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The Master in Digital Marketing (MDM) will show you the most advanced, leading and effective disciplines within the field of Marketing and Advertising. On completion of this master, you will acquire knowledge of key areas in the digital environment to enhance your business, to progress in your marketing activity and to focus your professional career on the newest and most innovative areas of the digital world.
“The Master in Digital Marketing provides certain skills that you will need in the coming years, in areas that are becoming the major issues in companies right now –e-commerce, SEO, SEM, social media...-. The amount of positions that companies are creating regarding the digital world will expand in the near future: once you attend this Master you will be able to provide those skills, which meet companies’ current and future needs.”
José Luis Ferrero
José Luis Ferrero, the director of the Master in Digital Business at ICEMD, the Valencia edition of the Digital Economy Institute at ESIC, José Luis Ferrero, senior manager for eCommerce & Business Development at Phillips, tells us more about what it feels like to be enrolled on the Master.
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This Master in Digital Marketing is especially designed for professionals or future professionals who wish to improve or strengthen their Internet activity within the areas of marketing, communication, media, advertising and sales; and those professionals who wish to focus on digital communication, especially:
TAUGHT BY OUTSTANDING AND ACTIVE PROFESSIONALS
This Master in Digital Marketing is designed, developed and taught by outstanding professionals whose day-to-day work is directly related to the subjects they teach during the course. In addition, you will have the support of the programme’s coordinator, who will help and guide you throughout your learning.
NETWORKING IS GUARANTEED
The students who enrol on this Master are professionals with the same concerns as you: passionate about the digital environment and with the motivation and drive to acquire the skills they need to take on important responsibilities in digital business management.
METHODOLOGY BASED ON THINKING, REFLECTING AND DOING
The teaching methodology is essentially practical. Teachers-professionals use the sessions to make their students think, discuss, reflect and work on the most important aspects of each session’s content.
SESSIONS ARE SUPPORTED BY INNOVATIVE RESOURCES
The list of practical and relevant resources that will help you to acquire the knowledge and skills contained in this master and put it into practice includes the following:
ONLINE CAMPUS, AN EXCLUSIVE SPACE FOR YOUR MASTER
The online campus serves as a support for the traditional classroom sessions. It is an exclusive and personalized space in which to share the knowledge acquired during the sessions with the rest of your classmates and teachers, enriching the training with digital practice.
Through the Online Campus, ICEMD students will have access to the following:
|SOCIAL AREA. You can see all ICEMD activities. Students and social members can join it to share and continue their learning.|
|CLASSROOM. You can see the references, professional profiles, and networks of your classmates, as well as those of the teachers and advisors.|
|DOCUMENTATION. You will have the course outline for every week, as well as helpful documents and interesting contents shared by teachers and students with the rest of the class, such as: videos, e-books, bibliographies, interesting links, webinars and marketing blogs from students of the Master in Digital Marketing.|
|CALENDAR. You will have all the important dates to make it easier to schedule your study time.|
|TASK. This will show all the scheduled tasks: projects, exams, practical exercises, tests and your assessments in terms of satisfaction with the sessions.|
|PERSONAL AREA. You will have access to your classroom mail, special-topic based forums in which the teachers will go into detail about the content of the sessions, forums and web lectures to share knowledge with the rest of the class, a live chat, your personal profile and your marks and evaluations.|
ICEMD AND ESIC JOB PLACEMENT SERVICES
And you will be included in ICEMD (Institute of Digital Economics) and ESIC (Business & Marketing School)job placement services.
Note: Depending on the holiday calendar, some classes may take place on Saturday afternoons in order to follow the programme.
The programme is subject to possible amendments.