Select where you would like to study your programme:
With a Bachelor’s Degree in Marketing, you will acquire the knowledge and skills necessary to design strategies, understand consumer behavior, conduct market research, and develop solid plans.
You will learn to analyze key data and metrics to inform your decisions, defending your ideas with arguments based on information.
Your future in marketing starts here.
Why study a Bachelor’s Degree in Marketing?
Marketing is involved in every area of a company, making it versatile discipline with opportunities in a wide range of sectors.
95%
Employement ratio 1 year
after completing programme
PRACTICAL APPROACH.
You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.
WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?
Studying for a degree at ESIC University means acquiring comprehensive training that combines theory, practice, and skills development, enabling you to stand out as a solid professional in the business world.
Specialized program in Marketing, Management, and Technology, with leading knowledge in the sector.
Learning analytical tools such as Power BI and CRM.
No. 1 reference in Marketing in Spain and business school in the top positions in rankings.
STUDENT PROFILE. WHO IS THE DEGREE AIMED AT?
If you are a creative, dynamic, and sociable person, eager to work in a team and learn constantly, if you are open to exploring new ideas, adapt easily to change, and have a flexible mindset to face various challenges in the business world, this degree could be a great opportunity for you.
Study the Marketing Degree at ESIC University, the home of marketing for 60 years.
COMPETENCES OF THE BACHELOR’S DEGREE IN MARKETING
MANAGEMENT SKILLS
Evolve at the pace of market disruption in areas such as leadership, communication, innovation, digital transformation, and critical thinking, always within an ethical framework.
MARKETING PLAN
Ability to develop an annual marketing plan by establishing measurable objectives, strategies, and action plans with KPIs.
DIGITAL PROJECTS
Practical mastery of the main digital marketing tools: SEO, SEM, web, social media, e-commerce, and Big Data.
CONNECTING RESULTS
Connecting financial results with marketing investments based on real cases, making decisions that directly impact the business.
CHECK OUT OUR PATHWAYS
These are the pathways available with the Bachelor's Degree in Marketing in Madrid. At ESIC University, specialization makes the difference, which is why our degrees are enriched through two pathways designed to enhance your education. Choose the one that best suits your goals and start shaping your professional future.
AVAILABLE PATHWAYS FOR THE BACHELOR’S DEGREE IN MARKETING
Bachelor's Degree in Marketing + Specialization Diploma
Get your Specialization Diploma by completing 48 additional credits. Price per course: 12.700 €. Subject to change.
4 YEARS
duration
DIPLOMA IN
- Professional Skills
- Digital Tools and Multimedia
4 YEARS
duration
DIPLOMA IN
- Professional Skills
- Digital Tools and Multimedia
Bachelor's Degree in Marketing + Degree
Earn your degree by completing 135 additional credits. Price per course: 13.900 €. Subject to change.
5 YEARS
duration
DEGREE IN
- Digital Business
- Entrepreneurship and Innovation
- Data Science
- Sustainability Management
5 YEARS
duration
DEGREE IN
- Digital Business
- Entrepreneurship and Innovation
- Data Science
- Sustainability Management
Study plan
Discover the academic path that fits your needs.
Select one of the two itineraries to see the syllabus and its specific subjects.
The subjects in orange are the complementary ones that are part of the selected Diploma or Higher Degree.
