Master´s in International Business
Our master’s in International Business offers you a deep understanding of the key drivers of globalization, the internationalization process, and the interconnectedness of the global economy. It equips you with essential knowledge and practical skills to evaluate, manage, and implement strategies in international markets, while enhancing your ability to tackle complex challenges in an increasingly globalized environment and giving you a distinct competitive edge for your professional development.
OCTOBER 2025 – LAST PLACES
Check our special enrolment conditions.
Why should you study Digital Marketing?
Currently, world business today requires working across countries and cultures, and it is a necessity for most firms today to have people with the skills and knowledge that allow them to compete globally. This fact opens doors for many potential students for international business, thanks to the growing need for people with the know-how for operating on a global scale:
EMPLOYABILITY
Since there are various profiles and ways for international business students to explore, one also widens their career options and job prospects.
WORK ACROSS INTERNATIONAL BOUNDARIES AND CULTURES
How to manage diverse teams, research international markets, and competition, or find new suppliers for your business.
BUILD YOUR BUSINESS KNOWLEDGE
And learn how to improve financial performance, redesign business processes, or solve commercial challenges whilst developing your skills through modules in key areas.
PERFIL DE ENTRADA
El máster en Marketing Digital es para quienes, como tú, aspiran a marcar la diferencia en las empresas, liderando un marketing innovador, que cree valor y que ayude a llevar los resultados comerciales y de negocio al máximo nivel.
Contamos con diferentes formatos según tu perfil profesional:
- Perfil junior: Formato full time compatible con prácticas externas.
- Perfil senior: Formato part time, ideal para compaginar con tu jornada laboral.
- Perfil executive: Formato part time de fin de semana, pensado para profesionales con más experiencia.
¿Cómo son los estudiantes del Máster en Marketing Digital?
Edad
Género
País procedencia
Internacionales
Titulación Académica
Experiencia Profesional
Edad
Género
País procedencia
Internacionales
Titulación Académica
Experiencia Profesional
Edad
Género
País procedencia
Internacionales
Titulación Académica
Experiencia Profesional
Objectives Master's Degree in International Business
Prepare to lead in a globalized world.
This program equips you with the knowledge, tools, and strategic mindset needed to thrive in today’s complex international business landscape. From mastering foreign trade and global competitiveness to leading multicultural teams, you’ll be ready to make data-driven decisions, manage global operations, and drive sustainable growth across borders.
You will gain a solid understanding of foreign trade and global competitiveness, helping you navigate today’s international markets with confidence.
You will learn to apply analytical tools to make effective and data-driven decisions in dynamic global environments.
You will develop the skills to manage global business models, including supply chains, international purchasing, and financial operations.
You will understand how to identify and mitigate risks in complex international logistics and financial scenarios.
You will strengthen your leadership and strategic thinking to lead multicultural teams and drive international growth.
You will be prepared to solve complex business challenges using innovative thinking, strategic methodologies, and cultural adaptability.
PROGRAMME STRUCTURE AND LEARNING METHODOLOGY
Academic Plan
The master’s program combines updated courses with a Master’s Final Project (TFM), which you will develop throughout the entire program. Each subject addresses key topics with a practical approach: workshops, digital projects, and the application of tools and strategies in real-world environments.
TRASFORMATIVE LEARNING METHODOLOGY:
A student-centered model that enhances your personal and professional development through:
- Practical application of real business challenges
- Soft skills development
- Expert faculty guidance
- A diverse and international community
- Access to all ESIC resources
- It includes online materials, self-assessments, personalized tutoring, experiential activities, and a supervised final project — all designed to progressively put learning into practice.
Global Management is a core subject in the international business programme, designed to equip students with the knowledge and skills needed to navigate the complexities of managing businesses in a globalised and dynamic environment.
The subject focuses on strategic thinking, ethical leadership, and sustainable practices while fostering an understanding of international business practices, cultural diversity, and geopolitical factors. Through lectures, case studies, and group projects, students gain practical insights and develop problem-solving skills essential for leading international teams, negotiating across cultures, and contributing to the sustainability of global organisations. By the end, students will have a comprehensive understanding of the global business landscape to make informed decisions and lead effectively.
