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Bachelor's Degree in Marketing + Degree in Sustainability Management in Madrid

  Languages taught Inglés
  September 2020 Septiembre 2021

Degree information

1

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketingsales and/or market research area.

 

A DEGREE IN MADRID WITH THE QUALITY AND SERVICES OF A UNIVERSITY

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is Bachelor's Degree in Marketing + Degree in Sustainability Management in Madrid for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Sustainability Management

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Brand Manager
  • Account Manager
  • Product Manager
  • Trade Marketing Manager
  • Social or Environmental Entrepreneurship
  • Chief Sustainability Officer (CSO)
  • Corporate Social Responsability Manager
  • Sustainability Consultant
  • Sustainability Project Manager
  • Environmental or Social Impacts Specialist

Study guides

First semester[BDM]

Subject ECTC Type
Marketing and Interpersonal Communication Techniques 6 BE
Marketing and Interpersonnal Communication Techniques 6,0 BE
Introduction to Corporations 6 BE
Mathematics Applied to Marketing 6 COM
Economic and Marketing History 6 BE
Corporate Sociology 6 BE

First semester [DSM]

Subject ECTC Type
Chinese I 6  
Introduction to Sustainability 3 P

Second semester[BDM]

Subject ECTC Type
Introduction to Marketing 6 COM
Computer Science Applied to Marketing 6 BE
Applied Statistics to Marketing 6 BE
Civil Law 6 BE
History of the Commercial Culture and Society 6 BE

Second semester [DSM]

Subject ECTC Type
Chinese II 6  
Global Challenges: from globalization to Sustainable Development Goals (SDG) 3 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Economics I: Microeconomics 6 BE
Economic-Financial Analysis in Marketing I 4,5 COM
Psychology Applied to Marketing 4,5 COM
Strategic Management 4,5 COM
Mercantile Law: Legal Regulation of the Market 4,5 COM

Annual

Subject ECTC Type
Chinese 6,0 BE

First semester [DSM]

Subject ECTC Type
Stakeholder Engagement 3  
Social challenges: Human Rights, poverty (BoP) and inequalities 4,5  
Anthropology 3 P

Second semester[BDM]

Subject ECTC Type
Strategic Marketing 4,5 COM
Responsability and Corporate Social Marketing 6 BE
Economics II: Macroeconomics 6 COM
Economic-Financial Analysis in Marketing II 4,5 COM
Decission-Making Methods applied to Marketing 4,5 COM
Labour and Social Security Law 4,5 COM

Second semester [DSM]

Subject ECTC Type
Critical Thinking 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Communication Policy and Digital Advertising 6 COM
Consumer Behavior 4,5 COM
Product Policy 6,0 COM
Sales Management 4,5 COM
Market Research I 4,5 COM
Industrial and Services Marketing 4,5 COM

First semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES 3 P
Social Christian Thought 3 P

Second semester[BDM]

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM
Price and Cost Policy and Ecommerce 6,0 COM
Market Research II 4,5 COM
Commercial Negotiation Techniques 4,5 COM
Relational, Direct, and Interactive Marketing 4,5 COM
Applied Information Systems and Data Driven Marketing 4,5 COM

Second semester [DSM]

Subject ECTC Type
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT 3 P
Cross-cultural Management 3 P
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Marketing Plan 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Annual

Subject ECTC Type
External Practies 24,0 COM
End of Degree Project 6,0 COM

Electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL
International Economic Analysis 4,5 EL
Electoral Legislation, Communication and State of Law 4,5 EL
Human Resources Management 4,5 EL
International Economic Legislation 4,5 EL
Global Marketing and International Trade 4,5 EL
Industry-Specific Marketing 4,5 EL
Marketing and Communication Management 4,5 EL
Internal Marketing 4,5 EL
Political Marketing 4,5 EL

Second semester [DSM]

Subject ECTC Type
Business Ethics 3  
Impact Assessment 4,5  
Energy Transition 4,5 P
Responsible Consumption & Production 3 P
ESIC SERVICE LEARNING I: Voluntary Work in the Community 6 P
COM Compulsory Course   EL Elective   P Propia

First semester [DSM]

Subject ECTC Type
Sustainability Management 6  
Reporting & Accountability 4,5 P
New Economies 4,5 P
Demography, transport & mobility. Smart cities 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES 3 P
ESIC SERVICE LEARNING II: Social Business Consultancy 12 P

Second semestre [DSM]

Subject ECTC Type
Corporate Governance 4,5 P
CSR 4,5 P
Circular Economy 4,5 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
International Scenario: Global institutions for International Politics & Trade 4,5 P
Sustainable Investment - ESG 12 P
ESIC SERVICE LEARNING III: Social Entrepreneurshi 12 P
P Propia

Financial aids to study

 

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

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VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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Prices

  •   Septiembre 2021
  •   Duration:  5 years
  •   Total cost
    12.000 €
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