2023 September 2023
Acquire the necessary skills to become a professional by learning how to use the proper marketing tools to successfully meet the latest demands of today’s business marketing and having access to several career opportunities asumming managerial and executive roles at any organization.
Develop additional competencies by complementing your bachelor’s degree with a specialization diploma or obtain a double degree in 5 years by combining it with a degree.
BACHELOR’S DEGREE + DIPLOMA
- DIPLOMA IN PROFESSIONAL SKILLS
- DIPLOMA IN DIGITAL TOOLS AND MULTIMEDIA
BACHELOR’S DEGREE + DEGREE
- DEGREE IN DATA SCIENCE
- DEGREE IN DIGITAL BUSINESS
- DEGREE IN ENTREPRENEURSHIP AND INNOVATION
- DEGREE IN SUSTAINABILITY MANAGEMENT
THE BACHELOR’S DEGREE IN MARKETING IS FOR YOU IF..
Analytical skills and vision for strategic management
Multitasking profile with ease of adapting to dynamic environments
Communication skills and customer orientation to establish business relationships
You want to work in marketing and/or sales management
ENSURING YOUR FUTURE
EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME
FOUND A JOB THROUGH ESIC

Professional opportunities for the Bachelor's Degree in Marketing
These are some of the positions that you will be able to perform after
completing the Bachelor’s Degree in Marketing
- Account Manager
- Event Planner
- Social Media and Marketing
- Marketing Consultant
- Product Manager Specialist
- Account Executive
- Digital Marketing Manager
- Programmatic Trafficker
- Sales Analyst
- Ecommerce Customer Service
- Project Manager
- Commercial Partnership
- CRM Expert
- Community Manager
- Field Sales
- Manager Social Media
- Content Creator
- Retail Consultant
- Marketing Analyst
- Online Content Manager
- Business Manager
- Marketing Intelligence
- Social Media Manager
- Chief Operating Officer
- Account Manager
- Event Planner
- Social Media and Marketing
- Marketing Consultant
- Product Manager Specialist
- Account Executive
- Digital Marketing Manager
- Programmatic Trafficker
- Sales Analyst
- Ecommerce Customer Service
- Project Manager
- Commercial Partnership
- CRM Expert
- Community Manager
- Field Sales
- Manager Social Media
- Content Creator
- Retail Consultant
- Marketing Analyst
- Online Content Manager
- Business Manager
- Marketing Intelligence
- Social Media Manager
- Chief Operating Officer
COMBINE YOUR BACHELOR’S DEGREE
Check out the academic itineraries available with the Bachelor’s Degree Marketing [BDM]
ITINERARY 1

BDM
+DIPLOMA
4 YEARS
SPECIALIZATION DIPLOMA
Taking 48 additional credits.
- Professional Skills
- Digital Tools and Multimedia
ITINERARY 2

BDM
+DEGREE
4 YEARS + 1 YEAR
DEGREE
Double degree. Double employability.
- Digital Business
- Data Science
- Entrepreneurship and Innovation
- Sustainability Management
INTERNATIONAL EXPERIENCES
We open the gates of the world to you.
