Artículos

29ene2020

5 tendencias en marketing de productos y servicios que se consolidarán en 2020

Los finales e inicios de año son una época especial para plantearse preguntas y así poder fijar los nuevos objetivos para el próximo horizonte cercano. El nuevo año ya está aquí y es el momento de visualizar qué nos depararán estos próximos

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29ene2020

The cleverness of SMEs in turbulent times


How some small businesses and self-employed traders propose creative solutions in uncertain times In times of disbelief, when we are moved by everything that we thought was established, a capacity of the human called creativity resurfaces.The surviva

23ene2020

Hackear la realidad y la reputación | Predicción 2020


Una predicción que se ha hecho para el año 2020 es que la reputación de las personas y las organizaciones será cada vez más hackeable, lo que dará lugar a muchísimas dudas sobre lo que es real y lo que no lo es. Esto generará un impacto prof

21ene2020

El marketing hacia su integración con la voz


La disrupción que ha provocado la llegada de Internet nos ha descolocado en muchos casos, y el mundo del marketing no iba a ser menos. Una de las revoluciones que se anuncian y con la que incluso ya estamos conviviendo en sus inicios, sobre todo los

21ene2020

Empty cities, full hearts


Many of us thought, perhaps for a few months now, that we would enjoy these days of Holy Week as a family by changing cities and discovering new territories. Finally, we are going to discover only inner territories: those of the house and also those

18ene2020

When the plane goes into a spin: crisis management and turnaround design strategy.


The forecasts published by the International Monetary Fund (IMF) and other institutions of economic analysis show a rapid deterioration of western economies with scenarios representing the post-COVID19 economic crisis in Spain as a broad-based U char

17ene2020

¿Cómo podemos adelantarnos a las necesidades de los clientes?


¿Cómo podemos adelantarnos a las necesidades de los clientes? Antonio Raimondo, Director de Marketing del Sur de Europa de CHEP, empresa líder global en soluciones de embalaje, nos ha visitado en #LaHoraTech para hablar de cómo aplicar tecnologí

15ene2020

LOGISICS 4.0


The large majority of publications which refer to logistics 4.0 tend to centre more on the description of the most modern technologies and their application in the supply chain. Likewise, other articles treat logistics 4.0 as a new paradigm. In eithe

13ene2020

COVID-19: three calls to action


COVID-19 disease is not only a health crisis of immense and unknown proportions, but it is also a trance that subjects us to a new economic, personal and business order.  When we are able to leave and return to our daily tasks, nothing will be th

12ene2020

Crisis or opportunity? 5 things we've learned in a coronavirus crisis


A crisis such as the one we are experiencing teaches us that everything can be turned upside down at any moment. The situation changes radically, but the brands must adapt to it in order to survive. You learn from everything. They say that even the w