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Get ready to lead the future with our innovative Double Degree in Business Administration and Marketing at ESIC University! Develop skills in business leadership, business strategy, people management, finance and economics, along with the latest marketing trends and techniques. Our integrated approach to theory and practice provides you with a complete and relevant training for today's job market.
Join us and make a difference in tomorrow's business world!
The Double Degree is issued in Spanish and is issued as follows: Graduado/a en Marketing y Graduado/a en Administración y Dirección de Empresas.
Why study a Double Degree in Business Administration and Management & Marketing in Madrid?
We offer you a unique combination of academic excellence, practical experience and professional growth opportunities. With our program, you will acquire business leadership and strategy skills, preparing you to excel in a competitive and globalized job market.
95%
Employement ratio 1 year
after completing programme
PRACTICAL APPROACH.
You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.
WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?
At ESIC, studying Business Administration and Marketing gives you practical training that is highly focused on digital marketing, with up-to-date methods and real projects with companies.
In addition, its strong network of contacts and agreements with the sector opens up many job opportunities from the beginning of your career.
Nº. 1 reference in Marketing in Spain and a business school in the top positions in rankings.
Specialized offering in Marketing, Management, and Technology, with industry-leading knowledge.
Expert and active faculty that guarantees up-to-date teaching, with activities and Business Lab that connect students with real-life companies.
Comprehensive and versatile training that combines business administration with marketing and digital techniques, developing financial, strategic, and creative skills adapted to today's market.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
Our Double Degree in Business Administration and Marketing is designed for creative and ambitious minds looking to excel in the business world. If you are excited about developing innovative strategies, leading multidisciplinary teams and mastering the world of marketing, this program is for you!
With a unique combination of theory and practice, we'll prepare you to succeed in a competitive and constantly evolving job market. Gain the skills and confidence to lead in the business world of the future.
COMPETENCES OF DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT & MARKETING IN MADRID
INTEGRATED BUSINESS MANAGEMENT
Develop competencies in comprehensive business management, including strategy, finance, human resources, and operations.
ADVANCED DIGITAL MARKETING
Acquire skills in advanced digital marketing, such as SEO, SEM, social media, web analytics, and content strategies to maximize brand visibility and engagement.
DATA-DRIVEN DECISION MAKING
Develop competencies to analyze and interpret key metrics, making essential decisions in marketing and business management while identifying trends and opportunities.
LEADERSHIP AND TEAMWORK
Enhance leadership, effective communication, teamwork, and problem-solving skills to collaborate efficiently and lead multidisciplinary projects in dynamic business environments.
Study plan
Explore the curriculum that will turn your potential into a successful career.
Double Degree in Business Administration and Management & Marketing
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Economic History | BE | 6 |
| Corporate Mathematics | COM | 6 |
| Introduction to Corporations I | BE | 6 |
| Professional Ethics, Basic Principals of Law and Equality | BE | 6 |
| History of Spanish Institutions (Humanities) | BE | 6 |
| Marketing and Interpersonal Communication Techniques | BE | 6 |
| Anthropology | P | 3 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Introduction to Economics | BE | 6 |
| Financial Mathematics | COM | 6 |
| Introduction to Corporations II | COM | 6 |
| Mercantile Law | BE | 6 |
| Computer Science Applied to Marketing | BE | 6 |
| Introduction to Marketing | COM | 6 |
| Critical Thinking | P | 3 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Sociology | BE | 6 |
| Financial Accounting I | COM | 6 |
| Micro-economics | COM | 4,5 |
| Corporate Statistics I | COM | 6 |
| Psychology Applied to Marketing | COM | 4,5 |
| Business Ethics | P | 3 |
| Christian Social Thinking | P | 3 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Civil Law | BE | 6 |
| Financial Accounting II | COM | 4,5 |
| Macro-economics | COM | 4,5 |
| Corporate Statistics II | COM | 6 |
| Production Management | COM | 6 |
| Modern Language | BE | 6 |
| Strategic Marketing | COM | 4,5 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Cost Accounting | COM | 4,5 |
| Strategic Management and Corporate Politics I | COM | 6 |
| Financial Management I | COM | 6 |
