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Case A30 Quebec Autoroute (Montreal): developing sustainable infrastructure


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Estratégico, Marketing, Operativo y Sectorial

1ª edición

Case A30 Quebec Autoroute (Montreal): developing sustainable infrastructure

Gerardo Mochales González

  • Publicación: Julio 2022
  • Edición:
  • Páginas: 23
  • Tamaño del libro: 695 KB
  • Formato: ebook.
  • ISBN: 9788419480187
  • ISBN ebook: 9788419480187
  • Precio ebook: 6€

Sinopsis y Contenido

Mr. Park was reviewing the final presentation of the Marketing Plan prior to the Executive Committe where he had a slot of 20 minutes to present a draft version of the marketing initiatives to be launched within the coming years. He wanted to be sure that each relevant concept has been included in such a complex project where government and private companies were working together.

In 2010, he had been appointed as Marketing Director of the Consortium in charge of the design-and-build of one of the most challenging infrastructure projects in Canada: the A30 Express autoroute in Montreal, Quebec. And he he was determined to make the presentation a success.

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Sobre el autor

Gerardo Mochales González

Es doctor en Economía por la Universidad Complutense de Madrid y tiene una doble licenciatura (Premio Nacional de Licenciatura) en Ciencias Económicas y en Administración y Dirección de Empresas por ICADE. Además, realizó un Executive MBA en Kellogg Graduate School of Management-Northwestern University (Chicago) y posteriormente un PDD-PGM en Harvard (Boston).

Comenzó su andadura profesional en McKinsey & Company desarrollando proyectos de consultoría estratégica para diversos sectores empresariales en España, EE. UU., Inglaterra, Portugal y Holanda. A continuación, se incorporó a The Coca-Cola Company, donde llegó a asumir la dirección de Marketing y la dirección de Estrategia (Brand Coke) en Atlanta.

Posteriormente, fue nombrado director general de Estrategia, Marketing y Comunicación de ACCIONA.

Es profesor en programas MBA, Executive MBA e International MBA y desarrolla una labor activa dirigiendo TFM con marcado carácter estratégico e internacional.

Holds a Ph.D in Economics from Universidad Complutense de Madrid and a double degree (National (National Undergraduate Award) in Economics and Business Administration from ICADE.

In addition, he completed an Executive MBA from ´Kellogg´ Graduate School of Management-Northwestern University (Chicago) and later, a PDD-GMP at Harvard University (Boston).

He started his professional career at McKinsey & Company developing strategic consulting projects for various business sectors in Spain, USA, UK, Portugal and Holland. He then joined The Coca-Cola Company, where he was Marketing Director and then, Head of Marketing and Strategy (Brand Coke) at Atlanta.

Subsequently, he was appointed General Manager of Strategy, Marketing and Business Development at ACCIONA.

He is a lecturer in MBA, Executive MBA and International MBA programs and is actively involved in leading strategy projects with a strong international character.

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