Master in Digital Marketing [MDM]

12 months

Part Time

Available locations

Madrid
Barcelona

Differentiating Factors

This master has a clear international approach and will enable you to work with marketing teams and markets worldwide. 100% of the program is taught in English, therefore it'll strengthen your career to grow internationally.

EPAS Certified: This is the only Master's degree in Digital Marketing with a top quality certification with global recognition, given by EFMD EPAS. This means that the program's objectives and intended learning outcomes are one of a kind.

Double Diploma awarded upon completion: You´ll receive the Master in Digital Marketing from ESIC Business&Marketing School and the European Diploma in Digital Marketing from FEDMA- Federation of European Direct & Interactive Marketing. Both of them are recognised by the Pan-European Education and Accreditation Comittee.

The MDM is a master that enhances the international reach and potential of our students professional careers, therefore they must choose between 3 unique International Business Experiences, in either London or China.

Professional development center: We offer support for graduates in their professional development after finishing the program of studies. This unit is responsible for giving advice, services and related resocurces to help you to uplift your professional career.

Employment Rate

6 months
after
completing program

94^%

1 year
after completing
program

100^%

Alumni data

Functional areas of our alumni

55^%

Marketing

35^%

Communications & advertising

5^%

Business Development

5^%

Sales

Geographical areas
where our alumni work

86 %

Spain

10 %

LATAM

3 %

Europe

1 %

ASIA

companies where our alumni work

Faculty

Abraham Martín Angulo

Bachelor degree in Business Administration por ESIC Business&Marketing School. MBA Executive por ESIC Business&Marketing School. Director de Marketing en El Tenedor beria y Brasil

Andrew McDuff

Master in Business Administration in OU. Co-Founder and CEO de Leadsability.

Antonio Soto Nadal

Systems Engineer degree in Universidad Politécnica de Cartagena. master in Digital Business in ICEMD. E-commerce, Digital & Media Director in LG Electronics.

Carlos Víctor Costa

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

David Tomás Jodar

Engeneering degree in Univeristat Politécnica de Catalunya. Master degree in EISC, MBA in London Business School. Co-Founder and Managing director at Cyberclick.

Gerardo Mochales Fernández

Degree in Economics and Business Management in ICADE. Executive Master in Digital Business in Northwestern University. PhD in Economics in UCM. CEO in IDC.

Ildefonso José Tebar Moreno

Advertising and Public Relation degree in UCM. Master in Digital Television in UCM. Master in Communications in CESMA. Commercial, Marketing & Digital Director at AMC Networks International Southern Europe.

José Luis Ferrero

Marketing Comms & Social Media manager en Signify (Phillips Lighting).

Juanjo Monge Rodríguez

Communication, Journalism and Media degree in IC3M and Stenson University. Marketing Management diploma un ESERP and Entrepreneurship and Business Management in ESIC Business&Marketing BD Manager for Mobile and Games @SWEMEA en Viacom International Media Networks.

Justo Hidalgo

Master in Computer Science in UAM, PhD in Computer Science in A Corña University. Co-founder of 24 Symbols

Manuel Balsera

Degree in Law in UCM. Executive Certificate in Strategy Innovations in Massachusetts University. Executive Vice President en AMC Networks International and Managing Director Southern Europe.

Michael de Jose Belzunce

Bachelor Degree in Law in ICADE, Master in Trade and Economic International Relationships in Universidad Europea. PhD in Economics and Business in Universidad Europea. Digital Strategy Director in Fact International Switzerland.

Olga Fernández Sastrón

Psichology degree and Advertising diploma in Richmond International University of London. Master in Clinical Psichology and Health Science and Master in Forensics Anlysis in UCM. Superior diploma in Executive Coaching in IE. Managing partner in The Challenge Group Executive & Life Coaching.

Paloma Lucas Pesque

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

Rafael García del Poyo Vizcaya

Degree in Law in UCM and European Union Law Diploma in KU Leuven. Lawyer and Managinr Partner in Law Dept. IT/IO OSBORNE CLARKE.

Raúl Arrabales Moreno

Computer Science Degree & Business Administration degree in Universidad Carlos III, Psichology degree in UNED. Health Psicology Master. Co-founder and IA Director in Serendipia Research.

Santiago Hermosilla Martín

Media, Journalism and marketing in UCM. Master in Digital Marketing in ESIC. SEO; PPC/SEM & Web Analytics Consultant, Co-Founder and CEO in DobleO.

Sergio Morcillo Pozuelo

Business Management degree in UAM. Master in Science of Finance and International Business in ESERP. Advanced Management Program in IE. Executive Master in Digital Business in ESADE. E-commerce & Business Development Manager in 21st Century Fox.

Teresa Aguirre Martínez

Sales and Marketing degree in ESIC Business&Marketing School, Digital Analytics Programm in ICEMD. Marketing Director in AMC Networks International Iberia.

MDM

Academic Structure

Estructura académica - Image

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

IBE London (Chartered Institute of Marketing)
IBE Shanghai (Shanghai University)
CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program.

*Options are subject to place availability and/or to change.

*Extra fees may apply.

Módulos Core

Título

Digital Marketing Strategy

Learn to design Digital Marketing plans that respond to new Customer Journey trends

Título

Web & Mobile Marketing across environments: SEO & ASO.

Master the on-page and off-page factors that will gain visibility and traffic for your website.

Título

SEM & Lead Generation Media

Design search, display, email and affiliate campaigns in the principal platforms and searchers that will increase your conversion rate.

Título

Global and local Social Media.

Learn how to manage audiences and prepare campaigns for specific segments using the most popular social media tools.

Título

Media Planning & Creativity

Learn to create a media planning strategy that allows you to adapt your presence and omnichannel communication.

Título

Marketing Automation, AI & Big Data

Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.

Título

E-commerce

Learn how to create an e-commerce and selling on different digital platforms

Sesiones
transversales

Título

Project presentations

Título

Personal tutorials

Título

Entrepreneurship

Título

Effective presentations

Título

Creativity Workshops

Título

Lifelong Learning and supplementary training: Workshops and events; 100% networking.

TFM

Título

TFM

a. Business Plan

b. Marketing Plan + International Experience

c. Marketing Plan + Internship/Proyect in a company

Campuses and prices where taught

Format :

Part Time

Total cost

Convocatoria: 10/2020

21.100 €

Contact

Format :

Part Time

Total cost

Convocatoria: 10/2020

21.100 €

Contact

Rankings

YESTERDAY, TODAY, ALWAYS

#27

ESIC among the 27 best international Business
Schools that offer MBA

Bloomberg Business

TOP

ESIC in the top 250 MBA best business schools in the world

TOP

ESIC in the top rankings of universities and business schools

U-Multirank

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Master in Digital Marketing [MDM]

Available locations

Differentiating Factors

Employment Rate

Alumni data

Functional areas of our alumni

Geographical areas where our alumni work

companies where our alumni work

Faculty

Academic Structure

Campuses and prices where taught

Madrid

Barcelona

Rankings

#27

TOP

TOP

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Do you want more information about the MDM?

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Geographical areas
where our alumni work