Master in Digital Marketing [MDM]
Know more about the most succesful techniques of Digital Marketing with the Master in Digital Marketing of ESIC.
The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.
This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training: IBE London (Chartered Institute of Marketing), IBE Shanghai (Shanghai University) & CIM Postgraduate Diploma.
Objectives
One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.
Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.
Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.
Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.
Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.
Academic Structure
This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:
IBE London (Chartered Institute of Marketing)
IBE Shanghai (Shanghai University)
CIM Postgraduate Diploma
*Choosing one of the options is mandatory to complete the program. Options are subject to place availability and/or to change. Extra fees may apply.
COMPULSORY SUBJECTS
Specific skills that are essential to work in a professional position. These subjects provide students with the theoretical knowledge and the ability to use the necessary tools. Their "knowhow".
Skills that develop students’ professional profile by working on critical thinking, management skills in leadership, communication, teamwork, and ethics. These subjects raise students' awareness and provide them with the necessary elements to be a global and responsible citizen in their professional and personal life.
- Business strategy in global environments
- Critical thinking and the art of decision-making
- Conscious leadership
- Persuasive communication
- Innovation in a disruptive world
- Business as a global and ethical citizen
- Digital media planning
- Media mix in digital campaigns
- SEM
- Social media
- SEO
- WEB/APPs
- Marketing technology applied to customer
- Customer relationship management
- Ecommerce project
- BST China / London
- Strategic marketing
- Finance for management: stakeholder value creation
- Digital metamorphosis: impact on the customer
- Feeling and listening to the market
MASTER'S THESIS
This consists of an actual business project and that represents a challenge where the student must demonstrate that the learning objectives have been met and that all the skills acquired during the course have been put into practice.
Individual project
Digital marketing Plan. The objective of the final project is to give the student the opportunity to apply the knowledge and experience acquired during the program by applying it to a comprehensive digital marketing plan.
Outgoing profile
- Digital Marketing Manager
- Digital Communication Specialist
- E-Commerce Manager
- Digital Account Manager
- Digital Media responsibles
- Lead or Adquisition SpecialisT
- Content Marketing Manager & Social media Managers
- Entrepreneurs or Businessmen (who want to use the Digital MKT to improve the presence and sales of their company)
Alumni data
Functional areas of our alumni
Geographical areas
where our alumni work
companies where our alumni work
Faculty
Campuses and prices where taught
Master in Digital Marketing [MDM] in Madrid
Duration
- Modality: On-site
- Duration: 12 months
Language
- English
Credits, prices and admissions
- Intakes 10/2022: € 21.900
Campus ESIC en Madrid
Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
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Master in Digital Marketing [MDM] in Barcelona
Duration
- Modality: On-site
- Duration: 12 months
Language
- English
Credits, prices and admissions
- Intakes 03/2022: € 21.400
- Intakes 09/2022: € 21.900
Campus ESIC en Barcelona
Carrer de Marià Cubí, 124 | 08021
Barcelona
93 414 44 44
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Master in Digital Marketing [MDM] in Sevilla
Duration
- Modality: On-site
- Duration: 12 months
Language
- English
Credits, prices and admissions
- Intakes 10/2022: € 15.000
Campus ESIC en Sevilla
Avda Carlos III, s/n, Isla de La Cartuja | 41092
Sevilla
95 446 00 03
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Rankings
AYER, HOY, SIEMPRE
#1
SPAIN
Best Master in Marketing. It evaluates the demand for the master's degree, the human and physical resources of the schools, as well as its curriculum.
#34
EUROPE
Best Master's Degree in Marketing. With a focus on student employability. 2 Europe in Value for Money.
#1
SPAIN
Best Business School. Focused on student experience, preparation for working life and international perspective.
