Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation in Madrid
Información del grado
ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
Specific training complements
Building Skills
Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
A degree in Madrid with the quality and services of a University
- Internationalitation
- Professional development unit
- Language School
- Training in managerial skills
- Entrepreneurial incubator
- Internships and Employment in the main companies of the country

Who is Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation in Madrid for?
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
Professional opportunities Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation
This degree in Madrid is a passport to several career opportunities, such as:
- Marketing Manager
- International Business Manager
- Brand Manager
- Customer Relationship Analyst
- Product Manager
- Sales Manager
- Market Analyst
- Business Intelligence Manager
- Account Manager
- Trade Marketing Manager
Study guides
First semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Marketing and Interpersonnal Communication Techniques | 6 | BE | |
Introduction to Corporations | 6 | BE | |
Mathematics Applied to Marketing | 6 | COM | |
Economic and Marketing History | 6 | BE | |
Corporate Sociology | 6 | BE |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Chinese I | 6 | P | |
Business Models II: Product-Market Fit | 3 | P |
Second semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Introduction to Marketing | 6 | COM | |
Computer Science Applied to Marketing | 6 | BE | |
Applied Statistics to Marketing | 6 | COM | |
Civil Law | 6 | BE | |
History of the Commercial Culture and Society | 6 | BE |
Second semestre [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Chinese II | 6 | P | |
Agile Methodologies | 3 | P |
First semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Economics I : Microeconomics | 6 | BE | |
Economic - Financial Analysis in Marketing I | 4,5 | COM | |
Psychology Applied to Marketing | 4,5 | COM | |
Strategic Management | 4,5 | COM | |
Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Business Models II: Social Entrepreneurship | 3 | P | |
Entrepreneurial Ecosystem I | 3 | P | |
Critical Thinking | 3 | P |
Second semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Strategic Marketing | 4,5 | COM | |
Responsibility and Corporate Social Marketing | 6 | BE | |
Economics II: Macroeconomics | 6 | COM | |
Economic-Financial Analysus in Marketing II | 4,5 | COM | |
Decission-Marking Methods Applied to Marketing | 4,5 | COM | |
Labour and Social Security Law | 4,5 | COM |
Second semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Christian Social Thinking | 3 | P | |
Negotiation and Selling Methods | 4,5 | P |
Annual [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Chinese | 6 | BE |
First semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Communication Policy and Digital Advertising | 6 | COM | |
Consumer Behavior | 4,5 | COM | |
Product Policy | 6 | COM | |
Sales Management | 4,5 | COM | |
Market Research I | 4,5 | COM | |
Industrial and Services Marketing | 4,5 | COM |
First semester [DEI]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Personal Competences I: Personal Brand & Networking | 4,5 | P | |
Business Models III: Intrepreneurship | 3 | P |
Second semester [BDM]
Asignatura | ECTC | Tipo | |
---|---|---|---|
Relational, Direct and Interactive Marketing | 6 | COM | |
Distribution Policy and Ecommerce | 6 | COM | |
Price and Cost Policy and Ecommerce | 6 | COM | |
Market Research II | 4,5 | COM | |
Commercial Negotiation Techniques | 4,5 | COM | |
Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Anthropology | 3 | P |
Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
Narrative Methods | 4,5 | P |
First semester [BDM]
Asignatura | ECTC | Tipo |
---|---|---|
Marketing Plan | 6 | COM |
Elective 1 | 4,5 | EL Elective |
Elective 2 | 4,5 | EL Elective |
Elective 3 | 4,5 | EL Elective |
Elective 4 | 4,5 | EL Elective |
Academic Recognition of Credits | 6 | COM |
Second semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Business Ethics | 3 | P |
Business Models IV: Go To Market | 3 | P |
Personal Competences II: Leading, Self-Managing and Managing Teams | 3 | P |
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards | 3 | P |
E-Markets | 4,5 | P |
Esic Garage I: Coach in Teams | 6 | P |
Annual [BDM]
Asignatura | ECTC | Tipo |
---|---|---|
External Practies | 24,0 | COM |
End of Degree Project | 6 | COM |
More electives BDM
Asignatura | ECTC | Tipo |
---|---|---|
Sales Analysis and Forecast | 4,5 | EL Elective |
International Economic Analysis | 4,5 | EL Elective |
Electoral Legislation, Communication and Stat of Law | 4,5 | EL Elective |
Human Resources Management | 4,5 | EL Elective |
International Economic Legislation | 4,5 | EL Elective |
Global Markeeting and International Trade | 4,5 | EL Elective |
Industry-Specific Marketing | 4,5 | EL Elective |
Marketing and Communication Management | 4,5 | EL Elective |
Internal Marketing | 4,5 | EL Elective |
Political Marketing | 4,5 | EL Elective |
First semester [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Digital Production I | 6 | P |
Global Innovation: Structure, Product and Processes | 4,5 | P |
Elective Subject I | 3 | P |
Elective Subject II | 12,0 | P |
Esic Garage II: Coach in Teams | 12,0 | P |
Segundo semestre [DEI]
Asignatura | ECTC | Tipo |
---|---|---|
Elective Subject III | 4,5 | P |
Personal Competences III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
Digital Production I | 6 | P |
Global Mindset | 4,5 | P |
Esic Garage III: Coach in Teams | 12,0 | P |
Financial aids for study
ADMISSION PROCESS
There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.
More informationVALIDATIONS AND TRANSFERS
Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.
More informationSCHOLARSHIPS AND GRANTS
ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.
More informationThe degree in figures
Functional areas of our alumni
Geographical areas
where our alumni work
Prices
- September 2022
- Duration: 5 years
-
Total cost12.570 €
Rankings
YESTERDAY, TODAY, ALWAYS

Top 50
in the world Top 50 in Digital Learning. #1 in Spain on opportunities to study abroad.

TOP
Private Centers ranking. #5 Advertising and Public Relations in Spain. 50 Degrees Ranking.

#3
University in Spain

#1
University in gender equality in Spain

Top 100
Universities in the world

#2
in Spain with the highest reputation in the education sector