Bachelor's Degree in Marketing
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BT |
| Introduction to Corporations | 6 | BT |
| Mathematics Applied to Marketing | 6 | MT |
| Economic and Marketing History | 6 | BT |
| Corporate Sociology | 6 | BT |
| Tecnología en Ciencia de Datos I: Arquitectura de Sistemas | 3 | P |
| Organización y Gestión de Datos I: Base de Datos | 3 | P |
| Antropología | 3 | P |
| The Digital Ecosystem | 3 | P |
| Language I | 6 | P |
| Chinese I | 6 | P |
| Business Models I: Product-Market Fit | 3 | P |
| Chinese I | 6 | P |
| Introduction to Sustainability | 3 | P |
| Chinesse I | 6 | DPS |
| Project Planning: Ms Project | 3 | DDTM |
| Digital Image Editing: Photoshop | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Introduction to Marketing | 6 | MT |
| Computer Science Applied to Marketing | 6 | BT |
| Applied Statistics to Marketing | 6 | MT |
| Civil Law | 6 | BT |
| History of the Commercial Culture and Society | 6 | BT |
| Organización y Gestión de Datos II: Curación de Contenidos | 3 | P |
| Tecnología en Ciencia de Datos II: Arquitectura de Datos | 3 | P |
| Espíritu Crítico | 3 | P |
| Digital Art | 3 | P |
| Language II | 6 | P |
| Chinese II | 6 | P |
| Agile Methodologies | 3 | P |
| Chinese II | 6 | P |
| Global Challenges: From Globalisation to Sustainable Development Goals | 3 | P |
| Chinesse II | 6 | DPS |
| Vectorial Design and Computer Graphics: Illustrator | 3 | DDTM |
| Audiovisual Narrative & Video Editing: Premiere | 3 | DDTM |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economics I: Microeconomics | 6 | BT |
| Economic - Financial Analysis in Marketing I | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Strategic Management | 4,5 | MT |
| Mercantile Law: Legal Regulation of the Market | 4,5 | MT |
| Programación para Ciencia de Datos I: Java / SQL | 4,5 | P |
| Pensamiento Social Cristiano | 3 | P |
| Robotics | 4,5 | P |
| Language II | 6 | P |
| Business Models II: Social Entrepreneurship | 3 | P |
| Entrepreneurial Ecosystem I | 3 | P |
| Critical Thinking | 3 | P |
| Stakeholder Engagement | 3 | P |
| Social Challenges: Human Rights, Poverty and Inequality | 4,5 | P |
| Critical Thinking | 3 | P |
| Chinesse III | 6 | DPS |
| Motion Graphics & 3D: After Effects | 3 | DDTM |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Strategic Marketing | 4,5 | MT |
| Responsibility and Corporate Social Marketing | 6 | BT |
| Economics II: Macroeconomics | 6 | MT |
| Economic - Financial Analysis in Marketing II | 4,5 | MT |
| Decision-Marking Methods Applied to Marketing | 4,5 | MT |
| Labour and Social Security Law | 4,5 | MT |
| Programación para Ciencia de Datos II: Python | 3 | P |
| Modelación Estadística con R | 6 | P |
| Anthropology | 3 | P |
| Web Programming | 4,5 | P |
| Christian Social Thinking | 3 | P |
| Negotiation and Selling Method | 4,5 | P |
| Anthropology | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
| Multimedia Software | 3 | DPS |
| Anthropology | 3 | DPS |
| Creating Webpages: WordPress | 3 | DDTM |
| Christian Social Thinking | 3 | DDTM |
Anual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modern Language | 6 | BT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Communication Policy and Digital Advertising | 6 | MT |
| Consumer Behaviour | 4,5 | MT |
| Product Policy | 6 | MT |
| Sales Management | 4,5 | MT |
| Market Research I | 4,5 | MT |
| Industrial and Services Marketing | 4,5 | MT |
| Visualización y Perspectiva de Datos | 4,5 | P |
| Ética Empresarial | 3 | P |
| Christian Social Thinking | 3 | P |
| Web Design | 6 | P |
| Personal Competencies I: Personal Brand & Networking | 4,5 | P |
| Business Models III: Intrapreneurship | 3 | P |
| Interpersonal Skills I: Negotiation, Networking and Partnerships | 3 | P |
| Christian Social Thinking | 3 | P |
