Bachelor’s Degree in Marketing + Degree in Data Science

Acquire the knowledge and skills necessary to be able to define the strategic marketing lines and commercial policies of any company. With the Degree you will also master data mining techniques with a business focus and aimed at solving business and marketing problems.

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Bachelor's Degree in Marketing + Degree in Data Science in Madrid

Languages taught English

September 2020

Specific information

Degree information

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree in Madrid also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Double degree in 5 years: The best of an official degree with the best specialization in the market. By taking the Official Degree in Business Administration and Management + Degree in Data Science you will obtain a double degree that will make your profile one of the most demanded by companies.

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Specific training complements

Building Skills

Professional Skills
Technology and Innovation
Teamwork
Software tools and solutions
Creativity
Languages

A degree in Madrid with the quality and services of a University

Internationalitation
Professional development unit
Language School
Training in managerial skills
Entrepreneurial incubator
Internships and Employment in the main companies of the country

Who is Bachelor’s Degree in Marketing + Degree in Data Science in Madrid for?

Wants to work in marketing and/or a global and evolving sales environment.
Logical-analytical and creative capacity
Interested in digital business
Leadership skills

Professional opportunities Bachelor’s Degree in Marketing + Degree in Data Science

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager

Product Manager
Trade Marketing Manager
Big Data Project Manager
Big Data Analyst
Data Analyst
Business Intelligence Analyst
Data Science Start-Ups creation (entrepreneurship

Study guides

*Students enrolled in the Official Bachelor's Degree in Marketing by ESIC University will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.

First year

First semester[BDM]

Subject	ECTC	Type
Marketing and Interpersonal Communication Techniques	6	BE
Marketing and Interpersonnal Communication Techniques	6,0	BE
Introduction to Corporations	6	BE
Mathematics Applied to Marketing	6	COM
Economic and Marketing History	6	BE
Corporate Sociology	6	BE

First semester [TSDS]

Subject	ECTC	Type
Technology in Data Science I: Systems architecture	3	TSDS
Organization and Data Management I: Database	3	TSDS
Anthropology	3	TSDS
Organization and Data Management II: Content Curation	3	TSDS

Second semester[BDM]

Subject	ECTC	Type
Introduction to Marketing	6	COM
Computer Science Applied to Marketing	6	BE
Applied Statistics to Marketing	6	BE
Civil Law	6	BE
History of the Commercial Culture and Society	6	BE

Second semester [TSDS]

Subject	ECTC	Type
Technology in Data Science II: Systems architecture	3	TSDS
Critical Spiritual thinking	3	TSDS

BE Basic Training COM Compulsory Course P Propia

Second year

First semester[BDM]

Subject	ECTC	Type
Economics I: Microeconomics	6	BE
Economic-Financial Analysis in Marketing I	4,5	COM
Psychology Applied to Marketing	4,5	COM
Strategic Management	4,5	COM
Mercantile Law: Legal Regulation of the Market	4,5	COM

Annual

Subject	ECTC	Type
Chinese	6,0	BE

First semester [TSDS]

Subject	ECTC	Type
Program for Data Science I: Java / SQL	4,5	TSDS
Program for Data Science II: Python	3	TSDS

Second semester[BDM]

Subject	ECTC	Type
Strategic Marketing	4,5	COM
Responsability and Corporate Social Marketing	6	BE
Economics II: Macroeconomics	6	COM
Economic-Financial Analysis in Marketing II	4,5	COM
Decission-Making Methods applied to Marketing	4,5	COM
Labour and Social Security Law	4,5	COM

Second semester [TSDS]

Subject	ECTC	Type
Statistical modeling with R	6	TSDS
Christian social thought	3	TSDS

BE Basic Training COM Compulsory Course P Propia

Third year

First semester[BDM]

Subject	ECTC	Type
Communication Policy and Digital Advertising	6	COM
Consumer Behavior	4,5	COM
Product Policy	6,0	COM
Sales Management	4,5	COM
Market Research I	4,5	COM
Industrial and Services Marketing	4,5	COM

Second semester[BDM]

Subject	ECTC	Type
Distribution Policy and Ecommerce	6,0	COM
Price and Cost Policy and Ecommerce	6,0	COM
Market Research II	4,5	COM
Commercial Negotiation Techniques	4,5	COM
Relational, Direct, and Interactive Marketing	4,5	COM
Applied Information Systems and Data Driven Marketing	4,5	COM

Second semester [TSDS]

Subject	ECTC	Type
Business Intelligence	6	TSDS
Cloud Servicer Providers	6	TSDS
Data driven corporations I:Sensitive Data management	4,5	TSDS
Big Data Applications I: Big Data Project Implementation I	6	TSDS

COM Compulsory Course P Propia

Fourth year

First semester[BDM]

Subject	ECTC	Type
Marketing Plan	6,0	COM
Elective 1	4,5	EL
Elective 2	4,5	EL
Elective 3	4,5	EL
Elective 4	4,5	EL
Academic Recognition of Credits	6,0	COM

