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Case: Mi tío de América


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Comercial y Ventas, Digital e Interactivo, Marketing

1ª edición

Case: Mi tío de América

Juan Ramón Campos Blázquez Francisco González López

  • Publicación: Junio 2022
  • Edición:
  • Páginas: 31
  • Tamaño del libro: 2,87 MB
  • Formato: ebook.
  • ISBN: 9788419480057
  • ISBN ebook: 9788419480057
  • Precio ebook: 6€

Sinopsis y Contenido

On a cold January morning in 2013, smelling of petrol and still with the taste of the last beer he had drunk, Paco González was sitting in his garage at home with an iPad in his hand, looking for a pair of carbon fiber slip-ons for his Yamaha R1 as he wanted to replace the ones that came as standard on the bike, which were made of titanium. In the spring he was going to go to the Albacete circuit with his friend José Miguel, and of course, he wanted to use them for the first time there. He found a wide variety of models on European websites, but a much wider range on North American ones, with the added attraction that prices were close to 50% cheaper. Obviously, he opted for a model he found on a North American website, but when he went to buy them, he was unable to do so for different reasons.

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Sobre el autor

Juan Ramón Campos Blázquez

Doctor en Economía y Gestión de la Innovación por las universidades UAM, UCM y UPM, Executive Master en e-Business por el IE Business School, PDD por el IESE, licenciado en Administración y Dirección de Empresas por la UNED y licenciado en Ciencias Geológicas por la UCM.

Con más de 25 años de experiencia profesional en el sector de las tecnologías de la información y las comunicaciones, tanto en el entorno corporativo (Alcatel, Microsoft…) como en el del emprendimiento, es director de la agencia de innovación Stigmergy y miembro del consejo asesor de People4, así como director del máster Executive MBA (EMBA) de ESIC Business & Marketing School.

Compagina su faceta profesional con la docencia y la investigación académica, con especial foco en lo referido al reto que supone el desarrollo de una cultura de innovación y la adopción de modelos ágiles en las organizaciones.

PhD in Economics and Innovation Management from the universities UAM, UCM and UPM, Executive Master in e-Business by the IE Business School, PDD by the IESE Business School, Bachelor in IESE Business School, Bachelor in Business Administration and Management from the UNED and a degree in Geological Sciences from the UCM.

With more than 25 years of professional experience in the information and communications technology sector, both in the corporate environment (Alcatel, Microsoft among others) as well as in entrepreneurship, he is director of the innovation agency Stigmergy and member of the Stigmergy innovation agency and member of the advisory board of People4, as well as Director of the Executive MBA (EMBA) at ESIC Business & Marketing School.

He combines his professional work with teaching and academic research with a special focus on the challenge of developing a culture of innovation and the adoption of agile models in organisations.

LinkedIn: https://es.linkedin.com/in/juanrcampos

Twitter: @jcampos_tba

ORCID ID: https://orcid.org/0000-0003-2531-6194

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Francisco González López

Después de acabar sus estudios de CC.EE. en la UAM, se diplomó en marketing, y posteriormente realizó un máster en marketing y dirección comercial y un MBA por ESEM. Con más de 35 años de experiencia en las áreas comerciales, marketing, operaciones y dirección general, sus áreas de desarrollo han sido las operaciones internacionales y logísticas en empresas como DHL, Maersk, UPS o Swiftair.

Paralelamente, entró en el mundo del ecommerce como director comercial de MRW y de desarrollo de negocio de SEUR, épocas en las que fue socio de un marketplace (www.runnics.com) y fundador de mitiodeamerica.com.

Finalmente, y antes de incorporarse como actual director de los programas en inglés Master in International Trade& Business y Master International Business de ESIC, fue director general de Combiberia S.A.

After finishing his studies in Business Administration at the UAM, he graduated in marketing and subsequently completed a master’s degree in marketing and commercial management and an MBA from ESEM. With more than 35 years of experience in the areas of sales, marketing, operations and general management, his experience in the field of marketing, operations and general management, his areas of development have been international operations and logistics in companies such as DHL, Maersk, UPS and Swiftair.

At the same time, he entered the world of ecommerce as commercial director of MRW and business development at SEUR, during which time he was a partner in a marketplace (www.runnics.com) and founder of mitiodeamerica.com.

Finally, before becoming the current director of the English-language programmes. Master in International Trade & Business and Master International Business at ESIC, he was the Managing Director of Combiberia S.A.

LinkedIn: https://www.linkedin.com/in/fgonzalezl/?locale=es_ES

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