| Creation of Digital Spaces | 3 | DPS |
| Critical Thinking | 3 | DPS |
| SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DDTM |
| e-Commerce: Prestashop, Magento | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Distribution Policy and Ecommerce | 6 | MT |
| Price and Cost Policy | 6 | MT |
| Market Research II | 4,5 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Relational, Direct, and Interactive Marketing | 4,5 | MT |
| Applied Information Systems and Data Driven Marketing | 4,5 | MT |
| Modelos Predictivos I: Patrones de Consumo | 6 | P |
| Software as a Service (SAS) | 4,5 | P |
| Business Ethics | 3 | P |
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
| Narrative Methodologies | 4,5 | P |
| Interpersonal Skills II: Leadership, Coaching and Team Management | 3 | P |
| Multicultural Management | 3 | P |
| Christian Social Thinking | 3 | DPS |
| Creative Mindsett | 3 | DPS |
| SEO Audits: Screamming Frog, SEO meta in one click | 3 | DDTM |
| Anthropology | 3 | DDTM |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing Plan | 6 | MT |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| Academic Recognition of Credits | 6 | MT |
| Mindlab | 3 | DPS |
| Business Ethics | 3 | DPS |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Aplicaciones Big Data I: Implementación de Proyectos de Big Data | 6 | P |
| Business Intelligence | 6 | P |
| Cloud Services Providers | 6 | P |
| Data Driven Corporations: Gestión de Datos de Sensibilidad Media | 4,5 | P |
| Creation of Digital Spaces | 4,5 | P |
| Databases | 4,5 | P |
| Design Thinking | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| Market Research | 4,5 | P |
| Business Ethics | 3 | P |
| Business Models IV: Go to Market | 3 | P |
| Personal Competencies II: Leading, Self-Managing and Managing Teams | 3 | P |
| Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Bootcamps and Awards | 3 | P |
| E-Markets | 4,5 | P |
| ESIC Garage I: Coach in Teams | 6 | P |
| Business Ethics | 3 | P |
| Impact Assessment | 4,5 | P |
| Enery Transition | 4,5 | P |
| Responsible Consumption and Production | 3 | P |
| ESIC Service Learning I: Community Volunteering | 6 | P |
| Leadership | 6 | DPS |
| Digital Footprint | 6 | DPS |
| Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DDTM |
| Customer Management & Community Management: SalesForce | 3 | DDTM |
| Business Ethic | 3 | DDTM |
| Final Project | 3 | DDTM |
Anual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| External Internships | 24 | EI |
| Final Degree Project | 6 | FDP |
Electives
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL |
| New Trends in Marketing and Sales | 4,5 | EL |
| Analytics and Metrics of Digital Marketing | 4,5 | EL |
| Human Resources Management | 4,5 | EL |
| Digital Marketing Strategies | 4,5 | EL |
| Global Marketing and International Trade | 4,5 | EL |
| Industry-Specific Marketing | 4,5 | EL |
| Marketing and Communication Management | 4,5 | EL |
| Internal Marketing | 4,5 | EL |
| Political Marketing | 4,5 | EL |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Aplicaciones Big Data II: Implementación de Proyectos de Big Data II | 6 | P |
| Aplicaciones Big Data III: Big Data en la Industria 4.0 | 6 | P |
| Data Driven Corporations II: Gestión de Datos de Alta Sensibilidad | 6 | P |
| Aplicaciones Big Data IV: Identificación de Black Ops | 6 | P |
| Inteligencia Artificial y Redes Neuronales | 6 | P |
| Dashboarding | 6 | P |
| Entreprise Resource Planning ERP | 6 | P |
| Machine Learning | 4,5 | P |
| Advanced Digital Analytics | 4,5 | P |
| Digital Talent Management | 4,5 | P |
| Advanced Digital Marketing Strategies | 4,5 | P |
| Advanced E-Commerce | 6 | P |
| Digital Production I | 6 | P |
| Global Innovation: Structure, Product and Processes | 4,5 | P |
| Elective 1 | 3 | P |
