Pasar al contenido principal

ESIC valencia

ESIC BUSINESS & MARKETING SCHOOL IN VALENCIA WAS OPENED MORE THAN 35 YEARS AGO. THE UNIVERSITY AREA HAS 6 BACHELOR’S DEGREES AND A DEGREE OF ITS OWN, AND IS A CENTER ATTACHED TO THE MIGUEL HERNÁNDEZ UNIVERSITY OF ELCHE (UMH). 

Itinerarios del Grado Oficial en Dirección de Empresas en el Ámbito Digital / Digital Business en Valencia

DEGRE IN GLOBAL MARKETING MANAGEMENT  

  • YEARS: 4 
     
  • TOTAL COST: 9.375€ 
     
  • CREDITS: 288

REQUEST INFORMATION AND WE WILL CALL YOU

WHY STUDY THE DEGREE IN GLOBAL MARKETING MANAGEMENT? 


The most complete marketing degree is updated. It does so to adapt to the new needs of the market and companies, combining tools of marketing, digital economy, business strategy and executive skills.  

Internationalization is and indispensable process to obtain the degree. You will have to follow one of the training itineraries proposed to choose between Universities of different destinations.

97%

EMPLOYMENT RATIO
1 YEAR AFTER COMPLETING
PROGRAMME

PRACTICAL APPROACH.

We know that theory alone is not enough. That's why our program focuses on applying marketing concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.

STUDENT PROFILE, WHO IS THE DEGREE AIMED AT?

By studying the Degree in Global Marketing Management, you will have the opportunity to acquire solid and up-to-date knowledge of the latest marketing trends and techniques. In addition, you will be prepared to adapt quickly to market changes and take advantage of new business opportunities. 

Discover how the Degree in Global Marketing Management gives you the tools you need to understand your customers, create effective strategies and establish lasting emotional connections with your audience. Become a leader in the marketing field and gain the skills you need to drive business growth and achieve success in an ever-evolving business world. 

perfíl

COMPETENCIES OF THE BACHELOR’S DEGREE IN MARKETING

1

Be able to develop a complete annual digital marketing plan and get it approved based on the rigor of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.

2

Manage digital projects in a practical way defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, E-commerce and the transversal effect of data

3

From the practice of real company cases on digital marketing scenarios, be able to make decisions that impact the company's business generation connecting digital marketing investments with financial results.

4

Development of professional and managerial skills that allow the professional to evolve at the same pace as market disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking... with the limit of ethical values

Study guides

First semester

Asignatura ECTC Tipo Profesorado
Introduction to Economics 4,5 P  
Business Environment 4,5 P  
Introduction to Marketing 4,5 P  
Digital Environment 4,5 P  
Scientific Research 4,5 P  
Anthropology 3,0 P  
Office Software I 3,0 P  
To be Professional 3,0 P  
Chinese I 6,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Market Research 4,5 P  
Consumer Behaviour 4,5 P  
Business Analytics 4,5 P  
Accounting Information Systems 4,5 P  
Statistics 4,5 P  
Office Software II 3,0 P  
Critical Thinking 4,5 P  
Chinese II 6,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Product management 4,5 P  
Pricing 4,5 P  
Communication Management 4,5 P  
Trend Search and Analysis 4,5 P  
Business Negotiation 4,5 P  
Multimedia Software 3,0 P  
Creative Mindset 4,5 P  
Chinese III 6,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Trade & Retail Marketing 4,5 P  
Marketing and Communication 4,5 P  
Sales Management 4,5 P  
Customer Marketing 4,5 P  
Sales Forecasting 4,5 P  
Database Software 3,0 P  
Teamworking 4,5 P  
Chinese IV 6,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Marketing Management 4,5 P  
Business Strategy 4,5 P  
Business Administration and Corporate Responsibility 4,5 P  
Human Resources Management 4,5 P  
Legal Environment 4,5 P  
Digital Marketing Strategies 4,5 P  
Christian Social Thinking 3,0 P  
Creation of Digital Spaces 3,0 P  
Self-Diagnosis 3,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Marketing Finance 4,5 P  
Marketing Intelligence 4,5 P  
Digital Marketing Metrics and Analytics 4,5 P  
Data Driven Marketing 4,5 P  
Decision Making 4,5 P  
Marketing Plan 4,5 P  
Business Ethics 3,0 P  
Computer Programming 3,0 P  
Leadership 3,0 P  

First semester

Asignatura ECTC Tipo Profesorado
Global Mindset 4,5 P  
Glocal Marketing 4,5 P  
Global Communication 4,5 P  
E-Markets 4,5 P  
Strategic Finances 4,5 P  
Tangibles - Wearables 3,0 P  
Digital Footprint 3,0 P  

Second semester

Asignatura ECTC Tipo Profesorado
Business Innovation 4,5 P  
Entrepreneurship 4,5 P  
Business Start-Up 4,5 P  
Business with a Global Cause 4,5 P  
Mindlab 3,0 P  
Change and Transform 3,0 P  
External Practies 24,0 P  
Degree Final Project 6,0 P  

MOBILITY PROGRAMS.

University Exchange within the European educational area.

European Union countries.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University Exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The corresponding amount of the course at ESIC will be paid.

University Exchange in multiple destionations according to agreements.

United States, Ireland and France.

It can be for one semester or two semesters (one full year) *

For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.

*If the Exchange is for a full year, it must be done in the 3rd year.

This program entails payment of tuition at the host university and payment of the course fee at ESIC.

The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.

University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)

All over the world.

One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.

Mobility to add and Official Degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

Short-term mobility in summer.

Destinations such as London or the USA

Depending on the destination, the duration varies from 2 to 6 weeks.

  • Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
    • If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
    • If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
    • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
  • The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.

*International destinations with limited places, subject to possible modifications.

All international options have additional costs.

Where it is taught?

Valencia

ESIC Campus in Valencia

Av. de Blasco Ibáñez, 55 | 46021 Valencia
View on Google Maps

Phone

96 361 48 11

Modality: On-site

Language: English