September 2023 September 2023
English 
Madrid
Bachelor’s Degree + Specialization Diploma (4 years) / Bachelor’s Degree + Degree (5 years)
Financial conditions
11.700 € / 12.800 €
Acquire the necessary skills to become a professional by learning how to use the proper marketing tools to successfully meet the latest demands of today’s business marketing and having access to several career opportunities asumming managerial and executive roles at any organization.
Develop additional competencies by complementing your bachelor’s degree with a specialization diploma or obtain a double degree in 5 years by combining it with a degree.
BACHELOR’S DEGREE + DIPLOMA
- DIPLOMA IN PROFESSIONAL SKILLS
- DIPLOMA IN DIGITAL TOOLS AND MULTIMEDIA
BACHELOR’S DEGREE + DEGREE
- DEGREE IN DATA SCIENCE
- DEGREE IN DIGITAL BUSINESS
- DEGREE IN ENTREPRENEURSHIP AND INNOVATION
- DEGREE IN SUSTAINABILITY MANAGEMENT
THE BACHELOR’S DEGREE IN MARKETING IS FOR YOU IF..
Analytical skills and vision for strategic management
Multitasking profile with ease of adapting to dynamic environments
Communication skills and customer orientation to establish business relationships
You want to work in marketing and/or sales management
ENSURING YOUR FUTURE
90%
EMPLOYMENT RATE ONE YEAR
EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME
11%
FOUND A JOB THROUGH ESIC
Professional opportunities for the Bachelor's Degree in Marketing
These are some of the positions that you will be able to perform after
completing the Bachelor’s Degree in Marketing
- Account Manager
- Event Planner
- Social Media and Marketing
- Marketing Consultant
- Product Manager Specialist
- Account Executive
- Digital Marketing Manager
- Programmatic Trafficker
- Sales Analyst
- Ecommerce Customer Service
- Project Manager
- Commercial Partnership
- CRM Expert
- Community Manager
- Field Sales
- Manager Social Media
- Content Creator
- Retail Consultant
- Marketing Analyst
- Online Content Manager
- Business Manager
- Marketing Intelligence
- Social Media Manager
- Chief Operating Officer
- Account Manager
- Event Planner
- Social Media and Marketing
- Marketing Consultant
- Product Manager Specialist
- Account Executive
- Digital Marketing Manager
- Programmatic Trafficker
- Sales Analyst
- Ecommerce Customer Service
- Project Manager
- Commercial Partnership
- CRM Expert
- Community Manager
- Field Sales
- Manager Social Media
- Content Creator
- Retail Consultant
- Marketing Analyst
- Online Content Manager
- Business Manager
- Marketing Intelligence
- Social Media Manager
- Chief Operating Officer
COMBINE YOUR BACHELOR’S DEGREE
Check out the academic itineraries available with the Bachelor’s Degree Marketing [BDM]
ITINERARY 1
BDM
+DIPLOMA
4 YEARS
SPECIALIZATION DIPLOMA
Taking 48 additional credits.
- Professional Skills
- Digital Tools and Multimedia
ITINERARY 2
BDM
+DEGREE
4 YEARS + 1 YEAR
DEGREE
Double degree. Double employability.
- Digital Business
- Data Science
- Entrepreneurship and Innovation
- Sustainability Management
INTERNATIONAL EXPERIENCES
We open the gates of the world to you.
- From 3rd course onwards
- Minimum 6-month stays
- Access to Erasmus, Munde-ESIC and Horizon programs
BACHELOR’S DEGREE + SPECIALIZATION DIPLOMA SYLLABUS
+*By choosing the 1st itinerary, students will be able to complement the Bachelor’s Degree in Marketing by ESIC University with one of our Specialization Diploma in 4 years, taking 48 additional credits to those already taken in the Bachelor’s Degree Syllabus.