| Elective 2 | 4,5 | P |
| ESIC Garage II: Coach in Teams | 12 | P |
| Sustainability Management | 6 | P |
| Financial Accounting & Reporting | 4,5 | P |
| Demographics, Transport and Mobility: Smart Cities | 3 | P |
| Interpersonal Skills III: Public Speaking, Debating and Presenting | 3 | P |
| New Economy | 4,5 | P |
| ESIC Service Learning II: Corporate Social Consultancy | 12 | P |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modelización de Variables Categóricas | 6 | P |
| Modelos Predictivos II: Patrones de Abandono Online | 6 | P |
| Modelos Predictivos III: Opinión Pública y Consentimiento | 6 | P |
| Procesamiento del Lenguaje Natural: Chat-bots | 6 | P |
| Neuromarketing Analítico | 6 | P |
| Business Intelligence | 6 | P |
| Social Media Management | 4,5 | P |
| Fintech & Blockchain | 4,5 | P |
| ESIC Garage | 6 | P |
| Financing Resources for Digital Entrepreneurship | 4,5 | P |
| Advanced Digital Business Models | 4,5 | P |
| Digital Production II | 6 | P |
| Global Mindset | 4,5 | P |
| Elective 3 | 4,5 | P |
| Personal Competencies III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
| ESIC Garage III: Coach in Teams | 12 | P |
| Corporate Governance | 3 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| International Scenario: Global Institutions in International Trade and Policy | 4,5 | P |
| Sustainable Finance and ESG Investing | 4,5 | P |
| ESIC Service Learning III: Social Entrepreneurship | 12 | P |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing and Interpersonal Communication Techniques | 6 | BT |
| Introduction to Corporations | 6 | BT |
| Mathematics Applied to Marketing | 6 | MT |
| Economic and Marketing History | 6 | BT |
| Corporate Sociology | 6 | BT |
| Tecnología en Ciencia de Datos I: Arquitectura de Sistemas | 3 | P |
| Organización y Gestión de Datos I: Base de Datos | 3 | P |
| Antropología | 3 | P |
| The Digital Ecosystem | 3 | P |
| Language I | 6 | P |
| Chinese I | 6 | P |
| Business Models I: Product-Market Fit | 3 | P |
| Chinese I | 6 | P |
| Introduction to Sustainability | 3 | P |
| Chinesse I | 6 | DPS |
| Project Planning: Ms Project | 3 | DDTM |
| Digital Image Editing: Photoshop | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Introduction to Marketing | 6 | MT |
| Computer Science Applied to Marketing | 6 | BT |
| Applied Statistics to Marketing | 6 | MT |
| Civil Law | 6 | BT |
| History of the Commercial Culture and Society | 6 | BT |
| Organización y Gestión de Datos II: Curación de Contenidos | 3 | P |
| Tecnología en Ciencia de Datos II: Arquitectura de Datos | 3 | P |
| Espíritu Crítico | 3 | P |
| Digital Art | 3 | P |
| Language II | 6 | P |
| Chinese II | 6 | P |
| Agile Methodologies | 3 | P |
| Chinese II | 6 | P |
| Global Challenges: From Globalisation to Sustainable Development Goals | 3 | P |
| Chinesse II | 6 | DPS |
| Vectorial Design and Computer Graphics: Illustrator | 3 | DDTM |
| Audiovisual Narrative & Video Editing: Premiere | 3 | DDTM |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Economics I: Microeconomics | 6 | BT |
| Economic - Financial Analysis in Marketing I | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Strategic Management | 4,5 | MT |
| Mercantile Law: Legal Regulation of the Market | 4,5 | MT |
| Programación para Ciencia de Datos I: Java / SQL | 4,5 | P |
| Pensamiento Social Cristiano | 3 | P |
| Robotics | 4,5 | P |
| Language II | 6 | P |
| Business Models II: Social Entrepreneurship | 3 | P |
| Entrepreneurial Ecosystem I | 3 | P |
| Critical Thinking | 3 | P |
| Stakeholder Engagement | 3 | P |
| Social Challenges: Human Rights, Poverty and Inequality | 4,5 | P |
| Critical Thinking | 3 | P |
| Chinesse III | 6 | DPS |
| Motion Graphics & 3D: After Effects | 3 | DDTM |
