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Comercio Internacional

1ª edición

International Negotiation Patterns

José Manuel Garaña Corces

  • Publicación: Noviembre 2013
  • Edición: 1ª
  • Páginas: 56
  • Tamaño del libro: 21 x 29,7 cm.
  • Formato: impreso.
  • ISBN: 9788473569712
  • Precio formato impreso: 9.99€

Sinopsis y Contenido

 

International Negotiation is just a spillover effect of the International trading situation we are living. The business world will never be the same.

Traditionally, even outstanding professionals used to work in just one company in one country. We can assure than nowadays, professionals will work in at least two companies in two different countries betting that in the coming years the new professionals will work in at least three companies in three different countries, regions or continents. We are not competing anymore just with the university colleague sitting next to us or with our high school mate we used to talk to. We have to get conscious that, at the same time, someone in Germany, Korea, South Africa, Brazil, Indonesia, China, India or Australia is starting to fight for a future common position in a reputed Company some around the world.

Stop thinking locally, stop living locally, and stop breathing locally because if so, you probably have not realized that the world will never be the same. Trust on this…NEVER!

 

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Sobre el autor

José Manuel Garaña Corces

José Manuel Garaña Corces

Consultor/formador senior especializado en Consultoría de Automoción (Fabricante, Distribuidor y Concesionario). Gestión de Consultoría y Formación acreditada en KIA MOTORS, FIAT/ALFA ROMEO, HYUNDAI, MAZDA, VW y BMW.

Durante diecisiete años formó parte del Consejo de Dirección y Departamento Comercial y Marketing del Grupo BERGÉ (Automoción, Infraestructuras, Logística y Servicios Financieros). Anteriormente fue gerente comercial y de marketing en Chrysler-Jeep Iberia y Subaru España, director gerente de los concesionarios propios de Bergé Automoción de KIA MOTORS y FIAT ALFA ROMEO.

Ha compaginado su actividad profesional como profesor de Estrategia Comercial, Ventas y Marketing en programas MBA e In Company en ESIC, CEU, EOI e Instituto de Empresa (IE). Además participa como docente de Estrategia Comercial de las Universidades Americanas de UCLA y California-Irvine.

Doctorando de la Escuela Internacional de Doctorado de la Universidad Rey Juan Carlos.

 

Founder and International Sales Manager at SPAIN INTERNATIONAL PRODUCTS. Company dedicated to the commercialization and distribution of products and Spanish services in Germany, UK, Scandinavia, China, Argentina, Peru, Chile and USA.

Previously and for 16 years (1994-2010) Member of the Commercial and Marketing Department at BERGÉ Group (Automotive, Infrastructure, Logistics and  Financial Services). During the last 10 years (2000-2010) General Manager, Sales and Marketing in the International Area of the Company.

• Master in International Affairs at UCLA (University of California Los Angeles).
• International Negotiation Program (INP) at Harvard University.

Bilingual in English, in additional is Professor of Business Strategy, Sales and Marketing in MBA programs as well as training «In Company» courses in ESIC, CEU, EOI.

In addition he teaches Business Strategy at American Universities like UCLA and California - Irvine.


Doctoral student at Escuela Internacional de Doctorado de la Universidad Rey Juan Carlos.

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