Case Mamma Mia!: Music, marketing and three women

Arturo Gómez Quijano

Publicación: Enero 2022
Edición: 1ª
Páginas: 61
Tamaño del libro: 347 KB
Formato: ebook.
ISBN: 9788418944666
ISBN ebook: 9788418944642
Precio ebook: 6€

Sinopsis y Contenido

It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the world’s capital. I visited the MOMA and the Chrysler Building; I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back; I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patrick’s Church. I had foreseen all of this in my travel plans, except for dancing.

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Sobre el autor

Arturo Gómez Quijano

Nació en Ferrol (La Coruña) en 1961 y desde 1979 vive en Madrid.

Docente, investigador y emprendedor en comunicación, con más de 38 años de experiencia profesional en medios, agencias, empresas e instituciones. Fundador y socio director de la consultora zonawebste!

Es doctor en periodismo con una tesis sobre la historia y el modelo de negocio de los diarios gratuitos españoles. Licenciado en Ciencias de la Información por la Universidad Complutense de Madrid y PDD por IESE Business School.

Actualmente, imparte formación de grado y postgrado en ESIC Business & Marketing School, Universidad Complutense de Madrid, ICEX-CECO Universidad Internacional Menéndez Pelayo y en la Universidad del Sagrado Corazón de Puerto Rico.

Ha formado profesionales en España y en Argentina, Chile, Colombia, Cuba, Ecuador, Estados Unidos, Honduras, México, Polonia, Portugal, Puerto Rico y República Dominicana. Autor de los libros Comunicación para ejecutivos. Las tres distancias de la comunicación en las organizaciones (2009); La prensa más cara del mundo (2016); La prensa más barata del mundo (2017); Comunicación para ganar (2018); Manual urgente de periodismo en tiempos de redes sociales (2018); y Piensa, luego insiste (2021). y Caso Mamma Mia!: Música, marketing y tres mujeres (2021).

Sus áreas de interés son comunicación corporativa, periodismo especializado e investigación de mercados.

Born in Ferrol (La Coruña, Spain) in 1961, he has lived in Madrid since 1979.

Lecturer, researcher and entrepreneur in communication, with more than 40 years of professional experience in media, agencies, companies and institutions. Founder and Managing Partner of the consultancy firm zonawebste!

He holds a PhD in journalism, with a thesis on Spanish free newspapers. He holds a degree in Information Sciences from the Complutense University of Madrid, and a PDD from IESE Business School.

He is currently a university professor and teaches undergraduate and graduate courses at ESIC Business & Marketing School, Universidad Complutense de Madrid, IESE Business School, ICEX-CECO, Universidad del Sagrado Corazón de Puerto Rico, and at CESA – Colegio de Estudios Superiores de Administración in Bogotá.

He has trained professionals in Spain and in Argentina, Chile, Colombia, Cuba, Ecuador, United States, Honduras, Mexico, Peru, Poland, Portugal, Puerto Rico and Dominican Republic. Author of the books: Communication for executives. The Three distances of communication in organizations (2009); The most expensive press in the world (2016); The cheapest press in the world (2017); Communication to win (2019); Urgent manual of journalism in times of social networks (2019); Think, then insist (2021); Case Mamma Mia: Music, marketing and three women (2021).

About.me: http://about.me/gomez_arturo

LinkedIn: in/arturogomezquijano

Twitter: /ArturoGomezQuij