Revista Española de Investigación
de Marketing Esic © 2019.
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Table of contents:
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The Spanish Journal of Research in Marketing offers its readers open access to the full text of all articles, with a delay of two issues with respect to the printed version.

Contents of Issue
Exploring and consolidating the brand personality elements of the political leader
Varsha Jain; Meetu Chawla; B.E. Ganesh; Christopher Pich