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Degree information

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ESIC offers a Degree in Business Administration and Management, an official degree that is highly acknowledged by the business world and will enable you to face any business challenge.

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This degree prepares you to take on these tasks with the maximum responsibility and efficacy.

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The Bachelor’s Degree in Business Administration and Management provides participants with a high-quality training on business management, marketing and market research.

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Student profile: students who wish to work in the business world, dedicated to company coordination and management.

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In addition, ESIC incorporates specific additional training for marketing and commercial management, to provide you with the best tools and skills to handle any business challenge.

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ENSURING YOUR FUTURE

97%

EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME

Professional opportunities for the Bachelor's Degree in Business Administration and Management + Degree in Marketing Management

  • Interested in the global visión of the company.
  • Business management, financial management, comercial and people management.
  • Logical-analytical capacity
  • Incorporation of the digital economy in business processes.
DISCOVER ALL THE PROFESSIONAL OPPORTUNITIES
  • CEO (Chief Executive Officer)
  • SME manager
  • Director of planning
  • Company consultant and advisor
  • CFO (Chief Financial Officer)
  • HR manager
  • Marketing manager
  • Commercial manager
  • Market analyst
  • Brand manager
  • Business intelligence analyst
  • Product or sales manager
  • Key account manager
  • Business development manager
  • Commercial marketing manager 
  • E-commerce manager 
  • New business manager 
  • Digital marketing specialist 
  • Direct marketing manager 
  • CEO (Chief Executive Officer)
  • SME manager
  • Director of planning
  • Company consultant and advisor
  • CFO (Chief Financial Officer)
  • HR manager
  • Marketing manager
  • Commercial manager
  • Market analyst
  • Brand manager
  • Business intelligence analyst
  • Product or sales manager
  • Key account manager
  • Business development manager
  • Commercial marketing manager 
  • E-commerce manager 
  • New business manager 
  • Digital marketing specialist 
  • Direct marketing manager 

First semester [BBAM]

Asignatura ECTC Tipo
Economic History 6,0 BE
Corporate Mathematics 6,0 COM
Introduction to Corporations I 6,0 BE
Professional Ethics, Basic Principal of Law and Equality (Professional Ethics) 6,0 BE
History of Spanish Institutions (Humanities) 6,0 BE

First semester [DMM]

Asignatura ECTC Tipo
Chinese I 6,0 P
Anthropology 3,0 P

Second semester [BBAM]

Asignatura ECTC Tipo
Introduction to Economics 6,0 BE
Financial Mathematics 6,0 COM
Introduction to Corporations II 6,0 COM
Mercantile Law 6,0 BE
Computer Science Applies¡d to Corporations 6,0 BE

Second semester [DMM]

Asignatura ECTC Tipo
Chinese II 3,0 P
Critical Thinking 3,0 P

First semester [BBAM]

Asignatura ECTC Tipo
Chinese 6,0 BE
Introduction to Marketing and Communications at the Company 6,0 BE
Financiall Accounting I 6,0 COM
Micro-Economics 4,5 COM
Corporate Statistics I 6,0 COM
Corporate Sociology 6,0 BE

First semester [DMM]

Asignatura ECTC Tipo
Creative Mindset 3,0 P
Chinese III 6,0 P

Second semester [BBAM]

Asignatura ECTC Tipo
Financial Accounting II 4,5 COM
Production Management 6,0 COM
Macro-Economics 6,0 COM
Corporate Statistics II 6,0 COM
Marketing Management 4,5 COM

Second semester [DMM]

Asignatura ECTC Tipo
Scientific Investigation 4,5 P
Multimedia Software 3,0 P

First semester [BBAM]

Asignatura ECTC Tipo
Corporate Taxation 4,5 COM
Strategic Management and Corporate Politics I 6,0 COM
Analytical Accounting 4,5 COM
Commercial Management 4,5 COM
Financial Management I 6,0 COM
Corporate Decision Methods 4,5 COM

First semester [DMM]

Asignatura ECTC Tipo
Creation of Digital Spaces 3,0 P
Digital Enviroment 3,0 P
Market Research 4,5 P

Second semester [BBAM]

Asignatura ECTC Tipo
Management Information Systems 4,5 COM
Strategic Management and Corporate Politics II 6,0 COM
Human Resources 4,5 COM
Financial Management II 6,0 COM
Balance Analysis II 6,0 COM
National and International Economic Enviroment of the Firm 4,5 COM

Second semester [DMM]

Asignatura ECTC Tipo
Christian Social Thinking 3,0 P
Trend Search and Analysis 4,5 P

First semester [BBAM]

Asignatura ECTC Tipo
Labour Law 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Second semester [DMM]

Asignatura ECTC Tipo
Business Ethics 3,0 P
Leadership 3,0 P
Digital Footprint 3,0 P
Consumer Behavior 4,5 P
Product Management 4,5 P
Princing 4,5 P

Annual [BBAM]

Asignatura ECTC Tipo
External Practices 24,0 COM
End of Degree Proyect 6,0 COM

More electives BBAM

Asignatura ECTC Tipo
Operations Management in Services Corporation 4,5 EL
Econometrics 4,5 EL
Administrative Law in Regulated Sectors 4,5 EL
Entrepreneurship 4,5 EL
Business Simulator 4,5 EL
Organizational Behavior and Design 4,5 EL
Corporate Accounting 4,5 EL
International Economic Analysis 4,5 EL
Corporate Assessment and Acquisition 4,5 EL
Global and International Marketing 4,5 EL
Sectorial Marketing 4,5 EL
Political Marketing 4,5 EL

First semester [DMM]

Asignatura ECTC Tipo
Digital Reality 3,0 P
Trade & Retail Marketing 4,5 P
Business Communication 4,5 P
Sales Forecasting 4,5 P
Digital Marketing Strategies 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics & Analytics 4,5 P

Second semester [DMM]

Asignatura ECTC Tipo
Mindlab 3,0 P
Global Mindset 3,0 P
Glocal Marketing 4,5 P
Customer Marketing 3,0 P
Business Innovation 3,0 P
Data Driven Marketing 4,5 P
E-Markets 4,5 P
Marketing Plan 4,5 P

HI! IF YOU HAVE ANY QUESTIONS ABOUT THE BACHELOR’S DEGREE YOU CAN CONTACT US!

  +34 664 457 707

  carreras@esic.university

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