- Global Macroeconomics
- Business Ethics & Sustainability
- Business Strategy
- Entrepreneurship
- SMEs & Globalisation
Financial Analysis and International Trade Finance are key subjects in the Finance for Trade Business module. You will learn to interpret financial statements, assess profitability, and manage risks. In parallel, you’ll explore trade finance tools—such as credit, insurance, and payment methods—to support global operations, including innovations like blockchain. Together, these courses prepare you to manage internal finances and navigate international trade complexities.
- Finance Analysis
- Financial Risk Management
- International trade and supply chain finance I
- International trade and supply chain finance II
In this subject, you will learn to identify, create, and implement the necessary plans to generate value derived from the strategy defined in the Global Management module. You will start with the definition of international marketing and commercial plans, the forecast of demand, and the quantification of commercial objectives in a particular selected market, which will be supported in the decisions and plans about products, services, prices, customer experience, channels, communication, and actions to generate this demand.
- Markets research
- Developed and emerging countries strategy
- Markets selection
- Business Plan
Leadership and Personal Development equips students with essential skills to succeed in global business, including negotiation, communication, leadership, critical thinking, and cross-cultural management. The course focuses on negotiation strategies and conflict resolution, adapting to different cultural and business contexts. It also emphasizes self-awareness, emotional intelligence, and ethical leadership to foster collaboration. Through critical thinking and cultural models, students enhance decision-making and build strong international relationships.
- Critical thinking
- Communication and Leadership
- Negotiation
- Cross-Cultural Negotiation
Global Supply Chain and Trade Policy prepares students to navigate international markets, optimise operations, and manage global trade complexities. You will learn to manage cross-border logistics, sourcing, and trade regulations, including INCOTERMS and risk management. The course also covers strategic operations such as demand planning, inventory, and Lean processes, integrating technologies like Industry 4.0. Additionally, you will explore trade agreements, tariffs, and the role of institutions like the WTO, applying tools like AI and blockchain to analyse and respond to global trade dynamics.
This subject provides an in-depth exploration of the operational dimension of international business, equipping students with analytical and strategic tools needed to improve decision-making and efficiency in global contexts. The course focuses on five key areas: Business Analytics, to interpret and leverage data for performance improvement; Storytelling with Data, to communicate insights effectively and support persuasive decision-making; Marketing Management, from an operational perspective; International Purchasing and Procurement, addressing supplier relations, cost control, and sourcing strategies; and Inventory Management, with techniques to optimise stock levels and supply chain responsiveness. Together, these topics prepare students to manage complex operations with a data-driven and value-oriented mindset.
- Business Analytics
- Storytelling with Data
- Marketing Management
- International Purchasing and Procurement
- Inventory Management
This course enhances employability through training activities focused on developing key skills for the professional environment. As part of your learning journey, you will have the opportunity to access additional spaces for knowledge and networking by selecting — from a list of masterclasses, workshops, and events — the activities that best align with your professional interests and development goals within the programme.
The main objective is to design a Business Plan (BP) for the internationalization of a non-existing product from an existing company. The BP must target at least one non-EU country, though either the origin or destination may be in Europe. It can involve launching a new company, business unit, or market entry strategy. It bridges to the professional world by enhancing research, critical thinking, ethical judgment, and leadership aligned with global business need, while students apply knowledge to strategic challenges, conduct applied research, propose innovative solutions, make ethical decisions, and lead effectively using theory, data, and advanced resources.
*Academic structure subject to change. Some business reality and networking sessions may be delivered via webinars outside of class hours.
Master's Degree in Continuing Education from ESIC University
Upon successful completion of the program, you will be awarded the Master’s Degree in Continuous Education in International Business, issued by ESIC University*. This Master's degree is a non-official qualification and does not grant access to doctoral programs. *ESIC University is an institution officially recognized by the Spanish Ministry of Education. It offers both official university degrees (bachelor’s, master’s, and doctorate) and its own degrees (such as continuing education master’s degrees). Both types of qualifications are supported by the same standards of academic rigor and the prestige of ESIC University.
