Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation in Madrid

  Languages taught English
  September 2020 September 2021

Información del grado

1

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

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Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

A degree in Madrid with the quality and services of a University

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is Bachelor’s Degree in Marketing + Degree in Entrepreneurship and Innovation (BDM + DEI) in Madrid for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor’s Degree in Marketing + Degree in Entrepreneurship and Innovation (BDM + DEI)

This degree in Madrid is a passport to several career opportunities, such as:

  • Marketing Manager
  • International Business Manager
  • Brand Manager
  • Customer Relationship Analyst
  • Product Manager
  • Sales Manager
  • Market Analyst
  • Business Intelligence Manager
  • Account Manager
  • Trade Marketing Manager

Study guides

First semester [BDM]

Asignatura ECTC Tipo  
Marketing and Interpersonnal Communication Techniques 6 BE  
Introduction to Corporations 6 BE  
Mathematics Applied to Marketing 6 COM  
Economic and Marketing History 6 BE  
Corporate Sociology 6 BE  

First semester [DEI]

Asignatura ECTC Tipo  
Chinese I 6 P  
Business Models II: Product-Market Fit 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Introduction to Marketing 6 COM  
Computer Science Applied to Marketing 6 BE  
Applied Statistics to Marketing 6 COM  
Civil Law 6 BE  
History of the Commercial Culture and Society 6 BE  

Second semestre [DEI]

Asignatura ECTC Tipo  
Chinese II 6 P  
Agile Methodologies 3 P  

First semester [BDM]

Asignatura ECTC Tipo  
Economics I : Microeconomics 6 BE  
Economic - Financial Analysis in Marketing I 4,5 COM  
Psychology Applied to Marketing 4,5 COM  
Strategic Management 4,5 COM  
Mercantile Law: Legal Regulation of the Market 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Business Models II: Social Entrepreneurship 3 P  
Entrepreneurial Ecosystem I 3 P  
Critical Thinking 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Strategic Marketing 4,5 COM  
Responsibility and Corporate Social Marketing 6 BE  
Economics II: Macroeconomics 6 COM  
Economic-Financial Analysus in Marketing II 4,5 COM  
Decission-Marking Methods Applied to Marketing 4,5 COM  
Labour and Social Security Law 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo  
Christian Social Thinking 3 P  
Negotiation and Selling Methods 4,5 P  

Annual [BDM]

Asignatura ECTC Tipo  
Chinese 6 BE  

First semester [BDM]

Asignatura ECTC Tipo  
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo  
Personal Competences I: Personal Brand & Networking 4,5 P  
Business Models III: Intrepreneurship 3 P  

Second semester [BDM]

Asignatura ECTC Tipo  
Relational, Direct and Interactive Marketing 6 COM  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo  
Anthropology 3 P  
Entrepreneurial Ecosystem II: Finance and Law 3 P  
Narrative Methods 4,5 P  

First semester [BDM]

Asignatura ECTC Tipo  
Marketing Plan 6 COM  
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 6 COM  

Second semester [DEI]

Asignatura ECTC Tipo  
Business Ethics 3 P  
Business Models IV: Go To Market 3 P  
Personal Competences II: Leading, Self-Managing and Managing Teams 3 P  
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards 3 P  
E-Markets 4,5 P  
Esic Garage I: Coach in Teams 6 P  

Annual [BDM]

Asignatura ECTC Tipo  
External Practies 24,0 COM  
End of Degree Project 6 COM  

More electives BDM

Asignatura ECTC Tipo  
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and Stat of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Markeeting and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DEI]

Asignatura ECTC Tipo  
Digital Production I 6 P  
Global Innovation: Structure, Product and Processes 4,5 P  
Elective Subject I 3 P  
Elective Subject II 12,0 P  
Esic Garage II: Coach in Teams 12,0 P  

Segundo semestre [DEI]

Asignatura ECTC Tipo  
Elective Subject III 4,5 P  
Personal Competences III: Debating, Public Speaking and Interpretation Techniques 3 P  
Digital Production I 6 P  
Global Mindset 4,5 P  
Esic Garage III: Coach in Teams 12,0 P  

Financial aids for study

 

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

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VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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Functional areas of our alumni

   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Prices

  •   September 2021
  •   Duration:  5 years
  •   Total cost
    12.000 €
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Rankings

YESTERDAY, TODAY, ALWAYS

multirak

Top 50
in the world Top 50 in Digital Learning. #1 in Spain on opportunities to study abroad.

TOP
Private Centers ranking. #5 Advertising and Public Relations in Spain. 50 Degrees Ranking.

#3
University in Spain

#1
University in gender equality in Spain

Top 100
Universities in the world

merco

#2
in Spain with the highest reputation in the education sector

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