Bachelor's Degree in Marketing

Your education will enable you to incorporate the knowledge and skills necessary to define the marketing strategy and commercial policies of any company or organization.

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Bachelor's Degree in Marketing in Madrid

Languages taught English

September 2020

Specific information

Degree information

ESIC University offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Complement your official degree with one of these two specialization diplomas:

Professional Skills
Digital Tools and Multimedia

Develop additional competencies by obtaining a double degree in 5 years. Combine your Bachelor’s Degree with a Degree:

Degree in Marketing Management
Degree in Digital Business
Degree in Entrepreneurship and Innovation
Degree in Sustainability Management

more information

Specific training complements

Building Skills

Professional Skills
Innovation
Teamwork
Entrepreneurship
Software tools and solutions
Creativity
Languages

A Degree with the quality and services of a University

Internationalitation
Professional development unit
Language School
Training in managerial skills
Entrepreneurial incubator
Internships and Employment in the main companies of the country

Who is Bachelor's Degree in Marketing in Madrid for?

Interested in the global vision of the company.
Logical-analytical capacity.
Business management, financial, comercial and people management.
Incorporation of the digital economy in business processes.

Professional opportunities Bachelor's Degree in Marketing

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager

Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager

Study guides

*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC University’s Diploma in Professional Skills or Diploma in Tools and Multimedia, granting 48 additional credits to those already obtained in the BDM syllabus.

First year

First semester

Subject	ECTC	Type
Marketing and Interpersonnal Communication Techniques	6	BE
Introduction to Corporations	6	BE
Mathematics Applied to Marketing	6	COM
Economic and Marketing History	6	BE
Corporate Sociology	6	BE

Second semester

Subject	ECTC	Type
Introduction to Marketing	6	COM
Computer Science Applied to Marketing	6	BE
Applied Statistics to Marketing	6	COM
Civil Law	6	BE
History of the Commercial Culture and Society	6	BE

BE Basic Training COM Compulsory Course

Second year

First semester

Subject	ECTC	Type
Economics I : Microeconomics	6	BE
Economic - Financial Analysis in Marketing I	4,5	COM
Psychology Applied to Marketing	4,5	COM
Strategic Management	4,5	COM
Mercantile Law: Legal Regulation of the Market	4,5	COM

Second semester

Subject	ECTC	Type
Strategic Marketing	4,5	COM
Responsibility and Corporate Social Marketing	6	BE
Economics II: Macroeconomics	6	COM
Economic-Financial Analysis in Marketing II	4,5	COM
Decission-Marking Methods Applied to Marketing	4,5	COM
Labour and Social Security Law	4,5	COM

Annual

Subject	ECTC	Type
Modern Languages	6	BE

BE Basic Training COM Compulsory Course

Third year

First semester

Subject	ECTC	Type
Communication Policy and Digital Advertising	6	COM
Consumer Behavior	4,5	COM
Product Policy	6	COM
Sales Management	4,5	COM
Market Research I	4,5	COM
Industrial and Services Marketing	4,5	COM

Second semester

Subject	ECTC	Type
Distribution Policy and Ecommerce	6	COM
Price and Cost Policy and Ecommerce	6	COM
Market Research II	4,5	COM
Commercial Negotiation Techniques	4,5	COM
Relational, Direct, and Interactive Marketing	4,5	COM
Applied Information Systems and Data Driven Marketing	4,5	COM

COM Compulsory Course

Fourth year

First semester

Subject	ECTC	Type
Marketing Plan	6	COM
Elective 1	4,5	EL
Elective 2	4,5	EL
Elective 3	4,5	EL
Elective 4	4,5	EL
Academic Recognition of Credits	6	COM

Annual

Subject	ECTC	Type
External Practies	24,0	COM
End of Degree Project	6	COM

Electives BDM

Subject	ECTC	Type
Sales Analysis and Forecast	4,5	EL
International Economic Analysis	4,5	EL
Electoral Legislation, Communication and State of Law	4,5	EL
Human Resources Management	4,5	EL
International Economic Legislation	4,5	EL
Global Marketing and International Trade	4,5	EL
Industry-Specific Marketing	4,5	EL
Marketing and Communication Management	4,5	EL
Internal Marketing	4,5	EL
Political Marketing	4,5	EL

