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Bachelor's Degree in Marketing in Madrid

  Languages taught English
  September 2020 September 2021 September 2021

Degree information

1

ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

6

Specific training complements

 

Building Skills

Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area

 

A Degree with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is Bachelor's Degree in Marketing in Madrid for?

  • Interesados en la visión global de la empresa.
  • Capacidad lógico-analítica.
  • Dirección de empresas, gestión financiera, comercial y gestión de personas.
  • Incorporación de la economía digital en los procesos empresariales.

Professional opportunities Bachelor's Degree in Marketing

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester

Subject ECTC Type  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

Second semester

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Second semester

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Annual

Subject ECTC Type  
Modern Languages 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester

Subject ECTC Type  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  
COM Compulsory Course

First semester

Subject ECTC Type  
Marketing Plan 6 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type  
Chinesse I 6 DPS  

Second semester

Subject ECTC Type  
Chinesse II 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Chinesse III 6 DPS  

Second semester

Subject ECTC Type  
Multimedia Software 3 DPS  
Antrophology 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Creation of Digital Spaces 3 DPS  
Critical Thinking 3 DPS  

Second semester

Subject ECTC Type  
Christian Social Thought 3 DPS  
Creative Mindsett 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Mindlab 3 DPS  
Business Ethics 3 DPS  

Second semester

Subject ECTC Type  
Leadership 6 DPS  
Digital Footprint 6 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Project Planning: Ms Project 3 DEHDM  
Digital Image Editing: Photoshop 3 DEHDM  

Second semester

Subject ECTC Type  
Vectorial Design and Computer Graphics: Illustrator 3 DEHDM  
Audiovisual Narrative & Video Editing: Premiere 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
Motion Graphics & 3D: After Effects 3 DEHDM  
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM  

Second semester

Subject ECTC Type  
Creating Webpages: WordPress 3 DEHDM  
Christian Social Thought 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM  
e-Commerce: Prstashop, Magento 3 DEHDM  

Second semester

Subject ECTC Type  
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM  
Anthropology 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second semester

Subject ECTC Type  
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM  
Customer Management & Community Management: SalesForce 3 DEHDM  
Business Ethic 3 DEHDM  
Final Project 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Financial aids for study

 

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

More information
 

VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Prices

  •   September 2021
  •   Duration:  4 years
  •   Total cost
    11.500 €
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Rankings

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