First semester
| Subject | ECTC | Type |
|---|---|---|
| Marketing and Interpersonnal Communication Techniques | 6 | BE |
| Introduction to Corporations | 6 | BE |
| Mathematics Applied to Marketing | 6 | COM |
| Economic and Marketing History | 6 | BE |
| Corporate Sociology | 6 | BE |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Introduction to Marketing | 6 | COM |
| Computer Science Applied to Marketing | 6 | BE |
| Applied Statistics to Marketing | 6 | COM |
| Civil Law | 6 | BE |
| History of the Commercial Culture and Society | 6 | BE |
BE Basic Training COM Compulsory Course
First semester
| Subject | ECTC | Type |
|---|---|---|
| Economics I : Microeconomics | 6 | BE |
| Economic - Financial Analysis in Marketing I | 4,5 | COM |
| Psychology Applied to Marketing | 4,5 | COM |
| Strategic Management | 4,5 | COM |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Strategic Marketing | 4,5 | COM |
| Responsibility and Corporate Social Marketing | 6 | BE |
| Economics II: Macroeconomics | 6 | COM |
| Economic-Financial Analysis in Marketing II | 4,5 | COM |
| Decission-Marking Methods Applied to Marketing | 4,5 | COM |
| Labour and Social Security Law | 4,5 | COM |
Annual
| Subject | ECTC | Type |
|---|---|---|
| Modern Languages | 6 | BE |
BE Basic Training COM Compulsory Course
First semester
| Subject | ECTC | Type |
|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM |
| Consumer Behavior | 4,5 | COM |
| Product Policy | 6 | COM |
| Sales Management | 4,5 | COM |
| Market Research I | 4,5 | COM |
| Industrial and Services Marketing | 4,5 | COM |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Distribution Policy and Ecommerce | 6 | COM |
| Price and Cost Policy and Ecommerce | 6 | COM |
| Market Research II | 4,5 | COM |
| Commercial Negotiation Techniques | 4,5 | COM |
| Relational, Direct, and Interactive Marketing | 4,5 | COM |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
COM Compulsory Course
First semester
| Subject | ECTC | Type |
|---|---|---|
| Marketing Plan | 6 | COM |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| Academic Recognition of Credits | 6 | COM |
Annual
| Subject | ECTC | Type |
|---|---|---|
| External Practies | 24,0 | COM |
| End of Degree Project | 6 | COM |
Electives BDM
| Subject | ECTC | Type |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL |
| International Economic Analysis | 4,5 | EL |
| Electoral Legislation, Communication and State of Law | 4,5 | EL |
| Human Resources Management | 4,5 | EL |
| International Economic Legislation | 4,5 | EL |
| Global Marketing and International Trade | 4,5 | EL |
| Industry-Specific Marketing | 4,5 | EL |
| Marketing and Communication Management | 4,5 | EL |
| Internal Marketing | 4,5 | EL |
| Political Marketing | 4,5 | EL |
BE Basic Training COM Compulsory Course EL Elective
First semester
| Subject | ECTC | Type |
|---|---|---|
| Chinesse I | 6 | DPS |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Chinesse II | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type |
|---|---|---|
| Chinesse III | 6 | DPS |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Multimedia Software | 3 | DPS |
| Antrophology | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type |
|---|---|---|
| Creation of Digital Spaces | 3 | DPS |
| Critical Thinking | 3 | DPS |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Christian Social Thought | 3 | DPS |
| Creative Mindsett | 3 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type |
|---|---|---|
| Mindlab | 3 | DPS |
| Business Ethics | 3 | DPS |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Leadership | 6 | DPS |
| Digital Footprint | 6 | DPS |
DPS ESIC class that belongs to the ESIC’s Diploma in Profesional Skills
First semester
| Subject | ECTC | Type |
|---|---|---|
| Project Planning: Ms Project | 3 | DEHDM |
| Digital Image Editing: Photoshop | 3 | DEHDM |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Vectorial Design and Computer Graphics: Illustrator | 3 | DEHDM |
| Audiovisual Narrative & Video Editing: Premiere | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
First semester
| Subject | ECTC | Type |
|---|---|---|
| Motion Graphics & 3D: After Effects | 3 | DEHDM |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DEHDM |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Creating Webpages: WordPress | 3 | DEHDM |
| Christian Social Thought | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
First semester
| Subject | ECTC | Type |
|---|---|---|
| SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DEHDM |
| e-Commerce: Prstashop, Magento | 3 | DEHDM |
Second semester
| Subject | ECTC | Type |
|---|---|---|
| SEO Audits: Screamming Frog, SEO meta in one click | 3 | DEHDM |
| Anthropology | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
Second semester
| Subject | ECTC | Type |
|---|---|---|
| Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DEHDM |
| Customer Management & Community Management: SalesForce | 3 | DEHDM |
| Business Ethic | 3 | DEHDM |
| Final Project | 3 | DEHDM |
DEHDM ESIC class that belongs to the ESIC’s Diploma in Digital Tools and Multimedia
PLAN DE ESTUDIOS GRADO OFICIAL + TÍTULO SUPERIOR
+*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree, granting 135 additional credits to those already obtained in the BDM syllabus.