| Information Architecture & UX: Invision, XD, Optimize 360 | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Strategic Marketing | 4,5 | MT |
| Responsibility and Corporate Social Marketing | 6 | BT |
| Economics II: Macroeconomics | 6 | MT |
| Economic - Financial Analysis in Marketing II | 4,5 | MT |
| Decision-Marking Methods Applied to Marketing | 4,5 | MT |
| Labour and Social Security Law | 4,5 | MT |
| Programación para Ciencia de Datos II: Python | 3 | P |
| Modelación Estadística con R | 6 | P |
| Anthropology | 3 | P |
| Web Programming | 4,5 | P |
| Christian Social Thinking | 3 | P |
| Negotiation and Selling Method | 4,5 | P |
| Anthropology | 3 | P |
| Environmental Challenges: Biodiversity, Climate Change, Waste | 4,5 | P |
| Multimedia Software | 3 | DPS |
| Anthropology | 3 | DPS |
| Creating Webpages: WordPress | 3 | DDTM |
| Christian Social Thinking | 3 | DDTM |
Anual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modern Language | 6 | BT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Communication Policy and Digital Advertising | 6 | MT |
| Consumer Behaviour | 4,5 | MT |
| Product Policy | 6 | MT |
| Sales Management | 4,5 | MT |
| Market Research I | 4,5 | MT |
| Industrial and Services Marketing | 4,5 | MT |
| Visualización y Perspectiva de Datos | 4,5 | P |
| Ética Empresarial | 3 | P |
| Christian Social Thinking | 3 | P |
| Web Design | 6 | P |
| Personal Competencies I: Personal Brand & Networking | 4,5 | P |
| Business Models III: Intrapreneurship | 3 | P |
| Interpersonal Skills I: Negotiation, Networking and Partnerships | 3 | P |
| Christian Social Thinking | 3 | P |
| Creation of Digital Spaces | 3 | DPS |
| Critical Thinking | 3 | DPS |
| SEO, SEM y ASO: Google Tools, Semrush, Sistrix | 3 | DDTM |
| e-Commerce: Prestashop, Magento | 3 | DDTM |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Distribution Policy and Ecommerce | 6 | MT |
| Price and Cost Policy | 6 | MT |
| Market Research II | 4,5 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Relational, Direct, and Interactive Marketing | 4,5 | MT |
| Applied Information Systems and Data Driven Marketing | 4,5 | MT |
| Modelos Predictivos I: Patrones de Consumo | 6 | P |
| Software as a Service (SAS) | 4,5 | P |
| Business Ethics | 3 | P |
| Anthropology | 3 | P |
| Entrepreneurial Ecosystem II: Finance and Law | 3 | P |
| Narrative Methodologies | 4,5 | P |
| Interpersonal Skills II: Leadership, Coaching and Team Management | 3 | P |
| Multicultural Management | 3 | P |
| Christian Social Thinking | 3 | DPS |
| Creative Mindsett | 3 | DPS |
| SEO Audits: Screamming Frog, SEO meta in one click | 3 | DDTM |
| Anthropology | 3 | DDTM |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Marketing Plan | 6 | MT |
| Elective 1 | 4,5 | EL |
| Elective 2 | 4,5 | EL |
| Elective 3 | 4,5 | EL |
| Elective 4 | 4,5 | EL |
| Academic Recognition of Credits | 6 | MT |
| Mindlab | 3 | DPS |
| Business Ethics | 3 | DPS |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Aplicaciones Big Data I: Implementación de Proyectos de Big Data | 6 | P |
| Business Intelligence | 6 | P |
| Cloud Services Providers | 6 | P |
| Data Driven Corporations: Gestión de Datos de Sensibilidad Media | 4,5 | P |
| Creation of Digital Spaces | 4,5 | P |
| Databases | 4,5 | P |
| Design Thinking | 4,5 | P |
| Data Driven Marketing | 4,5 | P |
| Market Research | 4,5 | P |
| Business Ethics | 3 | P |
| Business Models IV: Go to Market | 3 | P |
| Personal Competencies II: Leading, Self-Managing and Managing Teams | 3 | P |
| Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Bootcamps and Awards | 3 | P |
| E-Markets | 4,5 | P |
| ESIC Garage I: Coach in Teams | 6 | P |
| Business Ethics | 3 | P |
| Impact Assessment | 4,5 | P |
| Enery Transition | 4,5 | P |
| Responsible Consumption and Production | 3 | P |
