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Open Day to study with us for the 2026/27 academic year in Madrid. Secure your place for 19 February.
Get ready to lead change in an economic and professional environment that is redefined every day. This double degree offers you unique training by combining the #1 specialization in Marketing with the strategic tools of the digital world, from e-commerce to data analytics. You will not only understand the market, but you will also learn to master the technologies that drive innovation and business growth on a global scale.
Why study a Double Bachelor Degree in Marketing and Digital Business?
The combination of these two disciplines allows you to understand the entire business cycle, from brand creation to technological scalability.
95%
Employement ratio 1 year
after completing programme
PRACTICAL APPROACH.
You will work on real business cases in current market situations, which will prepare you to face the business world from the first day you start working.
WHY STUDY A DOUBLE UNIVERSITY DEGREE AT ESIC UNIVERSITY?
In this five-year program, you will merge marketing and global business expertise to create impactful campaigns, make strategic decisions, and drive success in international markets.
#1 Reference in Marketing: We are the leading business school in Spain and are positioned in the top rankings internationally.
Learning with real tools: You will master essential analytical and management tools such as Power BI, CRM (Salesforce), and Google Analytics.
Expert and active faculty: You will learn from professionals who guarantee up-to-date teaching, connecting you with the reality of companies through our Business Lab.
Tech Specialization: The program includes cutting-edge subjects such as E-Commerce, Digital Project Business, and Digital Client Business.
STUDENT PROFILE. WHO IS THE DOUBLE DEGREE FOR?
This double degree is designed for those who want to combine business + marketing + technology. If you are motivated to create strategies, understand people (consumer/user) and, at the same time, master the digital environment (data, platforms, and trends), this program is for you.
Here you will build a hybrid profile, capable of leading digital transformation projects, positioning brands, and making decisions based on analysis and metrics.
COMPETENCES OF THE DOUBLE DEGREE IN MARKETING AND DIGITAL BUSINESS
DIGITAL STRATEGIES
Designing effective strategies by understanding the impact of emerging technologies to generate competitive advantages. [H3] Advanced Marketing Plan: Ability to develop annual marketing plans establishing measurable objectives, strategies, and action plans with KPIs.
DIGITAL TRANSFORMATION
Leading change processes by incorporating new technologies and adapting corporate culture to strategic objectives.
DATA ANALYSIS
Interpreting key metrics and trends to identify opportunities, solve problems, and optimize marketing processes.
GROWTH & PERFORMANCE MANAGEMENT
Driving business growth by optimizing digital channels, budgets, and performance metrics to maximize impact and ROI.
Study plan
Discover the academic path that fits your needs.
Double Bachelor Degree in Marketing and Digital Business
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| El Ecosistema Digital | 6 | MT |
| Historia de la Empresa y la Economía Digital | 6 | BT |
| Informática Aplicada a La Empresa | 6 | BT |
| Microeconomía | 6 | BT |
| Marketing Fundamentals | 6 | BT |
| Corporations Fundamentals | 6 | BT |
| Idioma Moderno(* pendiente cambio de nombre) | 6 | BT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Deontología Profesional y Principios Jurídicos Básicos | 6 | BT |
| La Sociedad Digital | 6 | BT |
| Matemáticas Empresariales | 6 | MT |
| Sistemas de Información Contable | 6 | MT |
| Market Research I | 6 | MT |
| Critical Thinking | 6 | BT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Contabilidad Analítica | 4,5 | MT |
| Derecho Mercantil | 6 | BT |
| Estadística Empresarial | 4,5 | MT |
| Organización de Empresas | 4,5 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Market Research II | 4,5 | MT |
| Economic-Financial Analysis | 6 | BT |
| Customer Relationship Management (CRM) | 6 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Macroeconomía | 4,5 | MT |
| Dirección de ELeraciones | 6 | MT |
| Ética Empresarial | 6 | BT |
| Tecnología ELerativa de la Economía Digital | 4,5 | MT |
| Branding Strategy and Management | 6 | MT |
| Consumer Behavior | 4,5 | MT |
| Product Strategy | 4,5 | MT |
| Automation and Marketing Information Systems | 4,5 | MT |
| Social Media and Influencer Marketing | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| E-Commerce | 6 | MT |
| Management Information Systems | 4,5 | MT |
| Information Architecture and Usability | 4,5 | MT |
| Digital Marketing Strategies | 4,5 | MT |
