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Bachelor's Degree in Marketing + Degree in Entrepreuneurship and Innovation

  September 2020 September 2020
  Languages
taught
Inglés

  Available locations

  • Madrid

Información del grado

1

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

2

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

3

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

4

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

5

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Formative axes

Research

Finances

Commercialization

Sales

Digital Marketing

Offline Marketing

Communication


Specific training complements

 

Building Skills

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

 

With the quality and services of a Business School

  • Internationalitation
  • Professional development unit
  • Language School
  • Training in managerial skills
  • Entrepreneurial incubator
  • Internships and Employment in the main companies of the country

Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills

Professional opportunities Bachelor's Degree in Marketing + Degree in Entrepreuneurship and Innovation

  • Marketing Manager
  • International Business Manager
  • Brand Manager
  • Customer Relationship Analyst
  • Product Manager
  • Sales Manager
  • Market Analyst
  • Business Intelligence Manager
  • Account Manager
  • Trade Marketing Manager

Study guides

First semester [BDM]

Asignatura ECTC Tipo Profesorado
Marketing and Interpersonnal Communication Techniques 6 BE Belén López
Introduction to Corporations 6 BE Alberto Colino
Mathematics Applied to Marketing 6 COM Jesús Calzadilla
Economic and Marketing History 6 BE Ana Isabel González Santamaría
Corporate Sociology 6 BE Thomas Baumert

First semester [DEI]

Asignatura ECTC Tipo Profesorado
Chinese I 6 P Language team
Business Models II: Product-Market Fit 3 P Lluc Martí

Second semester [BDM]

Asignatura ECTC Tipo Profesorado
Introduction to Marketing 6 COM Paula Suárez
Computer Science Applied to Marketing 6 BE Mª José Cabetas Valladares
Applied Statistics to Marketing 6 COM Mariano Méndez
Civil Law 6 BE Vidal Martín Hernando
History of the Commercial Culture and Society 6 BE Andrés Sánchez Padilla

Second semestre [DEI]

Asignatura ECTC Tipo Profesorado
Chinese II 6 P Language team
Agile Methodologies 3 P Carlos Mota

First semester [BDM]

Asignatura ECTC Tipo Profesorado
Economics I : Microeconomics 6 BE José Mª Martínez Gonzalo
Economic - Financial Analysis in Marketing I 4,5 COM Jaime Navarro Mohino
Psychology Applied to Marketing 4,5 COM José Mª López - Agulló
Strategic Management 4,5 COM Eduardo Gismera
Mercantile Law: Legal Regulation of the Market 4,5 COM Federico de Salas

First semester [DEI]

Asignatura ECTC Tipo Profesorado
Business Models II: Social Entrepreneurship 3 P  
Entrepreneurial Ecosystem I 3 P  
Critical Thinking 3 P  

Second semester [BDM]

Asignatura ECTC Tipo Profesorado
Strategic Marketing 4,5 COM Ana Gómez Olmedo
Responsibility and Corporate Social Marketing 6 BE Abel Monfort
Economics II: Macroeconomics 6 COM José Mª Martínez Gonzalo
Economic-Financial Analysus in Marketing II 4,5 COM Jaime Navarro Mohino
Decission-Marking Methods Applied to Marketing 4,5 COM Luis Vivanco
Labour and Social Security Law 4,5 COM Federico de Salas

Second semester [DEI]

Asignatura ECTC Tipo Profesorado
Christian Social Thinking 3 P  
Negotiation and Selling Methods 4,5 P  

Annual [BDM]

Asignatura ECTC Tipo Profesorado
Chinese 6 BE Language Team

First semester [BDM]

Asignatura ECTC Tipo Profesorado
Communication Policy and Digital Advertising 6 COM  
Consumer Behavior 4,5 COM  
Product Policy 6 COM  
Sales Management 4,5 COM  
Market Research I 4,5 COM  
Industrial and Services Marketing 4,5 COM  

First semester [DEI]

Asignatura ECTC Tipo Profesorado
Personal Competences I: Personal Brand & Networking 4,5 P  
Business Models III: Intrepreneurship 3 P  

Second semester [BDM]

Asignatura ECTC Tipo Profesorado
Relational, Direct and Interactive Marketing 6 COM  
Distribution Policy and Ecommerce 6 COM  
Price and Cost Policy and Ecommerce 6 COM  
Market Research II 4,5 COM  
Commercial Negotiation Techniques 4,5 COM  
Applied Information Systems and Data Driven Marketing 4,5 COM  

Second semester [DEI]

Asignatura ECTC Tipo Profesorado
Anthropology 3 P  
Entrepreneurial Ecosystem II: Finance and Law 3 P  
Narrative Methods 4,5 P  

First semester [BDM]

Asignatura ECTC Tipo Profesorado
Marketing Plan 6 COM  
Elective 1 4,5 EL Elective
Elective 2 4,5 EL Elective
Elective 3 4,5 EL Elective
Elective 4 4,5 EL Elective
Academic Recognition of Credits 6 COM  

Second semester [DEI]

Asignatura ECTC Tipo Profesorado
Business Ethics 3 P  
Business Models IV: Go To Market 3 P  
Personal Competences II: Leading, Self-Managing and Managing Teams 3 P  
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards 3 P  
E-Markets 4,5 P  
Esic Garage I: Coach in Teams 6 P  

Annual [BDM]

Asignatura ECTC Tipo Profesorado
External Practies 24,0 COM  
End of Degree Project 6 COM  

More electives BDM

Asignatura ECTC Tipo Profesorado
Sales Analysis and Forecast 4,5 EL Elective
International Economic Analysis 4,5 EL Elective
Electoral Legislation, Communication and Stat of Law 4,5 EL Elective
Human Resources Management 4,5 EL Elective
International Economic Legislation 4,5 EL Elective
Global Markeeting and International Trade 4,5 EL Elective
Industry-Specific Marketing 4,5 EL Elective
Marketing and Communication Management 4,5 EL Elective
Internal Marketing 4,5 EL Elective
Political Marketing 4,5 EL Elective

First semester [DEI]

Asignatura ECTC Tipo Profesorado
Digital Production I 6 P  
Global Innovation: Structure, Product and Processes 4,5 P  
Elective Subject I 3 P  
Elective Subject II 12,0 P  
Esic Garage II: Coach in Teams 12,0 P  

Segundo semestre [DEI]

Asignatura ECTC Tipo Profesorado
Elective Subject III 4,5 P  
Personal Competences III: Debating, Public Speaking and Interpretation Techniques 3 P  
Digital Production I 6 P  
Global Mindset 4,5 P  
Esic Garage III: Coach in Teams 12,0 P  

Financial aids to study

Support, continuous management, future.

 

Admissions and financial
aid

Economic issues should not be an obstacle that prevents you from reaching your goals.
Be sure your degree has a future.

More information
 

Validations and transfer of academic records

Are you thinking of pursuing a university degree after finishing your current studies or do you simply want to change University?

More information
 

International department
Language department

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.

More information
 

Internships and
employment opportunities

Professional internships in the best companies, support throughout your professional career, entrepreneurship, lifetime employment opportunities and much more.

More information

Functional areas of our alumni

   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising
   
62%
Marketing
   
7%
Business Development
   
27%
Sales
   
2%
Communications & Advertising

Geographical areas
where our alumni work

85 %
Spain
10 %
Europe
5 %
Latin America
85 %
Spain
10 %
Europe
5 %
Latin America

Campuses and prices where taught

Rankings

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