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Master in Digital Marketing [MDM]

  12 months
 
  • Part Time

  Available locations

  • Madrid
  • Barcelona

 

Inglés Español

Alumni data

Functional areas of our alumni

   
55%
Marketing
   
35%
Communications & advertising
   
5%
Business Development
   
5%
Sales

Geographical areas
where our alumni work

86 %
Spain
10 %
LATAM
3 %
Europe
1 %
ASIA
 

companies where our alumni work

 
Metodología Metodología
 

Faculty

MDM

Academic Structure

Estructura académica - Image
marketing

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular.

This Master aims to reinforce students international careers with the International Business Experience. It offers 3 unique options to strengthen the participants’ professional development. Students must choose one of the following to complement their training:

  • IBE London (Chartered Institute of Marketing)
  • IBE Shanghai (Shanghai University)
  • CIM Postgraduate Diploma

*Choosing one of the options is mandatory to complete the program.

*Options are subject to place availability and/or to change.

*Extra fees may apply.

 
 
Módulos Core
Título
Digital Marketing Strategy
Learn to design Digital Marketing plans that respond to new Customer Journey trends
Título
Web & Mobile Marketing across environments: SEO & ASO.
Master the on-page and off-page factors that will gain visibility and traffic for your website.
Título
SEM & Lead Generation Media
Design search, display, email and affiliate campaigns in the principal platforms and searchers that will increase your conversion rate.
Título
Global and local Social Media.
Learn how to manage audiences and prepare campaigns for specific segments using the most popular social media tools.
Título
Media Planning & Creativity
Learn to create a media planning strategy that allows you to adapt your presence and omnichannel communication.
Título
Marketing Automation, AI & Big Data
Evolve your Inbound Marketing strategy by applying the latest tools based on Artificial Intelligence and Big Data.
Título
E-commerce
Learn how to create an e-commerce and selling on different digital platforms
Sesiones
transversales
Título
Project presentations
Título
Personal tutorials
Título
Entrepreneurship
Título
Effective presentations
Título
Creativity Workshops
Título
Lifelong Learning and supplementary training: Workshops and events; 100% networking.
TFM
Título
TFM
a. Business Plan
b. Marketing Plan + International Experience
c. Marketing Plan + Internship/Proyect in a company

Campuses and prices where taught

Rankings

YESTERDAY, TODAY, ALWAYS

#27

ESIC among the 27 best international Business
Schools that offer MBA

Bloomberg Business

TOP

ESIC in the top 250 MBA best business schools in the world

QS

TOP

ESIC in the top rankings of universities and business schools

U-Multirank

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