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Discover the degree that could transform your future.
Join us at the upcoming ESIC Barcelona OPEN DAY, explore our campus, and get all your questions answered.
📅 June 17 | 6:00 PM
📍 ESIC Barcelona (Passeig de Santa Eulàlia, 2. Sarrià-Sant Gervasi)
With a Bachelor’s Degree in Marketing, you’ll develop the knowledge and skills to design marketing strategies, understand consumer behaviour, carry out market research and build solid marketing plans. You’ll also learn to work with key data and metrics to support your decisions and back up your ideas with real information. Your future in marketing starts here.
University-affiliated center:
WHY STUDY A BACHELOR’S DEGREE IN MARKETING?
Marketing plays a role in every part of a company, which makes it a highly versatile discipline with opportunities across many sectors and professions.
96%
Employement ratio 1 year
after completing programme
PRACTICAL APPROACH.
You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.
WHY STUDY A BACHELOR’S DEGREE IN ESIC BARCELONA?
A Bachelor’s Degree in Marketing offers a balanced training that blends theory, practicalexperience and skills development, preparing you to stand out in the business world.
SPECIALIZED TRAINING: With a curriculum of 60 specific subjects focused on Marketing, we are one of the most specialized universities in Europe.
CLOSENESS TO THE BUSINESS WORLD: You will have direct contact with companies through visits, talks and interactive masterclasses given by professionals in the sector.
DIGITAL TOOLS: You will master key tools such as Power BI, CRM and Neuromarketing to understand consumer behavior, with the option of obtaining certificates that validate your skills.
DIGITAL TOOLS: You Will master key tools such as Power BI, CRM and Neuromarketing to understand consumer behavior, with the option of obtaining certificates that validate your skills.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
If you are a creative, energetic and sociable person who enjoys teamwork and continuous learning, this Bachelor’s Degree may be a great fit for you. If you are open to new perspectives, adapt well to change and approach challenges with a flexible mindset, this programme is designed to help you develop those strengths further.
Study the Bachelor’s Degree in Marketing at ESIC Barcelona, a leading institution in marketing education with more than 60 years of experience.
COMPETENCES OF THE BACHELOR’S DEGREE IN MARKETING
STRATEGIC MARKETING PLAN
Learn how to design a comprehensive annual marketing plan, setting SMART goals, effective strategies and action plans that can be measured using key KPIs. Master strategic planning to maximize the impact of your campaigns and align your actions with business goals.
DIGITAL PROJECT MANAGEMENT
Develop practical skills in digital project management, using the most sought-after tools on the market: SEO, SEM, web analytics, social media, e-commerce, and Big Data.
MARKETING AND FINANCIAL RESULTS
Link marketing investments to real financial results. Through case study analysis, you’ll learn to make strategic decisions that directly drive business growth.
MANAGEMENT SKILLS AND LEADERSHIP
Develop key management skills: leadership, communication, innovation, critical thinking, and digital transformation. Prepare yourself to lead in changing and highly competitive environments.
CHECK OUT THE ACADEMIC PATHWAYS
These are the pathways available with the Bachelor’s Degree in Marketing in Barcelona. Specialization makes all the difference, which is why our degrees are enriched by two pathways designed to enhance your education. Choose the one that best suits your goals and start shaping your professional future.
AVAILABLE PATHWAYS FOR THE BACHELOR’S DEGREE IN MARKETING
BACHELOR’S DEGREE IN MARKETING + SPECIALIZATION DIPLOMA
Consigue tu Diploma de Especialización cursando 48 créditos más. Precio por curso: 11.000 €. Sujeto a modificaciones.
4 YEARS
DEGREE IN
- Digital Business
4 YEARS
DIPLOMA IN
- Professional Skills
BACHELOR’S DEGREE IN MARKETING + DEGREE
Consigue tu Título Superior cursando 135 créditos más. Precio por curso: 11.700 €. Sujeto a modificaciones.
5 YEARS
DEGREE IN
- Digital Business
5 YEARS
DEGREE IN
- Digital Business
Study plan
Select one of the two pathways to view the academic program and its specific subjects.
