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Master in Digital Marketing [MDM]

  12 months
 
  • Part Time

  Available locations

  • Madrid
  • Barcelona
  • Sevilla

 

English
 

On-site

Know more about the most succesful techniques of Digital Marketing with the Master in Digital Marketing of ESIC.

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training: IBE London (Chartered Institute of Marketing), IBE Shanghai (Shanghai University) & CIM Postgraduate Diploma.

Objectives

1

One of the main objectives of the Master in Digital Marketing is to cover the new demands for digital marketing skills in the market with a practical approach that allows students to understand and know how to develop all the knowledge acquired throughout the Master.

2

Prepare students for a new digital environment and train them for the new challenges that companies face in a constantly changing digital market.

3

Obtain the key skills and knowledge to create, develop and evaluate online strategies and marketing and digital communication plans, which will allow them to face the challenges of companies in the current and future context.

4

Have a working knowledge of the main technologies on which the different disciplines of digital marketing are based.

5

Increase the employability of students in the field of international opportunities by having received training in English is one of the growth opportunities that the Master in Digital Marketing of ESIC offers to its students.

 
MDM

Academic Structure

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

IBE London (Chartered Institute of Marketing)
IBE Shanghai (Shanghai University)
CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program. Options are subject to place availability and/or to change. Extra fees may apply.

COMPULSORY SUBJECTS

Specific skills that are essential to work in a professional position. These subjects provide students with the theoretical knowledge and the ability to use the necessary tools. Their "knowhow".

Skills that develop students’ professional profile by working on critical thinking, management skills in leadership, communication, teamwork, and ethics. These subjects raise students' awareness and provide them with the necessary elements to be a global and responsible citizen in their professional and personal life.

 

  • Business strategy in global environments
  • Critical thinking and the art of decision-making
  • Conscious leadership
  • Persuasive communication
  • Innovation in a disruptive world
  • Business as a global and ethical citizen

 

  • Digital media planning
  • Media mix in digital campaigns
  • SEM
  • Social media
  • SEO
  • WEB/APPs
  • Marketing technology applied to customer
  • Customer relationship management
  • Ecommerce project
  • BST China / London
  • Strategic marketing
  • Finance for management: stakeholder value creation
  • Digital metamorphosis: impact on the customer
  • Feeling and listening to the market

MASTER'S THESIS

This consists of an actual business project and that represents a challenge where the student must demonstrate that the learning objectives have been met and that all the skills acquired during the course have been put into practice.

 

Individual project

Digital marketing Plan. The objective of the final project is to give the student the opportunity to apply the knowledge and experience acquired during the program by applying it to a comprehensive digital marketing plan.

Outgoing profile

  • Digital Marketing Manager
  • Digital Communication Specialist
  • E-Commerce Manager
  • Digital Account Manager
  • Digital Media responsibles
  • Lead or Adquisition SpecialisT
  • Content Marketing Manager & Social media Managers
  • Entrepreneurs or Businessmen (who want to use the Digital MKT to improve the presence and sales of their company)

Alumni data

Functional areas of our alumni

   
34%
Consulting
   
11%
Consumer Products
   
11%
Industry
   
11%
Health
   
11%
Trade and Distribution
   
11%
Financial Services
   
11%
Hotels and Tourism

Geographical areas
where our alumni work

100 %
Spain
 

companies where our alumni work

 

Faculty

Campuses and prices where taught

Master in Digital Marketing [MDM] in Madrid

Duration

  • Modality: On-site
  • Duration: 12 months

Language

  • English

Credits, prices and admissions

  • Intakes 10/2022: € 21.900

Campus ESIC Madrid

Madrid

Avenida Juan XXIII 12,
Pozuelo de Alarcón, Madrid
91 452 41 00
Ver en Google Maps

Master in Digital Marketing [MDM] in Barcelona

Duration

  • Modality: On-site
  • Duration: 12 months

Language

  • English

Credits, prices and admissions

  • Intakes 03/2022: € 21.400

Campus ESIC Barcelona

Barcelona

Carrer de Marià Cubí, 124 | 08021
Barcelona
93 414 44 44
Ver en Google Maps

Master in Digital Marketing [MDM] in Sevilla

Duration

  • Modality: On-site
  • Duration: 12 months

Language

  • English

Credits, prices and admissions

  • Intakes 10/2022: € 15.000

Campus ESIC Sevilla

Sevilla

Avda Carlos III, s/n, Isla de La Cartuja | 41092
Sevilla
95 446 00 03
Ver en Google Maps

Rankings

Rankings

AYER, HOY, SIEMPRE

#1

SPAIN

Best Master in Marketing. It evaluates the demand for the master's degree, the human and physical resources of the schools, as well as its curriculum.

El mundo

#34

EUROPE

Best Master's Degree in Marketing. With a focus on student employability. 2 Europe in Value for Money.

QS

#1

SPAIN

Best Business School. Focused on student experience, preparation for working life and international perspective.

Forbes

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