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  Courses dates

  • 13 - 17 January 2025​
  • 30 June - 4 July 2025

  Duration

1 week ​

  Fees

950€​

  Study mode

Blended​​

OUR SUMMER & WINTER COURSES ARE A GOOD FIT FOR THOSE WHO ARE LOOKING TO COMBINE THE BEST OF EDUCATION AND THE PROFESSIONAL WORLD.

Designed for national and international university students & recent graduates, these 1-2 weeks programs will bring you closer to forward-thinking practitioners, with a demonstrated experience in top business organizations, who are committed to sharing their knowledge and expertise.

WHAT IS BETTER THAN STUDYING AT ONE OF EUROPE'S TOP UNIVERSITIES AND BUSINESS SCHOOLS?

BEING ABLE TO DO SO IN MADRID!

A cosmopolitan, lively, hive of activity year-round, special city, which will not leave you indifferent... We dare you to prove us wrong!

Spain is one of the most attractive countries to study in and to enjoy during the summer, as it combines top-quality teaching and a one-of-a-kind lifestyle experience. It stands out for its climate, its unique philosophy of life, its festivals (at the top of the list during the summertime), its rich cuisine, the diversity of its landscapes, its historical and monumental legacy its cultural wealth... Some even say that Spain is a small Europe within Europe, holding different identities.

Take this opportunity to boost your professional skills whilst enjoying life in sunny Madrid, which is at the forefront of the world's most multicultural cities.

Expand your knowledge and enjoy a memorable experience!

Madrid

 WORLD-CLASS

Learn from experienced professors and industry experts who are leaders in their fields

 DYNAMIC LEARNING ENVIRONMENT

Engage in interactive sessions, hands-on projects, and real-world case studies

GLOBAL NETWORKING

Connect with like-minded peers, industry professionals, and potential collaborators from around the world

CULTURAL IMMERSION

Experience the rich culture and vibrant atmosphere of Madrid, enhancing your learning journey with unforgettable experiences

UPCOMING EDITIONS: WINTER COURSES

 

At the moment, we do not have any winter courses available.

  Convocatorias

  • 13 Enero -17 Enero 2025

  Duración

1 semana

  Precio

950€

  Modalidad

Blended

 

 MARKETING & CSR: BUILDING SUSTAINABLE BRANDS

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€
Learning Outcomes  

1. Understand the principles and importance of Corporate Social Responsibility (CSR) in modern marketing.

2. Develop strategies to integrate CSR into marketing campaigns effectively.

3. Analyze real-world examples of successful CSR initiatives to inspire innovative marketing approaches.


Reasons to Join  

1. Industry-Relevant Skills: Gain insights into the latest trends in CSR and how they shape consumer behavior and brand reputation.

2. Practical Application: Learn from case studies and real-world examples to apply CSR principles in your future marketing projects.

3. Networking Opportunities: Connect with industry professionals and peers who share a passion for sustainable marketing practices

 

 FROM BLOCKCHAIN TO NFTS: NAVIGATING THE DIGITAL FRONTIER

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€

1. Grasp the fundamentals of blockchain technology and its applications in various industries.

2. Explore the rise of NFTs (Non-Fungible Tokens) and their impact on digital marketing and asset management.

3. Develop strategies to leverage blockchain and NFTs for innovative business solutions.


1. Cutting-Edge Knowledge: Stay ahead of the curve by understanding the latest developments in blockchain and NFT technology.

2. Innovative Thinking: Learn how to harness these technologies for creative and effective marketing strategies.

3. Future-Proof Skills: Equip yourself with knowledge and skills that are increasingly in demand across various sectors.

 

 GROWTH HACKING: ACCELERATE YOUR BUSINESS SUCCESS

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€

1. Master the core concepts and techniques of growth hacking.

2. Identify and implement data-driven strategies to drive rapid business growth.

3. Analyze successful growth hacking case studies to inspire your own projects.


1. High-Impact Techniques: Learn proven strategies that can quickly scale businesses and increase market share. ​

2. Hands-On Experience: Engage in practical exercises and real-world projects to apply growth hacking techniques.

3. Career Advancement: Enhance your skill set with cutting-edge marketing strategies that are highly valued in today's job market

UPCOMING EDITIONS: SUMMER COURSES

1. THE LUXURY ALCHEMIST: Fashion and Luxury Marketing

Luxury is not about price; it is about cultural currency. Explore how prestigious brands maintain “their “aura” in the digital age.

