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Master in International Business [MIB]

  12 months
 
  • Executive
  • Executive
  • Executive
  • Executive

  Available locations

  • Sevilla
  • Zaragoza
  • Bilbao
  • Granada

 

English
 

On-site

The Master in International Business discusses several strategic, tactical, and operational concepts used in streamlining global trade. 

Within the master, we focus on understanding when and how these concepts are applied, as well as on optimization methods for their adequate implementation. At the end of the course students will be able to: Design strategies that will improve the internationalization of companies, implement logistics/supply chain strategies, understand the contractual, marketing, financial, legal, and documentary aspects of foreign trade.

THERE ARE 2 OPTIONS TO COMPLETE THE MIB:
100% in ESIC Spain
75% in ESIC Spain + 25% in SISU Shanghai

Objectives

1

Acquire the perspective on the nature of foreign trade competitiveness and obtain the competencies to evaluate the complexity of the global business environment by mastering analytical tools for solid decision-making processes.

2

To develop advanced skills in managing new business models in global scenarios, understanding the entire supply chain, from complex financial situations to SCM management.

3

To broaden and shape the capabilities and resources of business managers in the global business environment, providing with the knowledge and the skills demanded by modern international business organizations.

4

Face and learn to solve complex situations in a systematic fashion in volatile and global scenarios.

5

To adapt and properly operate in any business environment, or international context.

 
MIB

Academic Structure

The hybrid format allows students to personalise and make learning more flexible through ongoing training. In the  hybrid classroom model, technology is integrated as an element of the learning process that guarantees continuity of  training at all times.

Management Subjects

Management Subjects

  • The unit focuses on the generation and improvement of business opportunities thinking “out of the box” Innovation will be the centre of value creation in the present disruptive environment.

  • This unit helps the student to differentiate the problems in order to identify decisions with major impact in business minimizing efforts, costs, and time. This unit gives the tools to identify those problems differentiating the ones related to business/money from the ones related to personal/organizational issues. It develops technical abilities for decision making with limited or complex information.

  • The current environment and organizations require adaptive leadership that considers not only external aspects but also the manager’s personal profile. Communication, and listening skills (feedback) are increasingly important in the plural, multicultural and globalized environments. During this course, students will learn to know their leadership style and how to exercise it in different environments. Likewise, they must know and use the fundamental elements and structures to build clear messages that allow them to approach communication with more confidence and know how to effectively manage situations of doubt, questions or confrontation.

  • The current context modifies the way we communicate and interact, the diversity of people we address, as well as the means we use to transmit messages, share, influence and achieve our purpose, highlight the importance of becoming aware of our communication style and impact, being key to know the tools and methodologies that make us more flexible in order to adapt to any situation and interlocutors without losing impact.

  • The aim of this subject is for the student to acquire the competencies and knowledge taking the decisions in an ethical way, with social corporate responsibility and the different stakeholders in a global and multicultural environment. Apply high standards of respect for human values and cultural diversity. Develop competencies to measure the economic impact of decisions when taken or even when not taken.

  • Current organizations and environments require an adaptative leadership not just in the external facts but in the managers' profile as well. Within this framework communication abilities are more and more important in globalized and multicultural environments. Students will learn their leadership style and how to apply it in different circumstances. They will learn how to use and apply fundamental structures and elements to deliver clear and attractive messages approaching communication with confidence. They will also learn how to deal with uncertain situations, questions, or confrontational issues.

Specialisation Subjects

Specialisation Subjects

Category subjects

  • In this unit, students will learn the concepts, methods and tools related to project management. It will drive the students to run the strategic initiatives of their company efficiently acting independently but in coordination with the rest of the organization.

  • Financing of assets/companies and different investment strategies to maintain growth. Critical analyses of key financial elements either generating value or being a risk, at either domestic or international level. Fintech elements that are shaping the financial market environment will also be analysed.