| Strategic Marketing | 6 | MT |
| Martech Ecosystem | 4,5 | MT |
| Strategic Management | 6 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| ICT Governance and Technology Management | 4,5 | MT |
| Communication Management | 6 | MT |
| Distribution Strategy | 4,5 | MT |
| Pricing Strategy | 6 | MT |
| Consumer Experience and Value PrELosition Design | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Academic Recognition of Credits | 6 | MT |
| Marketing Plan | 6 | MT |
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Elective 4 | 4,5 | OP |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Business Models in a Digital Economy | 4,5 | MT |
| Company Creation in a Digital Environment | 4,5 | MT |
| Human Resources Management | 4,5 | MT |
| Financial Management | 6 | MT |
| CSR | 4,5 | MT |
| End Of Degree Project | 6 | FDP |
| External Academic Internships | 24 | EI |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Digital Project Management | 4,5 | MT |
| Sales Management | 6 | MT |
| Marketing B2B | 4,5 | MT |
| Business Intelligence and Analysis | 4,5 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Practices | 24 | EI |
| End of Degree Project | 6 | FDP |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| El Ecosistema Digital | 6 | MT |
| Historia de la Empresa y la Economía Digital | 6 | BT |
| Informática Aplicada a La Empresa | 6 | BT |
| Microeconomía | 6 | BT |
| Marketing Fundamentals | 6 | BT |
| Corporations Fundamentals | 6 | BT |
| Idioma Moderno(* pendiente cambio de nombre) | 6 | BT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Deontología Profesional y Principios Jurídicos Básicos | 6 | BT |
| La Sociedad Digital | 6 | BT |
| Matemáticas Empresariales | 6 | MT |
| Sistemas de Información Contable | 6 | MT |
| Market Research I | 6 | MT |
| Critical Thinking | 6 | BT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Contabilidad Analítica | 4,5 | MT |
| Derecho Mercantil | 6 | BT |
| Estadística Empresarial | 4,5 | MT |
| Organización de Empresas | 4,5 | MT |
| Commercial Negotiation Techniques | 4,5 | MT |
| Psychology Applied to Marketing | 4,5 | MT |
| Market Research II | 4,5 | MT |
| Economic-Financial Analysis | 6 | BT |
| Customer Relationship Management (CRM) | 6 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Macroeconomía | 4,5 | MT |
| Dirección de ELeraciones | 6 | MT |
| Ética Empresarial | 6 | BT |
| Tecnología ELerativa de la Economía Digital | 4,5 | MT |
| Branding Strategy and Management | 6 | MT |
| Consumer Behavior | 4,5 | MT |
| Product Strategy | 4,5 | MT |
| Automation and Marketing Information Systems | 4,5 | MT |
| Social Media and Influencer Marketing | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| E-Commerce | 6 | MT |
| Management Information Systems | 4,5 | MT |
| Information Architecture and Usability | 4,5 | MT |
| Digital Marketing Strategies | 4,5 | MT |
| Strategic Marketing | 6 | MT |
| Martech Ecosystem | 4,5 | MT |
| Strategic Management | 6 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| ICT Governance and Technology Management | 4,5 | MT |
| Communication Management | 6 | MT |
| Distribution Strategy | 4,5 | MT |
| Pricing Strategy | 6 | MT |
| Consumer Experience and Value PrELosition Design | 4,5 | MT |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Academic Recognition of Credits | 6 | MT |
| Marketing Plan | 6 | MT |
| Elective 1 | 4,5 | OP |
| Elective 2 | 4,5 | OP |
| Elective 3 | 4,5 | OP |
| Elective 4 | 4,5 | OP |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Business Models in a Digital Economy | 4,5 | MT |
| Company Creation in a Digital Environment | 4,5 | MT |
| Human Resources Management | 4,5 | MT |
| Financial Management | 6 | MT |
| CSR | 4,5 | MT |
| End Of Degree Project | 6 | FDP |
| External Academic Internships | 24 | EI |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
1º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| Digital Project Management | 4,5 | MT |
| Sales Management | 6 | MT |
| Marketing B2B | 4,5 | MT |
| Business Intelligence and Analysis | 4,5 | MT |
2º semester
| SUBJECT | ECTS | TYPE |
|---|---|---|
| External Practices | 24 | EI |
| End of Degree Project | 6 | FDP |
- BT = Basic Training
- MT = Mandatory Training
- EL = Electives
- EI = External Internships
- FDP = Final Degree Project
Study Testimonies
Testimonies Double Bachelor Degree in Marketing and Digital Business in Madrid from our students
Jaime Chávarri
Employability
+2.000
annual job offers managed by ESIC University
95%
employability rate (ratio of students employed at ESIC University)
30%
move from internships to employment contracts (company internships)
CAREER OPPORTUNITIES OF THE DOUBLE DEGREE IN MARKETING AND DIGITAL BUSINESS
DIGITAL MARKETING MANAGER
Design and execution of online strategies and management of the brand's digital presence.