Bachelor's Degree in Marketing
1º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Marketing Fundamentals | 6 | OB | M. Eugenia Martínez |
| Company Fundamentals | 6 | FB | Wojciech Przychodzen |
| Business Mathematics | 6 | FB | Daniel González |
| Economic History | 6 | FB | Xavier Jou |
| Business Sociology | 6 | FB | Iván Rebull |
| Inglés I | 6 | P | Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite |
| Modelos de Negocio I: Product-Market Fit | 3 | P | Mar Viola |
| Chinese I | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
2º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Business Communication | 6 | FB | M. Eugenia Martínez |
| Modern Language | 6 | FB | Xuehang Jin Wang |
| Statistics Applied To Marketing | 6 | FB | Daniel González |
| Economy I: Microeconomics | 6 | FB | Wojciech Przychodzen |
| It Applied To Marketing | 6 | FB | Àlex Vallejo |
| Espíritu Crítico | 3 | P | Roser Parejo |
| Antropología | 3 | P | Iván Rebull |
| Metodologías Ágiles | 3 | P | Josep Maria Calafell |
| Critical Thinking | 3 | DPS | Iván Rebull |
| Anthropology | 3 | DPS | Iván Rebull |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Economy II: Macroeconomics | 6 | OB | Marc Puigmulé |
| Economic-financial analysis for marketing I | 4,5 | OB | Wojciech Przychodzen |
| Legal Regulation of the Market | 4,5 | OB | Pedro Manuel Uribe |
| Marketing and Corporate Social Responsability | 6 | FB | Alfonso Gironza |
| Consumer’s Behavior | 4,5 | OB | Shushanta Acharjee |
| Strategic Marketing | 4,5 | OB | Jordi Fernández Royo |
| Modelos de Negocio II: Emprendimiento Social | 3 | P | Patricia Ripoll |
| Ecosistema Emprendedor I | 3 | P | Eudald Mas |
| Pensamiento Social Cristiano | 3 | P | Gemma Molleví |
| Chinese III | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
2º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Economic-financial Analysis for Marketing II | 4,5 | OB | Wojciech Przychodzen |
| Market research I | 4,5 | OB | Adriana Mutu |
| Consumer’s Behavior II | 4,5 | OB | Shushanta Acharjee |
| Product Policy | 4,5 | OB | Xavier Jou |
| Distribution Policy | 6 | OB | Alfonso Gironza |
| Strategic Brand Management | 6 | OB | M. Eugenia Martínez |
| Inglés II | 6 | P | Kate Hart, Chris Peart, Anna Bezubka, Nurul Ahmed, Ausra Uleckhaite |
| Metodología de Negociación y Venta | 4,5 | P | Mar Viola |
| Chinese IV | 6 | DPS | Xuehang Jin Wang / Yingfeng Xu |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Communication and Advertising | 6 | OB | Marc Perelló |
| Decision-Making Methods Applied to Marketing | 4,5 | OB | Luminita Patras |
| Marketing and Applied Information Systems | 4,5 | OB | Àlex Vallejo |
| Prices and Costs Policy | 6 | OB | Marc Puigmulé |
| Trading Techniques | 4,5 | OB | Adriana Mutu |
| Relational and Direct Marketing | 4,5 | OB | Manel Arribas |
| Habilidades Personales I: Marca Personal y Networking | 4,5 | P | |
| Modelos de Negocio III: Intraempredimiento | 3 | P | |
| Christian Social Thinking | 3 | DPS | Iván Rebull |
| Creative Mindset | 3 | DPS | Nurul Ahmed |
2º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Business Start-Up | 4,5 | OB | Wojciech Przychodzen |
| Human Resources Management | 4,5 | OB | Luminita Patras |
| Sales Management | 4,5 | OB | Jordi Fernández Royo |
| Digital Marketing Strategies | 6 | OB | Lara Martín |
| Market Research II | 4,5 | OB | Wojciech Przychodzen |
| Ecosistema Emprendedor II: Financiero y Legal | 3 | P | |
| Metodologías Narrativas | 4,5 | P | |
| Creation of Digital Spaces | 3 | DPS | Rafael Navarro |
| Multimedia Software | 3 | DPS | Rafael Navarro |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Strategic Management | 4,5 | OB | Wojciech Przychodzen |
| Marketing plan | 6 | OB | M. Eugenia Martínez |
| Elective 1 | 4,5 | OB | |
| Elective 2 | 4,5 | OB | |
| Elective 3 | 4,5 | OB | |
| Elective 4 | 4,5 | OB | |
| Elective 5 | 4,5 | OB | |
| Neuromarketing | 4,5 | OP | Luminita Patras |
| Customer Experience Management | 4,5 | OP | |
| New Services Marketing | 4,5 | OP | |
| E-Commerce | 4,5 | OP | Rafael Navarro |
| Digital Marketing Metrics & Analytics | 4,5 | OP | |
| Mobile Marketing / Marketing For Mobile Devices | 4,5 | OP | |
