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2022 September 2022 September 2022
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Traducción English
Punto encuentro Madrid
Punto encuentro Bachelor’s Degree + Specialization Diploma / Degree
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information
Punto encuentro Financial conditions

Degree information

Acquire the necessary skills to become a profesional by learning how to use the proper marketing tools to successfully meet the latest demands of today’s business marketing and having access to several career opportunities asumming managerial and executive roles at any organization. 

Develop additional competencies by complementing your bachelor’s degree with a specialization diploma or obtain a double in 5 years by combining it with a degree.

BACHELOR’S DEGREE + DIPLOMA

  • DIPLOMA IN PROFESSIONAL SKILLS
  • DIPLOMA IN DIGITAL TOOLS AND MUTLIMEDIA

BACHELOR’S DEGREE + DEGREE

  • DEGREE IN DATA SCIENCE 
  • DEGREE IN DIGITAL BUSINESS
  • DEGREE IN ENTREPRENEURSHIP AND INNOVATION 
  • DEGREE IN SUSTAINABILITY MANAGEMENT

THE BACHELOR’S DEGREE IN MARKETING IS FOR YOU IF..

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Analytical skills and visión for strategic management

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Multitasking profile with ease of adapting to Dynamic environments

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Communication skills and customer orientation to establish business relationships

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You want to work in marketing and/or sales management

WANT TO KNOW MORE?

ENSURING YOUR FUTURE

90%

EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME

11%

FOUND A JOB THROUGH ESIC

Sectores

Professional opportunities for the Bachelor's Degree in Marketing

These are some of the positions that you will be able to perform after
completing the Bachelor’s Degree in Marketing

DISCOVER ALL THE PROFESSIONAL OPPORTUNITIES
  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager
  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

COMBINE YOUR BACHELOR’S DEGREE

Check out the academic itineraries available with the Bachelor’s Degree Marketing [BDM]

ITINERARY 1

Gráfica

BDM
+DIPLOMA

4 YEARS

SPECIALIZATION DIPLOMA

Taking 48 additional credits.

  • Professional Skills
  • Digital Tools and Multimedia

ITINERARY 2

Gráfica

BDM
+DEGREE

4 YEARS + 1 YEAR

DEGREE

Double degree. Double employability.

  • Digital Business
  • Data Science
  • Entrepreneurship and Innovation 
  • Sustainability Management

INTERNATIONAL EXPERIENCES

We open the gates of the world to you.

  • From 3rd course onwards
  • Minimum 6-month stays
  • Access to Erasmus, Munde-ESIC and Horizon programs
WANT TO KNOW MORE?

BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS

+

First semester

Subject ECTC Type  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

Second semester

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Second semester

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Annual

Subject ECTC Type  
Modern Languages 6 BE  
BE Basic Training   COM Compulsory Course

First semester

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester

Subject ECTC Type  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  
COM Compulsory Course

First semester

Subject ECTC Type  
Marketing Plan 6 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  
BE Basic Training   COM Compulsory Course   EL Elective

First semester

Subject ECTC Type  
Chinesse I 6 DPS  

Second semester

Subject ECTC Type  
Chinesse II 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Chinesse III 6 DPS  

Second semester

Subject ECTC Type  
Multimedia Software 3 DPS  
Antrophology 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Creation of Digital Spaces 3 DPS  
Critical Thinking 3 DPS  

Second semester

Subject ECTC Type  
Christian Social Thought 3 DPS  
Creative Mindsett 3 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Mindlab 3 DPS  
Business Ethics 3 DPS  

Second semester

Subject ECTC Type  
Leadership 6 DPS  
Digital Footprint 6 DPS  
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills

First semester

Subject ECTC Type  
Project Planning: Ms Project 3 DEHDM  
Digital Image Editing: Photoshop 3 DEHDM  

Second semester

Subject ECTC Type  
Vectorial Design and Computer Graphics: Illustrator 3 DEHDM  
Audiovisual Narrative & Video Editing: Premiere 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
Motion Graphics & 3D: After Effects 3 DEHDM  
Information Architecture & UX: Invision, XD, Optimize 360 3 DEHDM  

Second semester

Subject ECTC Type  
Creating Webpages: WordPress 3 DEHDM  
Christian Social Thought 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

First semester

Subject ECTC Type  
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DEHDM  
e-Commerce: Prstashop, Magento 3 DEHDM  