  • The advances we are experiencing in different disciplines and especially in technology are modifying the value chain in organizations in a way that is necessary to ensure their sustainability and competitiveness. This is why the alignment of the organization and the adaptation of structures in an agile manner are key to achieving an organizational design that evolves at the same speed as the context in which we work. This subject allows us to develop the behaviors that allow us to deploy the culture by improving the employee and customer experience, to know the most appropriate tools for the management, measurement, and monitoring of the indicators defined in the value proposition, and to incorporate the most appropriate models for change management in organizations. Knowing what to do, when to do it, and how to address the challenges considering all stakeholders to ensure the optimal evolution and adaptation to the digital ecosystem.

  • The first part of the subject allows the student to develop the ability to diagnose the degree of digital maturity of a company, the market in which it competes, and the impact of the use of data and the main emerging technologies too, from there, propose strategic lines of action that guarantee the adequate implementation and management of the company’s resources and capacities. The second part of the subject explores the way in which strategies can provide superior value through the introduction of new technologies, their knowledge, the use of data for decision-making, the organizational and cultural change that must be facing companies to ensure success in this digital metamorphosis that companies must face ensuring could lead to its disappearance if it does not carry it out.

Subjects specific to your degree

  • This discipline is defined as the function that connects buyers and sellers through quantitative and qualitative data analysis. It is collected to understand the behavior of the people and their stimuli before the purchase. With this analysis, we define the impact of consumer behavior on the journey towards making business decisions. Therefore, market research analyzes consumers from a scientific point of view to try to determine what are the elements that drive the purchase and their needs, which, in turn, allows establishing retention strategies and improvement in the experience of users. Research designs and sources of information. Qualitative methods. Quantitative techniques. Causal research: experimentation. Measurement theory. Applied marketing science: Data Analysis and statistics.

  • The subject provides the precise tools to face the challenge of globalization from the perspective of SMEs, from the creation of the international strategic plan to competitive positioning. Both the internal characteristics of small businesses and the environment in which they must operate are analyzed and studied: possibilities, resources, capacities, structure, threats, strategic plan, etc. The external analysis will study the global context and how to improve skills to compete in a volatile world full of opportunities. SME & Family Business Overview.  Main challenges faced by these companies. SME and Family Business information requirements and sources of information. Corruption and Foreign Trade. Risk analysis overview.  World markets and SMEs. The Hubs as an alternative.

  • In this subject, the student will acquire the competencies that will allow him to elaborate the marketing strategy with a results-oriented target and under an approach that integrates and links the formulation of operational and strategic initiatives of the marketing mix elements with the segmentation and positioning parts. Finally, it will permit the configuration of the global marketing plan including the elements that are specific to the digital area.

  • The current events on the international markets are forcing companies to rethink their global supply chains, from suppliers to transportation methods, from the Incoterms to last-mile delivery in the eCommerce, are reshaping the way companies think its logistics. Customs, commercial and legal documents, and the global logistics network are the foundations of world business. This unit encompasses two main chapters, one dedicated to the commercial relationships between parties and its collaterals like Incoterms, paperwork and documentation, customs or cargo insurance, and the other focused on the management of the supply and operations chain, including logistics, transportation, and operations.

  • In this unit, students will understand the challenges that companies face from the perspective of international finance, such as business operations, working capital management, and banking relationships. The figure of financial intermediaries and banks is key to the efficient management of financials and cash management. All this will allow the student to acquire the necessary skills to understand the economic and financial aspects that surrounds the international environment.

  • Exchange and export credit insurance, contracts and international tendering are critical parts of any international operation. Knowing how to work with foreign currencies, how credit insurance works, or what is a binding international contract is a must.

  • The subject provides an on-hand perspective of the current macroeconomic events that affect global trade and delivers a broad understanding of how the global economy affects the international trade environment. The student will obtain a global perspective to critically analyze and make decisions based on their own criteria.

  • Product, Pricing, Distribution, Communications within the international environment.

Asignaturas elegibles

Optional Subjects

Subjects or activities are freely chosen by the student to personalise a part of their master's degree and thus complete their skills development. Students can choose subjects related or unrelated to their discipline, experience what it is like to study abroad, or prepare for a certification.

