Revista Española de Investigación
de Marketing Esic © 2019.
Av. Valdenigrales S/N. Pozuelo de Alarcón
(28223) Madrid TEL.:914 524100

Table of contents:
previous issues

The Spanish Journal of Research in Marketing offers its readers open access to the full text of all articles, with a delay of two issues with respect to the printed version.

Contents of Issue
Letter from the Editor
Carlos Flavián
Evaluation, signalling and willingness to pay for traceability. A cross-national comparison
D. Calvo Dopico, R. Mendes, H.A. Silva, V. Verrez-Bagnis, R. Pérez-Martín, C.G. Sotelo
"Once upon a brand": Storytelling practices by Spanish brands
E. Delgado-Ballester, E. Fernández-Sabiote