- From 3rd course onwards
- Minimum 6-month stays
- Access to Erasmus, Munde-ESIC and Horizon programs
BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS
+First semester
Subject | ECTC | Type |
---|---|---|
Marketing and Interpersonnal Communication Techniques | 6 | BE |
Introduction to Corporations | 6 | BE |
Mathematics Applied to Marketing | 6 | COM |
Economic and Marketing History | 6 | BE |
Corporate Sociology | 6 | BE |
Second semester
Subject | ECTC | Type |
---|---|---|
Introduction to Marketing | 6 | COM |
Computer Science Applied to Marketing | 6 | BE |
Applied Statistics to Marketing | 6 | COM |
Civil Law | 6 | BE |
History of the Commercial Culture and Society | 6 | BE |
First semester
Subject | ECTC | Type |
---|---|---|
Economics I : Microeconomics | 6 | BE |
Economic - Financial Analysis in Marketing I | 4,5 | COM |
Psychology Applied to Marketing | 4,5 | COM |
Strategic Management | 4,5 | COM |
Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Second semester
Subject | ECTC | Type |
---|---|---|
Strategic Marketing | 4,5 | COM |
Responsibility and Corporate Social Marketing | 6 | BE |
Economics II: Macroeconomics | 6 | COM |
Economic-Financial Analysis in Marketing II | 4,5 | COM |
Decission-Marking Methods Applied to Marketing | 4,5 | COM |
Labour and Social Security Law | 4,5 | COM |
Annual
Subject | ECTC | Type |
---|---|---|
Modern Languages | 6 | BE |
First semester
Subject | ECTC | Type |
---|---|---|
Communication Policy and Digital Advertising | 6 | COM |
Consumer Behavior | 4,5 | COM |
Product Policy | 6 | COM |
Sales Management | 4,5 | COM |
Market Research I | 4,5 | COM |
Industrial and Services Marketing | 4,5 | COM |
Second semester
Subject | ECTC | Type |
---|---|---|
Distribution Policy and Ecommerce | 6 | COM |
Price and Cost Policy and Ecommerce | 6 | COM |
Market Research II | 4,5 | COM |
Commercial Negotiation Techniques | 4,5 | COM |
Relational, Direct, and Interactive Marketing | 4,5 | COM |
Applied Information Systems and Data Driven Marketing | 4,5 | COM |
First semester
Subject | ECTC | Type |
---|---|---|
Marketing Plan | 6 | COM |
Elective 1 | 4,5 | EL |
Elective 2 | 4,5 | EL |
Elective 3 | 4,5 | EL |
Elective 4 | 4,5 | EL |
Academic Recognition of Credits | 6 | COM |
Annual
Subject | ECTC | Type |
---|---|---|
External Practies | 24,0 | COM |
End of Degree Project | 6 | COM |
Electives BDM
Subject | ECTC | Type |
---|---|---|
Sales Analysis and Forecast | 4,5 | EL |
International Economic Analysis | 4,5 | EL |
Electoral Legislation, Communication and State of Law | 4,5 | EL |
Human Resources Management | 4,5 | EL |
International Economic Legislation | 4,5 | EL |
Global Marketing and International Trade | 4,5 | EL |
Industry-Specific Marketing | 4,5 | EL |
Marketing and Communication Management | 4,5 | EL |
Internal Marketing | 4,5 | EL |
Political Marketing | 4,5 | EL |
First semester
Subject | ECTC | Type |
---|---|---|
Chinesse I | 6 | DPS |
Second semester
Subject | ECTC | Type |
---|---|---|
Chinesse II | 3 | DPS |
First semester
Subject | ECTC | Type |
---|---|---|
Chinesse III | 6 | DPS |
Second semester
Subject | ECTC | Type |
---|---|---|
Multimedia Software | 3 | DPS |
Antrophology | 3 | DPS |
First semester
Subject | ECTC | Type |
---|---|---|
Creation of Digital Spaces | 3 | DPS |
Critical Thinking | 3 | DPS |
Second semester
Subject | ECTC | Type |
---|---|---|
Christian Social Thought | 3 | DPS |
Creative Mindsett | 3 | DPS |
First semester
Subject | ECTC | Type |
---|---|---|
Mindlab | 3 | DPS |
Business Ethics | 3 | DPS |
Second semester
Subject | ECTC | Type |
---|---|---|
Leadership | 6 | DPS |
Digital Footprint | 6 | DPS |
First semester
Subject | ECTC | Type |
---|---|---|
Project Planning: Ms Project | 3 | DEHDM |
Digital Image Editing: Photoshop | 3 | DEHDM |
Second semester
Subject | ECTC | Type |
---|---|---|
Vectorial Design and Computer Graphics: Illustrator | 3 | DEHDM |
Audiovisual Narrative & Video Editing: Premiere | 3 | DEHDM |
First semester
Subject | ECTC | Type |
---|---|---|
Motion Graphics & 3D: After Effects | 3 | DEHDM |
Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
Second semester