Annual

Subject	ECTC	Type
External Practies	24,0	COM
End of Degree Project	6,0	COM

Electives BDM

Subject	ECTC	Type
Sales Analysis and Forecast	4,5	EL
International Economic Analysis	4,5	EL
Electoral Legislation, Communication and State of Law	4,5	EL
Human Resources Management	4,5	EL
International Economic Legislation	4,5	EL
Global Marketing and International Trade	4,5	EL
Industry-Specific Marketing	4,5	EL
Marketing and Communication Management	4,5	EL
Internal Marketing	4,5	EL
Political Marketing	4,5	EL

Second semester [TSDS]

Subject	ECTC	Type
Ética Empresarial	3,0	P
Teamworking	3,0	P
Autodiagnóstico	3,0	P
Estrategias de Marketing Digital	4,5	P
Marketing Intelligence	4,5	P
Marketing de Clientes	4,5	P

COM Compulsory Course EL Elective P Propia

Fifth year

First semester [TSDS]

Subject	ECTC	Type
Big Data Applications II: Big Data Project Implementation II	6	TSDS
Big Data Applications III: Big Data in Industry 4.0	6	TSDS
Data driven corporations II: Sensitive Data management	6	TSDS
Big Data Applications IV: Identification of Black Ops	6	TSDS
Artificial Intelligence and Neural Networks	6	TSDS

Second semestre [TSDS]

Subject	ECTC	Type
Modeling of categorical variables	6	TSDS
Predictive models II: Patterns of online abandonment	6	TSDS
Predictive models III: Public opinion and sentiment	6	TSDS
Analytical approach to Neuromarketing	6	TSDS
Natural language processing: Chat-Bots	6	TSDS

P Propia

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

Professional Skills
Digital Tools and Multimedia
Duration: 4 years

[BDM] + DEGREE IN:

Data Science
Duration: 5 years

INTERNATIONAL VALIDATIONS

From the 3rd year of the degree
Minimum stays of 6 months depending destination
Access to erasmus, munde-esic and horizon programmes
Duration: 4 years

Financial aids for study

ADMISSION PROCESS

There is no commitment on your part and it is free of charge. It will help you to understand if you are made for business and to choose the career that best suits you and your goals.

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VALIDATIONS AND TRANSFERS

Do you want to change university or start a university career in the exciting world of business? You are just a click away from doing so.

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SCHOLARSHIPS AND GRANTS

ESIC University is unique, but not exclusive. We help you to achieve your goals without being hindered by economic issues.

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The degree in figures

Employment Ratio

1 year
after completing
programme

95^%

Functional areas of our alumni

62^%

Marketing

9^%

Business Development

27^%

Sales

2^%

Communications & Advertising

62^%

Marketing

9^%

Business Development

27^%

Sales

2^%

Communications & Advertising

Geographical areas
where our alumni work

85 %

Spain

10 %

Europe

5 %

Latin America

85 %

Spain

10 %

Europe

5 %

Latin America

Prices

September 2022
Duration: 5 years
Total cost
12.570 €

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Rankings

YESTERDAY, TODAY, ALWAYS

#1
University in Spain in Advertising and Public Relations. RANKING 50 CARRERAS.

#1
EUROPA University with the strongest focus os Digital Education.

#1
SPAIN Private University in reducing inequalities #ODS10. #2 SPAIN. Private University in Gender Equality.

#5
SPAIN. In teaching and learning.

#5
SPAIN Universities specialized in Business and Management studies.

Top 100
Universities in the world

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Más información

Bachelor's Degree in Marketing + Degree in Data Science in Madrid

Degree information

Specific training complements

Building Skills

A degree in Madrid with the quality and services of a University

Who is Bachelor’s Degree in Marketing + Degree in Data Science in Madrid for?

Professional opportunities Bachelor’s Degree in Marketing + Degree in Data Science

Study guides

First year

First semester[BDM]

First semester [TSDS]

Second semester[BDM]

Second semester [TSDS]

Second year

First semester[BDM]

Annual

First semester [TSDS]

Second semester[BDM]

Second semester [TSDS]

Third year

First semester[BDM]

Second semester[BDM]

Second semester [TSDS]

Fourth year

First semester[BDM]

Annual

Electives BDM

Second semester [TSDS]

Fifth year

First semester [TSDS]

Second semestre [TSDS]

Program's Curriculum [BDM]

[BDM] + DIPLOMA IN SPECIALIZATION IN:

[BDM] + DEGREE IN:

INTERNATIONAL VALIDATIONS

Financial aids for study

ADMISSION PROCESS

VALIDATIONS AND TRANSFERS

SCHOLARSHIPS AND GRANTS

The degree in figures

Employment Ratio

Functional areas of our alumni

Geographical areas where our alumni work

Prices

Rankings

Ask for more information

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