September 2022 September 2022
4 years / 5 years
English 
Madrid
Bachelor’s Degree + Specialization Diploma / Degree
Financial conditions
Información del grado
ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
Double degree in 5 years: The best of an official degree with the best specialization in the market. By taking the Official Degree in Business Administration and Management + Degree in Entreprenurship and Innovation you will obtain a double degree that will make your profile one of the most demanded by companies.
THE BACHELOR’S DEGREE IN MARKETING IS FOR YOU IF..
Analytical skills and visión for strategic management
Multitasking profile with ease of adapting to Dynamic environments
Communication skills and customer orientation to establish business relationships
You want to work in marketing and/or sales management
ENSURING YOUR FUTURE
EMPLOYMENT RATE ONE YEAR
AFTER COMPLETING PROGRAMME
Professional opportunities for the Bachelor’s Degree in Marketing + Degree In Entrepreneuship And Innovation
- Wants to work in marketing and/or a global and evolving sales environment.
- Logical-analytical and creative capacity
- Interested in digital business
- Leadership skills
- Marketing Manager
- International Business Manager
- Brand Manager
- Customer Relationship Analyst
- Product Manager
- Sales Manager
- Market Analyst
- Business Intelligence Manager
- Account Manager
- Trade Marketing Manager
- Entrepreneuship
- Entrepreneur team coach
- Marketing Manager
- International Business Manager
- Brand Manager
- Customer Relationship Analyst
- Product Manager
- Sales Manager
- Market Analyst
- Business Intelligence Manager
- Account Manager
- Trade Marketing Manager
- Entrepreneuship
- Entrepreneur team coach
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Marketing and Interpersonnal Communication Techniques | 6 | BE | |
| Introduction to Corporations | 6 | BE | |
| Mathematics Applied to Marketing | 6 | COM | |
| Economic and Marketing History | 6 | BE | |
| Corporate Sociology | 6 | BE |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese I | 6 | P | |
| Business Models II: Product-Market Fit | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Introduction to Marketing | 6 | COM | |
| Computer Science Applied to Marketing | 6 | BE | |
| Applied Statistics to Marketing | 6 | COM | |
| Civil Law | 6 | BE | |
| History of the Commercial Culture and Society | 6 | BE |
Second semestre [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese II | 6 | P | |
| Agile Methodologies | 3 | P |
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Economics I : Microeconomics | 6 | BE | |
| Economic - Financial Analysis in Marketing I | 4,5 | COM | |
| Psychology Applied to Marketing | 4,5 | COM | |
| Strategic Management | 4,5 | COM | |
| Mercantile Law: Legal Regulation of the Market | 4,5 | COM |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Business Models II: Social Entrepreneurship | 3 | P | |
| Entrepreneurial Ecosystem I | 3 | P | |
| Critical Thinking | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Strategic Marketing | 4,5 | COM | |
| Responsibility and Corporate Social Marketing | 6 | BE | |
| Economics II: Macroeconomics | 6 | COM | |
| Economic-Financial Analysus in Marketing II | 4,5 | COM | |
| Decission-Marking Methods Applied to Marketing | 4,5 | COM | |
| Labour and Social Security Law | 4,5 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Christian Social Thinking | 3 | P | |
| Negotiation and Selling Methods | 4,5 | P |
Annual [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Chinese | 6 | BE |
First semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Communication Policy and Digital Advertising | 6 | COM | |
| Consumer Behavior | 4,5 | COM | |
| Product Policy | 6 | COM | |
| Sales Management | 4,5 | COM | |
| Market Research I | 4,5 | COM | |
| Industrial and Services Marketing | 4,5 | COM |
First semester [DEI]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Personal Competences I: Personal Brand & Networking | 4,5 | P | |
| Business Models III: Intrepreneurship | 3 | P |
Second semester [BDM]
| Asignatura | ECTC | Tipo | |
|---|---|---|---|
| Relational, Direct and Interactive Marketing | 6 | COM | |
| Distribution Policy and Ecommerce | 6 | COM | |
| Price and Cost Policy and Ecommerce | 6 | COM | |
| Market Research II | 4,5 | COM | |
| Commercial Negotiation Techniques | 4,5 | COM | |
| Applied Information Systems and Data Driven Marketing | 4,5 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
| Narrative Methods | 4,5 | P |
First semester [BDM]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Marketing Plan | 6 | COM |
| Elective 1 | 4,5 | EL Elective |
| Elective 2 | 4,5 | EL Elective |
| Elective 3 | 4,5 | EL Elective |
| Elective 4 | 4,5 | EL Elective |
| Academic Recognition of Credits | 6 | COM |
Second semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Business Ethics | 3 | P |
| Business Models IV: Go To Market | 3 | P |
| Personal Competences II: Leading, Self-Managing and Managing Teams | 3 | P |
| Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards | 3 | P |
| E-Markets | 4,5 | P |
| Esic Garage I: Coach in Teams | 6 | P |
Annual [BDM]
| Asignatura | ECTC | Tipo |
|---|---|---|
| External Practies | 24,0 | COM |
| End of Degree Project | 6 | COM |
More electives BDM
| Asignatura | ECTC | Tipo |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL Elective |
| International Economic Analysis | 4,5 | EL Elective |
| Electoral Legislation, Communication and Stat of Law | 4,5 | EL Elective |
| Human Resources Management | 4,5 | EL Elective |
| International Economic Legislation | 4,5 | EL Elective |
| Global Markeeting and International Trade | 4,5 | EL Elective |
| Industry-Specific Marketing | 4,5 | EL Elective |
| Marketing and Communication Management | 4,5 | EL Elective |
| Internal Marketing | 4,5 | EL Elective |
| Political Marketing | 4,5 | EL Elective |
First semester [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Digital Production I | 6 | P |
| Global Innovation: Structure, Product and Processes | 4,5 | P |
| Elective Subject I | 3 | P |
| Elective Subject II | 12,0 | P |
| Esic Garage II: Coach in Teams | 12,0 | P |
Segundo semestre [DEI]
| Asignatura | ECTC | Tipo |
|---|---|---|
| Elective Subject III | 4,5 | P |
| Personal Competences III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
| Digital Production I | 6 | P |
| Global Mindset | 4,5 | P |
| Esic Garage III: Coach in Teams | 12,0 | P |
HI! IF YOU HAVE ANY QUESTIONS ABOUT THE BACHELOR’S DEGREE YOU CAN CONTACT US!
WHEN YOU DECIDE YOU LIKE ESIC UNIVERSITY
Support, management and future.
ADMISSION PROCESS
There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.
STARTVALIDATIONS AND TRANSFERS
Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.
CONSULTSCHOLARSHIPS AND GRANTS
ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.
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