Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation in Madrid

Languages taught English

September 2020

Información del grado

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

more information

Specific training complements

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

A degree in Madrid with the quality and services of a University

Internationalitation
Professional development unit
Language School
Training in managerial skills
Entrepreneurial incubator
Internships and Employment in the main companies of the country

Who is Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation in Madrid for?

Wants to work in marketing and/or a global and evolving sales environment.
Logical-analytical and creative capacity
Interested in digital business
Leadership skills

Professional opportunities Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation

This degree in Madrid is a passport to several career opportunities, such as:

Marketing Manager
International Business Manager
Brand Manager
Customer Relationship Analyst
Product Manager

Sales Manager
Market Analyst
Business Intelligence Manager
Account Manager
Trade Marketing Manager

Study guides

*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree in Entrepreneurship and Innovation, granting 135 additional credits to those already obtained in the BDM syllabus.

First year

First semester [BDM]

Asignatura	ECTC	Tipo
Marketing and Interpersonnal Communication Techniques	6	BE
Introduction to Corporations	6	BE
Mathematics Applied to Marketing	6	COM
Economic and Marketing History	6	BE
Corporate Sociology	6	BE

First semester [DEI]

Asignatura	ECTC	Tipo
Chinese I	6	P
Business Models II: Product-Market Fit	3	P

Second semester [BDM]

Asignatura	ECTC	Tipo
Introduction to Marketing	6	COM
Computer Science Applied to Marketing	6	BE
Applied Statistics to Marketing	6	COM
Civil Law	6	BE
History of the Commercial Culture and Society	6	BE

Second semestre [DEI]

Asignatura	ECTC	Tipo
Chinese II	6	P
Agile Methodologies	3	P

Second year

First semester [BDM]

Asignatura	ECTC	Tipo
Economics I : Microeconomics	6	BE
Economic - Financial Analysis in Marketing I	4,5	COM
Psychology Applied to Marketing	4,5	COM
Strategic Management	4,5	COM
Mercantile Law: Legal Regulation of the Market	4,5	COM

First semester [DEI]

Asignatura	ECTC	Tipo
Business Models II: Social Entrepreneurship	3	P
Entrepreneurial Ecosystem I	3	P
Critical Thinking	3	P

Second semester [BDM]

Asignatura	ECTC	Tipo
Strategic Marketing	4,5	COM
Responsibility and Corporate Social Marketing	6	BE
Economics II: Macroeconomics	6	COM
Economic-Financial Analysus in Marketing II	4,5	COM
Decission-Marking Methods Applied to Marketing	4,5	COM
Labour and Social Security Law	4,5	COM

Second semester [DEI]

Asignatura	ECTC	Tipo
Christian Social Thinking	3	P
Negotiation and Selling Methods	4,5	P

Annual [BDM]

Asignatura	ECTC	Tipo
Chinese	6	BE

Third year

First semester [BDM]

Asignatura	ECTC	Tipo
Communication Policy and Digital Advertising	6	COM
Consumer Behavior	4,5	COM
Product Policy	6	COM
Sales Management	4,5	COM
Market Research I	4,5	COM
Industrial and Services Marketing	4,5	COM

First semester [DEI]

Asignatura	ECTC	Tipo
Personal Competences I: Personal Brand & Networking	4,5	P
Business Models III: Intrepreneurship	3	P

Second semester [BDM]

Asignatura	ECTC	Tipo
Relational, Direct and Interactive Marketing	6	COM
Distribution Policy and Ecommerce	6	COM
Price and Cost Policy and Ecommerce	6	COM
Market Research II	4,5	COM
Commercial Negotiation Techniques	4,5	COM
Applied Information Systems and Data Driven Marketing	4,5	COM

Second semester [DEI]

Asignatura	ECTC	Tipo
Anthropology	3	P
Entrepreneurial Ecosystem II: Finance and Law	3	P
Narrative Methods	4,5	P

Fourth year

First semester [BDM]

Asignatura	ECTC	Tipo
Marketing Plan	6	COM
Elective 1	4,5	EL Elective
Elective 2	4,5	EL Elective
Elective 3	4,5	EL Elective
Elective 4	4,5	EL Elective
Academic Recognition of Credits	6	COM

Second semester [DEI]