| Business Models For Digital Economy | 4,5 | OP | Alfonso Gironza |
| Business Intelligence In A Digital Environment | 4,5 | OP | |
| Creativity And Digital Innovation | 4,5 | OP | |
| I.T. Seminars I (Relational Database In Digital Environments) | 4,5 | OP | Daniel González |
| Recognized Educational Activities I | 4,5 | OP | |
| I.T. Seminars II (Data Analysis For Businesses With Spss) | 4,5 | OP | Luminita Patras |
| Recognized Educational Activities II | 4,5 | OP | |
| Learning Activities II | 4,5 | OP | |
| Business Ethics | 6 | DPS | Pedro Manuel Uribe |
| Digital Reality | 6 | DPS | Lluís Molas |
2º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Interships | 24 | OB | |
| Bachelor’s Degree Final Project | 6 | OB | |
| Ética en Datos e Innovación Responsable | 3 | P | |
| Modelos de Negocio IV: Go to Market | 3 | P | |
| Habilidades Personales II: Liderazgo, Autogestión y Gestión de Equipos | 3 | P | |
| Ecosistema Emprendedor III: Asistencia a Ferias, Empresas, Bootcamps, Premios | 3 | P | |
| E-Markets | 4,5 | P | |
| Esic Garage I: Coach por Equipo | 6 | P | |
| Leadership | 3 | DPS | Pedro Manuel Uribe |
| My Digital Fingerprint | 3 | DPS | Iván Rebull |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Producción Digital I | 6 | P | |
| Global Innovation: Procesos, Producto y Estructura | 4,5 | P | |
| Optativa 1 | 3 | P | |
| Optativa 2 | 4,5 | P | |
| Esic Garage II: Coach por Equipo | 12 | P |
2º semester
| ASIGNATURA | ECTC | TIPO | PROFESORES |
|---|---|---|---|
| Producción Digital II | 6 | P | |
| Global Mindset | 4,5 | P | |
| Optativa 3 | 4,5 | P | |
| Habilidades Personales III: Oratoria, Debate e Interpretación | 3 | P | |
| Esic Garage III: Coach por Equipo | 12 | P |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
Study Testimonies
Testimonies Bachelor's Degree in Marketing in Barcelona from our students
Jaime Chávarri
Employability
+2.000
Job offers managed annually by ESIC
96%
Employability rate (employability ratio of ESIC Barcelona university students)
30%
Move from internships to full-time employment contracts (Company internships)
CAREER OPPORTUNITIES OF THE BACHELOR’S DEGREE IN MARKETING
Study Marketing and gain access to a wide variety of career opportunities. Our Bachelor’s Degree in Marketing in Barcelona provides you with the skills and knowledge you need to excel in sectors such as advertising, public relations, market research, brand management, and sales, among others.
BRAND MANAGER
Responsible for building and maintaining the company's brand image. Makes strategic decisions about positioning, reputation, and corporate identity to stand out in a competitive market.
PRODUCT MANAGER
Responsible for leading the product life cycle, from development to launch. Their goal is to create products that meet customer needs and generate value for the company.
SOCIAL MEDIA MARKETING SPECIALIST
Implement digital marketing strategies on social media. Creates content, analyzes metrics, and improves engagement on platforms such as Instagram, TikTok, LinkedIn, or X.
MARKET RESEARCH ANALYST
Collect and analyze data on the market, competition, trends, and consumer behavior. Your work provides key strategic information for business decision-making.
CRM SPECIALIST (Customer Relationship Management)
Manage CRM tools to improve customer experience. Your focus is on personalizing the offer, building customer loyalty, and optimizing the company-customer relationship using technology.
E-COMMERCE MANAGER
They oversee and optimize online sales. They design e-commerce strategies to improve the shopping experience, increase conversion, and maximize profitability through digital platforms.
WHERE DO OUR STUDENTS WORK?
LEARN ABOUT
MEET ESIC EXPERIENCE
INTERNATIONAL MOBILITY.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
Mobility to add an official degree from the destination country by studying abroad for a year in France, Germany, or the Netherlands . The destination university will issue the student who has been at their university during the mobility year with the corresponding university degree once they have completed their degree at their home university. Therefore, at the end of the course, the student will receive two official degrees from two different universities.