| ESIC Service Learning I: Community Volunteering | 6 | P |
| Leadership | 6 | DPS |
| Digital Footprint | 6 | DPS |
| Data Visualization for BSS Intelligence: PowerBi, Tableau | 3 | DDTM |
| Customer Management & Community Management: SalesForce | 3 | DDTM |
| Business Ethic | 3 | DDTM |
| Final Project | 3 | DDTM |
Anual
| SUBJECT | ECTC | TYPE |
|---|---|---|
| External Internships | 24 | EI |
| Final Degree Project | 6 | FDP |
Electivesº semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Sales Analysis and Forecast | 4,5 | EL |
| New Trends in Marketing and Sales | 4,5 | EL |
| Analytics and Metrics of Digital Marketing | 4,5 | EL |
| Human Resources Management | 4,5 | EL |
| Digital Marketing Strategies | 4,5 | EL |
| Global Marketing and International Trade | 4,5 | EL |
| Industry-Specific Marketing | 4,5 | EL |
| Marketing and Communication Management | 4,5 | EL |
| Internal Marketing | 4,5 | EL |
| Political Marketing | 4,5 | EL |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Aplicaciones Big Data II: Implementación de Proyectos de Big Data II | 6 | P |
| Aplicaciones Big Data III: Big Data en la Industria 4.0 | 6 | P |
| Data Driven Corporations II: Gestión de Datos de Alta Sensibilidad | 6 | P |
| Aplicaciones Big Data IV: Identificación de Black Ops | 6 | P |
| Inteligencia Artificial y Redes Neuronales | 6 | P |
| Dashboarding | 6 | P |
| Entreprise Resource Planning ERP | 6 | P |
| Machine Learning | 4,5 | P |
| Advanced Digital Analytics | 4,5 | P |
| Digital Talent Management | 4,5 | P |
| Advanced Digital Marketing Strategies | 4,5 | P |
| Advanced E-Commerce | 6 | P |
| Digital Production I | 6 | P |
| Global Innovation: Structure, Product and Processes | 4,5 | P |
| Elective 1 | 3 | P |
| Elective 2 | 4,5 | P |
| ESIC Garage II: Coach in Teams | 12 | P |
| Sustainability Management | 6 | P |
| Financial Accounting & Reporting | 4,5 | P |
| Demographics, Transport and Mobility: Smart Cities | 3 | P |
| Interpersonal Skills III: Public Speaking, Debating and Presenting | 3 | P |
| New Economy | 4,5 | P |
| ESIC Service Learning II: Corporate Social Consultancy | 12 | P |
2º semestre
| SUBJECT | ECTC | TYPE |
|---|---|---|
| Modelización de Variables Categóricas | 6 | P |
| Modelos Predictivos II: Patrones de Abandono Online | 6 | P |
| Modelos Predictivos III: Opinión Pública y Consentimiento | 6 | P |
| Procesamiento del Lenguaje Natural: Chat-bots | 6 | P |
| Neuromarketing Analítico | 6 | P |
| Business Intelligence | 6 | P |
| Social Media Management | 4,5 | P |
| Fintech & Blockchain | 4,5 | P |
| ESIC Garage | 6 | P |
| Financing Resources for Digital Entrepreneurship | 4,5 | P |
| Advanced Digital Business Models | 4,5 | P |
| Digital Production II | 6 | P |
| Global Mindset | 4,5 | P |
| Elective 3 | 4,5 | P |
| Personal Competencies III: Debating, Public Speaking and Interpretation Techniques | 3 | P |
| ESIC Garage III: Coach in Teams | 12 | P |
| Corporate Governance | 3 | P |
| CSR | 4,5 | P |
| Circular Economy | 4,5 | P |
| International Scenario: Global Institutions in International Trade and Policy | 4,5 | P |
| Sustainable Finance and ESG Investing | 4,5 | P |
| ESIC Service Learning III: Social Entrepreneurship | 12 | P |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
Study Testimonies
Testimonies Bachelor's Degree in Marketing in Madrid from our students
Jaime Chávarri
Employability
+2.000
annual job offers managed by ESIC University
95%
employability rate (ratio of students employed at ESIC University)
30%
move from internships to employment contracts (company internships)
JOB OPPORTUNITIES FOR THE BACHELOR’S DEGREE IN MARKETING
Our Marketing Degree provides you with the skills and knowledge necessary to work in various sectors, such as advertising, public relations, market research, brand management, and sales, among others.