*Complementary subjects to those already taken in the Bachelor’s Degree in Marketing Syllabus
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| The digital ecosystem | 3 | P |
| Language I | 6 | P |
Second semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Arte Digital | 3 | P |
| Language II | 6 | P |
BE Basic Training COM Compulsory Course P Propia
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Robotics | 4,5 | P |
| Language III | 6 | P |
Second semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Anthropology | 3 | P |
| Web programming | 4,5 | P |
BE Basic Training COM Compulsory Course P Propia
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Christian social thinking | 3 | P |
| Web design | 6 | P |
Second semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Business ethics | 3 | P |
COM Compulsory Course P Propia
Second semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Reation of digital spaces | 4,5 | P |
| Databases | 4,5 | P |
| Sesign thinking | 4,5 | P |
| Data driven marketing | 4,5 | P |
| Market Research | 3 | P |
COM Compulsory Course EL Elective P Propia
First semester [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Dashboarding | 6 | P |
| Entreprise resource planning ERP | 6 | P |
| Machine Learning | 4,5 | P |
| Advanced digital analytics | 4,5 | P |
| Digital talent management | 4,5 | P |
| Advanced digital marketing strategies | 4,5 | P |
| DAdvanced e-commerce | 6 | P |
Second semestre [DDB]
| Subject | ECTC | Type |
|---|---|---|
| Business intelligence | 6 | P |
| Social media management | 4,5 | P |
| Fintech & Blockchain | 4,5 | P |
| ESIC Garage | 6 | P |
| Advanced digital business models | 6 | P |
P Propia
*Complementary subjects to those already taken in the Bachelor’s Degree in Marketing Syllabus
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science I: Systems architecture | 3 | TSDS | |
| Organization and Data Management I: Database | 3 | TSDS | |
| Anthropology | 3 | TSDS | |
| Organization and Data Management II: Content Curation | 3 | TSDS |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Technology in Data Science II: Systems architecture | 3 | TSDS | |
| Critical Spiritual thinking | 3 | TSDS |
BE Basic Training COM Compulsory Course P Propia
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Program for Data Science I: Java / SQL | 4,5 | TSDS | |
| Program for Data Science II: Python | 3 | TSDS |
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Statistical modeling with R | 6 | TSDS | |
| Christian social thought | 3 | TSDS |
BE Basic Training COM Compulsory Course P Propia
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Business Intelligence | 6 | TSDS | |
| Cloud Servicer Providers | 6 | TSDS | |
| Data driven corporations I:Sensitive Data management | 4,5 | TSDS | |
| Big Data Applications I: Big Data Project Implementation I | 6 | TSDS |
COM Compulsory Course P Propia
Second semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Ética Empresarial | 3,0 | P | |
| Teamworking | 3,0 | P | |
| Autodiagnóstico | 3,0 | P | |
| Estrategias de Marketing Digital | 4,5 | P | |
| Marketing Intelligence | 4,5 | P | |
| Marketing de Clientes | 4,5 | P |
COM Compulsory Course EL Elective P Propia
First semester [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Big Data Applications II: Big Data Project Implementation II | 6 | TSDS | |
| Big Data Applications III: Big Data in Industry 4.0 | 6 | TSDS | |
| Data driven corporations II: Sensitive Data management | 6 | TSDS | |
| Big Data Applications IV: Identification of Black Ops | 6 | TSDS | |
| Artificial Intelligence and Neural Networks | 6 | TSDS |
Second semestre [TSDS]
| Subject | ECTC | Type | |
|---|---|---|---|
| Modeling of categorical variables | 6 | TSDS | |
| Predictive models II: Patterns of online abandonment | 6 | TSDS | |
| Predictive models III: Public opinion and sentiment | 6 | TSDS | |
| Analytical approach to Neuromarketing | 6 | TSDS | |
| Natural language processing: Chat-Bots | 6 | TSDS |
P Propia
*Complementary subjects to those already taken in the Bachelor’s Degree in Marketing Syllabus
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese I | 6 | P | |
| Business Models II: Product-Market Fit | 3 | P |