Subject | ECTC | Type |
---|---|---|
Creating Webpages: WordPress | 3 | DEHDM |
Christian Social Thought | 3 | DEHDM |
First semester
Subject | ECTC | Type |
---|---|---|
SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM |
e-Commerce: Prstashop, Magento | 3 | DEHDM |
Second semester
Subject | ECTC | Type |
---|---|---|
SEO Audits: Screamming Frog, SEO meta in one click | 3 | DEHDM |
Anthropology | 3 | DEHDM |
Second semester
Subject | ECTC | Type |
---|---|---|
Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DEHDM |
Customer Management & Community Management: SalesForce | 3 | DEHDM |
Business Ethic | 3 | DEHDM |
Final Project | 3 | DEHDM |
PLAN DE ESTUDIOS GRADO OFICIAL + TÍTULO SUPERIOR
+First semester [DDB]
Subject | ECTC | Type |
---|---|---|
The digital ecosystem | 3 | P |
Language I | 6 | P |
Second semester [DDB]
Subject | ECTC | Type |
---|---|---|
Arte Digital | 3 | P |
Language II | 6 | P |
First semester [DDB]
Subject | ECTC | Type |
---|---|---|
Robotics | 4,5 | P |
Language III | 6 | P |
Second semester [DDB]
Subject | ECTC | Type |
---|---|---|
Anthropology | 3 | P |
Web programming | 4,5 | P |
First semester [DDB]
Subject | ECTC | Type |
---|---|---|
Christian social thinking | 3 | P |
Web design | 6 | P |
Second semester [DDB]
Subject | ECTC | Type |
---|---|---|
Business ethics | 3 | P |
Second semester [DDB]
Subject | ECTC | Type |
---|---|---|
Reation of digital spaces | 4,5 | P |
Databases | 4,5 | P |
Sesign thinking | 4,5 | P |
Data driven marketing | 4,5 | P |
Market Research | 3 | P |
First semester [DDB]
Subject | ECTC | Type |
---|---|---|
Dashboarding | 6 | P |
Entreprise resource planning ERP | 6 | P |
Machine Learning | 4,5 | P |
Advanced digital analytics | 4,5 | P |
Digital talent management | 4,5 | P |
Advanced digital marketing strategies | 4,5 | P |
DAdvanced e-commerce | 6 | P |
Second semestre [DDB]
Subject | ECTC | Type |
---|---|---|
Business intelligence | 6 | P |
Social media management | 4,5 | P |
Fintech & Blockchain | 4,5 | P |
ESIC Garage | 6 | P |
Advanced digital business models | 6 | P |
First semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Technology in Data Science I: Systems architecture | 3 | TSDS | |
Organization and Data Management I: Database | 3 | TSDS | |
Anthropology | 3 | TSDS | |
Organization and Data Management II: Content Curation | 3 | TSDS |
Second semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Technology in Data Science II: Systems architecture | 3 | TSDS | |
Critical Spiritual thinking | 3 | TSDS |
First semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Program for Data Science I: Java / SQL | 4,5 | TSDS | |
Program for Data Science II: Python | 3 | TSDS |
Second semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Statistical modeling with R | 6 | TSDS | |
Christian social thought | 3 | TSDS |
Second semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Business Intelligence | 6 | TSDS | |
Cloud Servicer Providers | 6 | TSDS | |
Data driven corporations I:Sensitive Data management | 4,5 | TSDS | |
Big Data Applications I: Big Data Project Implementation I | 6 | TSDS |
Second semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Ética Empresarial | 3,0 | P | |
Teamworking | 3,0 | P | |
Autodiagnóstico | 3,0 | P | |
Estrategias de Marketing Digital | 4,5 | P | |
Marketing Intelligence | 4,5 | P | |
Marketing de Clientes | 4,5 | P |
First semester [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Big Data Applications II: Big Data Project Implementation II | 6 | TSDS | |
Big Data Applications III: Big Data in Industry 4.0 | 6 | TSDS | |
Data driven corporations II: Sensitive Data management | 6 | TSDS | |
Big Data Applications IV: Identification of Black Ops | 6 | TSDS | |
Artificial Intelligence and Neural Networks | 6 | TSDS |
Second semestre [TSDS]
Subject | ECTC | Type | |
---|---|---|---|
Modeling of categorical variables | 6 | TSDS | |
Predictive models II: Patterns of online abandonment | 6 | TSDS | |
Predictive models III: Public opinion and sentiment | 6 | TSDS | |
Analytical approach to Neuromarketing | 6 | TSDS | |