BRAND MANAGER
Responsible for the company's brand, you will manage its image and make key decisions to manage its reputation, positioning, and identity in the market.
PRODUCT MANAGER
Responsible for product management, from creation and development to launch, overseeing the life cycle to meet customer needs.
SOCIAL MEDIA MANAGER
Responsible for creating and publishing content on social media, analyzing metrics, and developing strategies to increase engagement and reach.
MARKET RESEARCH
Professional responsible for collecting, analyzing, and interpreting market-related data to provide key strategic information for the business.
CRM
Manages the CRM system to administer customer relationships, meeting their expectations and fostering loyalty.
E-COMMERCE
Responsible for overseeing online sales, driving commercial growth, and facilitating customer shopping experience.
LEARN ABOUT
MEET ESIC EXPERIENCE
INTERNATIONAL MOBILITY.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
Mobility to add an Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the entire process, guiding and advising you so that you can choose the best option for your professional career. These are the steps to follow:
1 PERSONALIZED COUNSELING SESSION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to arrange a personalized counseling session.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you will need to arrange a date with your advisor to take the admission tests, which you can do any day of the week. You will also need to send your advisor a scanned copy of the required documentation before taking the tests.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Letter of Motivation
- Practical Case or Business Case
- Written interview
- English test*
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 PLACE RESERVATION AND ENROLLMENT
Once you have passed the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and enrollment fees within the period indicated by your advisor.
Enrollment will be formalized when you have access to the virtual campus, and the corresponding period opens.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Financial issues should not be an obstacle to achieving your goals. Ensure you receive training with a future.
GRANS AND FINANCIAL AID
We don't want financial issues to be an obstacle to achieving your goals and securing a future-oriented education. That's why we offer a wide range of options to help you in this regard, including the Scholarship Plan developed by ESIC University and those offered by various public and private organizations.
- ESIC scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and financial aid
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- Gather the information you need to make your application for credit recognition.
- We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
WHERE IS IT TAUGHT?
Campus ESIC University
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
Ver en Google Maps
Type: On-Campus
Language: English
ESIC UNIVERSITY AGENDA
Jornada de puertas abiertas online para LATAM. ESIC UNIVERSITY - 29 de enero
Jornada de Puertas Abiertas. ESIC UNIVERSITY - 19 de febrero
FAQs
These are some of the questions our students ask themselves.
Does the Marketing Degree in Madrid include internships?
Yes. It includes curricular internships that are part of your study plan. The duration of the curricular internships varies depending on whether it is a single degree in 4 years (combined with a diploma) or a double degree in 5 years (combined with a higher degree or another official degree).
In addition, you can do extracurricular internships through the ESIC job bank.
Can I pay in installments?
Yes. There are currently three ways to pay for each academic year's tuition. You can pay in a single installment, which will give you a 2% discount, or in installments. At ESIC, we offer the option of three or ten annual installments.
What is the employability rade for graduates?
Both for the Bachelor's Degree in Marketing and the overall average for ESIC University, the rate is 96% one year after completing your university studies.