Asignatura	ECTC	Tipo
Business Ethics	3	P
Business Models IV: Go To Market	3	P
Personal Competences II: Leading, Self-Managing and Managing Teams	3	P
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards	3	P
E-Markets	4,5	P
Esic Garage I: Coach in Teams	6	P

Annual [BDM]

Asignatura	ECTC	Tipo
External Practies	24,0	COM
End of Degree Project	6	COM

More electives BDM

Asignatura	ECTC	Tipo
Sales Analysis and Forecast	4,5	EL Elective
International Economic Analysis	4,5	EL Elective
Electoral Legislation, Communication and Stat of Law	4,5	EL Elective
Human Resources Management	4,5	EL Elective
International Economic Legislation	4,5	EL Elective
Global Markeeting and International Trade	4,5	EL Elective
Industry-Specific Marketing	4,5	EL Elective
Marketing and Communication Management	4,5	EL Elective
Internal Marketing	4,5	EL Elective
Political Marketing	4,5	EL Elective

Fifth year

First semester [DEI]

Asignatura	ECTC	Tipo
Digital Production I	6	P
Global Innovation: Structure, Product and Processes	4,5	P
Elective Subject I	3	P
Elective Subject II	12,0	P
Esic Garage II: Coach in Teams	12,0	P

Segundo semestre [DEI]

Asignatura	ECTC	Tipo
Elective Subject III	4,5	P
Personal Competences III: Debating, Public Speaking and Interpretation Techniques	3	P
Digital Production I	6	P
Global Mindset	4,5	P
Esic Garage III: Coach in Teams	12,0	P

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

Professional Skills
Digital Tools and Multimedia
Duration: 4 years

[BDM] + MASTERS DEGREES IN ESIC

Duración: 12 months (depending on the programme): 4 years

[BDM] + DEGREE IN:

Entrepreneurship and Innovation
Duration: 5 years

INTERNATIONAL VALIDATIONS

From the 3rd year of the degree
Minimum stays of 6 months depending destination
Access to erasmus, munde-esic and horizon programmes
Duration: 4 years

Financial aids for study

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

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VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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The degree in figures

Employment Ratio

1 year
after completing
programme

90^%

Functional areas of our alumni

62^%

Marketing

7^%

Business Development

27^%

Sales

2^%

Communications & Advertising

62^%

Marketing

7^%

Business Development

27^%

Sales

2^%

Communications & Advertising

62^%

Marketing

7^%

Business Development

27^%

Sales

2^%

Communications & Advertising

Geographical areas
where our alumni work

85 %

Spain

10 %

Europe

5 %

Latin America

85 %

Spain

10 %

Europe

5 %

Latin America

85 %

Spain

10 %

Europe

5 %

Latin America

Prices

September 2022
Duration: 5 years
Total cost
12.570 €

Contact

Rankings

YESTERDAY, TODAY, ALWAYS

Top 50
in the world Top 50 in Digital Learning. #1 in Spain on opportunities to study abroad.

TOP
Private Centers ranking. #5 Advertising and Public Relations in Spain. 50 Degrees Ranking.

#3
University in Spain

#1
University in gender equality in Spain

Top 100
Universities in the world

#2
in Spain with the highest reputation in the education sector

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Más información

Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation in Madrid

Información del grado

Specific training complements

Building Skills

A degree in Madrid with the quality and services of a University

Who is Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation in Madrid for?

Professional opportunities Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation

Study guides

First year

First semester [BDM]

First semester [DEI]

Second semester [BDM]

Second semestre [DEI]

Second year

First semester [BDM]

First semester [DEI]

Second semester [BDM]

Second semester [DEI]

Annual [BDM]

Third year

First semester [BDM]

First semester [DEI]

Second semester [BDM]

Second semester [DEI]

Fourth year

First semester [BDM]

Second semester [DEI]

Annual [BDM]

More electives BDM

Fifth year

First semester [DEI]

Segundo semestre [DEI]

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

[BDM] + DEGREE IN:

INTERNATIONAL VALIDATIONS

Financial aids for study

ADMISSION PROCESS

VALIDATIONS AND TRANSFERS

SCHOLARSHIPS AND GRANTS

The degree in figures

Employment Ratio

Functional areas of our alumni

Geographical areas where our alumni work

Prices

Rankings

Ask for more information

Do not know what degree to choose?

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Geographical areas
where our alumni work

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