For third-year students.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We guide you step by step through the admissions process to help you start your journey at ESIC.
1 PERSONALIZED COUNSELING SESSION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to arrange a personalized counseling session.
2 REQUIREMENTS AND DOCUMENTATION
Submit your contact details to request information and confirm your application.
Our admissions team will contact you to schedule a personalised counselling session.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Letter of Motivation
- Practical Case or Business Case
- English test*
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 PLACE RESERVATION AND ENROLLMENT
Once you have passed the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and enrollment fees within the period indicated by your advisor.
Enrollment will be formalized when you have access to the virtual campus and the corresponding period opens.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Las cuestiones económicas no pueden suponer un obstáculo que impida alcanzar tus objetivos. Asegúrate una formación con futuro.
GRANTS AND FINANCIAL AID
We don't want financial issues to be an obstacle to achieving your goals and securing a future-oriented education. That's why we offer a wide range of options to help you in this regard, including the Scholarship Plan developed by ESIC University and those offered by various public and private organizations.
- ESIC scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and financial aid
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- Gather the information you need to make your application for credit recognition.
- We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
WHERE IS THE BACHELOR’S DEGREE IN MARKETING TAUGHT IN BARCELONA?
Campus ESIC in Barcelona
Passeig de Santa Eulàlia, 2
Sarrià-Sant Gervasi, 08017 Barcelona
Ver en Google Maps
Phone number
Type on-side
Language: English
ESIC UNIVERSITY AGENDA
-
OPEN DAY GRADO | Jornada de puertas abiertas. ESIC Barcelona
¿Cuándo?17 de Junio del 2026 | de aDónde Campus Sarrià (Psg. Santa Eulàlia, 2)
-
OPEN DAY GRADO | Jornada de puertas abiertas. ESIC Barcelona
¿Cuándo?14 de Julio del 2026 | de aDónde Campus Sarrià (Psg. Santa Eulàlia, 2)
-
OPEN DAY GRADO | Jornada de puertas abiertas. ESIC Barcelona
¿Cuándo?07 de Septiembre del 2026 | de aDónde Campus Sarrià (Psg. Santa Eulàlia, 2)
FAQs
Estas son algunas de las preguntas que se hacen nuestros estudiantes
What is the difference between a diploma and an advanced degree?
The diploma consists of taking complementary subjects during your bachelor's degree, and in four years you will be awarded the bachelor's degree plus the diploma. With the advanced degree, on the other hand, you will take complementary subjects during your bachelor's degree plus a fifth year exclusively devoted to subjects related to the advanced degree. Therefore, you will complete your university experience in five years with both a bachelor's degree and an advanced degree.
When is the deadline for applying for scholarships?
There are different deadlines depending on the type of scholarship or grant. You can click on this link to find out more.
Can I study at ESIC without having passed the university admission exam?
Yes. If you have not passed the university entrance exam, you can access quality training through one of our Higher Vocational Training Cycles in the areas of marketing, international trade, or finance. These programs are geared toward professional practice and prepare you to enter the job market or continue your university studies later on.
What is the difference between Option A (4 years) and Option B (5 years with Digital Business)?
Option A is the standard 4-year bachelor’s degree pathway.
Option B includes one additional year focused on Digital Business, extending the program to 5 years and offering further specialization in digital transformation, innovation and business strategy.
For detailed information about the curriculum and which option best suits your profile, we recommend contacting our Admissions Team.
Does the curriculum include training in professional software for SEO, SEM, and Big Data?
The programme combines academic learning with a practical approach, exposing students to tools and methodologies commonly used in areas such as digital marketing, analytics and business strategy.
Specific software and platforms may vary depending on the academic year and programme updates. For the most up-to-date information on the tools included in the curriculum, we recommend contacting our Admissions Team.
What are the main differences between this program and the Bachelor's Degree in Marketing taught in Spanish in Barcelona?
The main difference lies in the language of instruction and the international focus. This program is fully taught in English and is designed for an international environment, attracting students from different backgrounds and preparing you for global career opportunities. The Bachelor’s Degree in Marketing taught in Spanish in Barcelona follows a similar academic foundation, but is delivered in Spanish and is more locally oriented in terms of language and context.
