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Marketing, Estratégico, Operativo y Sectorial

1ª edición

Product´s Flow & Display Management

Managing the In-flow, Out-flow and Display of products effectively

Andrés Gusó Sierra

  • Publicación: Enero 2012
  • Edición:
  • Páginas: 78
  • Tamaño del libro: 21 x 29,7 cm.
  • Formato: impresoebook.
  • ISBN: 9788473568210
  • Precio formato impreso: 8€
  • Precio ebook: 0€

Sinopsis y Contenido

 

Higher discriminating consumers are demanding products right now, right here and at the right price. These consumers and current crisis environment are transferring quality and cost pressure to both product innovation and logistics, in order to provide the consumer with the best product possible.

This document is dedicated to explain how logistics and merchandising functions will contribute to achieve this challenge highly. Document has two clear parts. First chapters analyse thoroughly the importance of a strategic procurement, a tight stock management, a clever organised warehousing and the maximisation of the transportation’s means. The second part of the document is devoted to the merchandising of the products once in the retail outlet, closing the product’s flow origin until it will reach the consumers’ hands.

Added value to the final product is the ultimate goal for all functions within the supply chain. This document will demonstrate how logistics and  merchandising functions are achieving that goal.

INDEX
1. CORPORATE LOGISTICS
2. PROCUREMENT MANAGEMENT AND SUPPLY
3. STOCK MANAGEMENT
4. WAREHOUSE MANAGEMENT
5. TRANSPORTATION AND DISTRIBUTION
6. MERCHANDISING
GLOSSARY

 

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Sobre el autor

Andrés Gusó Sierra

Co-fundador del Retail Institute, además de profesor asociado en ESIC Business & Marketing School y otras escuelas de negocios. Dirige su propia empresa de consultoría Outtraining S.L, especializada en empresas de gran consumo y de retail en general. Andrés ha trabajado en diversas empresas, desde familiares y pymes hasta multinacionales de gran tamaño, siempre en puestos de responsabilidad, gestionando marcas y clientes, y liderando equipos.

Founder Director at OUTTRAINING SL, consultancy and tuition of Trade Marketing & Distribution, Supply Chain Management and Marketing Strategies for ad ban and regulated environments, such as alcohol, tobacco and pharmaceutical goods.

• Master professor for post-graduates at ESIC.
• MBA’s professor at Universidad Alfonso X El Sabio.
• In company training programs professor at CESMA.
• Master in Marketing and Sales Management (IDE-CESEM Madrid).
• Strategic Marketing Program (Horsley Court UK) Trade Marketing Edge Series
Program (BAT Hungary) Management Excellence Program (IMD Switzerland).
• Certify in Change Management (MCE Management Centre Europe Belgium).
• Former BAT Russia’s Trade Marketing & Distribution Director.
• Former British American Tobacco Iberia’s Supply Chain Manager.

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