Second semester

Subject ECTC Type  
SEO Audits: Screamming Frog, SEO meta in one click 3 DEHDM  
Anthropology 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

Second semester

Subject ECTC Type  
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DEHDM  
Customer Management & Community Management: SalesForce 3 DEHDM  
Business Ethic 3 DEHDM  
Final Project 3 DEHDM  
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia

PLAN DE ESTUDIOS GRADO OFICIAL + TÍTULO SUPERIOR

+

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DDB]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3    
Organization and Data Management I: Database 3    
Anthropology 3    
Organization and Data Management II: Content Curation  3    

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [DDB]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3    
Critical Spiritual thinking 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [DDB]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5    
Program for Data Science II: Python 3    

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Statistical modeling with R 6    
Christian social thought 3    
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DDB]

Subject ECTC Type  
Business Intelligence 6    
Cloud Servicer Providers 6    
Data driven corporations I:Sensitive Data management 4,5    
Big Data Applications I: Big Data Project Implementation I  6    
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [DDB]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [DDB]

 
Subject ECTC Type
Big Data Applications II: Big Data Project Implementation II 6  
Big Data Applications III: Big Data in Industry 4.0 6  
Data driven corporations II: Sensitive Data management 6  
Big Data Applications IV: Identification of Black Ops 6  
Artificial Intelligence and Neural Networks 6  

Second semestre [DDB]

Subject ECTC Type
Modeling of categorical variables 6  
Predictive models II: Patterns of online abandonment 6  
Predictive models III: Public opinion and sentiment 6  
Analytical approach to Neuromarketing 6  
Natural language processing: Chat-Bots 6  
P Propia

First semester[BDM]

Subject ECTC Type  
Marketing and Interpersonal Communication Techniques 6 BE  
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [TSDS]

Subject ECTC Type  
Technology in Data Science I: Systems architecture 3 TSDS  
Organization and Data Management I: Database 3 TSDS  
Anthropology 3 TSDS  
Organization and Data Management II: Content Curation  3 TSDS  

Second semester[BDM]

Subject ECTC Type  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 BE  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semester [TSDS]

Subject ECTC Type  
Technology in Data Science II: Systems architecture 3 TSDS  
Critical Spiritual thinking 3 TSDS  
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Economics I: Microeconomics 6 BE  
Economic-Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

Annual

Subject ECTC Type  
Chinese 6,0 BE  

First semester [TSDS]

Subject ECTC Type  
Program for Data Science I: Java / SQL 4,5 TSDS  
Program for Data Science II: Python 3 TSDS  

Second semester[BDM]

Subject ECTC Type  
Strategic Marketing 4,5 COM  
Responsability and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysis in Marketing II 4,5 COM  
Decission-Making Methods applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [TSDS]

Subject ECTC Type  
Statistical modeling with R 6 TSDS  
Christian social thought 3 TSDS  
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type  
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [TSDS]

Subject ECTC Type  
Business Intelligence 6 TSDS  
Cloud Servicer Providers 6 TSDS  
Data driven corporations I:Sensitive Data management 4,5 TSDS  
Big Data Applications I: Big Data Project Implementation I  6 TSDS  
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type  
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type  
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type  
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [TSDS]

Subject ECTC Type  
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [TSDS]

 
Subject ECTC Type  
Big Data Applications II: Big Data Project Implementation II 6 TSDS  
Big Data Applications III: Big Data in Industry 4.0 6 TSDS  
Data driven corporations II: Sensitive Data management 6 TSDS  
Big Data Applications IV: Identification of Black Ops 6 TSDS  
Artificial Intelligence and Neural Networks 6 TSDS  

Second semestre [TSDS]

Subject ECTC Type  
Modeling of categorical variables 6 TSDS  
Predictive models II: Patterns of online abandonment 6 TSDS  
Predictive models III: Public opinion and sentiment 6 TSDS  
Analytical approach to Neuromarketing 6 TSDS  
Natural language processing: Chat-Bots 6 TSDS  
P Propia

First semester [BDM]

Asignatura ECTC Tipo  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DEI]

Asignatura ECTC Tipo  
Chinese I 6 P  
Business Models II: Product-Market Fit 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semestre [DEI]

Asignatura ECTC Tipo  
Chinese II 6 P  
Agile Methodologies 3 P  

First semester [BDM]