E-COMMERCE MANAGER
Supervision of online sales and optimization of the customer purchasing experience.
DATA ANALYST
Collection and interpretation of digital data for strategic decision-making.
GROWTH HACKER / DIGITAL ENTREPRENEUR
Creation and development of businesses based on innovative technologies.
PRODUCT MANAGER
Management of the digital product lifecycle from creation to launch.
DIGITAL TRANSFORMATION CONSULTANT
Advisory on technology adoption and operational efficiency.
LEARN ABOUT
MEET ESIC EXPERIENCE
INTERNATIONAL MOBILITY.
University Exchange within the European educational area.
European Union countries.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The Erasmus scholarship depends on the country of destination.
University Exchange within the non-European educational area.
Asia, Africa, Latin America, America.
It can be for one semester or two semesters (one full year) *
For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **
*If the Exchange is for a full year, it must be done in the 3rd year.
**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.
The corresponding amount of the course at ESIC will be paid.
Mobility to add an Official Degree from the country of destination by studying abroad for one year.
France, Germany and Amsterdam.
For 3rd year students.
- Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
- If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
- If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
- For destinations in the United States: TOEFL or IELTS.
- Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
- The application of the chosen mobility program must be made the year before the one in which the mobility is to be carried out.
*International destinations with limited places, subject to possible modifications.
All international options have additional costs.
ADMISSION PROCESS
We accompany you throughout the entire process, guiding and advising you so that you can choose the best option for your professional career. These are the steps to follow:
1 PERSONALIZED COUNSELING SESSION
- Request information by leaving your contact details and you will receive confirmation of your request.
- The admissions team will contact you to arrange a personalized counseling session.
2 REQUIREMENTS AND DOCUMENTATION
After the orientation, you will need to arrange a date with your advisor to take the admission tests, which you can do any day of the week. You will also need to send your advisor a scanned copy of the required documentation before taking the tests.
3 ADMISSION TESTS
The tests are conducted in the language of the degree you wish to study (Spanish or English). It consists of 3 phases and lasts approximately 1 hour and 30 minutes.
- Letter of Motivation
- Practical Case or Business Case
- Written interview
- English test*
* This test is not exclusive. Candidates who have an official English certificate will not need to take this language test.
4 PLACE RESERVATION AND ENROLLMENT
Once you have passed the admission tests, you will receive a pre-enrollment letter. To secure your place, you must pay the reservation and enrollment fees within the period indicated by your advisor.
Enrollment will be formalized when you have access to the virtual campus, and the corresponding period opens.
UNIVERSITY SCHOLARSHIPS AND STUDY GRANTS
Financial issues should not be an obstacle to achieving your goals. Ensure you receive training with a future.
GRANS AND FINANCIAL AID
We don't want financial issues to be an obstacle to achieving your goals and securing a future-oriented education. That's why we offer a wide range of options to help you in this regard, including the Scholarship Plan developed by ESIC University and those offered by various public and private organizations.
- ESIC scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and financial aid
CREDIT RECOGNITION AND FILE TRANSFER
Are you considering a university degree after finishing your VET Cycle, or do you want to change university?
- Gather the information you need to make your application for credit recognition.
- We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
- Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
WHERE IS IT TAUGHT?
Campus ESIC University
Cam. Valdenigriales, S/N
Pozuelo de Alarcón, Madrid
Ver en Google Maps
Type: On-Campus
Language:Bilingual
ESIC UNIVERSITY AGENDA
Jornada de Puertas Abiertas. ESIC UNIVERSITY - 19 de febrero
Jornada de Puertas Abiertas. ESIC UNIVERSITY - 19 de marzo
FAQs
These are some of the questions our students ask themselves.
In exactly what language is it taught?
The Marketing part is studied entirely in English, while the Digital Business part is studied half in Spanish and half in English.
Will I have to do two final degree projects?
Yes, as it is an official double degree, you will carry out two Final Degree Projects (TFG), one for each discipline, adjusted to their specific criteria.
Are internships mandatory?
Yes, they are mandatory and fundamental. We have agreements with leading companies for you to carry out professional internships during the final years of the DOUBLE DEGREE.
