Business research methods
Descripción
In this site you will find the powerpoint presentations of all chapters. They summarize the key concepts of each of the topics. This will give both the reader an additional resource for reading the book and the teacher useful teaching material for academic presentations in front of an audience.
ISBN: 978-84-7356-966-8
Depósito Legal: M-30461-2013
© ESIC EDITORIAL
© Verónica Rosendo Ríos y Enrique Pérez del Campo
Contents
Chapter 1. Nature and Characteristics of Marketing Research. View
Chapter 2. Marketing Research Organization and Planning. View
Chapter 3. Sources and Tools of Market Research Data. View
Chapter 4. Measurement Scales and Questionnaire. View
Chapter 5. Surveys. View
Chapter 6. Panels. View
Chapter 7. Marketing Experimental Research. View
Chapter 8. Observation. View
Chapter 9. Qualitative Tools. View
Chapter 10. Theory and Practice of Sampling. View
Chapter 11. Fieldwork. View
Chapter 12. Survey Code and Tabulation. View
Chapter 13. Hypothesis Testing. View
Sobre el autor
Enrique Pérez del Campo
He was born in Plasencia (Cáceres), and lived for sixteen years in Santiago de Chile.
He holds a PhD in Economic and Business Administration from Complutense University of Madrid with the Doctoral Thesis: “Marketing in China”.
He is a Commercial Engineer and has a BA in Business Administration from the University of Santiago de Chile (“number one position in his academic year”). He has been teaching Marketing since 1987, combining this with the marketing profession-always in the commercial and marketing departments-sequentially in BASF Group; National Forestry Corporation; NCR and Qualitas Hispania. He is the author of 14 books and numerous articles and papers in the area of marketing and sales.
SOLICITAR INFORMACIÓN
ESIC Editorial
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