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Bachelor's Degree in Marketing + Degree in Digital Business in Madrid

  Languages taught Inglés
  September 2020 September 2021 September 2021

1

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

A degree in Madrid with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is Bachelor's Degree in Marketing + Degree in Digital Business in Madrid for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Digital Business

This degree is a passport to several career opportunities, such as:

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DDB]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3    
Organization and Data Management I: Database 3    
Anthropology 3    
Organization and Data Management II: Content Curation  3    

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [DDB]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3    
Critical Spiritual thinking 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [DDB]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5    
Program for Data Science II: Python 3    

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Statistical modeling with R 6    
Christian social thought 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Business Intelligence 6    
Cloud Servicer Providers 6    
Data driven corporations I:Sensitive Data management 4,5    
Big Data Applications I: Big Data Project Implementation I  6    
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [DDB]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [DDB]

 
Subject ECTC Type  
Big Data Applications II: Big Data Project Implementation II 6    
Big Data Applications III: Big Data in Industry 4.0 6    
Data driven corporations II: Sensitive Data management 6    
Big Data Applications IV: Identification of Black Ops 6    
Artificial Intelligence and Neural Networks 6    

Second semestre [DDB]

Subject ECTC Type  
Modeling of categorical variables 6    
Predictive models II: Patterns of online abandonment 6    
Predictive models III: Public opinion and sentiment 6    
Analytical approach to Neuromarketing 6    
Natural language processing: Chat-Bots 6  
P Propia

Financial aids to study

 

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

More information
 

VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

More information
 

SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Prices

  •   September 2021
  •   Duration:  5 years
  •   Total cost
    12.000 €
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Rankings

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