Master in Digital Marketing [MDM]

  12 months
 
  • Part Time

  Available locations

  • Madrid
  • Barcelona

 

Inglés

Alumni data

Functional areas of our alumni

   
55%
Marketing
   
35%
Communications & advertising
   
5%
Business Development
   
5%
Sales

Geographical areas
where our alumni work

86 %
Spain
10 %
LATAM
3 %
Europe
1 %
ASIA
 

companies where our alumni work

Adidas
deloitte
Samsung España
The Coca-Cola Company
Banco Santander
L'Oréal
Philips Lighting
Microsoft
Accenture
AS
Mutua Madrileña
Iberia
3M
Amovens
BET365
Facebook
Grupo Restalia
Meliá Hotels International
Vocento
 
Metodología Metodología
 

Faculty

Abraham Martín Angulo

Bachelor degree in Business Administration por ESIC Business&Marketing School. MBA Executive por ESIC Business&Marketing School. Director de Marketing en El Tenedor beria y Brasil

Andrew McDuff

Master in Business Administration in OU. Co-Founder and CEO de Leadsability.

Antonio Soto Nadal

Systems Engineer degree in Universidad Politécnica de Cartagena. master in Digital Business in ICEMD. E-commerce, Digital & Media Director in LG Electronics.

Carlos Víctor Costa

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

David Tomás Jodar

Engeneering degree in Univeristat Politécnica de Catalunya. Master degree in EISC, MBA in London Business School. Co-Founder and Managing director at Cyberclick.

Gerardo Mochales Fernández

Degree in Economics and Business Management in ICADE. Executive Master in Digital Business in Northwestern University. PhD in Economics in UCM. CEO in IDC.

Ildefonso José Tebar Moreno

Advertising and Public Relation degree in UCM. Master in Digital Television in UCM. Master in Communications in CESMA.  Commercial, Marketing & Digital Director at AMC Networks International Southern Europe.

José Luis Ferrero

Degree in Economics, Universidad de Valencia. Master in Sales and Marketing by ESIC Business School and PDD, IESE. Currently Business Unit director at vdSHOP. Previously several funcions as Marketing, Communications and eCommerce Director at PHILIPS Group and Signify. Co-founder Gamingates.com and Vicepresident of the Spanish Association of eCommerce Directors.

Juanjo Monge Rodríguez

Communication, Journalism and Media degree in IC3M and Stenson University. Marketing Management diploma un ESERP and Entrepreneurship and Business Management in ESIC Business&Marketing BD Manager for Mobile and Games @SWEMEA en Viacom International Media Networks.

 

Justo Hidalgo

Master in Computer Science in UAM, PhD in Computer Science in A Corña University. Co-founder of 24 Symbols

Manuel Balsera

Degree in Law in UCM. Executive Certificate in Strategy Innovations in Massachusetts University. Executive Vice President en AMC Networks International and Managing Director Southern Europe.

Michael de Jose Belzunce

PhD in Economics and Business, European University of Madrid. PDD, IESE. Master in Auditing, Camara de Comercio de Madrid. Master in Financial Management, CESEM. Bachelor Degree in Business Administration, ICADE. Bachelor Degree in Law, Universidad de Deusto. Director of Information Technology and Chief Digital Officer, Grupo Leche Pascual.

Olga Fernández Sastrón

Psichology degree and Advertising diploma in Richmond International University of London. Master in Clinical Psichology and Health Science and Master in Forensics Anlysis in UCM. Superior diploma in Executive Coaching in IE. Managing partner in The Challenge Group Executive & Life Coaching. 

Paloma Lucas Pesque

Master in Communication in UCM. Two times awarded in the Symposium Management Research in Harvard Univertisy. Master in Communication, Advertising and New Techonologies in ESIC.

Rafael García del Poyo Vizcaya

Degree in Law in UCM and European Union Law Diploma in KU Leuven. Lawyer and Managinr Partner in Law Dept. IT/IO OSBORNE CLARKE.

Raúl Arrabales Moreno

Computer Science Degree & Business Administration degree in Universidad Carlos III, Psichology degree in UNED. Health Psicology Master. Co-founder and IA Director in Serendipia Research.

Santiago Hermosa Martín

Media, Journalism and marketing in UCM. Master in Digital Marketing in ESIC. SEO; PPC/SEM & Web Analytics Consultant, Co-Founder and CEO in DobleO.

Sergio Morcillo Pozuelo

Business Management degree in UAM. Master in Science of Finance and International Business in ESERP.  Advanced Management Program in IE. Executive Master in Digital Business in ESADE. E-commerce & Business Development Manager in 21st Century Fox.

Teresa Aguirre Martínez

Sales and Marketing degree in ESIC Business&Marketing School, Digital Analytics Programm in ICEMD. Marketing Director in AMC Networks International Iberia.

MDM

Academic Structure

Estructura académica - Image
marketing

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

  • IBE London (Chartered Institute of Marketing)
  • IBE Shanghai (Shanghai University)
  • CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program.

*Options are subject to place availability and/or to change.

*Extra fees may apply.

 
 
Core Modules
Título
Digital Marketing Strategy
Learn to design Digital Marketing plans that respond to new Customer Journey trends
Título
Web & Mobile Marketing across environments: SEO & ASO.
Master the on-page and off-page factors that will gain visibility and traffic for your website.
Título
SEM & Lead Generation Media
Design search, display, email and affiliate campaigns in the principal platforms and searchers that will increase your conversion rate.
Título
Global and local Social Media.
Learn how to manage audiences and prepare campaigns for specific segments using the most popular social media tools.
Título
Media Planning & Creativity
Learn to create a media planning strategy that allows you to adapt your presence and omnichannel communication.
Título
Marketing Automation, AI & Big Data
Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.
Título
E-commerce
Learn how to create an e-commerce and selling on different digital platforms
Transversal Sessions
Título
Project presentations
Título
Personal tutorials
Título
Entrepreneurship
Título
Effective presentations
Título
Creativity Workshops
Título
Lifelong Learning and supplementary training: Workshops and events; 100% networking.
TFM
Título
TFM
a. Business Plan
b. Marketing Plan + International Experience
c. Marketing Plan + Internship/Proyect in a company

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS

#27

ESIC among the 27 best international Business
Schools that offer MBA

Bloomberg Business

TOP

ESIC in the top 250 MBA best business schools in the world

QS

TOP

ESIC in the top rankings of universities and business schools

U-Multirank
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