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Bachelor's Degree in Marketing + Degree in Data Science

  September 2020 September
  Languages
taught
Inglés

  Available locations

  • Madrid

Degree information

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Formative axes

RESEARCH

FINANCES

COMERCIALIZATION

SALES

DIGITAL MARKETING

OFFLINE MARKETING

COMMUNICATION


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketingsales and/or market research area.

 

A degree with the quality and services of a business school

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Data Science

This degree is a passport to several career opportunities, such as

  • Marketing Manager
  • Sales Manager
  • International Business Manager
  • Market Analyst
  • Brand Manager
  • Business Intelligence Manager
  • Customer Relationship Analyst
  • Account Manager
  • Product Manager
  • Trade Marketing Manager

Study guides

First semester[BDM]

Subject ECTC Type Profesorado
Marketing and Interpersonal Communication Techniques 6 BE Belén López
Marketing and Interpersonnal Communication Techniques 6,0 BE  
Introduction to Corporations 6 BE Alberto Colino
Mathematics Applied to Marketing 6 COM Jesús Calzadilla
Economic and Marketing History 6 BE Ana Isabel González Santamaría
Corporate Sociology 6 BE Thomas Baumert

First semester [TSDS]

Subject ECTC Type Profesorado
Technology in Data Science I: Systems architecture 3 TSDS Jesús García García-Doncel
Organization and Data Management I: Database 3 TSDS Óscar Herranz de Aquino
Anthropology 3 TSDS Alberto Murcia Carbonell
Organization and Data Management II: Content Curation  3 TSDS Jesús Calzadilla Daguerre

Second semester[BDM]

Subject ECTC Type Profesorado
Introduction to Marketing 6 COM Paula Suárez
Computer Science Applied to Marketing 6 BE Mª José Cabetas Valladares
Applied Statistics to Marketing 6 BE Mariano Méndez
Civil Law 6 BE Vidal Martín Hernando
History of the Commercial Culture and Society 6 BE Andrés Sánchez Padilla

Second semester [TSDS]

Subject ECTC Type Profesorado
Technology in Data Science II: Systems architecture 3 TSDS Jesús García García-Doncel
Critical Spiritual thinking 3 TSDS Sergio Cardona Herrero
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Economics I: Microeconomics 6 BE José Mª Martínez Gonzalo
Economic-Financial Analysis in Marketing I 4,5 COM Jaime Navarro Mohino
Psychology Applied to Marketing 4,5 COM José Mª López - Agulló
Strategic Management 4,5 COM Eduardo Gismera
Mercantile Law: Legal Regulation of the Market 4,5 COM Federico de Salas

Annual

Subject ECTC Type Profesorado
Chinese 6,0 BE Language Team

First semester [TSDS]

Subject ECTC Type Profesorado
Program for Data Science I: Java / SQL 4,5 TSDS  
Program for Data Science II: Python 3 TSDS  

Second semester[BDM]

Subject ECTC Type Profesorado
Strategic Marketing 4,5 COM Ana Gómez Olmedo
Responsability and Corporate Social Marketing 6 BE Abel Monfort
Economics II: Macroeconomics 6 COM José Mª Martínez Gonzalo
Economic-Financial Analysis in Marketing II 4,5 COM Jaime Navarro Mohino
Decission-Making Methods applied to Marketing 4,5 COM Luis Vivanco
Labour and Social Security Law 4,5 COM Federico de Salas

Second semester [TSDS]

Subject ECTC Type Profesorado
Statistical modeling with R 6 TSDS  
Christian social thought 3 TSDS  
BE Basic Training   COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6,0 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

Second semester[BDM]

Subject ECTC Type Profesorado
Distribution Policy and Ecommerce 6,0 COM  
Price and Cost Policy and Ecommerce 6,0 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Relational, Direct, and Interactive Marketing 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [TSDS]

Subject ECTC Type Profesorado
Business Intelligence 6 TSDS  
Cloud Servicer Providers 6 TSDS  
Data driven corporations I:Sensitive Data management 4,5 TSDS  
Big Data Applications I: Big Data Project Implementation I  6 TSDS  
COM Compulsory Course   P Propia

First semester[BDM]

Subject ECTC Type Profesorado
Marketing Plan 6,0 COM  
Elective 1 4,5 EL  
Elective 2 4,5 EL  
Elective 3 4,5 EL  
Elective 4 4,5 EL  
Academic Recognition of Credits 6,0 COM  

Annual

Subject ECTC Type Profesorado
External Practies 24,0 COM  
End of Degree Project 6,0 COM  

Electives BDM

Subject ECTC Type Profesorado
Sales Analysis and Forecast 4,5 EL  
International Economic Analysis 4,5 EL  
Electoral Legislation, Communication and State of Law 4,5 EL  
Human Resources Management 4,5 EL  
International Economic Legislation 4,5 EL  
Global Marketing and International Trade 4,5 EL  
Industry-Specific Marketing 4,5 EL  
Marketing and Communication Management 4,5 EL  
Internal Marketing 4,5 EL  
Political Marketing 4,5 EL  

Second semester [TSDS]

Subject ECTC Type Profesorado
Ética Empresarial 3,0 P  
Teamworking 3,0 P  
Autodiagnóstico 3,0 P  
Estrategias de Marketing Digital 4,5 P  
Marketing Intelligence 4,5 P  
Marketing de Clientes 4,5 P  
COM Compulsory Course   EL Elective   P Propia

First semester [TSDS]

 
Subject ECTC Type Profesorado
Big Data Applications II: Big Data Project Implementation II 6 TSDS  
Big Data Applications III: Big Data in Industry 4.0 6 TSDS  
Data driven corporations II: Sensitive Data management 6 TSDS  
Big Data Applications IV: Identification of Black Ops 6 TSDS  
Artificial Intelligence and Neural Networks 6 TSDS  

Second semestre [TSDS]

Subject ECTC Type Profesorado
Modeling of categorical variables 6 TSDS  
Predictive models II: Patterns of online abandonment 6 TSDS  
Predictive models III: Public opinion and sentiment 6 TSDS  
Analytical approach to Neuromarketing 6 TSDS  
Natural language processing: Chat-Bots 6 TSDS
P Propia

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

The degree in figures

Functional areas of our alumni

   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
9%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Companies where our alumni work

Campuses and prices where taught

Rankings

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