Pasar al contenido principal

Bachelor's Degree in Marketing + Degree in Data Science

  September 2020 September
  Languages
taught
Inglés

  Available locations

  • Madrid

Degree information

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Formative axes

RESEARCH

FINANCES

COMERCIALIZATION

SALES

DIGITAL MARKETING

OFFLINE MARKETING

COMMUNICATION


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketingsales and/or market research area.

 

A degree with the quality and services of a business school

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Data Science

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester[BDM]

Subject ECTC Type
Marketing and Interpersonnal Communication Techniques 6,0 BE
Introduction to Corporations 6,0 BE
Mathematics Applied to Marketing 6,0 COM
Economic and Marketing History 6,0 BE
Corporate Sociology 6,0 BE

First semester [TSDS]

Subject ECTC Type
Tecnología en Ciencia de Datos I: Arquitectura de sistemas 3,0 P
Organización y Gestión de Datos I: Base de Datos 3,0 P
Antropología 3,0 P
Organización y Gestión de Datos II: Curación de Contenidos 3,0 P

Second semester[BDM]

Subject ECTC Type
Introduction to Marketing 6,0 COM
Computer Science Applied to Marketing 6,0 BE
Applied Statistics to Marketing 6,0 COM
Civil Law 6,0 BE
History of the Commercial Culture and Society 6,0 BE

Second semester [TSDS]

Subject ECTC Type
Tecnología en Ciencia de Datos II: Arquitectura de Datos 3,0 P
Espíritu Crítico 3,0 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Economics I : Microeconomics 6,0 BE
Economic - Financial Analysis in Marketing I 4,5 COM
Psychology Applied to Marketing 4,5 COM
Strategic Management 4,5 COM
Mercantile Law: Legal Regulation of the Market 4,5 COM

Annual

Subject ECTC Type
Chinese 6,0 BE

First semester [TSDS]

Subject ECTC Type
Programación para Ciencia de Datos I: JAVA/SQL 4,5 P
Programación de Ciencia de Datos II:PHYTON 3,0 P

Second semester[BDM]

Subject ECTC Type
Strategic Marketing 4,5 COM
Responsibility and Corporate Social Marketing 6,0 BE
Economics II: Macroeconomics 6,0 COM
Economic-Financial Analysis in Marketing II 4,5 COM
Decission-Marking Methods Applied to Marketing 4,5 COM
Labour and Social Security Law 4,5 COM

Second semester [TSDS]

Subject ECTC Type
Pensamiento Social Cristiano 3,0 P
Modelación Estadística con R 6,0 P
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Communication Policy and Digital Advertising 6,0 COM
Consumer Behavior 4,5 COM
Product Policy 6,0 COM
Sales Management 4,5 COM
Market Research I 4,5 COM
Industrial and Services Marketing 4,5 COM

Second semester[BDM]

Subject ECTC Type
Distribution Policy and Ecommerce 6,0 COM
Price and Cost Policy and Ecommerce 6,0 COM
Market Research II 4,5 COM
Commercial Negotiation Techniques 4,5 COM
Relational, Direct, and Interactive Marketing 4,5 COM
Applied Information Systems and Data Driven Marketing 4,5 COM

Second semester [TSDS]

Subject ECTC Type
Business Intelligence 6,0 P
Cloud Services Providers 6,0 P
Data Driven Corporations: Gestión de Datos de Sensibilidad Media 4,5 P
Aplicaciones Big Data I: Implementación de Proyectos de Big Data I 6,0 P
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type
Marketing Plan 6,0 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6,0 COM

Annual

Subject ECTC Type
External Practies 24,0 COM
End of Degree Project 6,0 COM

Electives BDM

Subject ECTC Type
Sales Analysis and Forecast 4,5 EL
International Economic Analysis 4,5 EL
Electoral Legislation, Communication and State of Law 4,5 EL
Human Resources Management 4,5 EL
International Economic Legislation 4,5 EL
Global Marketing and International Trade 4,5 EL
Industry-Specific Marketing 4,5 EL
Marketing and Communication Management 4,5 EL
Internal Marketing 4,5 EL
Political Marketing 4,5 EL

Second semester [TSDS]

Subject ECTC Type
Ética Empresarial 3,0 P
Teamworking 3,0 P
Autodiagnóstico 3,0 P
Estrategias de Marketing Digital 4,5 P
Marketing Intelligence 4,5 P
Marketing de Clientes 4,5 P
COM Compulsory Course   EL Elective   P Propia

First semester [TSDS]

Subject ECTC Type
Aplicaciones Big Data II: Implementación de Proyectos Big Data II 6,0 P
Apliciones Big Data III: Big Data en la Industria 4.0 6,0 P
Data Driven Corporations II: Gestión de Datos de Alta Sensibilidad 6,0 P
Aplicaciones Big Data IV: Identificación de Black Ops 6,0 P
Inteligencia Artificial y Redes Neuronales 6,0 P

Second semestre [TSDS]

Subject ECTC Type
Modelación de Variables Categóricas 6,0 P
Modelos Predictivos II: Patrones de Abandono On-line 6,0 P
Modelos Predictivos III: Opinión Pública y Consentimiento 6,0 P
Procesamiento de Lenguaje Natural: Chat-Bots 6,0 P
Neuromarketing Analítivo 6,0 P
P Propia

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS