José Carlos holds a degree in Business Administration from the UNED and is an Industrial Technical Engineer from the Polytechnic University of Valencia. He holds a Master’s in Commercial Management and Marketing by ESIC Business & Marketing School GESCO, and Master in Marketing and Market Research by the University of Valencia, and a PhD. from Polytechnic University of Valencia. I’m addition to his academic career, he is a Founding Manager of IBBA Negocios, S. L., a company dedicated to real estate brokerage, director of a Commercial Agency operating in the retail sector. He is currently collaborating in the Collaborative Economy Project commissioned by the Spanish government as part of a team of researchers from the Polytechnic University and the University of Valencia. He has been an adjunct professor at ESIC since 1998.