Natural language processing: Chat-Bots | 6 | TSDS |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Chinese I | 6 | P | |
Business Models II: Product-Market Fit | 3 | P |
Second semestre [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Chinese II | 6 | P | |
Agile Methodologies | 3 | P |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Business Models II: Social Entrepreneurship | 3 | P | |
Entrepreneurial Ecosystem I | 3 | P | |
Critical Thinking | 3 | P |
Second semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Christian Social Thinking | 3 | P | |
Negotiation and Selling Methods | 4,5 | P |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Personal Competences I: Personal Brand & Networking | 4,5 | P | |
Business Models III: Intrepreneurship | 3 | P |
Second semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Anthropology | 3 | P |
Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
Narrative Methods | 4,5 | P |
Second semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Business Ethics | 3 | P |
Business Models IV: Go To Market | 3 | P |
Personal Competences II: Leading, Self-Managing and Managing Teams | 3 | P |
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards | 3 | P |
E-Markets | 4,5 | P |
Esic Garage I: Coach in Teams | 6 | P |
First semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Digital Production I | 6 | P |
Global Innovation: Structure, Product and Processes | 4,5 | P |
Elective Subject I | 3 | P |
Elective Subject II | 12,0 | P |
Esic Garage II: Coach in Teams | 12,0 | P |
Segundo semestre [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Elective Subject III | 4,5 | P |
Personal Competences III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
Digital Production I | 6 | P |
Global Mindset | 4,5 | P |
Esic Garage III: Coach in Teams | 12,0 | P |
First semester [DSM]
Subject | ECTC | Type |
---|---|---|
Chinese I | 6 | |
Introduction to Sustainability | 3 | P |
Second semester [DSM]
Subject | ECTC | Type |
---|---|---|
Chinese II | 6 | |
Global Challenges: from globalization to Sustainable Development Goals (SDG) | 3 | P |
First semester [DSM]
Subject | ECTC | Type |
---|---|---|
Stakeholder Engagement | 3 | |
Social challenges: Human Rights, poverty (BoP) and inequalities | 4,5 | |
Anthropology | 3 | P |
Second semester [DSM]
Subject | ECTC | Type |
---|---|---|
Critical Thinking | 3 | P |
Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
First semester [DSM]
Subject | ECTC | Type |
---|---|---|
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES | 3 | P |
Social Christian Thought | 3 | P |
Second semester [DSM]
Subject | ECTC | Type |
---|---|---|
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT | 3 | P |
Cross-cultural Management | 3 | P |
Second semester [DSM]
Subject | ECTC | Type |
---|---|---|
Business Ethics | 3 | |
Impact Assessment | 4,5 | |
Energy Transition | 4,5 | P |
Responsible Consumption & Production | 3 | P |
ESIC SERVICE LEARNING I: Voluntary Work in the Community | 6 | P |
First semester [DSM]
Subject | ECTC | Type |
---|---|---|
Sustainability Management | 6 | |
Reporting & Accountability | 4,5 | P |
New Economies | 4,5 | P |
Demography, transport & mobility. Smart cities | 3 | P |
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
ESIC SERVICE LEARNING II: Social Business Consultancy | 12 | P |
Second semestre [DSM]
Subject | ECTC | Type |
---|---|---|
Corporate Governance | 4,5 | P |
CSR | 4,5 | P |
Circular Economy | 4,5 | P |
Modelos Predictivos II: Patrones de Abandono On-line | 6,0 | P |
International Scenario: Global institutions for International Politics & Trade | 4,5 | P |
Sustainable Investment - ESG | 12 | P |
ESIC SERVICE LEARNING III: Social Entrepreneurshi | 12 | P |
HI! IF YOU HAVE ANY QUESTIONS ABOUT THE BACHELOR’S DEGREE YOU CAN CONTACT US!
WHEN YOU DECIDE YOU LIKE ESIC UNIVERSITY
Support, management and future.
ADMISSION PROCESS
It will help you to understand if you are made for business and to choose the career that best suits you and your goals.
STARTTransfer and credits recognition
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CONSULTSCHOLARSHIPS AND GRANTS
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