BE Basic Training COM Compulsory Course EL Elective

First year

First semester

Subject	ECTC	Type
Chinesse I	6	DPS

Second semester

Subject	ECTC	Type
Chinesse II	3	DPS

DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Second year

First semester

Subject	ECTC	Type
Chinesse III	6	DPS

Second semester

Subject	ECTC	Type
Multimedia Software	3	DPS
Antrophology	3	DPS

DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Third year

First semester

Subject	ECTC	Type
Creation of Digital Spaces	3	DPS
Critical Thinking	3	DPS

Second semester

Subject	ECTC	Type
Christian Social Thought	3	DPS
Creative Mindsett	3	DPS

DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

Fourth year

First semester

Subject	ECTC	Type
Mindlab	3	DPS
Business Ethics	3	DPS

Second semester

Subject	ECTC	Type
Leadership	6	DPS
Digital Footprint	6	DPS

DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First year

First semester

Subject	ECTC	Type
Project Planning: Ms Project	3	DEHDM
Digital Image Editing: Photoshop	3	DEHDM

Second semester

Subject	ECTC	Type
Vectorial Design and Computer Graphics: Illustrator	3	DEHDM
Audiovisual Narrative & Video Editing: Premiere	3	DEHDM

DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second year

First semester

Subject	ECTC	Type
Motion Graphics & 3D: After Effects	3	DEHDM
Information Architecture & UX: Invision, XD, Optimize 360	3	DEHDM

Second semester

Subject	ECTC	Type
Creating Webpages: WordPress	3	DEHDM
Christian Social Thought	3	DEHDM

DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Third year

First semester

Subject	ECTC	Type
SEO, SEM y ASO: Google Tools, Semrush, Sistrix	3	DEHDM
e-Commerce: Prstashop, Magento	3	DEHDM

Second semester

Subject	ECTC	Type
SEO Audits: Screamming Frog, SEO meta in one click	3	DEHDM
Anthropology	3	DEHDM

DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Fourth year

Second semester

Subject	ECTC	Type
Data Visualization for BSS Intelligence: PowerBi, Tableau	3	DEHDM
Customer Management & Community Management: SalesForce	3	DEHDM
Business Ethic	3	DEHDM
Final Project	3	DEHDM

DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

Professional Skills
Digital Tools and Multimedia
Duration: 4 years

[BDM] + MASTERS DEGREES IN ESIC

Duration: 12 MONTHS (DEPENDING ON THE PROGRAMME): 4 YEARS

[BDM] + DEGREE IN:

Digital Business
Data Science
Entrepreneurship and Innovation
Sustainability Management
Duration: 5 years

INTERNATIONAL VALIDATIONS

From the 3rd year of the degree
Minimum stays of 6 months depending destination
Access to erasmus, munde-esic and horizon programmes
Duration: 4 years

Financial aids for study

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

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VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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The degree in figures

Employment Ratio

1 year
after completing
programme

95^%

Functional areas of our alumni

62^%

Marketing

9^%

Business Development

27^%

Sales

2^%

Communications & Advertising

62^%

Marketing

9^%

Business Development

27^%

Sales

2^%

Communications & Advertising

62^%

Marketing

9^%

Business Development

27^%

Sales

2^%

Communications & Advertising

Geographical areas
where our alumni work

85 %

Spain

10 %

Europe

5 %

Latin America

85 %

Spain

10 %

Europe

5 %

Latin America

85 %

Spain

10 %

Europe

5 %

Latin America

Prices

September 2022
Duration: 4 years
Total cost
11.500 €

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Rankings

YESTERDAY, TODAY, ALWAYS

#1
University in Spain in Advertising and Public Relations. RANKING 50 CARRERAS.

#1
EUROPA University with the strongest focus os Digital Education.

#1
SPAIN Private University in reducing inequalities #ODS10. #2 SPAIN. Private University in Gender Equality.

#5
SPAIN. In teaching and learning.

#5
SPAIN Universities specialized in Business and Management studies.

Top 100
Universities in the world

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Más información

Bachelor's Degree in Marketing in Madrid

Degree information

Specific training complements

Building Skills

A Degree with the quality and services of a University

Who is Bachelor's Degree in Marketing in Madrid for?

Professional opportunities Bachelor's Degree in Marketing

Study guides

First semester

Second semester

First semester

Second semester

Annual

First semester

Second semester

First semester

Annual

Electives BDM

First semester

Second semester

First semester

Second semester

First semester

Second semester

First semester

Second semester

First semester

Second semester

First semester

Second semester

First semester

Second semester

Second semester

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

[BDM] + DEGREE IN:

INTERNATIONAL VALIDATIONS

Financial aids for study

ADMISSION PROCESS

VALIDATIONS AND TRANSFERS

SCHOLARSHIPS AND GRANTS

The degree in figures

Employment Ratio

Functional areas of our alumni

Geographical areas where our alumni work

Prices

Rankings

Ask for more information

Do not know what degree to choose?

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Do you want more information about the Bachelor's Degree in Marketing?

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Geographical areas
where our alumni work

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CALL YOU WANT?

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