Your Journey
Your experience at ESIC is not only measured in classes, but also in every activity, meeting, and opportunity that will turn your time at the Business School into a journey full of learning, connections, and experiences that will boost your professional future.
Schedule: Fridays 4 p.m. to 9 p.m. and Saturdays* 9 a.m. to 2 p.m.
*Some Saturdays from 9 a.m. to 2 p.m. and 3 p.m. to 8 p.m.
- Innovation Summit
- Event 1: Employability & MEET
- Event 2: Employability
- Hackathon 1: Entrepreneurship
- Marketing Summit
- Hoy es Marketing
- Event 3: Employability
- Hackathon 2: Entrepreneurship
- International Experience
- Wednesdays: Masterclass, activity or workshop
- Thursdays: Masterclass, activity or workshop
- NL Non-teaching day
**Subject to change
FACULTY AND GUEST SPEAKERS
*Faculty and guest speakers are subject to change.
Employability
Boost your career with the support of ESIC’s Professional Development Unit (PDU)
The PDU supports you at every stage of your journey—both as a student and later as part of our Alumni community. The Employability area manages nearly 4,000 internship offers and over 2,000 job opportunities each year, with a global employability rate of 95%. It offers access to an exclusive job portal, international job platforms, and organises recruitment activities, career fairs, and employability training.
👉 Remember: your professional success will also depend on your initiative in identifying opportunities and your engagement throughout the process.
Learn more about ESIC’s Employability, Entrepreneurship Services and Alumni here.
97%
of our MIB students are employed within the first year after completing the programme.
+2.000
students receive career guidance each year from our Professional Development Unit
+3.200
partner companies collaborate annually in talent recruitment
+4.000
internship opportunities are managed annually by the Unit across our campuses
+1.800
job opportunities are available each year through our employability porta
CAREER OPPORTUNITIES
The Master’s in International Business opens the door to leadership and specialist roles across global markets, equipping you to design strategies, manage operations, and drive growth in an international context.
- International Consultant
- International Marketing Director / Manager
- Export / Import Manager
- International Purchasing Manager
- Business Development Specialist
- International Trade Specialist
- Logistics Operations Specialist
- Export Credit Risk Manager
- Sales Manager / Director (Global Markets)
- Entrepreneur in Global Trade
¿DÓNDE TRABAJAN NUESTROS ALUMNOS?















Why ESIC?
At ESIC we know that doing is the best way of learning. Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation. Our Master's Degree in International Business approach stands out for its many advantages :
Study at a market-leading business school, with a well-established brand recognized by the largest Spanish-speaking professional community in the world.
Apply what you learn through 5 real company projects, developing your digital marketing skills in a practical, results-oriented way.
Take part in the Marketing Summit, a major national event that brings together students from all ESIC campuses and online programs to boost your networking and global industry outlook.
Learn from active professionals, top leaders from digital marketing, agencies, and consultancies who bring real-world insights into the classroom.
Develop your Master’s Final Project (TFM) as a digital marketing plan, guided by expert tutors, allowing you to integrate everything you’ve learned and prove your strategic abilities.
Receive comprehensive training that combines digital marketing with strategic and leadership skills to accelerate your career.
Access cutting-edge learning experiences such as ICEMD, Hoy es Marketing, hackdays, summits, and sessions with industry leaders to stay connected to the latest trends.
Faculty with real executive experience, recognized experts in international business.
Rankings
#1
SPAIN
Leaders in Marketing Master’s Programs according to El mundo
#3
SPAIN
ESIC on the podium of the Best Business Schools for recent graduates and young professionals
#34
EUROPE
ESIC among the European Top Schools for studying marketing programs

#49
WORLDWIDE
Best Marketing School based on the opinion of alumni, students, and employers









