Behavior 4,5 P
Product Management 4,5 P
Princing 4,5 P

First semester [DMM]

Asignatura ECTC Tipo
Digital Reality 3,0 P
Trade & Retail Marketing 4,5 P
Business Communication 4,5 P
Sales Forecasting 4,5 P
Digital Marketing Strategies 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics & Analytics 4,5 P

Second semester [DMM]

Asignatura ECTC Tipo
Mindlab 3,0 P
Global Mindset 3,0 P
Glocal Marketing 4,5 P
Customer Marketing 3,0 P
Business Innovation 3,0 P
Data Driven Marketing 4,5 P
E-Markets 4,5 P
Marketing Plan 4,5 P

First semester [DSM]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester [DSM]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P

First semester [DSM]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester [DSM]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P

First semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P

Second semester [DSM]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P

First semester [DSM]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DSM]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P

HI! IF YOU HAVE ANY QUESTIONS ABOUT THE BACHELOR’S DEGREE YOU CAN CONTACT US!

  +34 664 457 707

  carreras@esic.university

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