Master in Digital Marketing [MDM]

no encontro

12 months

Part Time

Available locations

Madrid
Barcelona
Sevilla

On-site

Program 2020-21

Know more about the most succesful techniques of Digital Marketing with the Master in Digital Marketing of ESIC.

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training: IBE London (Chartered Institute of Marketing), IBE Shanghai (Shanghai University) & CIM Postgraduate Diploma.

Objectives

One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.

Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.

Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.

Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.

Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.

MDM

Academic Structure

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

IBE London (Chartered Institute of Marketing)
IBE Shanghai (Shanghai University)
CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program. Options are subject to place availability and/or to change. Extra fees may apply.

COMPULSORY SUBJECTS

Specific skills that are essential to work in a professional position. These subjects provide students with the theoretical knowledge and the ability to use the necessary tools. Their "knowhow".

Skills that develop students’ professional profile by working on critical thinking, management skills in leadership, communication, teamwork, and ethics. These subjects raise students' awareness and provide them with the necessary elements to be a global and responsible citizen in their professional and personal life. los elementos necesarios para ser un ciudadano global y responsable en su vida profesional y personal.

Business strategy in global environments
Critical thinking and the art of decision-making
Conscious leadership
Persuasive communication
Innovation in a disruptive world
Business as a global and ethical citizen

Digital media planning
Media mix in digital campaigns
SEM
Social media
SEO
WEB/APPs
Marketing technology applied to customer
Customer relationship management
Ecommerce project
BST China / London

Strategic marketing
Finance for management: stakeholder value creation
Digital metamorphosis: impact on the customer
Feeling and listening to the market

MASTER'S THESIS

This consists of an actual business project and that represents a challenge where the student must demonstrate that the learning objectives have been met and that all the skills acquired during the course have been put into practice.

Individual project

Digital marketing Plan. The objective of the final project is to give the student the opportunity to apply the knowledge and experience acquired during the program by applying it to a comprehensive digital marketing plan.

Why in ESIC?

This master has a clear international approach and will enable you to work with marketing teams and markets worldwide. 100% of the program is taught in English, therefore it'll strengthen your career to grow internationally.

EFMD Accredited: This is the only Master's degree in Digital Marketing with a top quality certification with global recognition, given by EFMD EPAS. This means that the program's objectives and intended learning outcomes are one of a kind.

It includes as a mandatory activity the business experience week in the UK or China or the CIM marketing certification.

Double degree in ESIC & FEDMA.

Learning model based on real cases of brands that are integrated into practical training throughout the Master.

More than 20 years of digital experience and evolution of the methodology and contents with the maximum update.

Mentoring for entrepreneurship projects.

Employment Rate

1 year
after completing
program

91^%

Outgoing profile

Digital Marketing Manager
Digital Communication Specialist
E-Commerce Manager
Digital Account Manager

Digital Media responsibles
Lead or Adquisition SpecialisT
Content Marketing Manager & Social media Managers
Entrepreneurs or Businessmen (who want to use the Digital MKT to improve the presence and sales of their company)

Alumni data

Functional areas of our alumni

34^%

Consulting

11^%

Consumer Products

11^%

Industry

11^%

Health

11^%

Trade and Distribution

11^%

Financial Services

11^%

Hotels and Tourism

Geographical areas
where our alumni work

100 %

Spain

companies where our alumni work

Faculty

Abraham Martín Angulo

Bachelor degree in Business Administration por ESIC Business&Marketing School. MBA Executive por ESIC Business&Marketing School. Director de Marketing en El Tenedor beria y Brasil

Andrew McDuff

Master in Business Administration in OU. Co-Founder and CEO de Leadsability.

Antonio Soto Nadal

Systems Engineer degree in Universidad Politécnica de Cartagena. master in Digital Business in ICEMD. E-commerce, Digital & Media Director in LG Electronics.

Carlos Víctor Costa

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

David Tomás Jodar

Engeneering degree in Univeristat Politécnica de Catalunya. Master degree in EISC, MBA in London Business School. Co-Founder and Managing director at Cyberclick.

Gerardo Mochales Fernández

Degree in Economics and Business Management in ICADE. Executive Master in Digital Business in Northwestern University. PhD in Economics in UCM. CEO in IDC.

Ildefonso José Tebar Moreno

Advertising and Public Relation degree in UCM. Master in Digital Television in UCM. Master in Communications in CESMA. Commercial, Marketing & Digital Director at AMC Networks International Southern Europe.

José Luis Ferrero

Degree in Economics, Universidad de Valencia. Master in Sales and Marketing by ESIC Business School and PDD, IESE. Currently Business Unit director at vdSHOP. Previously several funcions as Marketing, Communications and eCommerce Director at PHILIPS Group and Signify. Co-founder Gamingates.com and Vicepresident of the Spanish Association of eCommerce Directors.

Juanjo Monge Rodríguez

Communication, Journalism and Media degree in IC3M and Stenson University. Marketing Management diploma un ESERP and Entrepreneurship and Business Management in ESIC Business&Marketing BD Manager for Mobile and Games @SWEMEA en Viacom International Media Networks.

Justo Hidalgo

Master in Computer Science in UAM, PhD in Computer Science in A Corña University. Co-founder of 24 Symbols

Manuel Balsera

Degree in Law in UCM. Executive Certificate in Strategy Innovations in Massachusetts University. Executive Vice President en AMC Networks International and Managing Director Southern Europe.

Michael de Jose Belzunce

PhD in Economics and Business, European University of Madrid. PDD, IESE. Master in Auditing, Camara de Comercio de Madrid. Master in Financial Management, CESEM. Bachelor Degree in Business Administration, ICADE. Bachelor Degree in Law, Universidad de Deusto. Director of Information Technology and Chief Digital Officer, Grupo Leche Pascual.

Olga Fernández Sastrón

Psichology degree and Advertising diploma in Richmond International University of London. Master in Clinical Psichology and Health Science and Master in Forensics Anlysis in UCM. Superior diploma in Executive Coaching in IE. Managing partner in The Challenge Group Executive & Life Coaching.

Paloma Lucas Pesque

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

Rafael García del Poyo Vizcaya

Degree in Law in UCM and European Union Law Diploma in KU Leuven. Lawyer and Managinr Partner in Law Dept. IT/IO OSBORNE CLARKE.

Raúl Arrabales Moreno

Computer Science Degree & Business Administration degree in Universidad Carlos III, Psichology degree in UNED. Health Psicology Master. Co-founder and IA Director in Serendipia Research.

Santiago Hermosa Martín

Media, Journalism and marketing in UCM. Master in Digital Marketing in ESIC. SEO; PPC/SEM & Web Analytics Consultant, Co-Founder and CEO in DobleO.

Sergio Morcillo Pozuelo

Business Management degree in UAM. Master in Science of Finance and International Business in ESERP. Advanced Management Program in IE. Executive Master in Digital Business in ESADE. E-commerce & Business Development Manager in 21st Century Fox.

Teresa Aguirre Martínez

Sales and Marketing degree in ESIC Business&Marketing School, Digital Analytics Programm in ICEMD. Marketing Director in AMC Networks International Iberia.

Campuses and prices where taught