KEY SESSIONS:

  1. The Anti-Laws of Marketing: Why luxury brands never sells and always seduce.
  2. The Creative Director as CEO: Analysing the financial power of aesthetic.
  3. Radical Transparency: Why the future of luxury is circular and net-zero.

THE ACTION LAB OUTCOME:

Go behind the scenes of the Digital Atelier to design a phygital experience merging showrooms with old-world craftsmanship. You Will créate a “Brand Bible”, a 360 º revitalization strategy for a heritage fashion house

2. THE NEW GLOBAL PARADIGM:

Navigating Interdependence & Fragmented Markets

Old rules of Globalization have been rewritten. We are entering a new era of regional power houses and “friend-shoring” where companies need of geopolitical compass to ensure market survival

KEY SESSIONS:

  1. The Death of Efficiency: Why resilience is the new ROI.
  2. Digital Borders: Navigating national internets and data sovereignty
  3. ESG as Currency: Climate policy as the New trade barrier

THE ACTION LAB ACTIVITIES:

Engage in the Global Nexus Simulation, a live, multicountry trade crisis where your decisions dictate market survival. You will produce the Geopolitical Risk Blueprint, a strategic framework for International market entry in 2026.

3. THE ALGORITHMIC MARKETER

Harnessing generative AI for Strategic Growth

Move from an AI User to an AI Architect: In an era where content is infinite, strategy is the only scarcity.

KEY SESSIONS:

  1. Predictive ConsumerBehaviour: Front-running trendsbeforetheyhappen.
  2. The Deep fake Dilemma: Navigating ethics in a world of perfect simulations.
  3. Hyper-personalization at Scale: 1 to1 marketing for 1 million customers

THE ACTION LAB OUTCOME:

Build your own autonomous marketing agent and learn to manage “Synthetic Brand Equity”. You will leave with a professional portfolio featuring a complete AI-driven growth strategy for a 2026 TechUnicorn

 

HUMAN TO HUMAN MARKETING: CONNECTING BEYOND THE SCREEN

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€
Learning Outcomes  

1. Understand the principles of Human to Human (H2H) marketing and its importance in the digital age.

2. Develop authentic communication strategies that foster deeper connections with customers.

3. Analyze the effectiveness of H2H marketing through case studies and real-world examples.


Reasons to Join  

1. Personalized Marketing: Learn how to create meaningful connections with customers in a world dominated by digital interactions.

2. Enhanced Communication Skills: Develop the ability to engage customers with empathy and authenticity.

3. Competitive Edge: Stand out in the marketing field by mastering techniques that prioritize human connections over digital algorithms.

 

UNDERSTANDING THE WORLD: CULTURAL PERSPECTIVES IN ACTION

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€

1. Explore the influence of cultural perspectives on global events and business practices.

2. Develop skills to analyze and interpret cultural differences in various contexts.

3. Apply cultural understanding to enhance global business strategies and communications.


1. Global Awareness: Gain a deeper understanding of how cultural factors influence global interactions and decision-making.

2. Enhanced Analytical Skills: Learn to evaluate situations from multiple cultural perspectives, improving problem-solving abilities.

3. Cultural Competence: Prepare for a globalized world by developing skills that are essential for international business and diplomacy

 

 GLOBALIZATION 4.0: NAVIGATING THE NEW ECONOMIC LANDSCAPE

  • 1 week
  • 40 hours of class (10 online + 30 in Madrid)​ ​
  • 3-6 ECTS​
  • English (B2minimum required) 
  • 950€

1. Understand the key drivers and impacts of Globalization 4.0 on businesses and economies.

2. Analyze the opportunities and challenges presented by the latest phase of globalization.

3. Develop strategies to thrive in a rapidly changing global market.


1. Future-Ready Skills: Equip yourself with the knowledge and strategies to succeed in the evolving global economy. ​

2. Comprehensive Insights: Gain a holistic understanding of globalization's impact on various industries and sectors.

3. Strategic Thinking: Learn to develop and implement strategies that leverage the benefits of globalization while mitigating its risks

DO YOU WANT TO KNOW MORE ABOUT THE SUMMER AND WINTER COURSES?
CONTACT WITH:

Xinyi Ying

YASMÍN BERMÚDEZ

Director of International Relations Office

ic@esic.university
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