Bachelor's Degree in Marketing in Madrid
ESIC University offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
Complement your official degree with one of these two specialization diplomas:
- Professional Skills
- Digital Tools and Multimedia
Develop additional competencies by obtaining a double degree in 5 years. Combine your Bachelor’s Degree with a Degree:
- Degree in Marketing Management
- Degree in Digital Business
- Degree in Entrepreneurship and Innovation
- Degree in Sustainability Management
Specific training complements
- Professional Skills
- Software tools and solutions
A Degree with the quality and services of a University
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country
Who is Bachelor's Degree in Marketing in Madrid for?
- Interested in the global vision of the company.
- Logical-analytical capacity.
- Business management, financial, comercial and people management.
- Incorporation of the digital economy in business processes.
Professional opportunities Bachelor's Degree in Marketing
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
|Marketing and Interpersonnal Communication Techniques||6||BE|
|Introduction to Corporations||6||BE|
|Mathematics Applied to Marketing||6||COM|
|Economic and Marketing History||6||BE|
|Introduction to Marketing||6||COM|
|Computer Science Applied to Marketing||6||BE|
|Applied Statistics to Marketing||6||COM|
|History of the Commercial Culture and Society||6||BE|
|Economics I : Microeconomics||6||BE|
|Economic - Financial Analysis in Marketing I||4,5||COM|
|Psychology Applied to Marketing||4,5||COM|
|Mercantile Law: Legal Regulation of the Market||4,5||COM|
|Responsibility and Corporate Social Marketing||6||BE|
|Economics II: Macroeconomics||6||COM|
|Economic-Financial Analysis in Marketing II||4,5||COM|
|Decission-Marking Methods Applied to Marketing||4,5||COM|
|Labour and Social Security Law||4,5||COM|
|Communication Policy and Digital Advertising||6||COM|
|Market Research I||4,5||COM|
|Industrial and Services Marketing||4,5||COM|
|Distribution Policy and Ecommerce||6||COM|
|Price and Cost Policy and Ecommerce||6||COM|
|Market Research II||4,5||COM|
|Commercial Negotiation Techniques||4,5||COM|
|Relational, Direct, and Interactive Marketing||4,5||COM|
|Applied Information Systems and Data Driven Marketing||4,5||COM|
|Academic Recognition of Credits||6||COM|
|End of Degree Project||6||COM|
|Sales Analysis and Forecast||4,5||EL|
|International Economic Analysis||4,5||EL|
|Electoral Legislation, Communication and State of Law||4,5||EL|
|Human Resources Management||4,5||EL|
|International Economic Legislation||4,5||EL|
|Global Marketing and International Trade||4,5||EL|
|Marketing and Communication Management||4,5||EL|
|Creation of Digital Spaces||3||DPS|
|Christian Social Thought||3||DPS|
|Project Planning: Ms Project||3||DEHDM|
|Digital Image Editing: Photoshop||3||DEHDM|
|Vectorial Design and Computer Graphics: Illustrator||3||DEHDM|
|Audiovisual Narrative & Video Editing: Premiere||3||DEHDM|
|Motion Graphics & 3D: After Effects||3||DEHDM|
|Information Architecture & UX: Invision, XD, Optimize 360||3||DEHDM|
|Creating Webpages: WordPress||3||DEHDM|
|Christian Social Thought||3||DEHDM|
|SEO, SEM y ASO: Google Tools, Semrush, Sistrix||3||DEHDM|
|e-Commerce: Prstashop, Magento||3||DEHDM|
|SEO Audits: Screamming Frog, SEO meta in one click||3||DEHDM|
|Data Visualization for BSS Intelligence: PowerBi, Tableau||3||DEHDM|
|Customer Management & Community Management: SalesForce||3||DEHDM|
Financial aids for study
There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.More information
VALIDATIONS AND TRANSFERS
Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.More information
SCHOLARSHIPS AND GRANTS
ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.More information
The degree in figures
Functional areas of our alumni
where our alumni work
- September 2022
- Duration: 4 years
Total cost11.500 €
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