| Product Policy | COM | 6 |
| Market Research | COM | 4,5 |
| Sales Management | COM | 4,5 |
| Consumer Behaviour | COM | 4,5 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Strategic Management and Corporate Politics II | COM | 6 |
| Balance Analysis | COM | 4,5 |
| Financial Management II | COM | 6 |
| National and International Economic Environment of the Firm | COM | 4,5 |
| Distribution Policy and Ecommerce | COM | 6 |
| Price and Cost Policy | COM | 6 |
| Market Research II | COM | 4,5 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Taxation | COM | 4,5 |
| Corporate Decision Methods | COM | 4,5 |
| Communication Policy and Digital Advertising | COM | 6 |
| Labour Law | COM | 6 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Management Information Systems | COM | 4,5 |
| Human Resources | COM | 4,5 |
| Commercial Negotiation Techniques | COM | 4,5 |
| Relational, Direct and Interactive Marketing | COM | 4,5 |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Marketing) | COM | 24 |
| End of Degree Project (Business Administration and Management) | COM | 6 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Industrial and Services Marketing | COM | 4,5 |
| Academic Recognition of Credits | COM | 6 |
| Marketing Plan | COM | 6 |
Annual
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Business Administration and Management) | COM | 24 |
| End of Degree Project (Marketing) | COM | 6 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Economic History | BE | 6 |
| Corporate Mathematics | COM | 6 |
| Introduction to Corporations I | BE | 6 |
| Professional Ethics, Basic Principals of Law and Equality | BE | 6 |
| History of Spanish Institutions (Humanities) | BE | 6 |
| Marketing and Interpersonal Communication Techniques | BE | 6 |
| Anthropology | P | 3 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Introduction to Economics | BE | 6 |
| Financial Mathematics | COM | 6 |
| Introduction to Corporations II | COM | 6 |
| Mercantile Law | BE | 6 |
| Computer Science Applied to Marketing | BE | 6 |
| Introduction to Marketing | COM | 6 |
| Critical Thinking | P | 3 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Sociology | BE | 6 |
| Financial Accounting I | COM | 6 |
| Micro-economics | COM | 4,5 |
| Corporate Statistics I | COM | 6 |
| Psychology Applied to Marketing | COM | 4,5 |
| Business Ethics | P | 3 |
| Christian Social Thinking | P | 3 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Civil Law | BE | 6 |
| Financial Accounting II | COM | 4,5 |
| Macro-economics | COM | 4,5 |
| Corporate Statistics II | COM | 6 |
| Production Management | COM | 6 |
| Modern Language | BE | 6 |
| Strategic Marketing | COM | 4,5 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Cost Accounting | COM | 4,5 |
| Strategic Management and Corporate Politics I | COM | 6 |
| Financial Management I | COM | 6 |
| Product Policy | COM | 6 |
| Market Research | COM | 4,5 |
| Sales Management | COM | 4,5 |
| Consumer Behaviour | COM | 4,5 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Strategic Management and Corporate Politics II | COM | 6 |
| Balance Analysis | COM | 4,5 |
| Financial Management II | COM | 6 |
| National and International Economic Environment of the Firm | COM | 4,5 |
| Distribution Policy and Ecommerce | COM | 6 |
| Price and Cost Policy | COM | 6 |
| Market Research II | COM | 4,5 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Corporate Taxation | COM | 4,5 |
| Corporate Decision Methods | COM | 4,5 |
| Communication Policy and Digital Advertising | COM | 6 |
| Labour Law | COM | 6 |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Management Information Systems | COM | 4,5 |
| Human Resources | COM | 4,5 |
| Commercial Negotiation Techniques | COM | 4,5 |
| Relational, Direct and Interactive Marketing | COM | 4,5 |
Aº semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Marketing) | COM | 24 |
| End of Degree Project (Business Administration and Management) | COM | 6 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Industrial and Services Marketing | COM | 4,5 |
| Academic Recognition of Credits | COM | 6 |
| Marketing Plan | COM | 6 |
Aº semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Internship (Business Administration and Management) | COM | 24 |
| End of Degree Project (Marketing) | COM | 6 |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
Study Testimonies
Testimonies Double Degree in Business Administration and Management & Marketing in Madrid from our students
Jaime Chávarri
Employability
+2.000
annual job offers managed by ESIC University
95%
employability rate (ratio of students employed at ESIC University)
30%
move from internships to employment contracts (company internships)
JOB OPPORTUNITIES DOUBLE DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT & MARKETING
Our Double Degree provides you with the skills and knowledge necessary to work in a variety of sectors, including advertising, public relations, market research, brand management, and sales, among others.