Asignatura ECTC Tipo  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Business Models II: Social Entrepreneurship 3 P  
Entrepreneurial Ecosystem I 3 P  
Critical Thinking 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysus in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo  
Christian Social Thinking 3 P  
Negotiation and Selling Methods 4,5 P  

Annual [BDM]

Asignatura ECTC Tipo  
Chinese 6 BE  

First semester [BDM]

Asignatura ECTC Tipo  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Personal Competences I: Personal Brand & Networking 4,5 P  
Business Models III: Intrepreneurship 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Relational, Direct and Interactive Marketing 6 COM  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo
Anthropology 3 P
Entrepreneurial Ecosystem II: Finance and Law 3 P
Narrative Methods 4,5 P

First semester [BDM]

Asignatura ECTC Tipo
Marketing Plan 6 COM
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 6 COM

Second semester [DEI]

Asignatura ECTC Tipo
Business Ethics 3 P
Business Models IV: Go To Market 3 P
Personal Competences II: Leading, Self-Managing and Managing Teams 3 P
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards 3 P
E-Markets 4,5 P
Esic Garage I: Coach in Teams 6 P

Annual [BDM]

Asignatura ECTC Tipo
External Practies 24,0 COM
End of Degree Project 6 COM

More electives BDM

Asignatura ECTC Tipo
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and Stat of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Markeeting and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DEI]

Asignatura ECTC Tipo
Digital Production I 6 P
Global Innovation: Structure, Product and Processes 4,5 P
Elective Subject I 3 P
Elective Subject II 12,0 P
Esic Garage II: Coach in Teams 12,0 P

Segundo semestre [DEI]

Asignatura ECTC Tipo
Elective Subject III 4,5 P
Personal Competences III: Debating, Public Speaking and Interpretation Techniques 3 P
Digital Production I 6 P
Global Mindset 4,5 P
Esic Garage III: Coach in Teams 12,0 P

First semester[BDM]

Subject ECTC Type
Marketing and Interpersonal Communication Techniques 6 BE
Marketing and Interpersonnal Communication Techniques 6,0 BE
Introduction to Corporations 6 BE
Mathematics Applied to Marketing 6 COM
Economic and Marketing History 6 BE
Corporate Sociology 6 BE

First semester [DSM]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester[BDM]

Subject ECTC Type
Introduction to Marketing 6 COM
Computer Science Applied to Marketing 6 BE
Applied Statistics to Marketing 6 BE
Civil Law 6 BE
History of the Commercial Culture and Society 6 BE

Second semester [DSM]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Economics I: Microeconomics 6 BE
Economic-Financial Analysis in Marketing I 4,5 COM
Psychology Applied to Marketing 4,5 COM
Strategic Management 4,5 COM
Mercantile Law: Legal Regulation of the Market 4,5 COM

Annual

Subject ECTC Type
Chinese 6,0 BE

First semester [DSM]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester[BDM]

Subject ECTC Type
Strategic Marketing 4,5 COM
Responsability and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM
Economic-Financial Analysis in Marketing II 4,5 COM
Decission-Making Methods applied to Marketing 4,5 COM
Labour and Social Security Law 4,5 COM

Second semester [DSM]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Communication Policy and Digital Advertising 6 COM
Consumer Behavior 4,5 COM
Product Policy 6,0 COM
Sales Management 4,5 COM
Market Research I 4,5 COM
Industrial and Services Marketing 4,5 COM

First semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester[BDM]

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM
Price and Cost Policy and Ecommerce 6,0 COM
Market Research II 4,5 COM
Commercial Negotiation Techniques 4,5 COM
Relational, Direct, and Interactive Marketing 4,5 COM
Applied Information Systems and Data Driven Marketing 4,5 COM

Second semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Marketing Plan 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Annual

Subject ECTC Type
External Practies 24,0 COM
End of Degree Project 6,0 COM

Electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL
International Economic Analysis 4,5 EL
Electoral Legislation, Communication and State of Law 4,5 EL
Human Resources Management 4,5 EL
International Economic Legislation 4,5 EL
Global Marketing and International Trade 4,5 EL
Industry-Specific Marketing 4,5 EL
Marketing and Communication Management 4,5 EL
Internal Marketing 4,5 EL
Political Marketing 4,5 EL

Second semester [DSM]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P
COM Compulsory Course   EL Elective   P Propia

First semester [DSM]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DSM]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P
P Propia

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  carreras@esic.university

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