It will be possible to take the elective courses in English or Spanish and select the ones that are of most interest to the students, regardless of the category of the program they are taking. There are two levels for each elective subject; an essential level or an advanced level, which will depend on the content of the program.

Management

  • Management & Investment on financial assets
  • The Start Up journey
  • Re & Upskilling: boost your professional efficiency
  • The journey to develop a global business

Marketing

  • Digital Marketing
  • Marketing Automation for Operational Marketing
  • Purpose Branding
  • Sales 4.0: new digital models

Technology

  • Essential cybersecurity for non-technical Executives 
  • Essential Big Data and IA for non-technical Executives
  • Internet of Value (Technologies for non-technical Executives)
  • Business 4.0: Process Automation (RPA)

*The teaching (remote model) of these subjects will be subject to timetables depending on the composition of groups, and may not coincide with the programme timetable.    

  • Google tools for decision making (Google Tools)
  • Software for Smart Marketing (Hubspot Software Marketing)
  • Advanced Marketing (CIM - Chartered Institute of Marketing)
  • Scrum in practice (Professional Scrum Máster Certification -PSM)
  • People Analytics (Certificate Program)

*This does not include exam fees for any certification or individual CIM tutoring.

There are 2 options to complete the MIB:

  • 100% in ESIC Spain
  • 75% in ESIC Spain + 25% in SISU Shanghai

You will have the opportunity to strengthen your international profile and enhance your professional development while continuing the MIB curriculum. This period in China includes a stay in Shanghai’s Free Trade Zone, one of the world’s largest and economically most relevant, and within these visits to incubators, companies, logistics centers, warehouses, etc.

*Registration fee is included in the program. Flights, accommodation, and extra expenses (travel visa) are not included. If for any reason beyond our control, the Shanghai option was not available, we will do our utmost to provide a suitable alternative if available. 

Final Project

Final Project

This part of the program takes the form of an individual project. The purpose of this project is to take participants onto the next stage of professional development while helping them to grow from a behavioral perspective. The project aims to enable students to:

  • Take one of the key emerging themes identified during the program and apply it to a major business project within their organization or business sector.
  • Identify the skills and knowledge required to implement the business project successfully and assess their competence in these areas. 
  • Evaluate the success of the business projects in the light of current knowledge on the topic. 
  • Evaluate their role within the project in terms of skills and behaviors. Participants will be encouraged to develop personal effectiveness through critical self-awareness and self- reflection. The project must involve international operations.

*Academic Structure subject to change. The subjects are combined throughout the course, except for the Final Project that will be coursed at the end of the master.

Outgoing profile

  • It is foreseeable that each student, once the master is finished, has developed competencies and knowledge enough to make an impact in a corporative strategy within the international business development. Students will be in the position to act as a manager with clear capacities in the corporate environment.
     

 

Faculty

Prices and Campuses where taught

Master in International Business [MIB] in Sevilla

Modality and duration

  • Modality: On-site
  • Duration: 12 months

Language

  • English

Intakes and prices

  • Intakes: To be confirm

ESIC Campus in Sevilla

Sevilla

Avda Carlos III, s/n, Isla de La Cartuja | 41092
Sevilla
95 446 00 03
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Master in International Business [MIB] in Zaragoza

Intakes and prices

  • Intakes: To be confirm

ESIC Campus in Zaragoza

Zaragoza

Vía Ibérica, 28 | 50012
Zaragoza
976 35 07 14
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Master in International Business [MIB] in Bilbao

Intakes and prices

  • Intakes 10/2022: € 14.500

ESIC Campus in Bilbao

Bilbao

Alameda de Recalde, 50 | 48008
Bilbao
94 470 24 86
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Master in International Business [MIB] in Granada

Intakes and prices

  • Intakes 09/2022: € 14.500

ESIC Campus in Granada

Granada

C/Periodista Eduardo Molina Fajardo, 38 | 18014
Granada
958 22 29 14
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