DIGITAL MARKETING
Develops effective digital strategies, managing SEO, SEM, and social media campaigns to increase brand visibility and engagement online.
PRODUCT MANAGER
Manages the product lifecycle, from conception and development to launch and marketing, adapting strategies to market and consumer needs.
CORPORATE COMMUNICATIONS
Develop and execute internal and external communication strategies, managing the company's reputation and strengthening relationships with customers, employees, and other stakeholders.
E-COMMERCE
Lead a company's e-commerce operations, optimizing the online shopping experience, managing sales platforms, and maximizing the conversion of visitors into customers.
OPERATIONS
Operations analysts are essential for optimizing business processes and improving an organization's operational efficiency.
FINANCE
Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.
WHERE DO OUR STUDENTS WORK?
LEARN ABOUT
MEET ESIC EXPERIENCE
INTERNATIONAL MOBILITY.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
Mobility to add an Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the entire process, guiding and advising you so that you can choose the best option for your professional career. These are the steps to follow:
1 PERSONALIZED COUNSELING SESSION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to arrange a personalized counseling session.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you will need to arrange a date with your advisor to take the admission tests, which you can do any day of the week. You will also need to send your advisor a scanned copy of the required documentation before taking the tests.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Letter of Motivation
- Practical Case or Business Case
- Written interview
- English test*
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 PLACE RESERVATION AND ENROLLMENT
Once you have passed the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and enrollment fees within the period indicated by your advisor.
Enrollment will be formalized when you have access to the virtual campus, and the corresponding period opens.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Financial issues should not be an obstacle to achieving your goals. Ensure you receive training with a future.
GRANS AND FINANCIAL AID
We don't want financial issues to be an obstacle to achieving your goals and securing a future-oriented education. That's why we offer a wide range of options to help you in this regard, including the Scholarship Plan developed by ESIC University and those offered by various public and private organizations.
- ESIC scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and financial aid
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- Gather the information you need to make your application for credit recognition.
- We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
WHERE IS IT TAUGHT?
Campus ESIC University
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
Ver en Google Maps
Type: On-Campus
Language: English
ESIC UNIVERSITY AGENDA
OPEN DAY. ESIC UNIVERSITY - 19 de marzo
OPEN DAY FASHION MARKETING MARANGONI - March 25th
OPEN DAY. ESIC UNIVERSITY - 16 de abril
FAQs
These are some of the questions our students ask themselves.
What are the main differences between studying Business Administration or Marketing separately and doing so as part of this double degree?
The double degree combines the strategic and operational vision of business management (BBAM) with the tools, techniques, and creativity of marketing. This means that, rather than specializing in a single area, you acquire comprehensive training that prepares you to understand the entire business cycle. Furthermore, the program is designed so that both disciplines complement each other, enhancing your profile compared to pursuing a single degree.
What networking opportunities does ESIC University offer for students?
ESIC University organizes job fairs, conferences, workshops, and meetings with executives and professionals in marketing and business management. It also encourages contact with alumni through its continually active alumni community, which has members in multiple countries and sectors. Throughout the degree, students work on real-life projects with partner companies, allowing them to build a professional network from the very beginning.
In which sectors do graduates of this double degree usually work?
Graduates often work in truly diverse sectors: strategic consulting, digital marketing, international trade, finance, retail, technology, communication and advertising, among others.