Second semestre [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese II | 6 | P | |
| Agile Methodologies | 3 | P |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Business Models II: Social Entrepreneurship | 3 | P | |
| Entrepreneurial Ecosystem I | 3 | P | |
| Critical Thinking | 3 | P |
Second semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Christian Social Thinking | 3 | P | |
| Negotiation and Selling Methods | 4,5 | P |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Personal Competences I: Personal Brand & Networking | 4,5 | P | |
| Business Models III: Intrepreneurship | 3 | P |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
| Narrative Methods | 4,5 | P |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Business Ethics | 3 | P |
| Business Models IV: Go To Market | 3 | P |
| Personal Competences II: Leading, Self-Managing and Managing Teams | 3 | P |
| Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards | 3 | P |
| E-Markets | 4,5 | P |
| Esic Garage I: Coach in Teams | 6 | P |
First semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Digital Production I | 6 | P |
| Global Innovation: Structure, Product and Processes | 4,5 | P |
| Elective Subject I | 3 | P |
| Elective Subject II | 12,0 | P |
| Esic Garage II: Coach in Teams | 12,0 | P |
Segundo semestre [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Elective Subject III | 4,5 | P |
| Personal Competences III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
| Digital Production I | 6 | P |
| Global Mindset | 4,5 | P |
| Esic Garage III: Coach in Teams | 12,0 | P |
*Complementary subjects to those already taken in the Bachelor’s Degree in Marketing Syllabus
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Chinese I | 6 | |
| Introduction to Sustainability | 3 | P |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Chinese II | 6 | |
| Global Challenges: from globalization to Sustainable Development Goals (SDG) | 3 | P |
BE Basic Training COM Compulsory Course P Propia
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Stakeholder Engagement | 3 | |
| Social challenges: Human Rights, poverty (BoP) and inequalities | 4,5 | |
| Anthropology | 3 | P |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Critical Thinking | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
BE Basic Training COM Compulsory Course P Propia
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES | 3 | P |
| Social Christian Thought | 3 | P |
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT | 3 | P |
| Cross-cultural Management | 3 | P |
COM Compulsory Course P Propia
Second semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Business Ethics | 3 | |
| Impact Assessment | 4,5 | |
| Energy Transition | 4,5 | P |
| Responsible Consumption & Production | 3 | P |
| ESIC SERVICE LEARNING I: Voluntary Work in the Community | 6 | P |
COM Compulsory Course EL Elective P Propia
First semester [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Sustainability Management | 6 | |
| Reporting & Accountability | 4,5 | P |
| New Economies | 4,5 | P |
| Demography, transport & mobility. Smart cities | 3 | P |
| INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
| INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES | 3 | P |
| ESIC SERVICE LEARNING II: Social Business Consultancy | 12 | P |
Second semestre [DSM]
| Subject | ECTC | Type |
|---|---|---|
| Corporate Governance | 4,5 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| Modelos Predictivos II: Patrones de Abandono On-line | 6,0 | P |
| International Scenario: Global institutions for International Politics & Trade | 4,5 | P |
| Sustainable Investment - ESG | 12 | P |
| ESIC SERVICE LEARNING III: Social Entrepreneurshi | 12 | P |
P Propia
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More informationWHAT DO OUR STUDENTS THINK?
+
JAVIER
MARTÍN
“Las empresas confían en nosotros porque saben que estamos listos desde el primer día para el mercado de trabajo.”
Begoña
Álvarez
“En ESIC me han enseñado a tener una visión global del mundo, a sentir que nada puede limitar mi desarrollo internacional.”
MARINA LUCÍA
BENAVENT
“Siempre tuve el sueño de crear mi empresa, de que llegue a ser reconocida en todo el mundo y ahora gracias a ESIC, lo puedo conseguir.”