Bachelor's Degree in Marketing in Madrid
Degree information
ESIC offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
Complement your official degree with one of these two specialization diplomas:
- Professional Skills
- Digital Tools and Multimedia
Specific training complements
Building Skills
Reative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area
A Degree with the quality and services of a University
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country

Who is Bachelor's Degree in Marketing in Madrid for?
- Interesados en la visión global de la empresa.
- Capacidad lógico-analítica.
- Dirección de empresas, gestión financiera, comercial y gestión de personas.
- Incorporación de la economía digital en los procesos empresariales.
Professional opportunities Bachelor's Degree in Marketing
This degree is a passport to several career opportunities, such as
- Marketing Manager
- Sales Manager
- International Business Manager
- Market Analyst
- Brand Manager
- Business Intelligence Manager
- Customer Relationship Analyst
- Account Manager
- Product Manager
- Trade Marketing Manager
Study guides
First semester
Subject | ECTC | Type | |
---|---|---|---|
Marketing and Interpersonnal Communication Techniques | 6 | BE | |
Introduction to Corporations | 6 | BE | |
Mathematics Applied to Marketing | 6 | COM | |
Economic and Marketing History | 6 | BE | |
Corporate Sociology | 6 | BE |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Introduction to Marketing | 6 | COM | |
Computer Science Applied to Marketing | 6 | BE | |
Applied Statistics to Marketing | 6 | COM | |
Civil Law | 6 | BE | |
History of the Commercial Culture and Society | 6 | BE |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Economics I : Microeconomics | 6 | BE | |
Economic - Financial Analysis in Marketing I | 4,5 | COM | |
Psychology Applied to Marketing | 4,5 | COM | |
Strategic Management | 4,5 | COM | |
Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Strategic Marketing | 4,5 | COM | |
Responsibility and Corporate Social Marketing | 6 | BE | |
Economics II: Macroeconomics | 6 | COM | |
Economic-Financial Analysis in Marketing II | 4,5 | COM | |
Decission-Marking Methods Applied to Marketing | 4,5 | COM | |
Labour and Social Security Law | 4,5 | COM |
Annual
Subject | ECTC | Type | |
---|---|---|---|
Modern Languages | 6 | BE |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Communication Policy and Digital Advertising | 6 | COM | |
Consumer Behavior | 4,5 | COM | |
Product Policy | 6 | COM | |
Sales Management | 4,5 | COM | |
Market Research I | 4,5 | COM | |
Industrial and Services Marketing | 4,5 | COM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Distribution Policy and Ecommerce | 6 | COM | |
Price and Cost Policy and Ecommerce | 6 | COM | |
Market Research II | 4,5 | COM | |
Commercial Negotiation Techniques | 4,5 | COM | |
Relational, Direct, and Interactive Marketing | 4,5 | COM | |
Applied Information Systems and Data Driven Marketing | 4,5 | COM |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Marketing Plan | 6 | COM | |
Elective 1 | 4,5 | EL | |
Elective 2 | 4,5 | EL | |
Elective 3 | 4,5 | EL | |
Elective 4 | 4,5 | EL | |
Academic Recognition of Credits | 6 | COM |
Annual
Subject | ECTC | Type | |
---|---|---|---|
External Practies | 24,0 | COM | |
End of Degree Project | 6 | COM |
Electives BDM
Subject | ECTC | Type | |
---|---|---|---|
Sales Analysis and Forecast | 4,5 | EL | |
International Economic Analysis | 4,5 | EL | |
Electoral Legislation, Communication and State of Law | 4,5 | EL | |
Human Resources Management | 4,5 | EL | |
International Economic Legislation | 4,5 | EL | |
Global Marketing and International Trade | 4,5 | EL | |
Industry-Specific Marketing | 4,5 | EL | |
Marketing and Communication Management | 4,5 | EL | |
Internal Marketing | 4,5 | EL | |
Political Marketing | 4,5 | EL |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Chinesse I | 6 | DPS |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Chinesse II | 3 | DPS |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Chinesse III | 6 | DPS |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Multimedia Software | 3 | DPS | |
Antrophology | 3 | DPS |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Creation of Digital Spaces | 3 | DPS | |
Critical Thinking | 3 | DPS |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Christian Social Thought | 3 | DPS | |
Creative Mindsett | 3 | DPS |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Mindlab | 3 | DPS | |
Business Ethics | 3 | DPS |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Leadership | 6 | DPS | |
Digital Footprint | 6 | DPS |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Project Planning: Ms Project | 3 | DEHDM | |
Digital Image Editing: Photoshop | 3 | DEHDM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Vectorial Design and Computer Graphics: Illustrator | 3 | DEHDM | |
Audiovisual Narrative & Video Editing: Premiere | 3 | DEHDM |
First semester
Subject | ECTC | Type | |
---|---|---|---|
Motion Graphics & 3D: After Effects | 3 | DEHDM | |
Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Creating Webpages: WordPress | 3 | DEHDM | |
Christian Social Thought | 3 | DEHDM |
First semester
Subject | ECTC | Type | |
---|---|---|---|
SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM | |
e-Commerce: Prstashop, Magento | 3 | DEHDM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
SEO Audits: Screamming Frog, SEO meta in one click | 3 | DEHDM | |
Anthropology | 3 | DEHDM |
Second semester
Subject | ECTC | Type | |
---|---|---|---|
Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DEHDM | |
Customer Management & Community Management: SalesForce | 3 | DEHDM | |
Business Ethic | 3 | DEHDM | |
Final Project | 3 | DEHDM |
Financial aids for study
ADMISSION PROCESS
There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.
More informationVALIDATIONS AND TRANSFERS
Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.
More informationSCHOLARSHIPS AND GRANTS
ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Prices
- September 2022
- Duration: 4 years
-
Total cost11.500 €
Rankings
YESTERDAY, TODAY, ALWAYS

Top 50
in the world Top 50 in Digital Learning. #1 in Spain on opportunities to study abroad.

TOP
Private Centers ranking. #5 Advertising and Public Relations in Spain. 50 Degrees Ranking.

#3
University in Spain

#1
University in gender equality in Spain

Top 100
Universities in the world

#2
in Spain with the highest reputation in the education sector